Introducing custom coasters 

<YouTubeVideo videoId="ZgaM2DdGIW4?rel=0" />

Not long ago, we decided to add “thank you” coasters to every order. They were an immediate hit! All over the internet, people posted their love for them and many took to collecting them. 

There was, however, one big problem. Custom coasters were incredibly difficult, even for us to buy. We knew this was something we had to fix and, today, we’re happy to announce our newest product: [custom coasters](https://www.stickermule.com/products/custom-coasters). 

We invented a brand new method for making coasters that allows us to provide custom coasters in full color and fast. Try them out by ordering 10 [coaster samples](https://www.stickermule.com/products/coaster-samples) for $9 or bulk order larger quantities of coasters. There’s nothing else like them on the Internet!

<ButtonCta text="Get custom coasters from $9" href="https://www.stickermule.com/products/coaster-samples?ref=blog" />

Create custom coasters to surprise and delight customers and friends. Printed in full color with UV ink and made with a premium coaster board.

How we prioritize at Sticker Mule 

![How we prioritize at Sticker Mule](https://storage.googleapis.com/sm-content/blog/ba5c4d01ca146f185c128428987c56840bda9d81)

Organizations are the sum of their decisions. Those that prioritize well prosper and those that don’t falter. At Sticker Mule, prioritization is the most important thing we do. Our growth accelerates as we prioritized better, but there's always room to improve. 


## What prioritization is *not*

Most literature on prioritization is terrible. It leads you to believe prioritization is about [time management](https://hbr.org/2015/04/time-management-training-doesnt-work) or how to use to-do lists. This way of thinking neglects that priorities are what make or break businesses.

Consider that Amazon started as a bookstore in 1994 and grew to $147 million within 3 years. Today they employ 500,000 people who handle $200 billion in revenue. They picked the right projects and grew at an extraordinary pace.

Other retailers had different priorities and either failed or are much smaller. Walmart could be Amazon, but they did not prioritize the Internet and now they are worth half as much. 

## What prioritization is

Prioritization is picking the right tasks to maximize impact. That means finding high impact tasks and avoiding low impact ones. Usually the highest impact tasks are elusive. We don’t know the highest impact projects we could pursue right now.

Prioritization might sound stressful, but it’s not. Most tasks won’t affect us. Consequently, we shouldn't stress about the backlog of tasks we “need” to do. We need to keep our minds free to pursue high impact ideas, when they present themselves, by neglecting low impact ones.

## Prioritization categories

It’s unproductive to precisely categorize every task, but it’s useful to roughly classify them in your mind. Prioritization improves with practice and thinking about these categories helps us improve.

### Growth vs. costs
It’s generally better to use our time to grow revenue than reduce costs. Time is finite. Cash isn’t. 

### High vs. low impact

High impact is better, but completing lots of low impact tasks can be worthwhile if we complete them quickly.

### Enduring vs. temporary

Tasks that provide enduring value are preferable to those that deliver value temporarily.

### Definite vs. potential

It’s better to pursue improvements with definite benefits than those with potential.

### Short vs. long term results

Quick wins are preferable, but you can build competitive advantage pursuing ideas that yield results in the long term since others tend to neglect them.

### Related vs. unrelated tasks 
Sometimes related tasks are completed more efficiently when grouped together. For this reason, we often do low impact tasks that pair well with high impact ones.

### Estimated time to complete

All else equal, tasks that can be completed faster are preferable.


## Questions

Ask yourself these questions periodically to improve your ability to prioritize:

1. What’s the most impactful thing you can work on?
2. Did you correctly identify the problems you are facing?
3. Do you know the most important problem to solve next?
4. Can you replace any planned tasks with better ones?
5. Can you delete any especially low impact tasks entirely?

## Conclusion

We aim to embed a passion for prioritization into our culture. If you think similarly and want to join our global team, [we are hiring](https://www.stickermule.com/careers?ref=blog). 

At Sticker Mule, there's always room to improve. Consequently, prioritization is the most important thing we do. 

How to create a sticker cut line in Illustrator

A cut line is a path that gets placed around your design to tell us exactly how it should be cut. Most stickers feature a white border around the design – this is what the cut line creates.

<YouTubeVideo videoId="awbzbJsvHxs?rel=0&showinfo=0" />

Keep in mind that this is __completely optional__ when ordering from Sticker Mule. When ordering [die cut stickers](https://www.stickermule.com/products/die-cut-stickers) (or any custom shape product) we will automatically create a cut line to match the shape of your artwork.

*Depending on whether your artwork is [vector or raster](https://www.stickermule.com/blog/raster-vs-vector-images), the first 3 steps for creating a cut line are different.*

<h2 id="vector">How to create a cut line for vector artwork (steps 1-3)</h2>

[Skip to raster instructions.](https://www.stickermule.com/blog/how-to-create-a-sticker-cut-line#raster)

### Step 1
With your design open in Adobe Illustrator, select any strokes that are present in your design.

You can use Outline view to help you find any strokes in your design.
Mac: ⌘ + Y
PC: CTRL + Y

![cut-line-vector-step-1](https://storage.googleapis.com/sm-content/blog/339e8f3ad27800927295217ede788df91aa742ef)

With your strokes selected, select *Object* > *Path* > *Outline stroke*.

