How to design sticker sheets in Adobe Illustrator

This tutorial is going to show you how to create an awesome sticker sheet using Adobe Illustrator.

<YouTubeVideo videoId="5xnVfAY3W18?rel=0" />

A [sticker sheet](https://www.stickermule.com/products/sticker-sheets) is a page with several peelable stickers, most commonly grouped in a theme. These are great for promotion or showing off artistic flair.

With Sticker Mule, designing your own sticker sheet is completely optional. 

You can send us a zip file of the individual designs and we'll lay it out for you. Or you can have total control over the final look by designing the sticker sheets yourself. 

## Step 1: Set up your sticker sheet artwork
For an easy start, we recommend [downloading one of our sticker sheet templates](https://www.stickermule.com/template/sticker-sheets).

Once you have the template open in Adobe Illustrator, make sure you are in the ‘Artwork’ layer.

![Sticker sheet template layers](https://storage.googleapis.com/sm-content/blog/eff2b65ccc39327978d88015661badad8ef56a55)

To find layers go to Window > Layers

Now you can start dropping the designs onto the sheet. 

![Sticker sheet artwork setup](https://storage.googleapis.com/sm-content/blog/d149cff938301b1201b91f7acef4500fc9e822dc)

From here, you're free to scale, position, or rotate your designs any way that you feel necessary, as long as it's within the sticker sheet box. 

Each sticker must be at least one inch by one inch and have a space of at least a quarter-inch around it measured from the sticker cut lines and not the artwork itself. 

## Step 2: Outline any text
If you're working with text, [make sure it's outlined](https://www.youtube.com/watch?v=9wBuY6KQR24) before you print. 

To do this, right-click on the text and press ‘Create Outlines’. 

![Creating outlines in Adobe Illustrator](https://storage.googleapis.com/sm-content/blog/7e019c69ea1c8e8d19151fb4b030b09141941b45)

## Step 3: Specify your cut lines
Now you can specify cut lines using a one-point stroke. 

A quick way to do this is to select all of your designs, copy them, and paste them on the cut line layer.

![Specifying cut lines in Adobe Illustrator](https://storage.googleapis.com/sm-content/blog/a2bdfaf3ca680fabbb47c627789f405d9fb09810) 

Then use the unite function in the pathfinder window. 

![Using the Unite function to create a cut line](https://storage.googleapis.com/sm-content/blog/635bc4247ba7f290f321e13697baf701d660c719)

Once that's done, just apply the cut line swatch as a stroke, and we'll know exactly how to cut your stickers once sent to production. 

If no cut lines are specified, we will automatically determine them for you. You will review this during proofing before print. 

For a more detailed explanation of this, check out our tutorial on [how to create sticker cut lines](https://www.stickermule.com/blog/how-to-create-a-sticker-cut-line).

## Step 4: Start your sticker sheets order
Once everything is looking good, you can save your Illustrator file, upload it, and start your order. This tutorial is complete!

![Completed sticker sheets design](https://storage.googleapis.com/sm-content/blog/da1c082d190a904e3cabb46b603a021d700e38a2)

## Further tips for designing an awesome sticker sheet:

- Design first and adjust later. Focus on getting your sticker designs laid out roughly and then if you decide that a certain sticker needs to be bigger or spaced further apart, it will be a simple adjustment. 
- Consider making your stickers full bleed. If your designs allow for it, you can make your stickers full bleed by extending your artwork an eighth of an inch beyond the cut line. Keep in mind that whatever is outside of the cut lines will remain on your sticker sheet when the individual stickers are removed. 
- Make the sticker sheet beautiful itself by adding non-sticker elements. A colorful background or a logo can add a really nice touch to the sheet once it's printed.

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Design an awesome sticker sheet or label sheet template using Adobe Illustrator with this guide.

Sticker sheet template design in Adobe Illustrator

How to remove backgrounds in Photoshop

In this easy-to-follow tutorial, we show how to remove the background from any image using [Adobe Photoshop](https://www.adobe.com/products/photoshop.html). 

Before you start, take a look at Trace, [our new background remover tool](https://www.stickermule.com/trace). It erases backgrounds from photos instantly, and could save you a lot of time. 

<YouTubeVideo videoId="71o67pJxqLw?rel=0" />

__For best results:__

- Find a high resolution image; the more pixels, the more accurate you can be.
- Make sure the subject stands out from the background and they do not share too many similar colors or textures.

### Step 1
Open your photo in Photoshop and create a new background layer. 

![new-layer](https://storage.googleapis.com/sm-content/blog/1c967ad5325b23d084f0a473fe2f0624c3d1b2f5)

On this new background layer go to edit, fill, and then select white for the contents. 

![Fill](https://storage.googleapis.com/sm-content/blog/d5c5edc5c7483000e47c57540d03333b8c468aab)

Place this layer below your photo so that as we remove the original background the white one is revealed underneath. 

If your photo is a locked background layer you won't be able to drag another layer below it. All you need to do is double click on it, give it a name, and press enter to convert it to a normal layer so that you can move things below it. 

### Step 2
Grab the quick selection tool and start dragging over the part that you want to keep. 

![selection copy](https://storage.googleapis.com/sm-content/blog/8f3c7408bf85ecc9a334afb40bb098aaa308b85b)

The size of your brush determines how much is grabbed with each click or each drag of the mouse. To change it, use the open and closed square brackets to make the brush larger or smaller depending on how accurate you need to be. 

It's likely that as you're making your selection you're gonna highlight areas that you don't wish to. When this happens simply hold alt while using the tool and it will subtract from the selection instead of adding to it. 

The magic wand tool as well as the object selection tool can also come in handy here. Check those out if needed.

### Step 3
Once you've done a fairly good job of selecting your subject from the background we're gonna refine it by going to select and then select and mask.

![select and mask](https://storage.googleapis.com/sm-content/blog/45c0b25643fe2e2478ac4cf6a949af74157940aa)

Make sure that transparency is set to 100%. This will show you how your current selection is going to look once masked out from the original background. 

Also make sure that the high quality preview is on.

![transparency](https://storage.googleapis.com/sm-content/blog/b333056a545ea8ea9065ac61ed974d4461756b45)

Now you can see the temporary white background you made showing through behind. 

