How to make your shipping experience more memorable  

Unboxing has become a core part of customers’ retail experience.
 
There are [millions of unboxing videos](https://www.youtube.com/results?search_query=unboxing "unboxing videos") on YouTube. There’s probably another hundred thousand unboxing blog posts on niche websites.
 
The moment of opening a shipping box is pure delight. It’s a bit of Christmas any day of the week.
 
Unboxing is such a big deal that I wonder if it isn’t part of what’s driving the super-popular ecommerce business model of subscription boxes.
 
There are hundreds (thousands?) of small online retailers offering subscription boxes – and they are all anchored in the experience of opening a package.
 
But what’s wrong with that? Shouldn’t you want to charm your customers with the experience? Why not make a point of creating a terrific shipping experience?
 
The question is, how?
 
Glad you asked. Here’s how:

## 1. Engage all their senses
 
All you ladies – did you have a jewelry box when you were a girl? You know, the kind that opens with the ballerina rising up, the clinking music playing, with the mirror on the inside of the box. That was an unboxing experience – every time.
 
Sound is certainly one way to make an impression, but you’ve got four other senses, too. We talk about visuals a lot, but what about touch? That’s where the covering of the box comes in, or perhaps the surprise texture of special paper.
 
Don’t forget smell either. Scent is a powerful part of our experience. It makes memories - and sales. That’s why bakery chains pipe the smell of bread cooking through their stores. And why real estate brokers will dab vanilla extract on one light bulb in a house that’s for sale. It ever so slightly evokes the smell of home.
 
Doubt this has an effect on people? Well, consider the smell of Apple’s packaging. Some people have so much of a thing for that particular smell that there’s a candle, “New Mac”, that’s [scented to smell just like a new Apple product](http://thenextweb.com/apple/2016/10/04/mac-candle/). Seriously. The first product run of these candles sold out within hours.

![1 - Engage the senses](https://storage.googleapis.com/sm-content/blog/5319065005a2eed50e9bcdbf825a0de0c579f76d)

You can do this too, of course. Even if you aren’t selling personal care products. A little bit of potpourri could work. Or a touch of essential oil.
 
And what about taste? Well, I can’t recommend edible packaging, but quite a few home crafters add a bit of candy to their shipping boxes. Who doesn’t like candy, right?


## 2. Personalize it
 
It’s one of the most powerful ways to connect with someone – simply say their name. And so if you can include someone’s name on their box (and not just on the shipping label), you’ll have cemented the feeling that the object is theirs.
 
Any company that offers monogramming knows the power of adding a name. But names are just [one way to personalize](https://www.bigcommerce.com/articles/ecommerce/personalization/ "personalization").
 
Adding something to their package that acknowledges a prior order is another way to personalize. Or to send something that’s appropriate for their zip code. For example, an outdoor goods retailer could send moisturizer or sunscreen for a customer in Arizona, and bug spray to someone in Florida. Or an online fishing shop sending a particular lure based on where the customer lives.
 
That level of personalization is going to take some finesse to do, of course, but “the wow factor” is real. A couple of customers might even order again, just to see what you’ll send next.
 
Here’s a simple example of personalization. It’s a package from the [Natural Handcrafted Soap Company](http://www.naturalhandcraftedsoapcompany.com/Artisan-Soap-Men-or-Women-Natural-Gift-Set-Soaps-p/holiday-gift.htm).

![2- Personalize your packaging for success](https://storage.googleapis.com/sm-content/blog/ad23ad36a5df31bae1daca15fde00b64afb0c27a)

They offer two versions of their Skin Care Artisan Gift Set – one for men and one for women. The packaging for the two items is different, too.
 
Also notice how the tissue paper doesn’t stay inside the box. That’s deliberate… and unusual. And unusual = memorable.

## 3. Include samples
 
Speaking of sending extra little gifts in the box… samples are a classic way to do that. And they work, too. [Samples have increased sales by as much as 2000%](http://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/).
 
Not all products work well as samples, of course. You may have to create a sample version of a product – all the way down to buying sample-sized containers, making sample labels… the whole deal. But these can be a terrific way to be memorable. So memorable, in fact, that customers come back to buy the full version.
 
Bonus idea: Include a lift card or package insert that offers a discount on the full-price products the samples represent. That’s [how Birchbox does it](https://misspettigrewreview.com/2016/03/30/march-birchbox-unboxing-spoilers/).

![3- Send samples to increase orders like Birchbox](https://storage.googleapis.com/sm-content/blog/51de0ce102ed6bdaed83dc8343f06fed35a58181)
 
Tackle Warehouse has an interesting twist on the sample idea. If you order $50 or more worth of stuff from them, you get a [Tackle Warehouse](https://youtu.be/h4CmB3vBYy8) sticker. Not an expensive gift, sure, but if you’re into bass fishing, maybe it’s kind of a status symbol.

![4- Include stickers for large orders](https://storage.googleapis.com/sm-content/blog/4bfb48483a6c8628930f8cfdefca5ff0b7d18f16)

## 4. Be creative with your packaging
 
This is one of the best ways to stand out from the start. It may mean investing in your [custom packaging material](https://www.stickermule.com/custom-packaging "custom packaging tape and mailers"), but there are ways to do this both [memorably and affordably](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out).
 
Custom printed boxes are more expensive than standard ones, but they can make a major impression. And when your customers re-use their super-cool boxes, they’ll make an impression again. And again. And again.

![5- Be creative with your packaging](https://storage.googleapis.com/sm-content/blog/58c358eb35f85837e431f8a621d3a04d5f8e2439)

*From HelloSubscription’s September 20, 2016 blog post, “[FabFitFun Fall 2016 Subscription Box Review + $10 Coupon](https://www.bloglovin.com/blogs/hello-subscription-6011201/fabfitfun-fall-2016-subscription-box-review-5149577877)".*

Don’t be afraid to re-interpret the box, either. Some crafters use paper bags as their product containers. Other retailers use [tin boxes](https://www.aliexpress.com/item/Vintage-style-small-Tin-box-vintage-storage-bin-metal-case-tins-bins-boxes/1876134222.html), like this:

![6 - Reinterpret your box packaging](https://storage.googleapis.com/sm-content/blog/bb0ed7fb302dc284d71494c87fd477c43a533702)

These particular boxes are a little pricey at $3.09 per piece. But you could get plain silver boxes for about a dollar. Slap on a custom printed sticker to make it your own.
 
Don’t like tins? Why not a fruit box? Canvas sack? Basket? You get the idea.
 
Even plain boxes can have their charm. This subscription box from [Wonderful Objects by Wonder and Company](https://www.bloglovin.com/blogs/hello-subscription-6011201/wonderful-objects-by-wonder-company-summer-5036617427) is pretty plain… except for some well-placed custom stamps:

![7- Use custom stamps to improve your box packaging](https://storage.googleapis.com/sm-content/blog/063cf25ab5a48f044287530365dc26228eb9de42)

Their whole unboxing and product discovery experience is a great example of storytelling via products. It’s an unusually well pulled-together subscription experience.
 
Right down to the sealed envelope…

![8- sealed envelopes for a premium unboxing experience](https://storage.googleapis.com/sm-content/blog/b1366ed7d71d694cc2de460ce06a66a23f461746)

## 5. Don’t make your packaging too hard to open
 
I had a very memorable experience with a Bliss product once, and not in a good way. It happened during unboxing, when I was trying to open one of the products to try it. The package was wrapped in fairly heavy plastic, and it actually cut my hand when I tried to open it. So suddenly I had this nice deep cut (like a paper cut, but from the sharp edge of the plastic). Then the Bliss product got into the cut, and just stung more.
 
