How to sell on Etsy: a guide for designers

Did you know that you can make some money on the side by selling on Etsy? Yes, you read that right! If you’re a designer, the possibilities are endless! 

Do you know how to start an Etsy store? Here’s our handy guide for your future side hustle.

## How does Etsy work? 

Etsy is a marketplace that allows creators to connect with customers. The website targets niche creators or sellers catering to a very specific audience. 

Now, you may ask, what’s the best reason to sell on Etsy? We won’t just give you one but several reasons why you should give Etsy a go: 

- __You can work on it during your free hours__ If you have a day job and would like to make some extra money, Etsy is one of the places where you can sell your crafts without any pressure.
- __It is easy to use__ You can easily sign up and start selling. You don’t need to check on it every hour of every day and when you want to stop selling, you can also easily close your shop. 
- __You can sell a variety of products__ Aside from actual crafts, you can also sell digital services such as design. 
- __Etsy is well known and attracts different kinds of customers__ It’s not difficult to find a buyer for all sorts of products because it has a high amount of traffic. 

## What are the products that designers can sell on Etsy?

What are some good business ideas for an Etsy shop for designers such as yourself? You can start with these: 

- __Sticker sheets__ For people who don’t know how to design but are into stickers, they usually go to Etsy to look for sticker sheets that they can use to decorate their gadgets or room. It’s a good idea to target these potential customers and you can start by researching what kind of sticker sheets may sell well on the website. (Here’s a tip: You can [create and print your sticker sheets](https://www.stickermule.com/products/sticker-sheets) with the help of Sticker Mule!)

![sticker-sheets-image-1](https://storage.googleapis.com/sm-content/blog/da1c082d190a904e3cabb46b603a021d700e38a2)

- __Digital downloads__ Designers on Etsy sell what are called “digital downloads” or templates for calendars, planners, stationery, and more! Customers are basically buying your design so they can print these for their own use.
- __Laptop stickers__ One of the more popular items that designers can sell is laptop stickers! More and more people want to personalize their gadgets with laptop stickers! You can [design and print laptop stickers](https://www.stickermule.com/uses/laptop-stickers) from the comfort of your own home then sell them on Etsy! 

![Custom-Company-Stickers-on-Laptop](https://storage.googleapis.com/sm-content/blog/b41a899de3ba5f4e1256a41e196f441d05cdef4b)

-__ Magnets__ Customers on Etsy love unique and quirky things! Creating [customized magnets](https://www.stickermule.com/products/custom-magnets) may just be one of those! 

![Introducing-custom-magnets](https://storage.googleapis.com/sm-content/blog/f89b703978a6b85339aaed295cc42d1b149b7c04)

- __Vehicle stickers__ Car and [bike owners](https://www.stickermule.com/uses/bike-stickers) who want to personalize their ride go to Etsy to look for stickers and other [accessories](https://www.stickermule.com/uses/car-decals). 
- __House decors__ If you can design wall decorations and decals, it’s a good idea right now to sell these on Etsy. You can target people who are remodeling their houses. Did you know that you can also produce [wall graphics](https://www.stickermule.com/products/wall-graphics) on Sticker Mule? 

![Introducing-wall-graphics](https://storage.googleapis.com/sm-content/blog/f93a7fee17cc580a90aca864ef9dbeb80ae2fdc8)

### What are the top-selling items on Etsy?

Another strategy that designers can use is to look at the top-selling categories on Etsy. Then they can decide if they can create anything that corresponds to these items: 

- Crafts and supplies
- Handmade items
- Wedding essentials
- Party supplies 
- Jewelry 
- Collectibles 
- Vintage items 
- Clothing 

### Digital downloads vs. actual products 

If you’re a designer who is deciding whether to sell digital downloads or actual products, here are a few considerations: 

|     | Pros| Cons |
|-----|-----|-----|
| Digital Downloads | - Easier to deliver the finished product                                | - Competition is tough inside Etsy                         |
|                   | - You can make as many as you want without having to think of inventory | - Design templates can be downloaded for free outside Etsy |
| Physical Products | - You can price your products higher                                    | - Coordination with manufacturers                          |
|                   | - You can create more unique, customizable items                        | - You have to mind the inventory                           |
|                   |                                                                         | - You have to take care of shipping                        |

### Do you need a business license to sell on Etsy?	

Though Etsy itself doesn’t ask for a business license when you’re opening your shop, it’s best if you check with the laws in your country or state. Some countries require online sellers to have licenses and pay taxes, depending on how much they earn. 

### How do you work with manufacturers?

If you do plan on selling actual products that may require you to find a manufacturer, take some time to really consider who you want to be involved in your business. Do take note that the time you spend coordinating with them is part of the resources or investment you put into your business. 

Etsy also wrote an article on [how to work with manufacturers](https://www.etsy.com/ie/seller-handbook/article/how-to-work-with-a-manufacturer-to-bring/48576763535) with lots of tips from sellers who have been doing this for years. The most important thing to bear in mind is that a manufacturer is your business partner. This is why you should choose a partner who is reliable, trustworthy, and has a reputation that speaks for itself. (Someone like Sticker Mule for all your sticker and packaging needs, of course!) 

## How do you open a shop on Etsy?

Follow these simple steps when you’re ready to open your first Etsy shop:

### Step 1: Click *Sell* then *Open your Etsy shop*

You can find the "Sell" link at the bottom of the Etsy homepage. 