If you see a slight gray outline, this is some background elements you picked up when using the quick selection tool. 

To remove this, use ‘shift edge’. This will expand your selection or pull it in. Negative numbers shift edge in, and positive shift it out.

![shift edge](https://storage.googleapis.com/sm-content/blog/229485dcfddda414514ab5a7a9e80221fa1229a0)

### Step 4
Do not shift edge too much. For places with intricate details like hair or fur, use the ‘refine edge’ brush tool. 

![refine edge](https://storage.googleapis.com/sm-content/blog/fbf21470da64f1c4acc03b514edbeb89f98dd3d8)

Drag along the edges where the details are present. You will lose a bit of that background and it will look more like a correct crop. Just as with the quick selection tool, you can change the size of this brush with the square bracket keys. 

Lastly if you're finding that overall your selection is looking a bit jagged or there's too many sharp edges, you can use smooth or feather to fix that. 

![smooth](https://storage.googleapis.com/sm-content/blog/ab9efdf42d63bba0f7e7fd22384c1213258fc6ee)

Just be careful not to add too much as you still want your selection to look crisp rather than blurry around the edges. 

At any point while you're in select and mask mode you can press P to toggle between what you started with and where you're now at. 

Press okay. 

### Step 5
Rather than actually delete the background around your subject, mask it out. 

With your selection still active, go into your layers menu and press add layer mask.

![add mask](https://storage.googleapis.com/sm-content/blog/8824d13bcf9680bd481241645e6f5af941efae1a)

Layer masks work in black and white: black means hide this part, white means show this part. Right now we want to show the subject (white) and hide the background (black).

At any point, if you want to make the same selection just do Cmd + click  or Alt + click on the layer mask.

You should now be able to move this layer around. Your subject is now separate from their original background. 

### Step 6 (optional)
If you think there are a couple problem areas you want to clean up, you can click on the layer mask in your layer panel and add or remove some of the original background. Use the paintbrush tool in black or white to remove or add details.

![layer mask](https://storage.googleapis.com/sm-content/blog/d61850f7eec6b53748c1b27ab3bb5c077ce4a531)

That is the end of the tutorial!

If you want an easier and faster way to remove backgrounds check out our new tool Trace. Trace is free to use and works instantly.

<ButtonCta text="Try Trace for free" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/trace" />

An easy-to follow tutorial on removing backgrounds using Photoshop

Remove the background from any image with Trace

Using Trace - our [photo background remover](https://www.stickermule.com/trace) - requires absolutely no design experience. Upload your image and count to 5 while the technology automatically removes the background.

<Video videoKey="trace" />

## How to remove background without Photoshop

Trace was inspired by hundreds of creators who wanted to do more with their favorite photos. 

The tool cuts out the subject (pet, car, beloved relative) and puts it on a transparent background. Download the image for free or use it for custom stickers, magnets, coasters and more.

Even for an experienced designer, it can take 10 minutes to [erase a background in Photoshop](https://www.stickermule.com/blog/how-to-remove-backgrounds-in-photoshop) — now anyone can do it in less than 10 seconds.

## What are the new features of Trace? 

Trace 2.0 has officially been released and like the OG Trace you know and love, it’s decked with features that will continue to make your work easier!

### Trace multiple images on one canvas 

Now, you can remove the backgrounds of up to five images on just one canvas! This means you can include multiple photos in one cool collage! 

### Upload a custom background image, or search images from Unsplash

Before, you could just remove the backgrounds using Trace. Now, after removing the background, you can replace it with a solid color or another background! 

There are lots of background options to choose from. Upload your own custom image, or search the built-in Unsplash library, featuring over 2 million inspiring images that are free to use for your new backdrop. 

### Select traced images to move, scale, and rotate

With the new and improved Trace, you can also move your images. After the background has been removed, you can resize the object or reposition it. You can even rotate it as you like to fit in your new background! 

### Crop your traced images 

Say you have an image that you want the background removed but you also want to remove a part of the main subject. (Maybe it’s a group photo and you only want to retain yourself on the edited image!) With Trace 2.0, you can also crop out other elements in your photo! 

## How to use Trace: A guide 

Want to know how to remove background without the use of Photoshop and other editing software? Just follow these steps:

### Step 1: Create and log into your account 

Use your email to create an account or if you’re already logged into your Gmail account, just connect it to this page. 

### Step 2: Click the “Upload a photo ” button 

Once you click the photo, Trace automatically removes your background! The next thing you’ll see is your photo with the background removed! 

### Step 3: Customize your background or just download it 

If you just want to remove the background, go ahead and click that download button! And yes, you get the image for free! 

However, if you want to customize the background with a plain color or other patterns, feel free to choose from the templates. You may also upload your own background. 

## What else can you do with Trace 2.0?

If those new functionalities aren’t cool enough, you can also convert your new image into a keepsake! After downloading your new photo (for free!), you can also turn this piece of artwork into a sticker, a coaster, a magnet, a poly mailer packaging, or even as buttons! 

This is a perfect gift or giveaway for weddings, birthdays, anniversaries, and other special occasions! 

Sounds simple, right? Are you ready to get started?

<ButtonCta text="Remove background from your image" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/trace" />
<p style="text-align: center; font-size: 0.9rem; line-height: 2.2rem;">Did we mention it's free?</p>

Upload your image and count to 5 while the technology automatically removes the background.

How to create a sticker cut line in Illustrator

A cut line is a path that gets placed around your design to tell us exactly how it should be cut. Most stickers feature a white border around the design – this is what the cut line creates.

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Keep in mind that this is __completely optional__ when ordering from Sticker Mule. When ordering [die cut stickers](https://www.stickermule.com/products/die-cut-stickers) (or any custom shape product) we will automatically create a cut line to match the shape of your artwork.