I stopped buying from Bliss a while later. It wasn’t specifically because of that experience, but I could still feel the sting on my palm when I decided it was better to just stick to CVS.


## 6. Go beyond basic instructions
 
Got a couple of bestselling products? How about creating a user’s guide for them? This would be beyond the usual one-sheet instructions – it could be an entire cookbook for how to use a particular ingredient you sell. Or a little pocket version of a book of fishing lures, including how and when and where to use them.
 
Here’s how [Thrive Market](http://cleaneatingveggiegirl.com/2015/12/17/how-im-cleaning-up-my-health-and-beauty-routine/) has done it. They put these little how-to books in many of their boxes.

![9- How to books inside of box](https://storage.googleapis.com/sm-content/blog/383588bfb374ca8bc936cd356f27c5d31dce0f6c)

## 7. Get the mechanics of your shipping right
 
We’ve talked a lot about packaging, but there is another critical factor to your store’s shipping experience.
 
It’s information.
 
People want to know the status of their order. That’s [why transactional emails](https://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf) – the emailed order summaries you’re sending – get higher engagement rates than any other type of email.

![11 - Transactional email convert best](https://storage.googleapis.com/sm-content/blog/1af6a3d2e4147c00fbe188bd48345d791243a70e)

Transactional emails typically get sent to confirm an order has been placed, and then to confirm that it’s shipped. Many customers will also want to know when the package will arrive, and even where it is along the way.
 
You can include a tracking number in an email, of course. But there’s other technology available now that can skip in inbox. For example, Shopify lets their sellers notify customers via Facebook messenger when a package has been shipped or has arrived. And Google’s app lets me know when my packages have been delivered.
 
You don’t have to re-invent the wheel with this stuff, but do make it easy to your customers to know the status of their orders. It’s not a good experience to be wondering where your package is. It’s an even worse one to not be able to find out.

## Conclusion
 
Ecommerce is gaining an edge on brick and mortar retail. It lets us skip the driving and the parking lots, for starters. The prices are often cheaper, and there’s better selection. But where ecommerce has lagged behind is the in-store experience itself. “Retail therapy” as some people call it.
 
A great shipping experience will never be quite the same as walking into Bergdorf Goodman or FAO Schwartz. But with a little finesse, it can definitely be memorable… and in a very good way.

## Back to you
 
What’s the most memorable box you’ve ever opened? Mom’s care package at camp? A subscription box for your favorite hobby? [Tell us about it on Twitter.](https://twitter.com/stickermule "Sticker Mule Twitter account")

There are countless ways to delight your customers and make your shipping experience more memorable with custom printed products. Check out more ways Sticker Mule can help your business grow.

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Here are 7 ways to make your brands shipping experience more memorable. From unboxings to personalizations, we've got you covered!

How to get sticker residue off shirts, laptops, and even cars!

Sticker residue can be frustrating to remove, especially when it's stuck on a valuable item or a delicate surface. The problem with most sticker residue is that it can be very stubborn, requiring more than just soap and water to remove it. Thankfully, there are several ways to remove sticker residue effectively — find out which best suits your needs.

![custom shirts printing with cat photo](https://storage.googleapis.com/sm-content/blog/fbf76c61-a51f-438f-b132-606b50b95bb0)

## How to get sticker residue off shirts

To remove sticker residue from t-shirts and [custom shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirts printing online"), the most effective methods are typically rubbing alcohol (which helps dissolve the adhesive) or Goo Gone (designed specifically for removing sticky residue.) Before using either method, check the care label of the garment to ensure the fabric can withstand the cleaning process. Also, try to test the solution on an inconspicuous area of the t-shirt first to avoid any unwanted discoloration or damage.

### Rubbing alcohol

Rubbing alcohol is an excellent solvent that can dissolve adhesive substances. It’s a quick and easy way to remove sticker residue from most surfaces and fabrics, but it can damage some fabrics and may require extra caution. 

__To use rubbing alcohol__:

1. Apply rubbing alcohol to a clean cloth or cotton ball.
2. Rub the cloth or cotton ball over the sticker residue, applying pressure as needed.
3. Continue rubbing until the residue is gone.
4. Rinse the area with water to remove any excess alcohol.

### Goo Gone
Goo Gone is a commercial adhesive remover that can remove sticker residue effectively. While it’s a good solution for heavy residue, it may contain harmful chemicals that can be harsh on surfaces. 

__To use Goo Gone:__

1. Apply a small amount of Goo Gone to a clean cloth.
2. Rub the cloth over the sticker residue, applying pressure as needed.
3. Follow the product instructions carefully.
4. Test on a small, inconspicuous area first to ensure that the product does not damage the cloth surface.

![custom laptop with personalized stickers](https://storage.googleapis.com/sm-content/blog/2c2c614b-4d87-41a8-aae6-529128284eec)

## How to get sticker residue off laptops

For [laptop stickers](https://www.stickermule.com/uses/laptop-stickers "custom laptop stickers online"), vinegar and rubbing alcohol are great ways to remove sticker residue. Both are effective in dissolving the adhesive, and they are gentle enough not to damage the laptop's surface. With either of these methods, remember to be gentle and not apply too much pressure, as this could damage the laptop.

### Vinegar

Vinegar is a natural and inexpensive solution to remove sticker residue. It is safe to use on most surfaces and can be an effective alternative to harsh chemicals, but it may not be suitable for all surfaces and can leave a strong odor. 

__To use vinegar__:

1. Mix equal parts white vinegar and water in a spray bottle.
2. Spray the solution onto the sticker residue.
3. Let the solution sit for a few minutes.
4. Use a clean cloth to wipe away the residue.
5. Rinse the area with water to remove any excess vinegar.

### Rubbing Alcohol
Rubbing alcohol works similarly on different surfaces. To get sticker residue off a laptop, just follow our instructions on using rubbing alcohol above.

![custom car sticker decals printing](https://storage.googleapis.com/sm-content/blog/c9e4180e-4f3b-4e3b-a76d-1762470e0ea6)

## How to get sticker residue off cars and car windows

When removing sticker residue from cars, it's essential to avoid using any method that could scratch the surface. Baking soda and cooking oil are both effective methods for removing [car stickers](https://www.stickermule.com/uses/car-decals "personalized car decals") residue without damaging the car's paint or windows. Just remember to be gentle and not use too much pressure to avoid scratching or discoloring the paintwork. Additionally, it's important to use a microfiber cloth when cleaning car windows to avoid leaving streaks or smudges.

### Baking soda

Baking soda is a gentle abrasive that can remove sticker residue without damaging the surface. It is a natural and safe solution that can be used on most surfaces. It can take more effort and time, though, as opposed to other methods. 

__To use baking soda__:

1. Mix equal parts baking soda and water to make a thick paste.
2. Apply the paste to the sticker residue.
3. Let the paste sit for a few minutes.
4. Scrub the area with a clean cloth.
5. Rinse the area with water and wipe dry.

### Cooking oil

Cooking oil is another option to remove sticky residue without harsh chemicals. It is gentle on surfaces and is ideal for delicate items. Just be sure to thoroughly clean off the greasy residue once you’re done. 

__To use cooking oil__:

1. Apply a small amount of cooking oil, such as vegetable or olive oil, to a clean cloth.
2. Rub the cloth over the sticker residue, applying pressure as needed.
3. Continue rubbing until the residue is gone.
4. Wipe away any excess oil with a clean cloth.

---------

Each of these methods can do the job for removing sticker residue, so choose the one that works best for the surface you are cleaning and just __remember to always test on a small area first__. A little patience, a little care, plus your solvent of choice and you’ll do away with that pesky residue in no time. 

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Tip and tricks on how to best get sticker residue off t-shirts, laptops, and car windows

Raster vs. vector images – what's the difference?

