How to promote your Sticker Mule store

With Stores by Sticker Mule, there’s never been an easier way for artists, creators, and businesses to sell their own custom merchandise.

No matter what type of designs you sell, every store can benefit from promotion.

Before you promote your store, make sure it and each product is properly set up and optimized. Learn more about setting up your store.

Once your store is set up and optimized, it’s time to let people know about it.

How to promote your store on social media

Social media is one of the easiest ways to reach existing friends and followers, while making new ones.

Use photography & video

Assuming you still have some of your products on hand, get some pictures of your stickers or t-shirts in real life. No need for a fancy camera, an iPhone will do. Posting real pictures or videos of your products will help legitimize your store.

Find your niche

Find the right audience for the designs you’re selling. Engage with other creators and people in the space – without spamming links to your store. As you build credibility and a following, it will be a lot easier, and more natural, to promote your store.

Use the right platform

Figure out which platforms you should prioritize on based on where your audience spends their time. LinkedIn might not be the best place to promote furry stickers, but it might be great for promoting your company’s logo stickers.

Link to specific items

While it might make sense to share a link to your store, don’t forget that you can link to specific items as well. If you share a picture of a specific item, it might make sense to link directly to that product page rather than your actual store – less work for your potential customers.

Tip: Some social media sites deboost posts with links, so consider leaving a link in the comment of your post instead of the post itself.

Prioritize quality over quantity

It might be tempting to constantly post links to your store, but be careful to avoid spamming your audience with low quality, repetitive content.

Put in effort to make each post unique. Consider creating a quality unboxing video. Or make a longer post explaining a particular design.

Other ways to market your store

We’ve probably sold more stickers than anyone, so steal some of our strategies when promoting your products.

Offer discounts

People respond well to time sensitive promotions. Consider lowering your markup for a short period, in order to entice people to buy your products. For example you might run a deal on a particular t-shirt: Get this shirt for $21 (normally $29). Just don’t forget to change the markup after the deal is over.

Tip: You can actually still make money with 0% markup thanks to Commissions.

Utilize email marketing

If you have an email list, use it.

We like to keep our emails short and direct (and sometimes funny). Use emails to announce a deal or a new product.

Link from your website

If you have a website, link to your store. Or consider using images and linking directly to products.

Tip: The more quality links you can get to your store, the better your chances of showing up on Google.

Rep your store

Put your stickers on your laptop. Wear your t-shirt. Show off your items in real life as much as possible.

If people like what they see, be prepared to tell them where they can buy.

Encourage engagement

Of course you want people to buy your products, but getting them to like your items and follow your store helps too.

When someone likes an item, it’ll help its rank on the popular feed. When someone follows your store, your items will show up on their following feed.

Conclusion

With a little strategy and creativity, you can connect with potential customers across social media, through email, and in real life. Make sure your products look great, your promotions are enticing, and your audience feels engaged.

P.S. We’re building more features to make it even easier to promote your store and your products.