### Step 2
Select all the text within your design.

Then right click and select *Create Outlines*.
Mac: Shift + ⌘ + O
PC: Shift + CTRL + O

![cut-line-vector-step-2](https://storage.googleapis.com/sm-content/blog/8b658ecc0fa84076321edf0758efaa78776d6554)

### Step 3
In the *Layers* window, hold Option (Mac) or Alt (PC), then drag the layer that your artwork is on, on top of itself.

![cut-line-vector-step-3](https://storage.googleapis.com/sm-content/blog/06c4e7eb6cf86a1a6de0759b9c653f02e1ae6fd9)

This will create a new duplicate layer. This is where you will create the cut line so you can lock the layer beneath.

[Skip to step 4.](https://www.stickermule.com/blog/how-to-create-a-sticker-cut-line#step4)

<h2 id="raster">How to create a cut line for raster artwork (steps 1-3)</h2>

[Back to vector instructions.](https://www.stickermule.com/blog/how-to-create-a-sticker-cut-line#vector)

### Step 1
Open your design in Adobe Illustrator.

In the *Layers* window, hold Option (Mac) or Alt (PC), then drag the layer that your artwork is on, on top of itself.

![cut-line-raster-step-1](https://storage.googleapis.com/sm-content/blog/235769c06d38e410f92845eb3c182cdbd1bf3d24)

This will create a new duplicate layer. This is where you will create the cut line so you can lock the layer beneath.

### Step 2
With your image selected, use the *[Image trace](https://www.stickermule.com/blog/how-to-use-image-trace-in-adobe-illustrator)* window to convert your image into a vector.

Ignore colors or fine details while doing this step. All that matters is getting the perimeter of the shape to match your original design.

When it looks good, click *Expand*. This will create a vector shape.

![cut-line-raster-step-2](https://storage.googleapis.com/sm-content/blog/adf9a2b74ae1dd087f3732c10cf9f1a80f5d642b)

### Step 3
Illustrator will often create a white bounding box around your design – this needs to be removed.

To delete it, right click on your design and select *Ungroup*. Select the bounding box, then tap Delete.

![cut-line-raster-step-3](https://storage.googleapis.com/sm-content/blog/7e5518f6669ed2f1c3087e9bc90f444c14c829c7)

<h2 id="step4">How to create a cut line (steps 4-7)</h2>

*Regardless of the image format you began with, the following steps are the same.*

### Step 4
Select everything on your cut line layer.

From the *Pathfinder* window, select the *Unite* icon to transform the entire image into a single shape.

![cut-line-step-4](https://storage.googleapis.com/sm-content/blog/3a322f8be0b9a58b8093cf1a19ca6233f937934f)

### Step 5
With the shape still selected, select *Object* > *Path* > *Offset path*.

With the *Offset path* panel open, check the *Preview* box. Adjust the *Offset* amount until you are happy with the width of the border, then press *OK*. (At Sticker Mule, [we required a minimum border](https://www.stickermule.com/support/minimum-border-thickness) of 1/16")

![cut-line-step-5](https://storage.googleapis.com/sm-content/blog/f06450b2bcd8d896c70dc12f9e128d4981c7f00f)

### Step 6
Again, select everything on the cut line layer and from the *Pathfinder* window, select *Unite*.

Using the *Direct selection tool* (A) delete any unwanted holes in your shape. (At Sticker Mule, [we allow 1 internal cut](https://www.stickermule.com/support/do-you-allow-internal-cuts) of at least ¼")

![cut-line-step-6](https://storage.googleapis.com/sm-content/blog/aed17ac1135daaee7bea98f3c2982476c0b378c9)

### Step 7
With the shape selected, remove the fill, and give it a 1pt stroke.

![cut-line-step-7](https://storage.googleapis.com/sm-content/blog/d6d4d549906e0327b75068b408ea1b2e1c164946)

This is the standard format, most print shops, including Sticker Mule, will use for cut lines.

### Step 8 (optional)
If you end up with two or more cut line objects, you’ll need to bridge them together to create a single shape.

Use the *Pen tool* (P) to create a shape that overlaps the existing objects. Then with all the objects selected, from the *Pathfinder* window, select *Unite*.

![cut-line-step-8](https://storage.googleapis.com/sm-content/blog/9468f7efc7b72fb1b09cf5f40ec8adf9180a0845)

When you're done adding cut lines, simply save your Illustrator file and you're finished. You can upload your file to Sticker Mule as-is, and within a few hours you'll receive a free proof showing you exactly what your sticker is going to look like.

If you're new to sticker design, get started quickly with $10 off your first order. Just sign up by clicking the button below.

<ButtonCta text="Get $10 credit" href="https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog" />

Designer, Hayden Aube, shows how to create a custom cut line for your stickers or magnets.