Basically raster images are made up of a bunch of tiny pixels vs [vector images](https://www.stickermule.com/redraw) which are made from mathematical paths.

<YouTubeVideo videoId="1vUG2AbZTnI?rel=0&showinfo=0" />

Why is this difference important and what does it actually mean?

## What is a raster image?

A raster image is a term in computer graphics and digital photography. A raster, also called a bitmap image, represents a rectangular grid of pixels. 

They are viewable using a bitmapped display or another medium.

### How do you increase the size of a raster image? 

Let's pretend you have a raster image that is 300 x 300.

While it's easy to make an image smaller, increasing the size usually means decreasing the resolution. Although with AI tools, it is possible to increase your artwork resolution.

[Upscale your images for free with AI](https://www.stickermule.com/upscale) 

## What is a vector image?

A vector image or graphic is a type of image defined on a plane, connected by lines and curves. They form shapes based on mathematical equations. And because of this, if you zoom in or out, the lines, curves, or points always remain smooth.  

### What are the uses of vector graphics? 

Vector graphics are used by artists who are creating illustrations, logos, and other designs that are going to be printed on big surfaces. This is why a lot of designers prefer to [convert their images to vector](https://www.stickermule.com/blog/how-to-convert-any-image-to-vector) before printing them out. 

### How do you increase the size of a vector image?

Now let’s pretend you have a vector image that is 300 x 300.

Because a vector image is made up of mathematical paths, you can increase the size of the image as much as you want and it would never decrease in quality. You could literally increase the size to 3 million x 3 million and all the details would still look sharp (assuming your computer could handle a file that big).

This difference usually makes vector images a superior option, especially when it comes to print. However, there are times when using raster images might be your best option. For example, photographs are always raster images. Converting a photograph to a vector image is possible, but will usually result in a drop in detail.

![Raster vs. Vector Images](https://storage.googleapis.com/sm-content/blog/18e4623450fdddec21bd7b6bc0ded052ce0e562a)

## Raster vs vector image comparison 

In this case, you might want to keep your image a raster file. As long as the resolution is [at least 300 pixels per inch](https://www.stickermule.com/support/artwork-ppi), your image will be able to be printed just fine.

<ButtonCta text="Try printing your photos as stickers!" href="https://www.stickermule.com/uses/photo-stickers" />

It's also common for vector images to be converted to raster images to make them more accessible on the web. For example, Google’s standard logo on Google.com is actually a .png file, while the design itself was originally created using a vector editing software. The .png file is very small (16kb) and makes for a quick loading page. But when it comes to printing, Google would want to use a vector version of their logo.

If you plan on using a logo, text, or illustration for print, we recommend tracking down a vector version of the artwork if possible. Otherwise, try to get the highest resolution version of the artwork possible.

### What are the common raster file formats?

- [.png](https://www.stickermule.com/blog/how-to-convert-png-to-svg)
- .jpg or .jpeg
- .gif
- .tif
- .psd

### What are the popular raster-based image editors?

- Adobe Photoshop
- GIMP
- Photo-paint

### What are the common vector file formats?

- .eps
- .ai
- .pdf
- [.svg](https://www.stickermule.com/blog/how-to-convert-png-to-svg)
- .sketch

### What are the popular vector-based image editors?

- [Adobe Illustrator](https://www.stickermule.com/blog/how-to-design-stickers)
- Sketch

### How do you convert raster images to vector images? 
[Redraw](https://www.stickermule.com/redraw) is a service that upgrades any raster image to vector format for a flat rate of $14.

Simply upload your artwork and checkout. Within a few hours we’ll send a proof showing how your new artwork will look. You can request changes to the proof for free until you’re happy (or cancel if you’re not happy).

<ButtonCta text="Vectorize any image professionally for just $14" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/redraw" />

Raster images vs vector images, what is the difference? Simply put, one is made up of pixels and another is made of mathematical paths, find out more about each type of image inside!

Raster vs. Vector: what's the difference?

What is upscaling and how is AI revolutionizing it?

For decades now, upscaling has been an important and even [sometimes contentious](https://www.wired.co.uk/article/history-colourisation-controversy "controversy about upscaling historic videos") part of image and video processing. It refers to the process of increasing the resolution and quality of an image or video, making it look sharper and more detailed. Note that while upscaling is often used interchangeably with the term ‘upconversion’, but upconversion typically refers to the conversion of one video format to another, while upscaling is more commonly used to describe the process of increasing the resolution of an image or video.

While there are many different methods for upscaling images and videos, they generally involve a complex series of algorithms that analyze the image or video data and interpolate additional pixels to create a higher-resolution image or video. In some cases, these algorithms may also use information from surrounding pixels to help predict the content of missing pixels.

![free image upscale online](https://storage.googleapis.com/sm-content/blog/241e5caf-c1d9-4195-bd7e-2c547ae428ca)

## What is image upscaling?

[Image upscaling](https://www.stickermule.com/upscale "upscale images online free") has been a key part of digital imaging for many years. With advancements in technology, it has become easier to upscale images while maintaining the quality of the original image. In general, there are two main methods for image upscaling: interpolation and super-resolution.

Interpolation is a relatively simple method that involves adding new pixels between the existing pixels in an image. This is done by taking the color values of surrounding pixels and using them to create new pixels that fit seamlessly into the image. While this method is quick and easy, it often produces images that are blurry or lacking in detail.

Super-resolution, on the other hand, is a more complex technique that uses algorithms to create additional pixels based on the content of the original image. This method involves analyzing the image data to determine the structure and texture of the original image, and then using this information to create additional pixels that match the existing content. This generally produces higher quality images that are more detailed and sharper than those produced through interpolation.

There are a number of image upscaling services that are available, allowing users to [upscale their images for free](https://www.stickermule.com/upscale "enhance photos for free online"). These services typically use interpolation methods to add new pixels to an image and can be a great option for individuals who need to upscale a small number of images. While these services may not produce the same high-quality results as more advanced upscaling methods, they can be a convenient and cost-effective option for individuals who need to upscale images for personal or non-commercial use.

## What is video upscaling?

Video upscaling is a more complex process than image upscaling because it involves analyzing and processing multiple frames of video data. Like image upscaling, video upscaling typically involves interpolation or super-resolution methods, but it also requires additional processing to ensure that the video data is consistent from frame to frame.

One of the challenges of video upscaling is that it can introduce motion artifacts or other distortions if the upscaling process is not done carefully. To avoid these problems, many video upscaling algorithms use advanced techniques such as motion compensation, which can help ensure that the video data remains smooth and consistent even when upscaling is applied.

![ai robot upscale photos](https://storage.googleapis.com/sm-content/blog/572a2e7e-9cb5-42ae-bc1c-ef20fdc82fd4)

## How does Artificial Intelligence fit in with upscaling?

One of the most exciting developments in upscaling technology is the use of artificial intelligence (AI) to enhance image and video processing. With AI, it became possible to analyze image and video data in much greater detail than was previously possible, and to use this information to create higher quality upscaled images and videos.

There are several different types of AI algorithms that are commonly used for upscaling, including neural networks, deep learning, and machine learning. These algorithms work by analyzing large amounts of image and video data to learn patterns and structures, and then using this knowledge to improve the quality of the upscaled images and videos.

The use of AI in upscaling is still a relatively new field, but it is already producing impressive results. With AI, it is possible to create upscaled images and videos that are nearly indistinguishable from the original content, even when the resolution has been increased significantly.

## What are the future implications of upscaling?

The use of upscaling technology is becoming increasingly important in a wide range of industries, including film and video production, gaming, and virtual reality. As the demand for higher-quality images and videos continues to grow, upscaling technology will play an ever-more fundamental role in helping to meet this demand.