*Depending on whether your artwork is [vector or raster](https://www.stickermule.com/blog/raster-vs-vector-images), the first 3 steps for creating a cut line are different.*

<h2 id="vector">How to create a cut line for vector artwork (steps 1-3)</h2>

[Skip to raster instructions.](https://www.stickermule.com/blog/how-to-create-a-sticker-cut-line#raster)

### Step 1
With your design open in Adobe Illustrator, select any strokes that are present in your design.

You can use Outline view to help you find any strokes in your design.
Mac: ⌘ + Y
PC: CTRL + Y

![cut-line-vector-step-1](https://storage.googleapis.com/sm-content/blog/339e8f3ad27800927295217ede788df91aa742ef)

With your strokes selected, select *Object* > *Path* > *Outline stroke*.

### Step 2
Select all the text within your design.

Then right click and select *Create Outlines*.
Mac: Shift + ⌘ + O
PC: Shift + CTRL + O

![cut-line-vector-step-2](https://storage.googleapis.com/sm-content/blog/8b658ecc0fa84076321edf0758efaa78776d6554)

### Step 3
In the *Layers* window, hold Option (Mac) or Alt (PC), then drag the layer that your artwork is on, on top of itself.

![cut-line-vector-step-3](https://storage.googleapis.com/sm-content/blog/06c4e7eb6cf86a1a6de0759b9c653f02e1ae6fd9)

This will create a new duplicate layer. This is where you will create the cut line so you can lock the layer beneath.

[Skip to step 4.](https://www.stickermule.com/blog/how-to-create-a-sticker-cut-line#step4)

<h2 id="raster">How to create a cut line for raster artwork (steps 1-3)</h2>

[Back to vector instructions.](https://www.stickermule.com/blog/how-to-create-a-sticker-cut-line#vector)

### Step 1
Open your design in Adobe Illustrator.

In the *Layers* window, hold Option (Mac) or Alt (PC), then drag the layer that your artwork is on, on top of itself.

![cut-line-raster-step-1](https://storage.googleapis.com/sm-content/blog/235769c06d38e410f92845eb3c182cdbd1bf3d24)

This will create a new duplicate layer. This is where you will create the cut line so you can lock the layer beneath.

### Step 2
With your image selected, use the *[Image trace](https://www.stickermule.com/blog/how-to-use-image-trace-in-adobe-illustrator)* window to convert your image into a vector.

Ignore colors or fine details while doing this step. All that matters is getting the perimeter of the shape to match your original design.

When it looks good, click *Expand*. This will create a vector shape.

![cut-line-raster-step-2](https://storage.googleapis.com/sm-content/blog/adf9a2b74ae1dd087f3732c10cf9f1a80f5d642b)

### Step 3
Illustrator will often create a white bounding box around your design – this needs to be removed.

To delete it, right click on your design and select *Ungroup*. Select the bounding box, then tap Delete.

![cut-line-raster-step-3](https://storage.googleapis.com/sm-content/blog/7e5518f6669ed2f1c3087e9bc90f444c14c829c7)

<h2 id="step4">How to create a cut line (steps 4-7)</h2>

*Regardless of the image format you began with, the following steps are the same.*

### Step 4
Select everything on your cut line layer.

From the *Pathfinder* window, select the *Unite* icon to transform the entire image into a single shape.

![cut-line-step-4](https://storage.googleapis.com/sm-content/blog/3a322f8be0b9a58b8093cf1a19ca6233f937934f)

### Step 5
With the shape still selected, select *Object* > *Path* > *Offset path*.

With the *Offset path* panel open, check the *Preview* box. Adjust the *Offset* amount until you are happy with the width of the border, then press *OK*. (At Sticker Mule, [we required a minimum border](https://www.stickermule.com/support/minimum-border-thickness) of 1/16")

![cut-line-step-5](https://storage.googleapis.com/sm-content/blog/f06450b2bcd8d896c70dc12f9e128d4981c7f00f)

### Step 6
Again, select everything on the cut line layer and from the *Pathfinder* window, select *Unite*.

Using the *Direct selection tool* (A) delete any unwanted holes in your shape. (At Sticker Mule, [we allow 1 internal cut](https://www.stickermule.com/support/do-you-allow-internal-cuts) of at least ¼")

![cut-line-step-6](https://storage.googleapis.com/sm-content/blog/aed17ac1135daaee7bea98f3c2982476c0b378c9)

### Step 7
With the shape selected, remove the fill, and give it a 1pt stroke.

![cut-line-step-7](https://storage.googleapis.com/sm-content/blog/d6d4d549906e0327b75068b408ea1b2e1c164946)

This is the standard format, most print shops, including Sticker Mule, will use for cut lines.

### Step 8 (optional)
If you end up with two or more cut line objects, you’ll need to bridge them together to create a single shape.

Use the *Pen tool* (P) to create a shape that overlaps the existing objects. Then with all the objects selected, from the *Pathfinder* window, select *Unite*.

![cut-line-step-8](https://storage.googleapis.com/sm-content/blog/9468f7efc7b72fb1b09cf5f40ec8adf9180a0845)

When you're done adding cut lines, simply save your Illustrator file and you're finished. You can upload your file to Sticker Mule as-is, and within a few hours you'll receive a free proof showing you exactly what your sticker is going to look like.

If you're new to sticker design, get started quickly with $10 off your first order. Just sign up by clicking the button below.

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Designer, Hayden Aube, shows how to create a custom cut line for your stickers or magnets.

All about labeling: start to finish 

![All about labeling | Sticker Mule](https://storage.googleapis.com/sm-content/blog/41ee310ba37ce7eb90de506ec4a0a058b28a4e34)

The right label can make the difference between the success or failure of a product. Making the perfect product label takes a combination of creativity, inquisitiveness and planning. 

Labels have their place as [personalized gifts](https://www.stickermule.com/uses/face-labels), signage for [bespoke products](https://www.stickermule.com/uses/candle-labels) and – of course – to identify [commercial products](https://www.stickermule.com/uses/product-labels). It’s important, however, to think things through before starting your project so as to avoid mistakes. By understanding the process involved in creating stylish and engaging labels, you too can create designs that attract consumers, communicate with customers and provide them with important information.

## What's it all about?

Labels are part of the packaging used to make goods look presentable and appealing. It’s the written information on a container or package. This might include vital elements such as brand colors, a company logo, distinct materials and a notable shape. 

Labels are about more than marketing. Some label details fulfill legal requirements. Whether a product is a brand-new market entrant or a well-known staple, it must comply with legal regulations regarding labeling. 