Introducing gift cards 

Sticker Mule is the internet’s favorite place to buy custom printed products. And now with [gift cards](https://www.stickermule.com/products/gift-cards "Sticker Mule gift cards"), it’s easier than ever to share the joy of Sticker Mule with your friends, co-workers or clients.

<YouTubeVideo videoId="videoseries?list=PLoD6hr_KcilsHkR2xottv_XHByLQx0MO9&showinfo=0" />

Simply choose the number of gift cards you want, and checkout. We’ll deliver your gift cards with free shipping in 2-5 days.

After redeeming a gift card, the balance will be added to the account and can be used anytime, with no expiration date and no fees. 

[Gift cards](https://www.stickermule.com/products/gift-cards "Sticker Mule gift cards") can be used toward any custom product including stickers, magnets, buttons, labels and packaging.

Make your friends smile with a Sticker Mule gift card today.

<ButtonCta text="Buy gift cards" href="https://www.stickermule.com/products/gift-cards?ref=blog" />

With gift cards, it’s easier than ever to share the joy of Sticker Mule with your friends, co-workers or clients. 

All about labeling: start to finish 

![All about labeling | Sticker Mule](https://storage.googleapis.com/sm-content/blog/41ee310ba37ce7eb90de506ec4a0a058b28a4e34)

The right label can make the difference between the success or failure of a product. Making the perfect product label takes a combination of creativity, inquisitiveness and planning. 

Labels have their place as [personalized gifts](https://www.stickermule.com/uses/face-labels), signage for [bespoke products](https://www.stickermule.com/uses/candle-labels) and – of course – to identify [commercial products](https://www.stickermule.com/uses/product-labels). It’s important, however, to think things through before starting your project so as to avoid mistakes. By understanding the process involved in creating stylish and engaging labels, you too can create designs that attract consumers, communicate with customers and provide them with important information.

## What's it all about?

Labels are part of the packaging used to make goods look presentable and appealing. It’s the written information on a container or package. This might include vital elements such as brand colors, a company logo, distinct materials and a notable shape. 

Labels are about more than marketing. Some label details fulfill legal requirements. Whether a product is a brand-new market entrant or a well-known staple, it must comply with legal regulations regarding labeling. 

For nearly every product imaginable, there are varying degrees of mandates that dictate what information companies must provide for consumers. [Food products](https://www.stickermule.com/uses/food-labels), for example, are governed by the United States Food and Drug Administration (FDA), as are [cosmetics](https://www.stickermule.com/uses/cosmetic-labels). 

## Plan for success

Whether you’re [creating a custom label](https://www.stickermule.com/custom-labels) for yourself or a client, you must develop a design that’s functional and takes into account all product variables. Therefore, the starting process for creating a label is one of information gathering, rather than creativity. 

If you’re developing a label for someone else, you’ll need information from the client. In some instances, the client will already have a logo that you can use to start the process. In other cases, you have to start from scratch, which should factor into the final price of creating the label. 

You must also consider where the client plans to sell the product. Using this information, you can develop ways to differentiate the offering. 

If the client intends to sell their goods in a supermarket, for example, you must develop a label that will distinguish it from all the other similar products in the same section. If the client, however, will sell their good solely online, you’ll need to come up with a different strategy. 

During this phase, it helps to think about who will use the product. You also need to gather this information from the client because while the product may provide some clue as to who will use it, only the proprietor knows exactly how they plan to promote their goods. 

![All about labeling | Sticker Mule](https://storage.googleapis.com/sm-content/blog/0caea4fa01d9f3f2d1d610e120c2f2b0cf9c5c8c)

## Assessing the big picture 

Regarding the intended product, you’ll want to know specific details, such as what values the ideal consumer holds as well as their education level. Before starting your label design, it’s essential that you understand the “W’s”: 

- Who 
- What 
- When 
- Where 
- Why 
- How 

Knowing that the product is for male teenagers, for instance, isn’t enough insight for you to create the best design. You must also ask yourself what other kinds of similar goods the ideal consumer purchases. This kind of detailed information is needed to design a label that speaks to the right audience. 

After gathering basic information, you’ll need to conduct research. You must further investigate the intended audience by identifying their age, gender, income and other information that you may have overlooked during the initial round of research to ensure that you haven’t missed any important details. These seemingly innocuous facts will inform you throughout the design process. 

You should also learn as much as you can about competing products. You don’t want to create a label that’s too close in appearance to a competitor’s. Moreover, this research will give you an idea of what kind of label design appeals to the audience for that product. 

## Getting the message across

Label design is about more than creating an attractive project. You must also provide information that’s important to consumers. 

Of course, there are certain elements that will take up the most label real estate. This might include the name of the product and the company slogan as well as the company logo. For the rest of the information, however, you must figure out how to distribute it among the remaining space on the label. 

One piece of supplementary information that’s important to display prominently is the universal selling proposition (USP). In fact, the USP should factor into all stages of the design process. 

The purpose of the label is first to attract consumers and then engage them. The way to accomplish this in its entirety is to include the USP conspicuously on the label face. 