The use of AI in upscaling is also likely to transform the industry in significant ways. AI algorithms are becoming more and more sophisticated, and are able to analyze and process data at an unprecedented level of accuracy and detail. The future of upscaling technology is thus likely to involve even more advanced AI algorithms that can produce even higher quality images and videos.

Another key area where upscaling technology is expected to have a significant impact in the future is in virtual and augmented reality. These technologies rely heavily on high-quality images and videos to create immersive experiences, and upscaling technology will be critical in delivering these experiences to users.

In addition, upscaling technology is likely to have a major impact on the gaming industry. With the growing popularity of 4K and 8K gaming, the demand for high-quality upscaled images and videos is likely to grow exponentially. The use of AI in upscaling will be essential in meeting this demand and providing gamers with the high-quality visuals they crave.

## In summary

- Image upscaling is the process of increasing the resolution of an image. Upscaling methods include interpolation and super-resolution. The use of AI in upscaling is transforming the industry, producing higher quality images that are nearly indistinguishable from the original content.

- Upscaling is a key part of digital imaging and video processing. While image upscaling typically involves interpolation and super-resolution, video upscaling is more complex and requires additional processing to ensure that the video data is consistent from frame to frame. AI is revolutionizing the upscaling industry, allowing for the creation of higher quality images and videos.

- With advancements in technology, upscaling has become easier and more accurate. Interpolation involves adding new pixels between existing pixels, while super-resolution analyzes image data to create additional pixels based on the original image. Upscaling technology is becoming increasingly important in industries such as film and video production, gaming, and virtual reality.

- Upscaling technology is a critical component of virtual and augmented reality. These technologies rely heavily on high-quality images and videos to create immersive experiences, and upscaling technology is key to delivering these experiences to users. The gaming industry is also reliant on upscaling technology to meet the demand for high-quality visuals.

- There are a number of free online image upscaling services that use interpolation to add new pixels to an image. While these services may not produce the same high-quality results as more advanced upscaling methods, they can be a convenient and cost-effective option for individuals who need to upscale images for personal or non-commercial use. The importance of upscaling technology is only going to increase as the demand for high-quality images and videos continues to grow.

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Image and video upscaling is growing in popularity, but what exactly is it and how is it a benefit for you? Find out more as we discuss how AI is transforming image/video upscaling.

Custom sticker deals are heading to Denver!

Have you seen the RTD light and commuter trains in Denver lately? They've got a new wrap and it's all thanks to our [custom sticker](https://www.stickermule.com/custom-stickers "custom stickers printing near Denver") 10 for $1 deals!

![custom stickers denver rtd train](https://storage.googleapis.com/sm-content/blog/4d2cf4e0-aef3-4da8-8608-f0a014daeabc)

Sticker Mule is thrilled to announce a brand new marketing campaign in Denver that is set to take the city by storm. We are launching a comprehensive marketing campaign that will use TV, radio, and web commercials to advertise our custom sticker deals, including the popular [10 for $1 custom sticker deal](https://www.stickermule.com/deals/4b02bdaf?utm_source=organic&utm_medium=blog&utm_campaign=brand_2022_dollar "custom sticker deals").

As a company dedicated to being the leader in [printing stickers](https://stickermule.com "printing stickers online") online, we are always looking for new ways to reach our customers and show them the value of our products. And that's what we think our exciting new marketing campaign in Denver will do, showcasing the benefits of our custom stickers and helping spread the word about the incredible deals at Sticker Mule.

At the heart of our marketing campaign is the 10-for-$1 custom sticker deal, which has been a huge hit with customers in the past. This offer gives customers the opportunity to order 10 custom stickers for just $1 — an affordable and convenient way to add some personality and style to products or personal belongings. Whether you're a business owner looking to promote your brand or an individual looking to add some flair to your [laptop](https://www.stickermule.com/uses/laptop-stickers "custom laptop stickers") or [water bottle](https://www.stickermule.com/uses/water-bottle-labels "personalized water bottle labels"), this deal is the perfect way to get started.

To get the word out about this amazing offer, we'll be using a variety of marketing channels, including TV, radio, and web commercials. But that's not all - we're taking our marketing efforts to the next level by wrapping [RTD trains](https://www.rtd-denver.com/ "denver train line") with our advertising! 

![denver stickers printing rtd train wrap](https://storage.googleapis.com/sm-content/blog/d29bb29c-a62b-4b06-8ec2-55cf39df8ae6)

This should be a good way to reach people who are commuting in and around Denver, and we're confident it'll be a huge success. Besides showcasing current offers, the train wrap tells you at a glance what our company is all about by showing our unique orange color branding with cute & funny stickers on top.

Our hope is when you see it, you'll think it's time you joined in on the fun! With 10 for $1 custom stickers, you can try what it's like to customize your products or personal belongings for a minimal cost. Visit Sticker Mule now and discover the joy of personalizing your life.

<ButtonCta text="Get 10 stickers for just $1 today!" href="https://www.stickermule.com/deals/4b02bdaf?utm_source=organic&utm_medium=blog&utm_campaign=brand_2022_dollar" />


Custom stickers deals are all over Denver with our new marketing campaign in the Mile High City. From wrapped up RTD trains to billboards on I-70 - custom stickers are everywhere!

How to create a new hire kit your team members will love 

For most new hires, the first day in a *new* office at a *new* company with *new* coworkers is exhausting. 

From HR paperwork to meeting 20 people in 20 minutes, it's overwhelming for someone to change companies — and that's before the work even starts.

Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-office movie theater.

Instead, we want to show you __how to make onboarding your new hires fun, easy, and inexpensive__.

Below, we're going to introduce you to a startup who hacked the onboarding process and developed an effective (and unique) way to welcome new team members aboard.

Meet [Boxed](https://www.boxed.com/), an online retailer with 117 employees and a seriously fun and effective onboarding process.

![How to create a new hire kit](https://storage.googleapis.com/sm-content/blog/92e601f58aba6a5e5a6e2164d0ed161e346ac0d8 "New hire kits from Boxed, with custom stickers")

Boxed was founded in 2013 by an experienced group of tech pioneers with a simple idea to make bulk shopping easy, convenient, and fun.

When Boxed brings a new hire into the company, they want them to feel passion for the organization and the brand. So when Boxed started their new hire checklist, they made sure all the basics were set.

__Laptop configured?__ *Check.*

__Day one meet-and-greet with the team?__ *Check again.*

__Rundown of the business process and workflow?__ *Check and check.*

Boxed had all the "normal" checkboxes filled...but they wondered if they were really setting their new team members up to succeed and love the Boxed mission.

It was around this time they came up with an idea to add an exciting new step to their onboarding process.

## The Boxed new hire kit

![The Boxed new hire kit](https://storage.googleapis.com/sm-content/blog/894fbb6cc6abf62113d97ac1182e5efd4a08bd36 "Boxed new hire kits")

They wanted to give each new employee something special to show they were part of the team. The first question was, What goes into the kit?

Then, a lightbulb went on.

Earlier this year, Boxed used [Sticker Mule’s die cut stickers](https://www.stickermule.com/products/die-cut-stickers) for a conference. Grace, a Recruiter at Boxed, was obsessed, "I liked them so much I said 'gimme more stickers.'"

Stickers were the perfect place to start the new hire kit — simple, cost-effective, and beautiful.

Catherine, a Business Analyst at Boxed, agrees, "The first question is cost, and stickers are the best option."

Immediately, the Boxed team decided stickers would be the heart of the Boxed New Hire Kit. Without hesitation, they jumped on [250 roll labels](https://www.stickermule.com/custom-labels), [200 die cut stickers](https://www.stickermule.com/products/die-cut-stickers), and [200 clear stickers](https://www.stickermule.com/products/clear-stickers) for their new hire kits.