For nearly every product imaginable, there are varying degrees of mandates that dictate what information companies must provide for consumers. [Food products](https://www.stickermule.com/uses/food-labels), for example, are governed by the United States Food and Drug Administration (FDA), as are [cosmetics](https://www.stickermule.com/uses/cosmetic-labels). 

## Plan for success

Whether you’re [creating a custom label](https://www.stickermule.com/custom-labels) for yourself or a client, you must develop a design that’s functional and takes into account all product variables. Therefore, the starting process for creating a label is one of information gathering, rather than creativity. 

If you’re developing a label for someone else, you’ll need information from the client. In some instances, the client will already have a logo that you can use to start the process. In other cases, you have to start from scratch, which should factor into the final price of creating the label. 

You must also consider where the client plans to sell the product. Using this information, you can develop ways to differentiate the offering. 

If the client intends to sell their goods in a supermarket, for example, you must develop a label that will distinguish it from all the other similar products in the same section. If the client, however, will sell their good solely online, you’ll need to come up with a different strategy. 

During this phase, it helps to think about who will use the product. You also need to gather this information from the client because while the product may provide some clue as to who will use it, only the proprietor knows exactly how they plan to promote their goods. 

![All about labeling | Sticker Mule](https://storage.googleapis.com/sm-content/blog/0caea4fa01d9f3f2d1d610e120c2f2b0cf9c5c8c)

## Assessing the big picture 

Regarding the intended product, you’ll want to know specific details, such as what values the ideal consumer holds as well as their education level. Before starting your label design, it’s essential that you understand the “W’s”: 

- Who 
- What 
- When 
- Where 
- Why 
- How 

Knowing that the product is for male teenagers, for instance, isn’t enough insight for you to create the best design. You must also ask yourself what other kinds of similar goods the ideal consumer purchases. This kind of detailed information is needed to design a label that speaks to the right audience. 

After gathering basic information, you’ll need to conduct research. You must further investigate the intended audience by identifying their age, gender, income and other information that you may have overlooked during the initial round of research to ensure that you haven’t missed any important details. These seemingly innocuous facts will inform you throughout the design process. 

You should also learn as much as you can about competing products. You don’t want to create a label that’s too close in appearance to a competitor’s. Moreover, this research will give you an idea of what kind of label design appeals to the audience for that product. 

## Getting the message across

Label design is about more than creating an attractive project. You must also provide information that’s important to consumers. 

Of course, there are certain elements that will take up the most label real estate. This might include the name of the product and the company slogan as well as the company logo. For the rest of the information, however, you must figure out how to distribute it among the remaining space on the label. 

One piece of supplementary information that’s important to display prominently is the universal selling proposition (USP). In fact, the USP should factor into all stages of the design process. 

The purpose of the label is first to attract consumers and then engage them. The way to accomplish this in its entirety is to include the USP conspicuously on the label face. 

If the client has not developed a universal selling proposition, you can work with them to figure out the benefits of the product and promote these concepts on the label. By knowing the USP or product benefits you can make appropriate design decisions during the planning stage of creating the label. 

![All about labeling | Sticker Mule](https://storage.googleapis.com/sm-content/blog/a3225796d2ba80863bbf7e88ae22cdaf0182138e)

## Now the fun part, choosing a look 

Choosing the right color is one of the most important parts of designing your new label. The color that you choose may be influenced by several variables. This could include the type of product, the target audience and the colors used by competing goods. 

Many times, the packaging will heavily influence label design. If, for example, the label will include a significant number of lively images, you’ll want to use bright colors to complete this theme. More importantly, you want the color of the label to help the product stand out from competing goods. 

Label typography encompasses the physical features of the label as a whole. Most labels, for instance, contain a considerable amount of text. Label typography delineates what items are highlighted to consumers, where items are placed and which ones are more important than others. 

Start this part of the planning process by figuring out the typography for the most important elements of the design, such as the product name and slogan. You may, for example, use hand-lettering, rather than pre-existing fonts. This, by the way, allows you to create a design that’s unique to that particular product. 

Additionally, copywriting design optimization is essential for labels, as space is extremely limited. This makes definitive and succinct label copy critical. 

You must also decide what visual elements you’ll use for your label. This includes pictures and illustrations. They're especially useful for creating a sentiment about a good that words alone cannot produce. 

The visual elements that you select will be greatly influenced by the product. If the label is for a mountain bike, for example, your design might include the image of a bicycle. 

## Know your limitations

Now that you’ve figured out what you can do, it’s time to figure out what you cannot do. While you may know exactly what you want and have grand ideas for the design of the label, your concept may not serve your client’s needs. 

Will the product be used outdoors or in wet environments? A paper label won't be a good choice. Look for [waterproof materials](https://www.stickermule.com/uses/waterproof-labels) instead.

Similarly, if you're working with food products, consider using food-safe materials for your labeling.

## Remember the endgame

When a great design idea pops into your head, it’s tempting to head off to the drawing board and start building your concept after only briefly observing the good on which you’ll later place the label. However, it’s important to know not only if the label fits on the good, but that it complements the shape of the packaging. 

Furthermore, you’ll have to take a moment to think about how much of the product you’ll cover with your label. If, for instance, the product packaging isn’t especially aesthetically appealing, you’ll want to create a label that covers more of the vessel. Conversely, if the packaging has visually attractive attributes, you’ll want to leave the packaging exposed and reduce the size of the label. 

Either way, the label and packaging must attract and engage consumers. These variables are essential in determining the presence of your design from a consumer perspective. 

![All about labeling | Sticker Mule](https://storage.googleapis.com/sm-content/blog/fbb845de12adb66ed440baef279cb0a699956f8e)

## Get a second opinion 

There is one more important step to complete before uploading your design idea to the printer and waiting with bated breath for your new labels to arrive. After creating your label, you should interview members of the intended audience to determine how they feel about your creation. You can invite them to take a survey and ask them questions about the new label. You should design the questionnaire to help you understand if you have successfully created the right sentiment for consumers with your label project. 

When consumers respond to questions, dig deeper. Ask them why they feel the way that they do about certain aspects of the label. This is important for helping you to discover the emotional reasoning behind their sentiments. 