If the client has not developed a universal selling proposition, you can work with them to figure out the benefits of the product and promote these concepts on the label. By knowing the USP or product benefits you can make appropriate design decisions during the planning stage of creating the label. 

![All about labeling | Sticker Mule](https://storage.googleapis.com/sm-content/blog/a3225796d2ba80863bbf7e88ae22cdaf0182138e)

## Now the fun part, choosing a look 

Choosing the right color is one of the most important parts of designing your new label. The color that you choose may be influenced by several variables. This could include the type of product, the target audience and the colors used by competing goods. 

Many times, the packaging will heavily influence label design. If, for example, the label will include a significant number of lively images, you’ll want to use bright colors to complete this theme. More importantly, you want the color of the label to help the product stand out from competing goods. 

Label typography encompasses the physical features of the label as a whole. Most labels, for instance, contain a considerable amount of text. Label typography delineates what items are highlighted to consumers, where items are placed and which ones are more important than others. 

Start this part of the planning process by figuring out the typography for the most important elements of the design, such as the product name and slogan. You may, for example, use hand-lettering, rather than pre-existing fonts. This, by the way, allows you to create a design that’s unique to that particular product. 

Additionally, copywriting design optimization is essential for labels, as space is extremely limited. This makes definitive and succinct label copy critical. 

You must also decide what visual elements you’ll use for your label. This includes pictures and illustrations. They're especially useful for creating a sentiment about a good that words alone cannot produce. 

The visual elements that you select will be greatly influenced by the product. If the label is for a mountain bike, for example, your design might include the image of a bicycle. 

## Know your limitations

Now that you’ve figured out what you can do, it’s time to figure out what you cannot do. While you may know exactly what you want and have grand ideas for the design of the label, your concept may not serve your client’s needs. 

Will the product be used outdoors or in wet environments? A paper label won't be a good choice. Look for [waterproof materials](https://www.stickermule.com/uses/waterproof-labels) instead.

Similarly, if you're working with food products, consider using food-safe materials for your labeling.

## Remember the endgame

When a great design idea pops into your head, it’s tempting to head off to the drawing board and start building your concept after only briefly observing the good on which you’ll later place the label. However, it’s important to know not only if the label fits on the good, but that it complements the shape of the packaging. 

Furthermore, you’ll have to take a moment to think about how much of the product you’ll cover with your label. If, for instance, the product packaging isn’t especially aesthetically appealing, you’ll want to create a label that covers more of the vessel. Conversely, if the packaging has visually attractive attributes, you’ll want to leave the packaging exposed and reduce the size of the label. 

Either way, the label and packaging must attract and engage consumers. These variables are essential in determining the presence of your design from a consumer perspective. 

![All about labeling | Sticker Mule](https://storage.googleapis.com/sm-content/blog/fbb845de12adb66ed440baef279cb0a699956f8e)

## Get a second opinion 

There is one more important step to complete before uploading your design idea to the printer and waiting with bated breath for your new labels to arrive. After creating your label, you should interview members of the intended audience to determine how they feel about your creation. You can invite them to take a survey and ask them questions about the new label. You should design the questionnaire to help you understand if you have successfully created the right sentiment for consumers with your label project. 

When consumers respond to questions, dig deeper. Ask them why they feel the way that they do about certain aspects of the label. This is important for helping you to discover the emotional reasoning behind their sentiments. 

Finally, when creating your label, you don’t have to go it alone. In fact, you should include the client throughout all stages of the design process. 

While this may vary in degree with the designer, it’s important that the client stays involved. By working closely with the client, you can increase the likelihood that they’ll approve of the final product. 

Some creators develop label designs with little client feedback. Everyone has their own process. Still, it’s important to consult with the client before finalizing any significant design decisions to ensure that you produce a label that pleases all stakeholders and helps the client to create a positive brand image. With planning, you’ll create a design that attracts consumers to you or your client's cause or business and leaves a long-lasting positive impression. 

Effective labeling helps consumers to remember products and causes. Even if it’s only a vague recollection, they’re typically enough for potential patrons to remember how to find a product or more information. 

Defining one’s brand is one of the most important parts of running any organization. In fact, research shows that 64-percent of consumers buy goods solely based on appearance. 

This kind of result highlights the importance of effective labels. Furthermore, it’s essential to redesign brand packaging occasionally so that it always has a fresh, new look. With appropriate branding and rebranding as time goes on, you’ll keep your or your client’s goods at the forefront of consumer’s minds.

There are countless ways to delight _your_ customers and grow your brand using labels and other custom printed products. Check out more ways Sticker Mule can help your business grow.

<ButtonCta text="100+ ways to use Sticker Mule" href="https://www.stickermule.com/uses?ref=blog" />


Making the perfect product label takes a combination of creativity, inquisitiveness and planning.

How stickers spread a simple message around the world

![You are beautiful stickers](https://storage.googleapis.com/sm-content/blog/d82a465dded95af5ebcdbba49df83983a6b79a73)

Many people believe that they don’t know how to make a difference in this world, but in reality, everyone contributes to making the world a better place in their own unique way. 