![Sell on Etsy Link](https://storage.googleapis.com/sm-content/blog/7b4457a0010286b3e0b6fb09815cfa8160c4da07)

### Step 2: Select your shop language, country, and currency, then click Save and continue.

![Sell on Etsy Preferences](https://storage.googleapis.com/sm-content/blog/a05c5801d0607e71a41eccc1d158d7a8dbfb302f)

### Step 3: Choose your shop name

![Sell on Etsy Open](https://storage.googleapis.com/sm-content/blog/096cc858fca734cace61992683033a12f1fc609a)

## How do you price your products on Etsy?

There are two ways to price your items, according to [Etsy](https://www.etsy.com/seller-handbook/article/creating-a-small-business-budget/745293633907). 

### Top to bottom approach

Take note of all materials you used and how much you spent on them. Add your overhead or any other miscellaneous expenses related to an item. Of course, add your labor cost. (Pro tip: If you don't know how to price your work, just take a look at the rates of designers in outsourcing websites and find an hourly rate that corresponds to your experience and output.) 

When you add all these together, that shouldn’t be the price of your item because you have to decide how much you want to profit too. 

### Bottoms up approach

You can start by researching how much similar items are priced on Etsy. Next, determine your target market and how much they're willing to spend on your products. You may even create a survey to do this. After that, you can test different price points and see how people respond to it. Just make sure not to price it too low that it's way below how much you spent on making each item!

## How much can you earn on Etsy?

One of the things that may have encouraged you to sell on Etsy are the success stories of page owners who have managed to earn $40,000 to $50,000 in a year. However, they may be the exception and not the rule. 

There is no “average income” for sellers on Etsy, especially since the products are so varied. The expenses or operating costs for each product would affect the profit, as well as the popularity of one’s offerings. Many Etsy sellers, however, report earning around $30 to $50 per month. 

## How do you ship your products? 

So you’ve marketed your products properly, received some orders, coordinated with manufacturers, and now you’re ready to ship! How do you start this process?

### Step 1: Create packaging that will stand out 

[Packaging](https://www.stickermule.com/blog/everything-you-need-to-know-about-packaging-design) can help you boost your branding and impress your customers so they will order more. Part of your packaging also ensures that your product will arrive to your customers in one piece. 

### Step 2: Ship them away

Now that you’ve packed your product, it’s time to ship them. Follow our tips and [save on shipping costs](https://www.stickermule.com/eu/blog/save-on-shipping-costs)!

### Step 3: Coordinate with your customers  

If you set up your shop alone, you also need to act as the customer support representative for your customers. This job entails asking for feedback, answering questions, and making sure they get their orders on time. 

If you don’t have time to do this, you can hire virtual assistants who can do these tasks for you. 

## How do you advertise your Etsy shop?

For your Etsy page to succeed, you must market it properly too. Here are some tips on how to promote Etsy shop:

- __Use social media__ \- Set up a social media account for your shop! Using Facebook or Instagram makes it easier for people to discover your works of art. 
- __Do blogging or vlogging__ \- Is creating content something you really enjoy? Have you tried blogging or vlogging? You may use these platforms to showcase the works on your Etsy page. 
- __Try email marketing__ \- If you have managed to build a list of clients and they allow you to contact them after the sale, consider promoting new items to them with emails.  
- __Try promoted listings__ \- Etsy’s advertising tool is called [Promoted Listings](https://www.etsy.com/promoted-listings/about/guide). When you use this tool, it puts your products on the first page of Etsy, which can create a buzz about your page. 

### How do you link Amazon and Etsy to your Facebook business page?

1. Make sure you're signed out of Facebook or Twitter in the same browser.
2. Go to Shop Manager > Settings > Info & Appearance and scroll down to Links. If you manage multiple Facebook Pages, you will be able to choose from a list of your pages. You can't connect the same Facebook Page or Twitter account to more than one Etsy shop.
3. Allow certain permissions to Etsy for the connection to work.

## Are you ready to start your first Etsy store?

You can read more articles on the Etsy website or do some more research about what kind of products you want to sell. Can we tempt you with selling sticker sheets?

<ButtonCta text="Try creating sticker sheets" size="large" variant="secondary" align="center" href="https://www.stickermule.com/products/sticker-sheets" />


Are you a designer who wants to sell on Etsy but don’t know where to start? Here’s our handy guide for all you budding entrepreneurs.

How To Sell On Etsy: A Guide for Designers

Reopening businesses: signs and stickers essentials

All around the world, businesses are reopening. And while redecorating the office or the restaurant may be the last thing on people’s minds, there is one minor addition that most workplaces should have once they open - safety reminders! 

Posters and announcements on social distancing and hand washing should be plastered not just inside bathrooms but in public areas in places of business. This is not just applicable to businesses that deal with customers but also for private offices. As part of the “new normal”, we can expect that these signs will be a usual fixture in our workplaces.  

If you don’t know where to start, who better than us at Sticker Mule to show you how to do it right… 

## Which businesses can benefit from social distancing stickers?

Did you know that there are countries where putting up these safety and hygiene signs are mandatory? Even if it is not required in your state, your business may still benefit from it in the context of the “new normal”. 