> The kit has helped Boxed create a friendly, welcoming culture where new hires feel comfortable to do their best work."

Happy with the stickers, they moved to the next steps of the kit. What else would new employees at Boxed need to feel welcomed and succeed from day one?

The team settled on 6 other "must-haves" for new hires to start on the right foot:

1. Welcome letter signed by the team
2. Branded water bottle
3. Pens
4. Customized notebook
5. Small case of Post-Its, rubber-bands, and paperclips
6. "Love that bulk" T-shirt 

They carefully placed all six items ([plus some extra custom stickers](https://www.stickermule.com/custom-stickers)) in a personalized box, and then sealed the box with a [circle label](https://www.stickermule.com/products/circle-roll-labels).

![How to create a new hire kit](https://storage.googleapis.com/sm-content/blog/73912ea93cb06b4d52881b1d54feb1d1347bd5c3 "What to place in an onboarding kit")

Every new employee receives a kit — even summer interns!

Best of all, it has helped Boxed create a friendly, welcoming culture where new hires feel comfortable to do their best work.

When you walk into the Boxed office, you’ll see stickers on phones, laptops, and anywhere else the team can show their passion.

As one new team member said: "Getting company swag is really welcoming. It should be a requirement for startups. When I wear branded shirts, have stickers on my phone and laptop, I feel like I’m representing the company."

Grace agrees, "The reactions from our new hires are always positive. The interns particularly were surprised when they walked into a room with gifts prepared for them."

__No more overwhelming first days. No more exhaustion. No more confusion, frustration, or doubt for a new hire when they join a new company__.

Instead, there is a warm atmosphere where new hires __feel part of a unique, motivated and growing family__.

Compared to a normal new hire onboarding process, it's like night and day. 

![Custom company logo stickers on laptop](https://storage.googleapis.com/sm-content/blog/b41a899de3ba5f4e1256a41e196f441d05cdef4b "Custom company logo stickers on laptop")

> Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-office movie theater."

Never one to settle, Boxed is now planning to make the kit even better. They let us in on a secret — in version 2.0, they're planning to add a sweatshirt and a bottle opener.

## To create your own new hire kit, here are 3 pillars from Boxed to follow:

### 1. Start with custom stickers. 
Easy to order, cost-effective and beautiful, Grace has seen the custom stickers she gives out to new hires everywhere — on monitors, the back of phone cases, even in wallets to hand out to friends. It's the easiest way to turn any object into company swag. Here’s Grace’s advice: "If you’re on the fence, [try 100 circle roll labels for $49](https://www.stickermule.com/products/circle-roll-labels)."

### 2. Don't worry about the details. 
Boxed could have had back-and-forth debates about what the kit should include until their faces turned blue, but they started with a "Minimum Viable Kit" and put custom stickers, pens, a notebook, and a few other items that they knew would add value. Starting was more important than wasting time trying to get it 100% right the first time.

### 3. Make your new hire kit unique to your company. 
Maybe you don't care about Post-It notes. What can you substitute instead? For example, if you’re a travel company, you can give a new hire a new laptop bag to bring on flights and include [custom buttons](https://www.stickermule.com/custom-buttons) to show off the company. Bring out what is unique to your business and brand.

## Start your own new hire kit

As Grace said, "Stickers are a necessity." Sticker Mule makes it fast and easy to get custom stickers like [die cut custom stickers](https://www.stickermule.com/products/die-cut-stickers) or [roll labels](https://www.stickermule.com/custom-labels).

![Custom company logo stickers on iPhone](https://storage.googleapis.com/sm-content/blog/0dfc7a36898c7d913e62a1355fcfd498d185f848 "Custom company logo stickers on iPhone")

Why not [turn your company logo into a custom sticker](https://www.stickermule.com/uses/logo-stickers) so your employees (new and seasoned) can apply it to their own favorite items like their laptops, phones and water bottles. 

If you're ready to start your own new hire kit and order custom stickers, we want to help. [Get $10 off your first Sticker Mule order](https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog) when you sign up by clicking the button below.

<ButtonCta text="Get $10 credit" href="https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog" />

Creating a new welcome kit is an important part to create a welcoming work environment. Learn how one startup, Boxed, used custom stickers to bring smiles to their employees on the first day.

Full bleed printing 101: Enhance designs with pro techniques

Full bleed printing is a printing technique that has become increasingly popular in recent years, especially in the world of graphic design. With its ability to create designs that cover the entire printable area, full bleed printing is an excellent option for businesses and individuals who want to make a bold statement with their printing materials. 

![full bleed poly mailers custom](https://storage.googleapis.com/sm-content/blog/44c912ed-30d5-42a6-ab7b-28e88fbfbebc)

In this blog post, we'll explore what full bleed printing is, the benefits it offers, and how to create high-quality full bleed designs.

### What is full bleed printing?

Full bleed printing refers to a printing technique where the design extends to the edge of the paper or cardstock it is printed on, without any borders. Unlike standard printing, where there is a white border around the design, full bleed printing allows the design to cover the entire surface of the print material. This printing technique is a great way to create designs with a seamless look and feel, as it eliminates the need for borders and margins.

The term "full bleed" comes from the printing industry, where the term "bleed" refers to the area of the design that extends beyond the edge of the page. When printing a design with a full bleed, the printer will print the design on a larger piece of paper or card stock and then trim it down to the final size. This process ensures that the design covers the entire surface of the print material and doesn't require the need for any margins or borders.

For instance, we here at Sticker Mule offer full bleed printing on a few select items where borders are no bueno. These include:


- [Poly mailers](https://www.stickermule.com/products/poly-mailers "custom poly mailers")
- [Poly Bags](https://www.stickermule.com/uses/poly-bags "custom poly bags")
- [Shipping bags](https://www.stickermule.com/uses/shipping-bags "custom shipping bags")
- [Custom posters](https://www.stickermule.com/products/custom-posters "custom posters printed")
- [Custom flyers](https://www.stickermule.com/products/custom-flyers "custom printed flyers")

### Benefits of full bleed printing

There are several benefits to using full bleed printing for your designs, including:

__Enhanced visual impact__: Full bleed printing provides a more visually impactful design, as it extends beyond the edge of the paper or card stock. The visual continuity this creates is sure to grab the attention of your audience.

__Increased design options__: Full bleed printing offers more design options than standard printing, as it doesn't have any borders or margins. This means designers can extend their designs to the edge of the print material, creating a more eye-catching and memorable look.

__Cost-effective printing solution__: Full bleed printing can be a more cost-effective printing solution, since, again, it gets rid of borders and margins. This means businesses can save money on printing costs while still getting a high-quality design that looks professional and visually impactful.

### Techniques for full bleed printing

To get the most out of full bleed printing, it's important to understand the techniques involved in creating high-quality designs. Here are some tips for creating designs that will look their best when printed with a full bleed:

__Proper design preparation__: Before printing a full bleed design, it's important to make sure that the design is properly prepared. This means making sure that the design has been created at the correct size and resolution, and that all images and graphics are of high quality.

__Selecting the right printer__: To get the best results from full bleed printing, it's important to choose the right printer. Look for a printer that specializes in full bleed printing and has experience working with a variety of materials, such as card stock, paper, and vinyl.

__Tips for printing high-quality full bleed designs__: When printing full bleed designs, it's important to use high-quality paper or card stock and to follow the printer's recommendations for printing settings. This will ensure your design comes out looking its best, with bright, vivid colors and sharp details.