The thing is, when we think about making a difference, we immediately think about doing something big, but the truth is that even a small contribution to someone's life can change their entire day or even month – even something as simple as paying them a compliment. 

## Making a difference with sticker art

Matthew Hoffman started the [You Are Beautiful](https://you-are-beautiful.com/) sticker project in 2002; he had no idea just how far his message would spread. The project was run out of a two-car garage until 2018.

In the beginning, he created a batch of just 100 stickers with a simple message: you are beautiful. 

This simple statement was intended as a small but positive affirmation for whoever might happen to spot one of Hoffman’s stickers; just a daily reminder that you are beautiful.

![You Are Beautiful stickers](https://storage.googleapis.com/sm-content/blog/68ea0db36ffae4b01fc395d0c817adb857565eca)

Without a doubt, this is a message that struck a lot of people and touched some hearts. Now, fifteen years later, the estimation is that they may have sold close to five million stickers. It goes to show just how much people really care.

Sticker art is an incredible way to say something to the world. They are small, they stick to things, you can hand them out and they never go out of style!

## How the You Are Beautiful sticker art project started

Where did it all start? How was the You Are Beautiful sticker project born? Well, when Matthew Hoffman moved to Chicago, it was his first time in the big city. Surrounded by a lot of visual noise and a lot of audible noise, the city excited him. There were so many different types of people and cultures, all in one place!  
Naturally, anyone new to the busy city life will also feel instantly overwhelmed. You could feel lost in the chaos. Matthew wanted to make something that was quiet and comforting. This project would be something that makes anyone part of the conversation. 

The You Are Beautiful sticker project was one of the very first viral messages, spreading out in the real world rather than online. These stickers instantly spread a simple message around the world. The project brought meaning to a lot of people's lives. 

Sticker art is real, it is a tangible product that won't go anywhere. So, when purchasing these stickers, you know that you are making a real difference; anyone can come across this message in their daily life. Hoffman tried to make stickers that blended with the environment, with bold and colorful letters so that the message could stand out. 

These days, most of us lead a busy lifestyle. We are all part of the rat race, without any of us slowing down. We are so used to chasing things, we forget to see the beauty in life. The purpose of the You Are Beautiful sticker project is to remind us to slow down sometimes and see the beauty in all of us.

![You Are Beautiful stickers](https://storage.googleapis.com/sm-content/blog/7d1e5c97df19c8decc5bb1c17db0f718bdf41faf)

## How the You Are Beautiful sticker art project changed over the years

Remember, this is a project that started before social media even existed. In those days, people were used to getting mail and using their PO Boxes. People would send Matthew photos with their You Are Beautiful stickers, and even letters; they’d use them to map out where each sticker was in the world.

These days, especially with Instagram and sticker hashtags, there are billions of photos. The world essentially got so much smaller when social media became a thing. 

As the project's success grew, they were soon shipping You Are Beautiful stickers around the globe, in one hundred languages. 

![You Are Beautiful stickers](https://storage.googleapis.com/sm-content/blog/7f7ab5096aae3ed6d47b91bd198039dfb2862b5b)

## The peoples' voice

‘The project has actively combatted negativity by distributing millions of You Are Beautiful stickers’ says Hoffman. 

‘Through the years, it has grown into various large-scale, wood installations and murals, as well as collaborations with many designers, students, and artists, worldwide. There have been a lot of people creating their own art from the project and putting their own spin on the movement.

One that stood out in particular: someone drew the words in sand with their footprints. They stayed in the photo for scale, and so you could see it was massive. 

It's just amazing to see what people do with absolutely no materials or budget. All it takes is just a little bit of time, which is great.’

## Get your own You Are Beautiful Stickers

The You Are Beautiful project is still ongoing. You can, as always,
[request free stickers](https://you-are-beautiful.com/pages/faq-free-stickers), or place an order for a larger number if you want to blanket your neighborhood with a simple, sweet and positive message.

This is a message that should be spread to loved ones and strangers alike. With a message like this, there should be no political or religious motive, just a positive affirmation of the fact that all of us are beautiful in our own way.

![You Are Beautiful stickers](https://storage.googleapis.com/sm-content/blog/c54bb4aa4d243d839e0449d3ee709b3e1d76a7a7)

## Start your own sticker art project

Interested in starting your own sticker project to make a difference in this world? You can easily create custom stickers online to let your artwork speak for itself. You, too, have the opportunity to spread a message using sticker art, and create something meaningful in this world.

Inspired to create your own sticker art, yet? Get $10 off your first Sticker Mule order when you sign up by clicking the button below.

<ButtonCta text="Get $10 credit" href="https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog" />

When Matthew Hoffman started the You Are Beautiful project in 2002, he had no idea just how far his message would spread.

Sticker Mule for Teams 

We launched a new feature that makes it faster and easier to order custom products for any organization, large and small. Introducing [Sticker Mule for Teams](https://www.stickermule.com/teams).