Aside from hospitals and medical facilities, here are other business establishments that can benefit from having safety reminders: 

- Restaurants 
- Hotels 
- Spas
- Retail 
- Factories 
- Construction sites 
- Condominium buildings or apartments 
- Schools
- Grocery stores 
- Private offices

## What are the essential safety stickers for reopening businesses?

So what should these reminders say? Here are some sample stickers that you can use for your business: 

### Social distancing

- Staying away at least 1 meter or six feet apart 
- Minimizing contact among one another 

### Wash your hands

- Reminders to properly wash your hands
- Singing “happy birthday” while washing hands
- Using soap and water to wash your hands 
- If your business has a disinfecting station, then reminders to maximize its use 

### Wearing a mask 

- The proper way of wearing a mask 
- How to correctly dispose of masks
- How to clean masks 

### Hygiene and cleanliness 

- Remember to disinfect your area or place of work 
- Avoid touching your: Eyes, Nose, Mouth 
- Wearing sanitized uniforms and other tools used in your business 

![Social Distancing Floor Sticker](https://storage.googleapis.com/sm-content/blog/e5b3805cb71c047c2a91dc433b9148dbcb751906)

Want to check out more examples? Take a look at our page on [social distancing stickers](https://www.stickermule.com/uses/social-distancing-signs). 

## Why is it better to use stickers for your safety signs? 

You may think, why not just print these signs on paper? While that may sound practical now, there are also some advantages for using stickers, magnets, and other things made from more durable materials: 

- __Paper can get damaged right away:__ It can get wet or torn. This is applicable to businesses where customers could come into contact with signs, therefore, exposing the signs to wear and tear. 
- __You can customize your signs and give it a personal touch:__ Downloadable posters from the internet may look formal but they can be too generic as well. With stickers, you can create your own design too, and make them stand out! 
- __Stickers are easily removable after its use:__ Contrary to popular belief, there are types of stickers that won’t damage your wall and you can also peel them off easily. You may also read our guide on how to remove sticker residue. 
- __Some types of stickers are reusable so there’s less waste too:__ There are types of stickers like static clings that are reusable. The advantage of these types of stickers is that you can reuse them. If you want to move them from one area to another, that can easily be done. 

## What kind of safety stickers should you use when reopening your business? 

Did you know that there are different types of stickers to choose from? Not all stickers are created alike so here’s a quick guide on the different type of stickers you may use for your business: 

- __[Front adhesive stickers:](https://www.stickermule.com/products/front-adhesive-stickers)__ These are perfect for front-facing glass or storefronts. 
- __[Static clings:](https://www.stickermule.com/products/static-clings)__ They can hold onto glass surfaces without any adhesive. They are also reusable and you can transfer them from surface to surface. 
- __[Wall decals:](https://www.stickermule.com/uses/wall-decals)__ If you want something bigger that can take a lot of space on your wall, your best bet are decals. They are made from  self-adhesive fabric that is easily removable too!
- __[Magnets:](https://www.stickermule.com/products/custom-magnets)__ Your office pantry or restaurant fridge can also be a place where you can put these reminders with customizable magnets! 
- __[Coasters:](https://www.stickermule.com/products/custom-coasters)__ Safety reminders don’t just belong on walls or mirrors. Be a little creative and put them on custom coasters too. You can print these out and put them in your office cafeteria or tables in your cafe or restaurant. 

![Social Distancing Floor Mat](https://storage.googleapis.com/sm-content/blog/5e708e800dcc315b31566463ee60f180b2c3457a)

## Safety checklist when reopening your business

Hold your mules! Before you reopen your office or place of business, make sure that it is safe, clean, and follows the rules set up by your local and national government. 

- __Permits:__ Do you have the necessary permits to reopen your business? 
- Safety signs and stickers - There are states and counties requiring businesses to have these reminders posted around the work area or public spaces. 
- __Disinfectant both for employees and customers:__ Entrances of shops, grocery stores have disinfectant stations so that anyone entering is extra clean. 
- __Masks and gloves:__ If your business is the type where it is inevitable for customers to touch items around the store, you may also provide them complimentary masks and gloves at the entrance. 
- __Contactless payment machines:__ Minimizing contact by having contactless payment stations. 
- __Online booking forms:__ You can control the number of people in your establishment if they can book ahead of time. Make sure to offer your customers the option to reserve tables or slots on your website or social media pages. 

## Tips for reopening businesses 

You may not feel so confident about reopening but don’t fret. Bear in mind these handy tips when you’re ready to open again: 

- __Plan for different scenarios:__ Be prepared on how COVID will play out in your area and how it can affect your business. Follow the news and be on top of announcements about business regulations in your city. 
- __Put people first:__ Needless to say, people’s safety comes first. Plan your work and operations around people’s safety and security. 
- __Redesign your workspace:__ Because of social distancing rules, cubicles and tables may need to be spaced out. Make sure to implement rules in public or communal areas too. This is where those safety reminder stickers can come in handy! 
- __Adjust break room rules:__ You may need to limit the number of people inside the canteen or break room. People’s lunchtimes can also be scheduled so they can be spaced out. 

The “new normal” is making everyone reconsider how their place of business works but what’s important is that we put people first. And we can do that by working together and reminding everyone of what they need to do… with the help of safety and social distancing stickers, of course! 

<ButtonCta text="Create social distancing stickers" size="large" variant="secondary" align="center" href="https://www.stickermule.com/uses/social-distancing-signs" />


If you’ve been looking for guidance on how to create and print your own safety stickers and social distancing stickers, you’ve come to the right place. 