Finally, when creating your label, you don’t have to go it alone. In fact, you should include the client throughout all stages of the design process. 

While this may vary in degree with the designer, it’s important that the client stays involved. By working closely with the client, you can increase the likelihood that they’ll approve of the final product. 

Some creators develop label designs with little client feedback. Everyone has their own process. Still, it’s important to consult with the client before finalizing any significant design decisions to ensure that you produce a label that pleases all stakeholders and helps the client to create a positive brand image. With planning, you’ll create a design that attracts consumers to you or your client's cause or business and leaves a long-lasting positive impression. 

Effective labeling helps consumers to remember products and causes. Even if it’s only a vague recollection, they’re typically enough for potential patrons to remember how to find a product or more information. 

Defining one’s brand is one of the most important parts of running any organization. In fact, research shows that 64-percent of consumers buy goods solely based on appearance. 

This kind of result highlights the importance of effective labels. Furthermore, it’s essential to redesign brand packaging occasionally so that it always has a fresh, new look. With appropriate branding and rebranding as time goes on, you’ll keep your or your client’s goods at the forefront of consumer’s minds.

There are countless ways to delight _your_ customers and grow your brand using labels and other custom printed products. Check out more ways Sticker Mule can help your business grow.

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Making the perfect product label takes a combination of creativity, inquisitiveness and planning.

How stickers spread a simple message around the world

![You are beautiful stickers](https://storage.googleapis.com/sm-content/blog/d82a465dded95af5ebcdbba49df83983a6b79a73)

Many people believe that they don’t know how to make a difference in this world, but in reality, everyone contributes to making the world a better place in their own unique way. 

The thing is, when we think about making a difference, we immediately think about doing something big, but the truth is that even a small contribution to someone's life can change their entire day or even month – even something as simple as paying them a compliment. 

## Making a difference with sticker art

Matthew Hoffman started the [You Are Beautiful](https://you-are-beautiful.com/) sticker project in 2002; he had no idea just how far his message would spread. The project was run out of a two-car garage until 2018.

In the beginning, he created a batch of just 100 stickers with a simple message: you are beautiful. 

This simple statement was intended as a small but positive affirmation for whoever might happen to spot one of Hoffman’s stickers; just a daily reminder that you are beautiful.

![You Are Beautiful stickers](https://storage.googleapis.com/sm-content/blog/68ea0db36ffae4b01fc395d0c817adb857565eca)

Without a doubt, this is a message that struck a lot of people and touched some hearts. Now, fifteen years later, the estimation is that they may have sold close to five million stickers. It goes to show just how much people really care.

Sticker art is an incredible way to say something to the world. They are small, they stick to things, you can hand them out and they never go out of style!

## How the You Are Beautiful sticker art project started

Where did it all start? How was the You Are Beautiful sticker project born? Well, when Matthew Hoffman moved to Chicago, it was his first time in the big city. Surrounded by a lot of visual noise and a lot of audible noise, the city excited him. There were so many different types of people and cultures, all in one place!  
Naturally, anyone new to the busy city life will also feel instantly overwhelmed. You could feel lost in the chaos. Matthew wanted to make something that was quiet and comforting. This project would be something that makes anyone part of the conversation. 

The You Are Beautiful sticker project was one of the very first viral messages, spreading out in the real world rather than online. These stickers instantly spread a simple message around the world. The project brought meaning to a lot of people's lives. 

Sticker art is real, it is a tangible product that won't go anywhere. So, when purchasing these stickers, you know that you are making a real difference; anyone can come across this message in their daily life. Hoffman tried to make stickers that blended with the environment, with bold and colorful letters so that the message could stand out. 

These days, most of us lead a busy lifestyle. We are all part of the rat race, without any of us slowing down. We are so used to chasing things, we forget to see the beauty in life. The purpose of the You Are Beautiful sticker project is to remind us to slow down sometimes and see the beauty in all of us.

![You Are Beautiful stickers](https://storage.googleapis.com/sm-content/blog/7d1e5c97df19c8decc5bb1c17db0f718bdf41faf)

## How the You Are Beautiful sticker art project changed over the years

Remember, this is a project that started before social media even existed. In those days, people were used to getting mail and using their PO Boxes. People would send Matthew photos with their You Are Beautiful stickers, and even letters; they’d use them to map out where each sticker was in the world.

These days, especially with Instagram and sticker hashtags, there are billions of photos. The world essentially got so much smaller when social media became a thing. 

As the project's success grew, they were soon shipping You Are Beautiful stickers around the globe, in one hundred languages. 

![You Are Beautiful stickers](https://storage.googleapis.com/sm-content/blog/7f7ab5096aae3ed6d47b91bd198039dfb2862b5b)

## The peoples' voice

‘The project has actively combatted negativity by distributing millions of You Are Beautiful stickers’ says Hoffman. 

‘Through the years, it has grown into various large-scale, wood installations and murals, as well as collaborations with many designers, students, and artists, worldwide. There have been a lot of people creating their own art from the project and putting their own spin on the movement.

One that stood out in particular: someone drew the words in sand with their footprints. They stayed in the photo for scale, and so you could see it was massive. 

It's just amazing to see what people do with absolutely no materials or budget. All it takes is just a little bit of time, which is great.’

## Get your own You Are Beautiful Stickers

The You Are Beautiful project is still ongoing. You can, as always,
[request free stickers](https://you-are-beautiful.com/pages/faq-free-stickers), or place an order for a larger number if you want to blanket your neighborhood with a simple, sweet and positive message.

This is a message that should be spread to loved ones and strangers alike. With a message like this, there should be no political or religious motive, just a positive affirmation of the fact that all of us are beautiful in our own way.

![You Are Beautiful stickers](https://storage.googleapis.com/sm-content/blog/c54bb4aa4d243d839e0449d3ee709b3e1d76a7a7)

## Start your own sticker art project

Interested in starting your own sticker project to make a difference in this world? You can easily create custom stickers online to let your artwork speak for itself. You, too, have the opportunity to spread a message using sticker art, and create something meaningful in this world.

Inspired to create your own sticker art, yet? Get $10 off your first Sticker Mule order when you sign up by clicking the button below.