<YouTubeVideo videoId="videoseries?list=PLoD6hr_Kcilvgxt3fQtdvYbHbS3VLsr2R&rel=0" />

Now, anyone can [create a team](https://www.stickermule.com/teams/create) and collaborate on orders, share and reuse artwork files, and ship to any team member. Ordering from your shared artwork catalog ensures you’ll never have to track down files and your orders will ship quickly without waiting to approve proofs - all while keeping your brand consistent and on point.

It only takes a few seconds to set up your team and start collaborating. You can invite unlimited members, and large teams can create multiple teams within their organization to support their structure.

Once your team is on board, members can share previously ordered items with the team account so that anyone can order them or use the designs for other products. Or, order a new design on the team account and it will be available for you or your team to reorder in the future. Ship to shared team addresses or add a new one, ensuring your products ship to the right place quickly.

Check out [Sticker Mule for Teams](https://www.stickermule.com/teams) and let us know what you think.


<ButtonCta text="Sticker Mule for Teams" href="https://www.stickermule.com/teams?ref=blog" />

We launched a new feature that makes it faster and easier to order custom products for any organization. Introducing Sticker Mule for Teams. 

How to design stickers (video tutorial) 

Designer, Hayden Aube, shows off his favorite techniques for creating a [custom sticker](https://www.stickermule.com/custom-stickers) in Adobe Illustrator.

<YouTubeVideo videoId="0Gh69t8mg8I?rel=0" />

You can also try [Studio](https://www.stickermule.com/studio) – our free online design tool. Choose from over 1000+ templates and quickly create your own design in minutes.

## Transcript:

Hello, my name is Hayden Aube, and I'm a graphic designer and illustrator. And today, I'm going to show you how to create your very own sticker inside of Adobe Illustrator and get it printed with Sticker Mule. In the end, you'll see what it looks like when it's printed and shipped. Let's jump in.

So we're going to be creating a sticker for an imaginary company called Journey Pizza. I'm going to start off by making a series of circles using the Ellipse Tool. So there's the first, and then I'm just going to duplicate a second one and put it behind the first. And then I'm going to make a third one behind that one. Next, I'm going to grab the red and yellow circles and use the Divide Tool in the Pathfinder window. This will split those two shapes into what you see here.

Now I'm going to create another circle a bit smaller than the last, and this is going to be the path that I type my text on. So I'm going to use the
Type on a Path Tool. And as I've mentioned, the company is called Journey Pizza. So I'm going to type that out, and then I'm going to use the Selection Tool to drag it exactly where I want it on the path. Then I'm going to shrink it down a little bit and make it white. And now that I have the text looking how I want it, I'm going to create outlines from it so it's easier for printing.

Next up, I'm going to use the Live Shape options with this Ellipse to drag out these widgets into the exact kind of pie shape that I would like.

Now I want to put a circle on either side of the larger circles. And I'm going to do that just by creating one where I like it right here and then using the Mirror Tool to reflect it to the exact other side.

The plan is to have a flagpole coming out of this inner circle, and so I'm going to start off by using the Pen Tool to create the pole of that flag. Once I've created the path that I like, I'm going to apply a stroke to it and then use the Stroke options to put it to the width that I'd like.

Because I'd like this pole to look like it's coming out of the circle, I'm going to use the Path Width Tool to make the top of the path larger and the bottom of it smaller. This will give it a sense of depth. And I'm just going to quickly change the position of it. And now I'm just going to duplicate one of these circles to create a little ball on top of the pole.

And now that this pole is looking how I'd like, I'm going to go to Object, Path, Outline Stroke. And this is going to turn it into a shape, which is going to make it easier to apply gradients to later on.

So now what I want to do is I want to create a flag shape that looks like a piece of pizza. So I'm going to draw it out with the Pen Tool, and then I'm going to go to Effect, Warp, and then Wave. And from here, I'm just going to play with these options until I get the nice curvy flag shape that I'm looking for.

Now, I'm going to move it behind the pole, and I'm just going to continue to move it around and adjust it until it looks exactly like I'd like. So I'll nudge it over a bit, I'll move the flag itself up, I'm going to change it to white. And now I'm just going to take these individual points and move them around. Because this is still a live shape, I can do this and the effect will adjust accordingly.

Once it's all looking how I like, I can go to Object, Expand Appearance. This will convert that live shape into actual paths, which once again is really helpful when it comes to printing.

Now as I said, I want this flag to look like a piece of pizza, so I'm going to create a bunch of little pepperonis. So I've created this symbol here, and I'm going to use the Symbol Sprayer Tool just to place them in different locations.

Now I'm going to use the Symbol Sizer Tool just to create variation among these pepperoni slices. So I'll make some smaller, some larger, and others I'll just keep the same. Next, just to change some of the position of these pepperonis, I'm going to use the Symbol Shifter just to nudge them in different directions.

And then lastly, I'm going to use the Symbol Spinner tool, and that's just going to let me to rotate these shapes so that they match the wave of the flag.

The last thing I want to do with this flag is just crop a little piece of that pole. And to do it, I'm going to create another circle shape, and then I'm just going to change it with the Direct Selection Tool to create a shape that I can now subtract from that pole. And then I'm going to just put that ball back on top, and there we have it.