Reopening Businesses: Signs and Stickers Essentials

The benefits of hexagon stickers

Custom stickers come in every shape, including, of course, [hexagon stickers](https://www.stickermule.com/uses/hexagon-stickers). Let’s take a look at why hexagon stickers have become so popular in recent years, especially among dev tools.

### What is a hexagon?

A hexagon is a polygon with 6 equal sides and 6 equal angles. And while they can come in any size, the shape is always the same.

![hexagon-sticker-image-3](https://storage.googleapis.com/sm-content/blog/d20023fc6afceea60dcca89740236e0d04575b52)

### Hexagon tiling

One unique feature of hexagons is how they can be laid out perfectly next to each other.

![hexagon-sticker-image-2](https://storage.googleapis.com/sm-content/blog/4dc3675cb57aa8e0b3b2114b6a5fc28cdf7486d0)

In fact, hexagons, triangles, and squares are the only regular polygons that can [tessellate](https://en.wikipedia.org/wiki/Tessellation). And among those three, a hexagon has the most sides. This is why hexagonal tiles are used frequently in games, such as [Catan](https://www.catan.com/).

### Hexagon aesthetic

The interesting shape of a hexagon can make any design immediately more interesting. 

![hexagon-stickers](https://storage.googleapis.com/sm-content/blog/f8c29b18022f70b5fc5e5963fcbd388631c589c5)

The quality of logos, especially among dev tools, range from amazing to wtf. By placing a design (good or bad) on a hexagonal plane, it gives your stickers a fresh look. And if you’re getting [multiple stickers](https://www.stickermule.com/blog/introducing-multiple-design-discount), it instantly ties them together in an aesthetically pleasing way.

### How to design hexagon stickers

[Download our hexagon sticker templates](https://downloads.ctfassets.net/rw1l6cgr235r/6s5KQ6UkfeMaKgcCW6EySu/335f6657fe821bae394afb30dad54955/hexagon-sticker-templates.zip) to easily design your own hexagon stickers. You can also upload any artwork as-is when ordering and we’ll automatically format it to a standard hexagon shape for you.

<ButtonCta text="Order custom hexagon stickers" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/uses/hexagon-stickers" />

A look at why hexagon stickers have become so popular in recent years.

The newbie’s guide to designing stickers in Illustrator

When starting out in Adobe Illustrator, basic shapes are your best friend. Learning how to use and manipulate them will allow you to create more detailed illustrations with some practice. 

In this tutorial, we’re going to show you how to use Illustrator’s essential tools to create a sticker design. We’ll use simple shapes, applying strokes, and modifying our objects with Live Corners and the Direct Selection Tool. 

## Step 1: Set up your project

First things first, let’s set up a new document to work in!

- Open Illustrator and click ‘Create New’. 
- Select the ‘Print’ tab and click the ‘Letter’ preset. 
- It’s a good practice to get into naming your file at this point too, you do this under ‘preset details’ to the right of the screen. 
- Then click on ‘Create’. This will open your document with the correct color profile and resolution for printing already set up for you.

__Pro tip:__ For your reference, when designing for print the correct color profile to use is CMYK  and for high-quality print, the resolution of your design should be no less than 300ppi. 

![how to make stickers in adobe illustrator](https://storage.googleapis.com/sm-content/blog/9ea76687399f8555bc641199b5d7fa1efc41fd13)

## Step 2: Use your reference image as a guide

It’s a good idea to start with a reference image. This could either be a sketch you’ve made or a photo of an object you had in mind. This will be your guide throughout the project. 

Drag your reference image into your workspace to begin. 

![create a sticker in illustrator using reference images](https://storage.googleapis.com/sm-content/blog/f6c372e9ab94a1ec9db0f3c8148c3be6a55aa0b5)

## Step 3:  Use basic shapes to create your design

In the bee-gining there were just shapes. (Sorry, not sorry.)

![Illustrator Sticker Tutorial 3](https://storage.googleapis.com/sm-content/blog/1c18e9c9710420061c23e119b7449e8563156f90)

- Select the __Rounded Rectangle Tool__ from the tools panel to make the basic shape of the bee, choose a bright-yellow Fill and brown __Stroke__. 
- Adjust your stroke width to a size you’re happy with, and adjust your corner radius in the properties panel until you’re happy with the shape.

![Illustrator Sticker Tutorial 4](https://storage.googleapis.com/sm-content/blog/e52ac67d0ba37a5ae7d2fc26ef51ea6893a1b29d)

## Step 4: Use the Direct Selection Tool

Now for the fun part: adding some stripes to the bee! 

- Use the __Rectangle Tool (M)__, create your first stripe. 
- Hold __Alt__ and drag the stripe across to create a copy, repeat this to make a third stripe. 
- Our bee’s stripes are looking a bit rogue right now, however, we can make the stripes fit within the body of the bee by using the __Direct Selection Tool__. 


![how to make a sticker in illustrator with direct selection tool](https://storage.googleapis.com/sm-content/blog/639421c76edf167b09c7ffb385823f839c68f27a)

- __Select Direct Selection Tool (A)__ and grab the anchor points on each corner of the rectangle, move them inwards until they fit within the bee’s body. 

![Illustrator Sticker Tutorial 6](https://storage.googleapis.com/sm-content/blog/b87c10f7d6d60750f281ff83602d4bccdc27b2a4)

## Step 5: Wing it with some more shapes

Our bee is in desperate need of some wings now. 