<ButtonCta text="Get $10 credit" href="https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog" />

When Matthew Hoffman started the You Are Beautiful project in 2002, he had no idea just how far his message would spread.

How to design stickers (video tutorial) 

Designer, Hayden Aube, shows off his favorite techniques for creating a [custom sticker](https://www.stickermule.com/custom-stickers) in Adobe Illustrator.

<YouTubeVideo videoId="0Gh69t8mg8I?rel=0" />

You can also try [Studio](https://www.stickermule.com/studio) – our free online design tool. Choose from over 1000+ templates and quickly create your own design in minutes.

## Transcript:

Hello, my name is Hayden Aube, and I'm a graphic designer and illustrator. And today, I'm going to show you how to create your very own sticker inside of Adobe Illustrator and get it printed with Sticker Mule. In the end, you'll see what it looks like when it's printed and shipped. Let's jump in.

So we're going to be creating a sticker for an imaginary company called Journey Pizza. I'm going to start off by making a series of circles using the Ellipse Tool. So there's the first, and then I'm just going to duplicate a second one and put it behind the first. And then I'm going to make a third one behind that one. Next, I'm going to grab the red and yellow circles and use the Divide Tool in the Pathfinder window. This will split those two shapes into what you see here.

Now I'm going to create another circle a bit smaller than the last, and this is going to be the path that I type my text on. So I'm going to use the
Type on a Path Tool. And as I've mentioned, the company is called Journey Pizza. So I'm going to type that out, and then I'm going to use the Selection Tool to drag it exactly where I want it on the path. Then I'm going to shrink it down a little bit and make it white. And now that I have the text looking how I want it, I'm going to create outlines from it so it's easier for printing.

Next up, I'm going to use the Live Shape options with this Ellipse to drag out these widgets into the exact kind of pie shape that I would like.

Now I want to put a circle on either side of the larger circles. And I'm going to do that just by creating one where I like it right here and then using the Mirror Tool to reflect it to the exact other side.

The plan is to have a flagpole coming out of this inner circle, and so I'm going to start off by using the Pen Tool to create the pole of that flag. Once I've created the path that I like, I'm going to apply a stroke to it and then use the Stroke options to put it to the width that I'd like.

Because I'd like this pole to look like it's coming out of the circle, I'm going to use the Path Width Tool to make the top of the path larger and the bottom of it smaller. This will give it a sense of depth. And I'm just going to quickly change the position of it. And now I'm just going to duplicate one of these circles to create a little ball on top of the pole.

And now that this pole is looking how I'd like, I'm going to go to Object, Path, Outline Stroke. And this is going to turn it into a shape, which is going to make it easier to apply gradients to later on.

So now what I want to do is I want to create a flag shape that looks like a piece of pizza. So I'm going to draw it out with the Pen Tool, and then I'm going to go to Effect, Warp, and then Wave. And from here, I'm just going to play with these options until I get the nice curvy flag shape that I'm looking for.

Now, I'm going to move it behind the pole, and I'm just going to continue to move it around and adjust it until it looks exactly like I'd like. So I'll nudge it over a bit, I'll move the flag itself up, I'm going to change it to white. And now I'm just going to take these individual points and move them around. Because this is still a live shape, I can do this and the effect will adjust accordingly.

Once it's all looking how I like, I can go to Object, Expand Appearance. This will convert that live shape into actual paths, which once again is really helpful when it comes to printing.

Now as I said, I want this flag to look like a piece of pizza, so I'm going to create a bunch of little pepperonis. So I've created this symbol here, and I'm going to use the Symbol Sprayer Tool just to place them in different locations.

Now I'm going to use the Symbol Sizer Tool just to create variation among these pepperoni slices. So I'll make some smaller, some larger, and others I'll just keep the same. Next, just to change some of the position of these pepperonis, I'm going to use the Symbol Shifter just to nudge them in different directions.

And then lastly, I'm going to use the Symbol Spinner tool, and that's just going to let me to rotate these shapes so that they match the wave of the flag.

The last thing I want to do with this flag is just crop a little piece of that pole. And to do it, I'm going to create another circle shape, and then I'm just going to change it with the Direct Selection Tool to create a shape that I can now subtract from that pole. And then I'm going to just put that ball back on top, and there we have it.

Now, with all of the shapes made, now I wanted to apply some gradients to really refine this design.

So what I'm going to do is I'm going to create a gradient for this background red circle that goes from a red to an orange. So I'm going to set up the two different stops on the gradient window, and then I'm going to use a Gradient Tool to put it in the direction that I want-- so red on the bottom, orange on the top. Now for the yellow ring, I want to go from an orange to a yellow. So once again, in the Gradient window, I'm going to set up the gradient just as I'd like so that yellow to that light orange.

And then again, I'm going to use the Gradient Tool just to put it in the direction that I'd like. And then I can just reposition it here so it looks just how I'd like it. Next up, I'm going to do these two little balls, and I'm just going to eyedropper the background color and then apply the gradient in the direction to both of them at the same time. Now for the pole, I'll be using a dark blue and a lighter blue.

So I'm going to be creating it just as I normally have been. Oops, wrong color. There we go. And then again, I'm going to put it in the direction that I want with the Gradient Tool. For the ball on top of the pole, I'm going to eyedropper the pole's gradient, but I'm going to turn it into a radial gradient and then just switch the colors. This way, I can make it really look like it's a sphere. And I'm just going to make a quick adjustment to the pole.

And now I'm going to do this wedge shape here. So I'm going to copy that radial gradient, and now I'm just going to reposition it so it lines up exactly with that wedge. From here, I can continue to adjust the gradient itself to get it to line up just how I'd like it.

To add one final layer of depth, I'm going to create some drop shadows. So to do this, I'm going to create a shape that's a combination of both the flag and the pole-- so it looks just like this. And now I'm going to position it a bit lower than the flag and then put it behind. There we go.

Now from here, I want to crop it so it's only inside of that red circle. And to do that, I'm going to duplicate that circle, put it on top, and then I'm going to use Intersect in the Pathfinder window.