Now, with all of the shapes made, now I wanted to apply some gradients to really refine this design.

So what I'm going to do is I'm going to create a gradient for this background red circle that goes from a red to an orange. So I'm going to set up the two different stops on the gradient window, and then I'm going to use a Gradient Tool to put it in the direction that I want-- so red on the bottom, orange on the top. Now for the yellow ring, I want to go from an orange to a yellow. So once again, in the Gradient window, I'm going to set up the gradient just as I'd like so that yellow to that light orange.

And then again, I'm going to use the Gradient Tool just to put it in the direction that I'd like. And then I can just reposition it here so it looks just how I'd like it. Next up, I'm going to do these two little balls, and I'm just going to eyedropper the background color and then apply the gradient in the direction to both of them at the same time. Now for the pole, I'll be using a dark blue and a lighter blue.

So I'm going to be creating it just as I normally have been. Oops, wrong color. There we go. And then again, I'm going to put it in the direction that I want with the Gradient Tool. For the ball on top of the pole, I'm going to eyedropper the pole's gradient, but I'm going to turn it into a radial gradient and then just switch the colors. This way, I can make it really look like it's a sphere. And I'm just going to make a quick adjustment to the pole.

And now I'm going to do this wedge shape here. So I'm going to copy that radial gradient, and now I'm just going to reposition it so it lines up exactly with that wedge. From here, I can continue to adjust the gradient itself to get it to line up just how I'd like it.

To add one final layer of depth, I'm going to create some drop shadows. So to do this, I'm going to create a shape that's a combination of both the flag and the pole-- so it looks just like this. And now I'm going to position it a bit lower than the flag and then put it behind. There we go.

Now from here, I want to crop it so it's only inside of that red circle. And to do that, I'm going to duplicate that circle, put it on top, and then I'm going to use Intersect in the Pathfinder window.

Now this new shape is where we're going to create our gradient for the drop shadow. So I'm going to put it back behind the flag, and now I'm going to create that gradient that is just this dark red on either ends of the gradient. But one of them is going to be a 100% opacity, while the other is zero. And then just as we have done with the other gradients, I'm going to drag it out with the Gradient Tool just to get it to look exactly how I'd like. Now I do think this is a bit strong, so now I'm actually going to go and reduce the opacity to about 25%. That looks good.

I'm just going to go back into it quickly and adjust that gradient to make it come down a bit more. Perfect.

Finally, I want to add a drop shadow inside this red circle so it looks like that yellow rim is coming forward. So I'm going to subtract one of those circles from another, just to get this thin shape here, like you can see. And then I'm just going to eyedropper that drop shadow I created before and drag it out how I'd like. Other way. There we go.

So now that we've designed our sticker, it's time to get it printed. And to do that, we're going to be using Sticker Mule's [custom samples](https://www.stickermule.com/products/sticker-samples) package. And that means we get 10 stickers for $9.00 and free shipping.

Once on the Sticker Mule website, we're going to go to Get Samples. Now on the sample page, you can choose from all sorts of different Sticker Mule products, including just a sample pack of a variety. But we're going to be using the custom sticker samples right here.

So from this page, we're just going to click on Order 10 stickers for $9.00. And then here, we're going to upload our artwork. If you have any specific instructions, you could put those in here. Otherwise, click Continue.

Now we just need to check out. And just as with any check out process, you'll need to enter your name, your email, as well as your credit card, and shipping information. Then press Place Your Order. And now we just need to wait for our proof.

So now that my proof has arrived, all I need to do is click here. And then at this point, you can see that they've added a nice white border to the design, and if there is any changes I want, I can just type those in here. But I think it looks good, so I'm just going to go and cancel, approve, and finally start production. And now my stickers are being made.

So let's see how they turned out. So I'll just open up the package, and let's see what's inside. There's the stickers, there's some Sticker Mule stickers as well. As well as a little card that tells me who printed it, which is kind of neat. But let's dig into this stack of 10 here and see how they look.

And, yeah, I can say that they're looking pretty good, looking like the design, which is really great. I'm particularly happy with how that white border looks too. And there you have it. There's the stickers after they've been printed.

So I hope that through this video, you've learned not just how to make a sticker that looks good on screen but looks just as good when you get it printed. Take care.



<ButtonCta text="Get sticker samples for $9" href="https://www.stickermule.com/samples?ref=blog" />

Designer, Hayden Aube, shows you how to design a custom sticker in Adobe Illustrator. Check out Hayden's favorite techniques in this video tutorial. 

Branded packing tape vs. regular packing tape 

<YouTubeVideo videoId="JGy4jwR-oqo?rel=0&showinfo=0" />

Custom packing tape is the best kept secret of the Internet’s smartest retailers. It gets your brand exposure while your shipments are in transit, improves deliverability by making your packages more noticeable when delivered and reinforces your brand so customers are more likely to reorder. This is why retailers that switch to using custom tape rarely change back.

Yet many businesses are still relying on clear unbranded tape.  Before we convince you to start using them, let’s take a closer look at custom shipping tapes. 