### Common misconceptions about full bleed printing

Despite [its popularity nowadays](https://www.creativeboom.com/resources/enter-the-pentawards-2023/ "full bleed popularity in package design"), there are still some misconceptions about full bleed printing that can cause confusion for businesses and individuals. Here are some of the most common misconceptions, along with the truth behind them:

__Full bleed printing is more expensive__: This is a common misconception, as full bleed printing can actually be more cost-effective than standard printing. By doing away with borders and margins, full bleed printing can save businesses money on printing costs while still producing high-quality designs.

__Full bleed printing is only for large format printing__: Full bleed printing is not just for large format printing, such as posters and banners. It can also be used for smaller items, such as business cards and postcards, to create a more visually impactful design.

__Full bleed printing is only for graphic designers__: Full bleed printing is not just for graphic designers. With the right tools and resources, anyone can create high-quality full bleed designs, regardless of their design skills or experience.

### Conclusion

Full bleed printing is a printing technique that comes with a variety of benefits, including enhanced visual impact, increased design options, and greater cost-effectiveness. 

Just remember: to get the most out of full bleed printing, it's important to properly prepare your design, choose the right printer, and follow the relevant instructions for printing high-quality full bleed designs. Do this and you can be sure to create vibrant, eye-catching designs that will stand out from the crowd.

<ButtonCta text="Create your own full bleed custom mailers today!" href="https://www.stickermule.com/products/poly-mailers" />



Full bleed printing doesn't need to be hard. Here are some quick tips and tricks to get you started on designing full bleed printed products.

Die cut bumper stickers add a touch of fun to your commute

![die cut bumper stickers](https://storage.googleapis.com/sm-content/blog/83e1965ee56521aded1790f0d4ded042daf219ff)

[Die cut bumper stickers](https://www.stickermule.com/products/bumper-stickers) are now available in any size or shape. We have offered bumper stickers for years but until recently they only came in a few standard rectangle sizes. 

Bumper stickers have a removable adhesive that makes them unique from die cut stickers, clear stickers and transfer stickers with a permanent adhesive. While all of our stickers are removable, the adhesive on bumper stickers is made specifically to be easier to peel away from a the surface of a car. 

Now, just like the rest of our sticker product line, bumper stickers can be cut into any shape for more design flexibility. This improvement is timely as the election approaches in November. As slogans and campaign logos have evolved, we knew it was important to offer die cut bumper stickers. For years, bumper stickers have been a [favorite way for voters to show their support](https://www.stickermule.com/blog/history-of-political-stickers-buttons) for their candidates and platforms. 

### Free artwork corrections & proofs
We often spend hours painstakingly correcting low resolution artwork so that your final product looks great. You can make your own bumper sticker design and upload it as is. Customers don't pay anything for artwork corrections. In many cases, we improve on artwork without the customer noticing unless they compare it to an order from another vendor. Within 4 hours of checkout a proof is sent that can be approved or changed. You can request changes for free until you're happy. And, you can cancel anytime prior to approval at no charge.

### Bulk ordering
Although die cut bumper stickers can be ordered in as few as 10 units, we offer significant price breaks onsite for bulk orders. Orders of 500 bumper stickers receive a 70%+ discount.  In addition to bulk discounts, we add discounts for [multiple items](https://www.stickermule.com/blog/introducing-multiple-design-discount) and [exact sizes](https://www.stickermule.com/automatic-discounts). To determine your discounts, we calculate the total cost to produce your entire order, number of items, and the final size of each item. The bigger your order, the bigger the [discount on bumper stickers](https://www.stickermule.com/products/bumper-stickers).

### Free worldwide shipping
With 4 day turnaround and free shipping around the world, Sticker Mule is the easiest and fastest way to order bumper stickers. We have [low minimum free shipping thresholds](https://www.stickermule.com/support/international-shipping-cost) for our international customers and offer always free shipping to customers in the U.S., Canada and UK. 

Having covered laptops around the world, we're looking forward to adding thousands of designs to cars around the world with [custom magnets](https://www.stickermule.com/products/custom-magnets) and, now, die cut bumper stickers. Learn more about Sticker Mule's [bumper stickers](https://www.stickermule.com/products/bumper-stickers).

<ButtonCta text="Buy die cut bumper stickers" href="https://www.stickermule.com/products/bumper-stickers?ref=blog" />

Custom die cut bumper stickers are now available in any size or shape. These bumper stickers are cut in whatever shape your artwork is for a fun and creative way to customize your car.

29 ways on how to come up with a good business name

Starting a business can be an exciting and challenging experience, and that also goes for one of the first decisions you’ll need to make — choosing a name for your business. 

![custom business name stickers](https://storage.googleapis.com/sm-content/blog/6f9ecb41-1825-47b5-9879-e81682b126b9)

But what’s in a name? Would not an Apple by any other name taste as sweet? 

Well, the jury is out, but we know one thing: A well-chosen, memorable name can make your business stand out. If it’s catchy, it’ll help grab the attention of potential customers and establish your brand. Ultimately, your brand name can be a key factor in your marketing strategy and overall success in business.

So, to help you come up with a good name for your business, we’ve compiled a list of 29 ideas to inspire you and guide you through the process, complete with examples of famous brands to illustrate each case.

1. __Create mash-ups__: Combine two words to create a unique name that is memorable and easy to remember. Example: Microsoft. Good for: Technology, Business Services.
2. __Use foreign words__: Use a foreign word to create a unique and exotic business name. Example: Toyota. Good for: Automotive, Manufacturing.
3. __Talk about beliefs or sentiments__: Use your values and beliefs to inspire your business name. Example: LG (Life’s Good). Good for:Technology, Business Services.
4. __Look at a map__: Inspiration can be found in geographic locations. Use region, city or street names for your business name. Example: Patagonia. Good for: Retail, Outdoors.
5. __Use Latin__: Latin words or phrases can help create a sophisticated and exotic business name. Example: Novartis. Good for: Healthcare, Beauty.
6. __Use an alliteration__: Use [alliteration](https://www.merriam-webster.com/dictionary/alliteration) to create a catchy and memorable name. Example: Coca-Cola. Good for: Food & Beverage.
7. __Find a spirit animal__: Harness names of animals to convey the qualities of your product. Example: Red Bull. Good for: Food & Beverage.
8. __Get fruity__: Leverage the power of symbolic objects such as fruits for a catchy and visual title.. Example: Apple. Good for: Technology, Personal Care.
9. __Inspiration from Nature__: Find inspiration in the natural world and choose a name that evokes a sense of wonder and tranquility. Examples: The Nature’s Co, Earth’s Best. Good for: “Green” products, Food and Beverage.
10. __Different perspective__: Consider using a different perspective or angle to give your business a sense of grandeur, even when it doesn’t directly connect to its nature. Example: Amazon. Good for: Retail, E-commerce.
11. __Use a sound__: Choose a business name that includes a sound that’s easy to say and sticks to the memory. Examples: Twitter, Bing. Good for: Technology, Search Engines.
12. __Play on words__: Use puns, rhymes, and wordplays to create a pleasant-sounding name your clients won’t forget. Examples: 7-Eleven, Hotmail. Good for: Convenience Stores, Technology.
13. __Use a name generator__: Try a [name generator tool](https://www.shopify.com/tools/business-name-generator "business name generator tool") to quickly come up with a few interesting ideas. Example: Stickers and Stones. Good for: Technology, Entertainment, Communications.
14. __Use a quote__: Incorporate a quote or famous phrase into your business name to evoke emotion and connect with your target audience. Examples: Just Do It (Nike), The Quick Brown Fox (digital marketing agency). Good for: Sports, Marketing.
15. __Use your passion__: Reflect your personal interests or passions in your business name. Examples: The Yoga Room, The Artful Peddler. Good for: Wellness, Art.
16. __Partner with another company__: Consider partnering with another company to create a new name that represents both brands. Examples: Adidas Porsche Design Sport (sportswear and accessories). Good for: Fashion, Retail.
17. __Mythology and literature__: Use characters or themes from mythology or literature to create a unique business name. Example: Mercury (communications). Good for: Communications, Marketing.
18. __Tweak the spelling__: Slightly altering the spelling of a word is a great way to catch the eye. Examples: Flickr, Fiverr. Good for: Technology, Photography.
19. __Use numbers__: Incorporate numbers into your business name to make it unique and memorable. Examples: 7-Eleven, 101 Domain. Good for: Retail, Technology.
20. __Abbreviate__: Use an abbreviation or acronym for your business name. Examples: Intel (technology). Good for: Technology, Manufacturing.
21. __Use your own name__: If your own name is unique, it can help create a personal instantly recognizable  brand. Example: Oprah Winfrey (media). Good for: Media, Personal Care.
22. __Pop culture inspiration__: Draw inspiration from popular movies, TV shows, music, and celebrities to create a memorable and relatable business name. Example: Nike (named after the Greek goddess of victory). Good for: Fashion, Technology.
23. __Use acronyms__: Easy-sounding acronyms can be perfect for brand names Example: IBM (technology). Good for: Technology, Business Services.
24. __Mix things up__: Create a unique name by combining two words or phrases that aren’t typically associated with each other. Examples: AirBnB (hospitality). Good for: Travel, Hospitality.
25. __Tell your story__: Use your personal story or history to inspire your business name. Examples: Ben & Jerry’s (ice cream). Good for: Food, Beverage.
26. __Make it descriptive__: Use a name that clearly relates to what your business does. Example: Dropbox (cloud storage). Good for: Technology, Business Services.
27. __Pick a word from the dictionary__: Choose a little-used word from the dictionary that conveys a quality (such as wisdom or power) connected to your brand. Example: Oracle (technology). Good for: Technology, Education.
28. __Names of minerals and rocks__: Use mineral and rock names to project stability and authority. Examples: Diamond Bank (finance). Good for: Finance, Banking.
29. __Use a symbol__: A symbol can help make a business name more memorable and visually appealing. Example: Starbucks (coffee shop). Good for: Restaurants, Beverages.

