Great quality but whaddup with the orientation

This is the only thing that gets me. There doesn't seem to be any surefire way to guarantee that the long side of the the label will be at the edge of the roll (photo attached.) I thought by submitting the art rotated that they'd be printed correctly. That's just not the case 100% of the time. This is especially frustrating because I can't use my labeling machine with these labels. It means the difference between 5-7 bottles labelled (sometimes slightly crooked) per minute versus 20-30 per minute.