## What is a custom packing tape? 

Packing or mailing tape is an essential part of your [product packaging](https://www.stickermule.com/blog/everything-you-need-to-know-about-packaging-design). Custom printed packing tapes are also called logo tapes (because you can print your logo on the tape for branding purposes), personalized mailing tapes, and custom package tapes. 

You may think that customers just rip them out but your printed packing tape serves more than one purpose. Visually, the difference between a box using branded packing tape and and a box using unbranded tape is obvious. And you might expect to pay a hefty premium for switching to custom tape. But the cost difference is less than you’d expect.

## Why you should use custom packaging tape? 

Aside from the reasons mentioned above, we have prepared more reasons to convince you to use custom printed tapes.

### Cost per roll of packing tape is not that expensive

You can get a 300 foot roll of [custom packing tape](https://www.stickermule.com/products/packaging-tape) from Sticker Mule for $29.

While a roll of [standard clear packing tape](https://www.amazon.com/Scotch-Shipping-Packaging-Dispenser-142-6/dp/B000J07BRQ/) only costs around $2.25.

That’s a big difference. However, at 300 feet, a roll of Sticker Mule custom packing tape is 4.5 times longer than a standard 800 inch roll of clear packing tape.

That puts the price per foot at:

- Custom packing tape = $0.10
- Standard packing tape = $0.03

### Custom tapes save you from a lot of trouble when packing

When using custom packing tape from Sticker Mule, 1 pass of tape is all you need to securely seal your box. Our tape is water-activated which allows it to quickly create a strong bond to your package once applied.

When using standard clear packing tape, 2 or 3 passes are usually necessary to seal your box. And even with multiple strips of standard packing tape, [boxes are still more susceptible to theft.](https://www.stickermule.com/support/how-is-your-packaging-tape-different-from-other-tape)

For a box that is 12 inches long, you’d want to include an extra 3 inches on each side for both the top and bottom with each strip of tape. That puts the length of tape needed for a 12-inch box at roughly:

- Custom packing tape - 36 inches
- Standard packing tape - 108 inches

If we take our cost per foot numbers from above, we can calculate the cost of tape per package at:

- Custom packing tape = $0.30
- Standard packing tape = $0.27

This means __it only costs $0.03 extra per box__ to create branded packaging.

But there is still one more important factor to consider…

### Branded packing tapes cut down your packing time

Since Sticker Mule’s custom packaging tape is water activated, we include a sponge with every order. If you’re only shipping a few boxes at a time, there won’t be a noticeable difference in the time it takes to seal a box with either type of packaging tape.

But if you’re shipping larger quantities, [a water activated tape dispenser](https://www.stickermule.com/support/what-tape-machine-or-dispenser-do-you-recommend) can cut the time it takes to seal your boxes in half. This does require an upfront investment of around $400 - $1,300, but it quickly pays for itself the more you ship.

And when you are shipping larger quantities, you can order custom packaging tape from Sticker Mule for as little as $19.50 per roll when buying in bulk.

In fact, most companies shipping 100 or more packages per day could actually save money by using Sticker Mule’s custom packaging tape, compared to clear packing tape.

## Where to get branded packing tape?

Are you ready to grow your business with custom printed tapes? If you want to improve your brand exposure and your package deliverability, while saving time and money, try custom packing tape for your packaging.

Upload any image and we'll format it for you, or easily [design your own tape](https://www.stickermule.com/blog/how-to-design-packaging-tape).

![Custom packing tape applied to box](https://storage.googleapis.com/sm-content/blog/6a27e0973a183c8a09fcd68a0e314d02a3c5d5cf "Custom branded packing tape being applied to package")

See for yourself the difference custom packing tape can make for your business.

<ButtonCta text="Try custom tape for $4" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/products/packaging-tape-sample?ref=blog" />

We compared the difference in cost and quality between custom packaging tape and regular unbranded packing tape. 

Branded packing tape vs. regular packing tape: Which should you choose?

A glimpse inside Sticker Mule 

<YouTubeVideo videoId="-mObM5qdtus?rel=0&showinfo=0" />

We created Sticker Mule to be the best place to work and shop. It was an opportunity to test our ideas about what makes an ideal customer and work experience. So far, we have not shared much about our inner workings, but since [we are hiring](https://www.stickermule.com/careers#current-openings-list) we think it’s good to provide a glimpse at what it’s like here.

In addition to our factories in the US & Italy, we work from 17 countries and rely on metrics to self manage. Our metrics focus allows us have a lot of fun by freeing us to not worry about the small stuff. BBQs, relaxed travel, good food and [Vinny’s wine](https://stickermule.wistia.com/medias/b0fc3ikmii) help make this a great place to work. 

Of course, the best fun tends to be spontaneous and, fortunately, our iPhones captured a few of these moments along the way. Our new video gives you a look at our people, culture and some amusing moments. Check it out and, if you’re interested in joining the fun, [apply to join us](https://www.stickermule.com/careers). 

Our team comes from diverse backgrounds and 17 countries, but we're all united by a shared set of values. 

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