- To make the wings, use the __Ellipse Tool (L)__. If you hold Shift while dragging out your shape, it will create a perfect circle. 
- Use a light-blue __Fill__ and the same brown __Stroke__ as the body.
- Select the top anchor point with the __Direct Selection Tool (A)__ and drag it up, making a more wing-like shape.

![how to make a sticker in illustrator with ellipse tool](https://storage.googleapis.com/sm-content/blog/e8a876a2ef9d2bf6bd5e9aecc1e7e511cc92387f)

- Rotate the wing by using the __Selection Tool (V)__ and attach the wing to the body of the bee. 
- Hold Alt and drag the wing to create a copy for the second wing. 
- Let’s scale this second wing down a bit by using the __Selection Tool (V)__. If you hold shift while scaling, it’ll keep the original shape. 
- Group the wings by hitting Cmd / Ctrl+G, then let’s move them behind the bee’s body by hitting Cmd / Ctrl + Shift + ] 

![Illustrator Sticker Tutorial 8](https://storage.googleapis.com/sm-content/blog/933bcfa25f5ce1fc9f863400d433aa50712b9956)

## Step 6: Let’s face it with more shapes and the Arc Tool!

Our bee is now beginning to take shape, but he could really do with a face. 

- Let’s make some eyes, again using the __Ellipse Tool (L)__. As before, hold shift as we create the first eye to keep the perfect circle shape. Then let's grab the eye, hold down alt and drag across to create the second eye. 
- To create his mouth, we’ll select the __Arc Tool__. Click and drag out a line, while still holding the left mouse button down, use the down arrow key on your keyboard to slope the line downward. 
- You can then use the __Direct Selection Tool__ to adjust the anchors until you’re happy with the mouth shape.

![Illustrator Sticker Tutorial 9](https://storage.googleapis.com/sm-content/blog/f3b2609964c8e2db5ba143d05ae9da28187b0a05)

- Use the same method to create some legs. Create your first leg with the arc tool, then click and drag to create copy legs. Hit Cmd / Ctrl+G to group the legs, and send them behind the bee’s body by hitting Cmd/Ctrl + Shift + ] 
- To create his littler stinger, use the __Rectangle Tool (M)__ and then the Direct Selection Tool to adjust the anchors to create a point. 

![how to make a sticker in illustrator with rectangle tool](https://storage.googleapis.com/sm-content/blog/fc00a36a4f34425d919e5bb8564b88a47db27ebd)

## Step 7: Time for the finishing touches!

Use the __Arc Tool__ to add some finishing touches to the wings, and if you’re feeling adventurous, add some text by selecting the __Text Tool (T)__. Experiment with different font types and resizing or moving the text around with the Selection Tool until you’re happy.

![Illustrator Sticker Tutorial 11](https://storage.googleapis.com/sm-content/blog/295af91f71d762ce36bb5162857e6297870e4507)

And that’s it, you’ve made our very own [custom sticker](https://www.stickermule.com/custom-stickers) design using just basic shapes and a few essential tools in Illustrator!

It takes some time and patience to get a handle on the tools, but keep practicing and creating new sticker designs as often as you can, and you’ll be a pro before you know it.

### Up next: [How to make a sticker sheet in Illustrator >](https://www.stickermule.com/blog/design-sticker-sheets-in-illustrator)




Follow this simple step-by-step tutorial on designing stickers in Illustrator. We’ll be using basic shapes, which makes this tutorial great for beginners!

Everything you need to know about packaging design

Packaging design is an artform, and it’s one of the most prominent in the modern world. Every time you pass by a shop, prepare food or buy a product, you’re engaging with [customized packaging](https://www.stickermule.com/custom-packaging) that someone has carefully considered from multiple perspectives. 

It’s a deceptively nuanced skill. Good package design: 

- Works within an expected formula: people expect shoeboxes, toothpaste and tablets to fit within a formula, for example 
- Serves a practical purpose: it must maximise space while looking good and maintaining the integrity of the product inside (whether it’s milk or M&Ms)

Package design can be implemented to scale (those aforementioned shoeboxes) or at an individual level, like a personalised gift, for instance. 

Before we go into the design bit, let’s discuss packaging objectives in detail. Your carton of milk does more than hold liquid... 

## What is the purpose of packaging? 

The accepted wisdom when it comes to packaging is that it serves seven specific functions and falls under 4 types. 

### The 7 Functions of Packaging 

1. It must attract buyers’ attention: does it make you stop and look? 
2. It has to protect the goods inside: nobody wants stale bread or broken machines
3. Packaging should be easy to open and use
4. Relevant information and description of the contents should be clearly visible 
5. Benefits of the product inside should be explained
6. Information like warranties, warnings and consumer information should be included: age ranges for toys, for instance; poison warnings; use-by dates; or if it requires batteries, and so on
7. Provide information related to value, price and the products’ use 

### 4 Types of Packaging 

Naturally, different products require different packaging. Here’s a breakdown: 

__1.__ __Anti-corrosive packaging__

This protects what’s inside with (for instance) extra layers of bags, bubble wrap, and even oils and paper. You might use it for metals that have to travel great distances or products crossing climate zones. 

__2.__ __Plastics packaging__

This is used for items that need protection from air, dust and water (among other elements), but are non-perishable. So think small components (headphones, say), toys, batteries and so on.   