While coming up with a brand name is never an easy task, it’s one well worth your time and attention. Whether drawing inspiration from mythology, literature, or Mother Nature herself, the name you settle on can help you lay the bedrock for a successful enterprise.

So take your time and look for something that resonates with your audience. Extravagant and instantly memorable or commonplace, but relatable — there’s no wrong approach. Somewhere in the universe of possibilities a perfect name is waiting for your brand. Time to go find it.

<ButtonCta text="Make custom business logo stickers" href="https://www.stickermule.com/uses/logo-stickers" />



Find 29 examples, methods, and best practices on creating a business name that stand out

5 inexpensive ways to make your packages stand out

You just got a new order. 

A nice one. All that work – the marketing, the website, the product, the sourcing, the transaction processes – paid off. Everything worked! 

Now that order has to get packaged up and sent to the customer. It’s got to survive the journey and arrive at your customer’s door intact. When they open it, everything has to be perfect. 

The moment of unboxing is so critical to the customer experience that people film this stuff. There’s a whole genre of unboxing videos now. [Even Mark Zuckerberg has done one](http://www.digitaltrends.com/virtual-reality/mark-zuckerberg-unboxes-the-oculus-rift-in-facebook-live-video/).

[![Zuckerberg Unboxing Oculus](https://storage.googleapis.com/sm-content/blog/6c93e85d40c915b3c628cc41850676882bfaf912)](http://www.digitaltrends.com/virtual-reality/mark-zuckerberg-unboxes-the-oculus-rift-in-facebook-live-video/)

*Mark Zuckerberg used an unboxing video to show off the Oculus Rift. Note how many views this video got.*

If someone makes an unboxing video of one of your packages, your product will be the star, of course. But the packaging you ship it in is the stage. 

Don’t underestimate how powerful this is. The packaging you use is part of the customer experience. But it’s even more than that – packaging has become part of the product. It may only catch your customer’s attention for a moment, but it will frame how they see (and talk about) your product forever.

Packaging may not have such a short shelf life, either. Ever saved a nice box to use it again? Good boxes get around. Good shopping bags do, too.

## The research on why packaging matters

There’s some new research out that really shows how powerful – and profitable – good packaging can be.

Here’s the first data point. This is how much packaging affects brand perception:

![Packaging Affects Brand Perception](https://storage.googleapis.com/sm-content/blog/e7913f9edaf9b9eaaaea05af1fe667be0166379c)

Notice how luxury brands are more affected by packaging. It’ll come up again.

And here are the specific ways packaging affects brand perception:

![Specific Ways Packaging Affects Brand Perception](https://storage.googleapis.com/sm-content/blog/0988da78e038efcd1bfd3d57b2b8bee27f0bf2f5)

The increases in “makes the brand seem more upscale” and “gets me more excited about receiving the package” are what’s changed most in the last year. This may suggest a shift in how customers perceive the importance of packaging. 
That importance does seem to be growing – [YouTube reports that viewership of unboxing videos is up 57% since last year](https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-insights-stats-data-trends-vol7/).

Know what else packaging affects? Word of mouth – one of the most effective marketing tactics ever. As this study says, “gift-like packaging also encourages word-of-mouth marketing. Half of shoppers (50 percent) say the use of branded or gift-like packaging for online orders makes them more likely to recommend the product to friends, compared to 40 percent in 2015.” 

This is especially interesting. If packaging can affect word of mouth so much, the moment when customers open your packaging might be the best time to ask them to refer your company to a friend. A package insert that someone could give to a friend for a discount on their first order might work. 

But before you bust out the printer, keep in mind that the influence of packaging depends on the product that is being shipped. Not too surprisingly, the packaging for household goods had less of an effect than for luxury goods. 

![Premium Packaging Matters](https://storage.googleapis.com/sm-content/blog/ed948cd8d006d98f13d8170f3d8a82c201cdf708)

There’s one last benefit of better packaging: It has a direct affect on your bottom line. Better packaging makes people more likely to order again. 

![Better Packaging Helps Reorders](https://storage.googleapis.com/sm-content/blog/acf2781a07868a992a05e6522436f1979e9281fa)

So it looks like it’s worthwhile to invest in better packaging. Fair enough – but how? And how to do it without breaking your budget? 

Have no fear. Any one of these five tactics can help:

## 1. Inserts

Inserts are a proven tactic for increasing order size, word of mouth, loyalty and more. They don’t have to cost very much, either. 

You could retrofit the design of a business card to become an insert if you wanted. Print a couple hundred of them as a template, then handwrite a custom code or codes as needed. Business cards can be printed for as little as 2 cents each.

Don’t forget postcards, either. They’re big enough to write a note on. 

The handwritten note tactic is becoming quite the trend. Many online retailers say they’ve had success with this.

![Add Inserts to Your Packaging](https://storage.googleapis.com/sm-content/blog/3f994304169556810ff182ab0467c324f65aff18)

Personally, [I love the idea](http://www.wix.com/blog/2015/11/14-brilliant-packaging-ideas-for-ecommerce-sellers/), but it seems like a lot of work. I still remember being up until 2am to get a big order out, and the idea of having to hand-write a thank you note/ insert card for each order makes me feel tired even now.

Then again… maybe the note doesn’t have to be very long. [This company](http://www.packagingdigest.com/packaging-design/trends-in-ecommerce-packaging-center-on-design1512) made an impression just by writing the customer’s name inside the box. All that takes is a Sharpie.

