How Fishtank merch generated $40k in sales in 2 weeks

The Internet’s most addictive social experiment turned its hype into profit—and you can too.

When Season 3 of Fishtank launched, the Internet was ready for another six weeks of chaos, laughter, and immersion in one of the most unconventional reality shows ever created. But what really made waves this season wasn’t just the action in the house—it was how Fishtank turned fan obsession into serious cash, all while growing its brand.

The secret? A partnership with Sticker Mule that required almost no effort from Fishtank but delivered huge results: a custom merch store that sold like crazy and built the brand’s cult status even further.

Here’s how Fishtank pulled it off—and how you can, too.

Turning fans into customers—effortlessly

Fishtank Live isn’t your average show. It’s a 24/7 livestream where fans don’t just watch—they shape the action. Through AI-powered text-to-speech messages, playful pranks, and contestant “Fishtoy” gifts, fans are active participants. This level of engagement created a golden opportunity to monetize the fanbase with merch.

That’s where Sticker Mule came in. By launching a dedicated Fishtank Merch Store, powered entirely by Sticker Mule, Fishtank unlocked a new revenue stream without lifting a finger. The store featured custom stickers, posters, and other designs that perfectly captured the humor and energy of the show.

The result? Fans went wild.

In just two weeks, the Fishtank Merch Store hit over $40,000 in sales, allowing the brand to earn over $11,000 in profit during that period. At one point orders flooded in so fast that Fishtank had to disable email notifications just to keep their inbox under control.

What made it work?

A Built-In Audience

Fishtank fans were already highly engaged, making them the perfect market for exclusive merch. The store didn’t need a hard sell—fans were eager to support their favorite contestants and own a piece of the show.

Seamless Integration

The Sticker Mule team worked closely with Fishtank to create designs that were authentic to the show. From contestants wearing Sticker Mule shirts to custom stickers scattered around the house, the brand became part of the Fishtank experience.

Zero Operational Headache

Sticker Mule’s print-on-demand model handled everything: production, shipping, and customer service. Fishtank reaped the rewards without having to manage the logistics.

How Sticker Mule boosted the brand and sales

The collaboration wasn’t just about selling merch—it was about making Fishtank even bigger. Fishtank fans aren't just viewers, they're participants, influencers, and superfans. Similarly, Sticker Mule wasn't just a sponsor, we were active participants in the experience.

Herman the Mule’s Cameo

Sticker Mule’s mascot, Herman, made a surprise appearance, instantly becoming a fan-favorite moment.

In-House Challenges

Sticker Mule sent its team (and iconic orange-wrapped Cybertruck) to host a self-defense class for contestants, adding even more entertainment value.

Constant Visibility

The dedicated merch link StickerMule.com/fishtank was featured throughout the show in a seamless and natural way. Viewers purchased products not because they were pushed onto them, but because they genuinely wanted them.

The takeaway: you can do this too

What happened with Fishtank is proof that you don’t need to be a massive brand to monetize effectively. By leveraging Sticker Mule Stores, creators and brands can turn their audience into paying customers without dealing with the hassle of inventory, shipping, or production.

Here's what our CEO, Anthony Constantino had to say: “Our goal with Sticker Mule Stores has always been to help creators connect with their audiences through merch. Seeing the Fishtank store take off shows just how powerful that connection can be. When fans love what you’re doing, the sales follow naturally.”

Ready to cash in?

Whether you’re a creator, streamer, or entrepreneur, the formula is simple: build something your fans love, and Sticker Mule will handle the rest. Start your store today, just like Fishtank did, and see how easy it is to turn fan passion into profit.

As for Fishtank? Season 3's chaos might end on December 8, but the merch (and the money) isn’t going anywhere. Shop the collection at StickerMule.com/fishtank and grab a piece of internet history. If you’ve been waiting to turn your brand into a cult favorite, this is your sign. Sticker Mule makes it effortless—and the results speak for themselves.