Now this new shape is where we're going to create our gradient for the drop shadow. So I'm going to put it back behind the flag, and now I'm going to create that gradient that is just this dark red on either ends of the gradient. But one of them is going to be a 100% opacity, while the other is zero. And then just as we have done with the other gradients, I'm going to drag it out with the Gradient Tool just to get it to look exactly how I'd like. Now I do think this is a bit strong, so now I'm actually going to go and reduce the opacity to about 25%. That looks good.

I'm just going to go back into it quickly and adjust that gradient to make it come down a bit more. Perfect.

Finally, I want to add a drop shadow inside this red circle so it looks like that yellow rim is coming forward. So I'm going to subtract one of those circles from another, just to get this thin shape here, like you can see. And then I'm just going to eyedropper that drop shadow I created before and drag it out how I'd like. Other way. There we go.

So now that we've designed our sticker, it's time to get it printed. And to do that, we're going to be using Sticker Mule's [custom samples](https://www.stickermule.com/products/sticker-samples) package. And that means we get 10 stickers for $9.00 and free shipping.

Once on the Sticker Mule website, we're going to go to Get Samples. Now on the sample page, you can choose from all sorts of different Sticker Mule products, including just a sample pack of a variety. But we're going to be using the custom sticker samples right here.

So from this page, we're just going to click on Order 10 stickers for $9.00. And then here, we're going to upload our artwork. If you have any specific instructions, you could put those in here. Otherwise, click Continue.

Now we just need to check out. And just as with any check out process, you'll need to enter your name, your email, as well as your credit card, and shipping information. Then press Place Your Order. And now we just need to wait for our proof.

So now that my proof has arrived, all I need to do is click here. And then at this point, you can see that they've added a nice white border to the design, and if there is any changes I want, I can just type those in here. But I think it looks good, so I'm just going to go and cancel, approve, and finally start production. And now my stickers are being made.

So let's see how they turned out. So I'll just open up the package, and let's see what's inside. There's the stickers, there's some Sticker Mule stickers as well. As well as a little card that tells me who printed it, which is kind of neat. But let's dig into this stack of 10 here and see how they look.

And, yeah, I can say that they're looking pretty good, looking like the design, which is really great. I'm particularly happy with how that white border looks too. And there you have it. There's the stickers after they've been printed.

So I hope that through this video, you've learned not just how to make a sticker that looks good on screen but looks just as good when you get it printed. Take care.



<ButtonCta text="Get sticker samples for $9" href="https://www.stickermule.com/samples?ref=blog" />

Designer, Hayden Aube, shows you how to design a custom sticker in Adobe Illustrator. Check out Hayden's favorite techniques in this video tutorial. 

Branded packing tape vs. regular packing tape 

<YouTubeVideo videoId="JGy4jwR-oqo?rel=0&showinfo=0" />

Custom packing tape is the best kept secret of the Internet’s smartest retailers. It gets your brand exposure while your shipments are in transit, improves deliverability by making your packages more noticeable when delivered and reinforces your brand so customers are more likely to reorder. This is why retailers that switch to using custom tape rarely change back.

Yet many businesses are still relying on clear unbranded tape.  Before we convince you to start using them, let’s take a closer look at custom shipping tapes. 

## What is a custom packing tape? 

Packing or mailing tape is an essential part of your [product packaging](https://www.stickermule.com/blog/everything-you-need-to-know-about-packaging-design). Custom printed packing tapes are also called logo tapes (because you can print your logo on the tape for branding purposes), personalized mailing tapes, and custom package tapes. 

You may think that customers just rip them out but your printed packing tape serves more than one purpose. Visually, the difference between a box using branded packing tape and and a box using unbranded tape is obvious. And you might expect to pay a hefty premium for switching to custom tape. But the cost difference is less than you’d expect.

## Why you should use custom packaging tape? 

Aside from the reasons mentioned above, we have prepared more reasons to convince you to use custom printed tapes.

### Cost per roll of packing tape is not that expensive

You can get a 300 foot roll of [custom packing tape](https://www.stickermule.com/products/packaging-tape) from Sticker Mule for $29.

While a roll of [standard clear packing tape](https://www.amazon.com/Scotch-Shipping-Packaging-Dispenser-142-6/dp/B000J07BRQ/) only costs around $2.25.

That’s a big difference. However, at 300 feet, a roll of Sticker Mule custom packing tape is 4.5 times longer than a standard 800 inch roll of clear packing tape.

That puts the price per foot at:

- Custom packing tape = $0.10
- Standard packing tape = $0.03

### Custom tapes save you from a lot of trouble when packing

When using custom packing tape from Sticker Mule, 1 pass of tape is all you need to securely seal your box. Our tape is water-activated which allows it to quickly create a strong bond to your package once applied.

When using standard clear packing tape, 2 or 3 passes are usually necessary to seal your box. And even with multiple strips of standard packing tape, [boxes are still more susceptible to theft.](https://www.stickermule.com/support/how-is-your-packaging-tape-different-from-other-tape)

For a box that is 12 inches long, you’d want to include an extra 3 inches on each side for both the top and bottom with each strip of tape. That puts the length of tape needed for a 12-inch box at roughly:

- Custom packing tape - 36 inches
- Standard packing tape - 108 inches

If we take our cost per foot numbers from above, we can calculate the cost of tape per package at:

- Custom packing tape = $0.30
- Standard packing tape = $0.27

This means __it only costs $0.03 extra per box__ to create branded packaging.

But there is still one more important factor to consider…

### Branded packing tapes cut down your packing time

Since Sticker Mule’s custom packaging tape is water activated, we include a sponge with every order. If you’re only shipping a few boxes at a time, there won’t be a noticeable difference in the time it takes to seal a box with either type of packaging tape.

But if you’re shipping larger quantities, [a water activated tape dispenser](https://www.stickermule.com/support/what-tape-machine-or-dispenser-do-you-recommend) can cut the time it takes to seal your boxes in half. This does require an upfront investment of around $400 - $1,300, but it quickly pays for itself the more you ship.

And when you are shipping larger quantities, you can order custom packaging tape from Sticker Mule for as little as $19.50 per roll when buying in bulk.

In fact, most companies shipping 100 or more packages per day could actually save money by using Sticker Mule’s custom packaging tape, compared to clear packing tape.