__3.__ __Pharma packaging__

This is sometimes called “drug packaging”. It’s a sensitive, precise discipline, as it involves perishable, valuable and often delicate contents like surgical devices, dosages (liquids and solids) and sometimes even blood.

__4.__ __Flexible packaging__

As you might imagine, this type of packaging is capable of changing shape without compromising the freshness of what’s inside. 

### The 3 Ps of Packaging 

Some of these criteria were outlined above, but the “three Ps” formula is a handy way to remember the most important aspects of the trade. Packaging must: 

__1. Protect__
Every package must shield the product throughout its journey. The protection should survive the journey from its creation (whether that’s in a kitchen down the street or a factory in another continent) to its unboxing by the customer. 

__2. Preserve __
The package must maintain the product’s freshness and/or usefulness for the agreed-upon time. Naturally, this is especially important when it comes to food and medicine. But it also applies to less perishable products like clothes.

__3. Promote__ 
The package should be aesthetically appealing and on-brand. It should also (as mentioned earlier) contain all relevant information. 

## Levels of packaging 

Packaging exists in levels, from the warehouse boxes to the display units to the items sitting on store shelves (to use one example). 

These levels are categorized by point of contact. In other words, the more likely a customer is to open a package themselves, the more likely it is to be “primary”. Here’s how it breaks down: 

### What is primary packaging?

This is sometimes known as “consumer” or “retail” packaging. It’s the package that the consumer will open themselves, whether it’s a box on a shop shelf or the last piece of plastic wrapping around a tshirt they bought online. Our own [poly mailers](https://www.stickermule.com/blog/introducing-poly-mailers) are good examples of primary packaging by mail, working like strong, plastic envelopes and used for soft goods. 

### What is secondary packaging? 

Secondary packaging might be a box for the box, like a 24-pack slab of beer, for instance. But it also applies to mail order packaging, like the box that your goods were shipped in. Secondary packaging also includes add-ons, like tape. 

### What is Tertiary Packaging? 

Tertiary packaging is usually not seen by the consumer. This is the larger package for containing multiple goods, bringing them from a factory to a shop’s warehouse, for example. 

### Characteristics of good packaging

So what makes good packaging? All good packages have the following in common…

__1. They look appealing__

Not only that, but their appearance is consistent with the product. That might be quirky, dependable, chic, and so on.

__2. Good packages are convenient __

They’re no bigger than they need to be, they use space well, and they’re easy to carry, open and (if necessary) re-close. If it needs built-in grooves or handles for carrying, then they should be added.

__3. An effective package is economically sound __

Remember, if a product is successful, it will be shipped and sold in bulk. And savings grow with scale. So that first package you decide upon should be affordable. 

__4. Packages tell stories __

At a glance, the consumer must be able to tell what a product does, why it’s worth purchasing, and any pertinent information (sell by dates, for instance). Pictures tell a story too, of course. A photo of ripe tomatoes may not be Moby Dick, but it’s important to the story of a bottle of ketchup!

__5. Strong packaging is distinctive__ 

This is a tightrope: you want your packaging to be distinct, but not so much that it sacrifices information or customer expectations.
 
__6. They keep the product safe__  
Mentioned earlier, but pretty essential: the package is the final line of defence between a product and the outside world! 

## How packaging is different from branding and labeling 

The terms packaging, branding and labeling are often interchanged, used incorrectly or even combined, so let’s clear up the distinction between them. 

### Packaging vs. labeling

Packing, as established, can be summarised as the container your product arrives in (be it a packet of cheese or your new smartphone). Labeling is the information on this package. This isn’t restricted to just labels or tags - in this context, “labeling” means all of the information on the package, even if it’s been printed directly onto a bottle. 

### Packaging vs. branding 

Branding is a much broader proposition. Your company branding is the emotional connection that your customer feels. That might be sentimental, a sense of fun, luxury, value, and so on. You can portray this emotion in several ways, of course, including in how your packaging looks.

## Why is packaging important? 

Think of the last thing you bought that you were excited about. Even though that candy bar/phone/dress was exciting in itself, the packaging was part of the story too. 

It’s not surprising (at least to us!) that unboxing videos are so popular on YouTube. As [YouTube](https://www.thinkwithgoogle.com/data/youtube-unboxing-videos-watch-time/) said recently: “The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic Love Actually more than 20 million times.” Unboxing is anticipation - a magical moment. 

### Packaging is called “the silent salesman”

Like the best salesmen, packaging can sell to people who don’t even know they’re being pitched to. 

Traditionally, this applied to items that were seen in shop windows and aisles; but the principle works for online shopping too. If a product is tastefully and distinctively packaged, it’s exciting to receive in the mail. And, naturally, this can drive repeat business. 

You may not be thinking about packaging aesthetics so closely, but there’s a good chance your competitors are. 

### How packaging adds monetary value to the product

At this stage you probably appreciate that a package is more than just a functional container. But how can it add monetary value? 

Pricing is based on perception (among other things), and a package helps communicate its contents’ worth. Books are judged by their covers, coffee cups change with the seasons, and packaging often represents the products’ design philosophy (Apple is a classic example, with sleek, minimalist boxes for their similarly intuitive products). 

### How packaging attracts customers with shorthand

There’s a language to packaging that we all speak fluently, even if we don’t do it consciously. And good packaging designers speak this language to communicate with customers. 

__Color __

We know which colors represent which kinds of products; children’s cereals have bright primary colors; foods marketed as organic tend to have autumnal hues like brown and orange; washing detergents veer towards green and blue (colors synonymous with water).   

