Custom labels
Label anything.
Personalized sticker labels make it fast & easy to label your products or packaging. Custom roll labels are designed for speed and compatible with most label applicators and dispensers. Custom sheet labels are designed for peeling by hand and compact storage. All our labels are from a premium material with a protective laminate, they are durable, waterproof and dishwasher safe. Each feature a soft, non-glare finish that is ideal for business or fun.
Personalized labels with free shipping and online proofs
At home or as part of your business promotion, custom made labels make the look of your products match up to their quality. Our unique printing technology allows us to easily print even the most complex label designs. Order your customized sticker labels in seconds and get free online proofs, free shipping and super fast turnaround.
Reviews for custom labels
4.7 / 5
18,913
Total reviews
93%
Would order again
- CU
- KKKay Kuramoto
Fantastic experience from start to finish. The ordering process was easy and straightforward, communication throughout was excellent, and the delivery time was incredibly fast. The stickers turned out beautifully — high quality, vibrant, and exactly what we were hoping for. We’re very happy with the final product and would absolutely order again.
Angel O'BrienThis is my third order and a different design each time. I could not be happier with the ease and customer service I received. And I love when they have a sale - fantastic deals!
- SSusan
While the stickers themselves are fine, I didn’t realize the sale price was for a ROLL of stickers, not the individual ones. What I have now will not work for an important event we have coming up.
- CMCedric Monroe
A few of the first labels were misaligned - text near the bottom was completely cut off on a couple of them, so they'll be unusable. We didnt need *precisely* the quantity that we ordered, so this is not the end of the world, but I do wonder if Sticker Mule ships a few extra to account for things like this; however, I won't be counting... The rest of the labels were lovely, as usual, and arrived...
Frequently asked questions
FAQs
While similar at first glance, custom stickers and custom labels are unique both in their material and in their uses.
Stickers are made of premium, thick vinyl and are most often used for promotion and handed out individually or included within packaging.
Labels are made with a thinner BOPP film and tend to be used in production (on packaging, bottles, etc) because they are faster to peel.
You can see dozens of different ways to use stickers and labels in our Uses gallery.
Stickers Labels Thickness 8.3 mils 4.2 mils Thickness w/ paper backing 15 mils 6.4 mils Material Premium, thick vinyl BOPP Adhesive Permanent Permanent Matte finish ✔ Luster finish ✔ Waterproof ✔ ✔ Kick-ass ✔ ✔ The choice between custom stickers or custom labels depends largely on how you intend to use them.

Please note that our custom clear labels are made from a clear PET film and feature a glossy UV finish.
Currently, we do not offer perforated labels.
Yes! If you’d prefer a certain orientation on your roll labels, when your proof is ready to be reviewed select Edit below your proof.
You can then select from the 4 orientation options.
Our custom die cut labels can be cut to any shape. However, all of our custom labels can be classified as “die cut”. This means each label is cut individually, and there is a small gap between each label on the roll.
Meanwhile, the term “butt cut” refers to labels that are sliced, leaving no gap between each label.
Die cut labels are superior to butt cut labels in that they are easier to peel and can be cut to any shape.
Custom roll labels are labels made on a continuous liner and wound around a cardboard spool. They come in all shapes and sizes and can be printed in full color.
Roll labels are designed for peeling and placing with speed. As you can choose your label orientation, our custom roll labels are compatible with most label dispensers, as well as our own automatic label dispenser, for even faster application.