## Where to get branded packing tape?

Are you ready to grow your business with custom printed tapes? If you want to improve your brand exposure and your package deliverability, while saving time and money, try custom packing tape for your packaging.

Upload any image and we'll format it for you, or easily [design your own tape](https://www.stickermule.com/blog/how-to-design-packaging-tape).

![Custom packing tape applied to box](https://storage.googleapis.com/sm-content/blog/6a27e0973a183c8a09fcd68a0e314d02a3c5d5cf "Custom branded packing tape being applied to package")

See for yourself the difference custom packing tape can make for your business.

<ButtonCta text="Try custom tape for $4" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/products/packaging-tape-sample?ref=blog" />

We compared the difference in cost and quality between custom packaging tape and regular unbranded packing tape. 

Branded packing tape vs. regular packing tape: Which should you choose?

The making of our new homepage video 

Our [home page](https://www.stickermule.com/) is the first interaction most visitors and customers have with our brand. Our previous home page video showed the ordering process, but lacked a story that focused on our customers. Here’s a behind-the-scenes look at how we created our new homepage video.

<WistiaVideo videoId="qwwgsbtbav" />

## Script
Instead of making a basic “how-to” video, we wanted to make something that was more inspirational and persuasive. To do this, we knew we had to tell a story – one that revolved around our customers. One blessing & curse with our business is that we have all sorts of different customers: big businesses, small businesses, non-profits, hobbyists, do-it-yourselfers, developers, designers... the list goes on. There isn’t just one “target customer” we go after, so we decided to focus our story on three: a startup, a do-it-yourselfer, and a designer.

With our personas selected, we focused on a few key features of Sticker Mule that we wanted to highlight in the script:

### Ease of use
- No file restrictions
- Mobile friendly

### Proofing
- Online proofs within 4 hours
- Unlimited revisions

### Speed
- Quick turnaround
- Free shipping

It was important to highlight the minor differences in how each person used Sticker Mule. For example, if we only showed someone uploading a photo from their phone that might turn away the designer who wants a pixel perfect print. But if we only showed the designer uploading a vector image that might turn away someone who doesn’t have graphic design skills.

After showing the entire ordering process, we focused on how each person used their stickers in real life. Easy ordering and fast shipping are great, but how they plan to use the stickers is the main reason people buy in the first place.

## Storyboard

A storyboard is a scene by scene drawing of how the video will look. We created a storyboard to plan the shoot and fix any potential pitfalls before we shot anything. We kept things simple by limiting the video to 4 different locations: Aaron’s office, Jess’ workspace, Brian’s desk, and a location that would tie in all three of them.

![Storyboard vs finished video](https://storage.googleapis.com/sm-content/blog/2f46e23cb97fb91c553a40b3324fcb9f1df24f76)

## Voiceover
We used the same voiceover pro to remain consistent with our other videos. One big advantage of using a voiceover (as opposed to on-camera dialogue), is that we didn’t have to worry about sound once we began filming. This made shooting and editing much easier and faster.

## Shooting
We shot the entire video in one day. This required a tight schedule for each location and set call-times for the actors. Luckily, each location was relatively close together, and everyone showed up on-time.

We kept the storyboard on hand as a reference to make sure each shot fit what we had envisioned.

<WistiaVideo videoId="rpcmc9d01e" />

For the final scene, we knew the timing was key. So we played the voiceover through an iPhone, which kept our camera movement and actors all in sync.

## Editing
We used a combination of Premiere Pro and After Effects for all the post production work on this video.

Since the ordering process is a key part of this video, we knew that whatever took place on the screens in the video had to look really good. But shooting a screen isn’t always easy and doesn’t always look as sharp as you would want it to. For this reason, we decided to overlay screencasts on top of the screens shot in the video. For the MacBook and iMac this was relatively easy, but the iPhone took some motion tracking and masking work to have it look realistic.

![Editing Sticker Mule's home page video](https://storage.googleapis.com/sm-content/blog/3e55e77faff205857f231219d199327935598642)

Instead of using straight-up screen capture footage, we recreated each scene and animated it in After Effects. This made all the movement perfectly smooth, and helped us with the next step: translating.

## Translating
Since the whole video was narrated via a voiceover this made translating very straightforward. However the on-screen scenes needed to be updated to have the localized versions of the site in each language. To make this easy, we used the Templater Rig After Effects plugin from Dataclay.

![Homepage video text](https://storage.googleapis.com/sm-content/blog/2f826187fe6b95ad4856ba701df6d7719033742c)

The Templater plugin allowed us to update each layer of text via a Google Sheet. We only had to animate the screencasts once, and we could easily change languages with a click of a button.

If you’re interested in seeing our homepage video in different languages here are the links. Just make sure you switch back to English (bottom right) when you’re done!

[Italian](https://www.stickermule.com/it#video)

[French](https://www.stickermule.com/fr#video)

[Spanish](https://www.stickermule.com/es#video)

[German](https://www.stickermule.com/de#video)

[Dutch](https://www.stickermule.com/nl#video)

[Portuguese](https://www.stickermule.com/br#video)

[Japanese](https://www.stickermule.com/jp#video)

## Conclusion
We’re thankful to have 100,000 customers that trust us to print their custom stickers, magnets, and poly mailers. It’s impossible to capture everyone’s unique story, yet we aimed to capture a representation of many stories in one minute and fifteen seconds.

And if you liked this video, you should [subscribe to our channel on YouTube](https://www.youtube.com/user/stickermule?sub_confirmation=1).

A behind the scenes look at how we made the video on our homepage. From script to post-production. 

Omit needless words 

Every needless word you omit is an investment in the foundation of your organization. Here’s why: 

## People don't read

People [read 20% of the words](https://www.nngroup.com/articles/how-little-do-users-read/) on a web page. A concise message is more likely to be absorbed. 

## Save time 

Extra words waste time ~~for your customers and coworkers~~. 

## Simplify translations

Be concise in your native language to make translating content easier. 

## Strengthen your brand 

Search engines may like more words but customers appreciate fewer.  

Content grows exponentially which makes it harder to maintain quality. The sooner you start [omitting needless words](http://www.bartleby.com/141/strunk5.html#13) from your organization the better. 



Every needless word you omit is an investment in the foundation of your organization.

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