Tech products tend to have black, white and shades of metallic blues and grays. 

__Brand recognition__ 

A logo speaks a thousand words, to the extent that many brands simply forgo text in favour of an image; the Nike swoosh, the Adidas leaf or the eponymous fruit of Apple. 

These logo recognitions didn’t happen overnight, of course, but they are examples of an effective anchor symbol that can become an asset for a product. And the packaging then serves as countless mini billboards. 

__Branded packaging __

A more recent evolution is in the actual shape and size of the package becoming synonymous with a brand. The Red Bull can is a good example, but you can see it everywhere you look, especially in high-end fragrances; the Gautier perfume bottles shaped like the brand’s sailor mascot, for instance. 

Communicating with materials 

It’s possible to convey a message with the strength and materials of a package: strong, impervious boxes suggest a valuable, special product inside; recycled packages send a different message, conveying a conscientious company. 

## How do I design my product packaging?

So, where to start on this product packaging journey? 

__1. Start with your own logo and coloring__ 

If your logo is, say, pink on a gray background, that’s a perfect place to start, colour-wise. 

__2. Browse for inspiration__ 

As you might expect, good ideas are everywhere, including on our own site. We’re especially proud of our work with etsy products. Our [guide to etsy brand packaging](https://www.stickermule.com/blog/brand-package-etsy-products) covers everything from materials, to strings to tape and beyond. 

__3. Go to your local store! __

Bring a notepad and go to your favourite stores to see how products you like are packaged. Take pictures, and note specifically what you like about their shape, design, size, colours, messaging and materials. 

## How can you make your packaging environmentally friendly?

This is of increasing concern both to consumers and businesses. Here are the key steps: 

### Biodegradable packaging 

You can use materials that are biodegradable, so can be safely put in with compost waste, replenishing the earth. Naturally, this means no plastics! 

### Recycled 

Going further, you can wrap your products in entirely recycled materials. Paper is the best-known recycled material, but reclaimed plastic is growing in use and popularity too. 

### Recyclable 

Another option growing in popularity, packing your product in easily recyclable material can make a difference. 

### Communication

This is growing in importance: many consumers simply don’t know what can and cannot be recycled, so clear instructions on the packaging for each of its materials is a good idea.

## How can you make your packaging design stand out?

It can be tricky to create unique packaging, inventing packaging in a crowded market, but it’s entirely doable if you have an open mind and a little imagination. And there are resources out there to help make your package design stand out. For instance: 

### 1. Use packaging inserts
 
Inserts are a lovely idea - a little extra in the package to make it memorable. This can be a card, a note or something else. For more, read our [guide on package inserts](https://www.stickermule.com/blog/how-to-create-package-inserts-that-work). 

### 2. Consider custom packaging tapes 

Fun fact: you can customise packing tape, to add personality and branding to an otherwise bland, functional item. We have a [guide to branded vs regular tape](https://www.stickermule.com/blog/branded-packing-tape-vs-regular-packing-tape), plus some [creative ideas for custom tape](https://www.stickermule.com/blog/7-creative-packaging-tape-designs). 

### 3. Use printed packaging 

A stamped print on a package has an endearing, retro feel, and can be unique to your company. It’s just one of our tips in our [guide to making packages stand out](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out).

### Sticker Mule - the whole package 

Sticker Mule are industry-leaders when it comes to custom-stickers, packaging and just about anything you put in a container. Check out our range of [custom stickers](https://www.stickermule.com/custom-stickers) or hit us up for some [custom samples](https://www.stickermule.com/samples).




Here’s our complete guide to packaging, from principles of design to how to make your own packages stand out.

How to make your packaging more eco-friendly

How can we make eco-friendly packaging? That is the question. Of the 8.3 billion metric tons of plastics produced, did you know that [6.3 billion metric tons](https://www.nationalgeographic.com/news/2017/07/plastic-produced-recycling-waste-ocean-trash-debris-environment/) end up in landfills? You read that right! Only a measly 9% is recycled! 

Don’t you think that we have a responsibility to lessen that amount, even just a little? Whether you’re a business owner, a graphic designer, or a student, there’s always more you can do to help the cause, and focusing on the packaging we use and produce is a great place to start. 

In this post, we’ll discuss how we can identify eco-friendly packaging and how we can design packaging that is sustainable and friendlier to mother nature. 

## What packaging materials are eco-friendly? 

Let’s start with getting to know what constitutes green, sustainable packaging. 

Firstly, what packaging materials are considered biodegradable?

- __Paper and cardboard__: These packaging materials made from trees are completely biodegradable. 
- __Biodegradable plastic__: There are plastic bags which are actually biodegradable and start to decompose when exposed to sunlight.
- __Biodegradable bubble wrap__: Yes, such things exist! Bubble wrap made from recycled polythene is environmentally-friendly.
- __Materials made from corn starch__: Packaging items that are made from corn starch are ideal for food. The only drawback is they have limited use or cannot be reused again. 
- __Materials made from mushroom__: Mushroom material is natural, compostable, and takes around 30 days to decompose. So chic and cool that [IKEA started using them](https://www.intelligentliving.co/ikea-mushroom-based-packaging/)!
- __Materials made from seaweed__: Seaweed materials decompose in four to six weeks, perfect for food packaging. 