![One easy way to make an impression with your packaging](https://storage.googleapis.com/sm-content/blog/cddf73e90e53c3624f402cfd8ef4a151241ed0ee)

A few other ideas for “inserts”:

- Candy: Kinda the retail equivalent of the chocolate mint on a hotel pillow.
- Review request: Because more reviews means more orders. 
- Product samples: These aren’t free, but they can increase sales by a lot. 

Learn more about [how to create package inserts that work](https://www.stickermule.com/blog/how-to-create-package-inserts-that-work).

## 2. Printed boxes or mailers

I know – you think you don’t have budget for a custom box. 

But you can cheat... and “print” your own boxes with a custom stamp. A custom stamp with art and text that’s 5 inches long x 5 inches wide costs around $70-$100. That’s not free, but would let you have boxes like this:

![Hand stamped boxes](https://storage.googleapis.com/sm-content/blog/b69847aa3047775a3ca1b6712b84da35c1dee151)

*The Etsy shop Heirloom Home and Studio ships with standard cardboard boxes pressed with a custom stamp.*

If a custom stamp won’t work, consider using standard stamps used in a creative way. There are also roller stamps that can be made to look like your package is wrapped with ribbons. Roller stamps can be made with food designs, clothing designs, plant designs… you name it. 

Of course, while stamping is nearly free, it does take time. Ideally, you’d have a spare gang of little kids hanging around who just want to decorate boxes all day. 

![Trunk Club Boxes](https://storage.googleapis.com/sm-content/blog/a3c6bb08be80498b367c1eaacffec65d6e018d2c)
*An example of the printed boxes Trunk Club uses for its orders. This is also a clever example of another way to make your packages stand out – use a design that makes the box look like something more than just a box and [ties into a theme](https://www.stickermule.com/blog/online-crafters-save-time-money-with-creative-packaging).*

[Poly mailers](https://www.stickermule.com/products/poly-mailers) are an easy way to save on shipping and can be done in small batches with custom designs. These work best for apparel, t-shirts and other non-breakable items.

![Full Color Poly Mailers](https://storage.googleapis.com/sm-content/blog/a5e7a080270c2253f834ffd4d135bbc5b8a4fd51)

I actually used a [bubble mailer](https://www.stickermule.com/products/bubble-mailers "custom bubble mailers") for a mailing a few years ago. It held a cover letter, a short report, and a clear plastic puzzle. The puzzle had a little metal bead inside that you had to roll around just so to open the puzzle. Inside the puzzle was a little card… and behind the card was the call to action. 

That mailing got a 20% response rate. 

Good packaging works for lots of things. ;)

## 3. Color

Color is one of the best, simplest branding tricks ever. For example – that printed box we just talked about? If your company has a signature color, you could skip the printed box. Just get a box in as close a color to your brand color as possible. 

The color should continue inside the box, too, of course. Your color of tissue wrap. Your color of ribbon. Your color of insert card. Product label. Order form. 

You can also use color in strategic spots, like this:

![Bright colors inside of box](https://storage.googleapis.com/sm-content/blog/05b2910018a6cc3da53fc5e9d8432c6c9b9696a6)

I think you get the idea.  :)

## 4. Unusual materials

It’s tempting to go with fancy ribbons and luxe papers. But simple, lower cost materials often work just as well. It’s the creativity they’re used with that makes them work. 

So don’t get too limited in your materials. Think beyond the packaging shop. I once used cut up raffia in a gift box product. It was a gift box of gold, frankincense, and myrrh, so the raffia was meant to look like straw from the manger. People loved it. And the raffia was definitely not standard packaging materials. 

Here’s a few other examples of distinctive packaging materials that can be had for cheap:

* Aluminum foil (not for exterior packages)
* Wallpaper
* Butcher paper
* Old, discontinued hiking maps
* Twine
* Wool or yarn

Pinterest is a treasure trove of ideas like this. Here’s a cool silver bubble mailer:

![Bubble Mailers](https://storage.googleapis.com/sm-content/blog/52d90b1998a17401aff7061d0529cabdcc522216)

Note that Behance logo. Behance is a hub of designers, including packaging designers. You might find your next package designer there. Or you could just shop for inspiration.

## 5. Strategic use of stickers

Ok – not to toot our own horn, but we think [stickers](https://www.stickermule.com/custom-stickers) can make almost any package better. [Here’s an example](http://www.underconsideration.com/fpo/archives/2012/01/a-christmas-pack-needs-description.php) of a fairly plain, staid cardboard box that’s instantly hip thanks to its sticker:

![Use stickers to add custom packaging and seal your box](https://storage.googleapis.com/sm-content/blog/330ead9b2b10864b555ca694462c23dd942d0685)

Here’s another [cool packaging sticker](https://www.stickermule.com/uses/packaging-stickers). Very similar to the first, but notice the orange tape. That’s not custom tape, but it further secures the box and adds to the appeal. 

![Use color tape to enhance your store packaging](https://storage.googleapis.com/sm-content/blog/14a2531f485c94b3038384cb4f967f084b5f2f14)

[Custom tape](https://www.stickermule.com/products/packaging-tape) is pretty cool, too. And it's [easy to design](https://www.stickermule.com/blog/how-to-design-packaging-tape).

![cover-eco-friendly-packaging](https://storage.googleapis.com/sm-content/blog/381bb5cd39c67367e65415d49cbc6432315a03b4)

## Try to ship your packages out quickly
Sometimes it's tough to stand out just on appearance, but one easy way to stand out from everyone else is by providing super fast shipping service. Customers have a hard time forgetting your business if they get their order delivered in 2 days. Before you call us crazy, 2-day shipping is actually quite possible these days. You can use fulfillment service like [ShipBob](https://www.shipbob.com/ "ecommerce shipping fulfillment solution") where you send them all your products and they'll take care of everything else when an order comes in, including 2 day continental US shipping. 

But new tools even make it possible to do yourself too! You can use a self-service shipping service like [Shipstation](https://www.shipstation.com/ "best shipping service online") or [Ship by Sticker Mule](https://www.stickermule.com/ship "print usps labels free online") to speed up your own shipping process and get most packages to your customer's doorstep in 2 or 3 days.

## Word to the wise

While all these packaging ideas are fun, consider their durability as much as their looks. It’s not okay for your packages to arrive at your customers' doors trashed. 

So before you fall in love with a box, or any kind of packaging, test it. Buy about ten of the boxes. Mail a complete order to ten people you know. Get detailed reports – photos, ideally – of what the packages look like when they arrive. 

Pay careful attention to your results. These are only ten packages, remember. If you’ve been shipping for awhile, you know it’s that outlier package – the one that got caught in some machinery – that puts your entire packaging to the test. 

![Damaged Box Package](https://storage.googleapis.com/sm-content/blog/763c695214ffb5e97aa1023e21510b0078bfb11e)
*About 5-10% of ecommerce packages get damaged during shipping [(depending on which study you cite)](https://www.packworld.com/issues/operational-excellence/article/13366678/ecommerce-packaging-pitfalls-opportunities).

## Conclusion

Packaging is way more than just a fulfillment function. It’s become a core part of the customer experience. It influences word of mouth and improves loyalty. It can even become part of your marketing, like Chewy.com has done with its ongoing #ChewyBoxLove campaign.

![Facebook Packaging](https://storage.googleapis.com/sm-content/blog/4f91142092d07c2e036ca324cadafcb9ef85a8f5)

But while it’s really powerful, great packaging doesn’t have to be expensive. You just need to… um … think outside the box.

Want to make *your* packages stand out? Test some options out with our samples. Click the button below to start sprucing up your packaging for as little as $9!

<ButtonCta text="Order Packaging Samples" href="https://www.stickermule.com/samples" />

Check out these five simple ways to make your packaging stand out, without breaking your budget. 

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