If you’re wondering “what’s ‘the best’?”, there’s no definitive answer to that. As you can see above, each material has its own benefits and potential drawbacks. Ultimately, what’s best, is what’s most suited to your business and your product.

## What are eco-friendly plastics?

Who would’ve thought that one day we would be using “eco-friendly” and “plastic” in one sentence? Yet, here we are and we love that technology is moving forward in this way! 

Environmentally-friendly plastics may not be mainstream yet, but here are a couple of types to look out for:

__1. Bioplastics__

Generally compostable, bioplastics decay into natural materials that can break down in weeks or blend with the soil without harming it. They are made from natural ingredients like cornstarch. 

__2. Biodegradable plastics__

These contain materials that cause the plastic to decay faster in the presence of light and oxygen. They are different from bioplastics in the sense that biodegradable plastics are made of petrochemical plastics and may leave toxic residue. Bioplastics, on the other hand, are made from natural materials and don’t leave toxic residue. 

__3. Ecoplastic__

One could argue that another way to make plastics eco-friendly is by recycling them. There is another product called ecoplastic, made from high-molecular polyethylene. They’re being used as garden furniture and fence posts. 

## Parts of your packaging that can be eco-friendly 

You may ask, how can I follow this sustainable packaging trend? For the business owners out there, here are some eco friendly packaging materials and recyclable packaging ideas: 

### Outer packaging

Cardboard boxes and paper packaging are leading the way when it comes to sustainable outer packaging, but did you know that you can also use [poly mailers](https://www.stickermule.com/products/poly-mailers)? The name itself may sound synthetic but the good news is, they are recyclable! 

### Filler items

If you’re shipping fragile items then you need fillers inside the boxes so they don’t break. Again, those biodegradable bubble wraps are revolutionary! And don’t forget the parts holder made from mushroom that brands like IKEA are using.

### Product container

The container of your product itself can be recyclable or reusable. For example, instead of plastic containers, sustainable brands are switching to glass. 

### Product labels

Labels are important, allowing you to proudly display your branding and logo. Being eco-friendly doesn’t mean that your label should decompose right away. You can use a material like [BOPP](https://www.stickermule.com/blog/what-is-bopp) which is both sustainable and sturdy.  

### Packaging design like tape or stickers

Every part of your packaging can be made more eco-friendly. Little things can make a difference like making sure your [packaging tape](https://www.stickermule.com/products/packaging-tape) is made of environmentally-friendly materials, like the one we have at Sticker Mule! 

## Why using eco-friendly packaging is good for your business 

__1. Customers prefer businesses who are helping save the planet__

According to the [2019 Edelman Brand Trust Survey](https://adage.com/article/digital/5-key-takeaways-2019-edelman-brand-trust-survey/2178646), 71% of consumers surveyed said that a company’s environmental impact was a big factor in their purchase decision. 

__2. Did we mention that you’re saving the planet?__ 

We cannot stress this enough. With so much plastic waste ending up in landfills and oceans, it’s important that we do our part, no matter how small it may seem. 

__3. It improves your brand image __

Following the two points mentioned above, this contributes to an overall improvement in brand image. Not only can you call yourself a green company, you are also contributing to real change in the world.  

__4. Sustainable packaging doesn’t have to look ugly or boring__

Just because you’re doing your bit for the planet doesn’t mean that your branding has to suffer. Check out the below examples of eco-friendly packaging that are on point. 

## Examples of eco-friendly packaging

[Brands](https://www.businessinsider.com/products-brands-with-sustainable-packaging?r=US&IR=T#plaine-products-6) are getting on the bandwagon of using sustainable wrappers and designs for their products. Here are some companies using eco-friendly packaging:

__Alima Pure__
This beauty brand sells its makeup in refillable compacts. They're also part of the group called ‘1% for the Planet’, an organization whose members donate 1% of their annual gross revenue to environmental causes. 

__Alter Eco__
They make heavenly sweets and the best part is, they're all made with natural ingredients. Aside from that, they also use recyclable packaging. 

__Seed Phytonutrients__
Known for making the first shower-friendly paper bottle, this company creates bottles made from 100% post-consumer recycled paper and plastic liners!

Hopefully, we can include your business in this list very soon! Have you already made use of our eco-friendly poly mailers or packaging tape? Send us a photo and we can feature you! 

If you haven’t yet, we hope you consider using recyclable, [customized packaging](https://www.stickermule.com/custom-packaging) for your next shipment!

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Creating environmentally-friendly, sustainable packaging doesn’t have to be boring nor expensive! Read our tips here. 

How to order bulk stickers quickly

Sticker Mule makes it easy to quickly order custom stickers in [bulk](https://www.stickermule.com/uses/bulk-stickers).

<YouTubeVideo videoId="VJlVyoBZxLw?rel=0" />

The [quick order tool](https://www.stickermule.com/quick-order) gives you a live quote instantly, no account required.

1. Select a product
2. Enter a size
3. Enter the number of unique designs for each size
4. Enter the total number of units per design

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The total will appear in the bottom right above the "add to cart" button.

If you’d like to move forward with a bulk order, you can upload your artwork and checkout. Within a few hours, we’ll provide you with an online proof for each item. You can request changes to each proof for free until you’re happy.

### Bulk discounts

We discount orders based on the total quantity ordered, including:

- Quantity of a single design
- Number of different designs
- Number of different products

These discounts are reflected in your cart and applied automatically to every order.

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Sticker Mule makes it easy to quickly order custom printing in bulk.

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