Packaging your Etsy products: Tips, tricks, and ideas to stand out

What happens after you spend hours perfecting your products, setting up your store, and marketing your products on Etsy?

The coveted sale!

Whether you’re just starting out as an [Etsy](https://www.etsy.com/ "etsy marketplace") seller or you’re a pro with thousands of customers, branding and packaging your products can take your store to the next level, increase customer love and loyalty, and bring in new business through referrals.

For example, if you’ve ever opened an Apple product, you can tell the company puts a lot of thought into their brand and packaging. The design of the boxes carefully contour the products and everything fits perfectly. It’s clean, neat and simple yet feels techy and fancy.

How a product is packaged often leaves a satisfied thought in the buyer's mind that [affects how they see that company](http://marketingzeus.com/article/increase-your-perceived-value-increase-your-sales) in the future, how they talk about it with others and their possible future orders.

> When you make your customers smile even after the sale they are more likely to spend money with you in the future.”

## Impressing your customers

Etsy is the most creative community of homemade sellers online. Your buyers appreciate creativity and talk about the products they find. Few online communities and stores rely so much on word-of-mouth as Etsy does, so it makes sense to take extra measures to delight customers in that way. 

How you brand and package your product is a simple way to ensure future orders and get satisfactory feedback on your sales. Remember, your reviews are key to showing others how great your product is and give others confidence that they’ll have an equally rewarding experience when buying from you. 

This can be done without a huge investment and goes a long way in impressing customers. 

Impressing customers with a great buying experience does not need a huge investment and can be done with a few simple tricks and hacks to your packaging and “unboxing”.

Below we’ll look at how to create or update your branding and packaging to delight your customers and get more sales.

## What is branding & how can you do it well?

![Branded packaging tape example](https://storage.googleapis.com/sm-content/blog/7b1c61ad234fb13e557fe4f7c33adcd9ea7f7ed4)

**What company offers Free 2 Day Shipping to their premium customers?** 

**Amazon**- of course. They’ve gone out of their way to make sure the world knows that if you sign up as a Prime customer, you’ll always get 2 day shipping. 

They’ve branded themselves well (with a little help of their iconic [custom packaging tape](https://www.stickermule.com/products/packaging-tape "custom shipping tape")) as the go to place for online shopping that doesn’t take forever to get in hand. Whenever their customers go online to look for a product, they know to check Amazon because they already get awesome shipping. 

You can do something similar with your store. [Custom packaging](https://www.stickermule.com/custom-packaging "custom packaging") helps people think of for a certain product or service when a particular problem comes to mind. 

Every time your business interacts with the buyer, or gets in front of them (with one of your purchases) you have the opportunity to help them remember you for next time. 

So you want to make sure they are: 

1. Enjoying the emails, packaging and buying process with your business.
2. Making a connection with you and your store that they’ll remember later.

## 6 simple ways to improve packaging for Etsy sales 

![Branded salt scrub packaging](https://storage.googleapis.com/sm-content/blog/dfe751a707a8bc3d560c6b56689bf2c05c8de5e4)

1. **Wrap or bag your products before placing them in a shipping container.** When you take extra care to double package like this, your buyers will see that you take pride in your work. 
2. **Dress it up.** Decorate with [stickers](https://www.stickermule.com/custom-stickers "custom stickers"), stamps, ribbons, ties, drawings, tags, or other small embellishments that show you’ve taken extra time to care about their orders. 
3. **Use eco friendly products.** Buyers are becoming more aware of their carbon footprints, and especially appreciate sellers that understand this. Use paper instead of plastic and reusables (like cloth bags) when you can. 
4. **Keep it safe.** While remembering to be eco friendly, take extra care when you are packaging fragile items. 
5. **Keep it secure.** While some products aren’t fragile, they might still be damaged in shipping- ripped paper, untied bows, wrinkled, etc. Always go beyond what you need to, to make sure you ensure a quality experience for your customer. 
6. **Surprise them.** People love to get surprises. You can include little gifts as a thank you, without breaking the bank. A popular way to do this is to include something related to your brand, so that it works for multiple purposes.

## 6 tips for branding your Etsy products

![Packaging box with branded stickers](https://storage.googleapis.com/sm-content/blog/3f995e8da431bcc157e29ee0cf172dbb3e2a523a)

1. **Have a professional logo and official business name.** People need something to recognize. Choose a name and logo that accurately depicts your business. You can get creative too with a logo shape that represents what you’re selling.
2. **Use your company name and logo in all of your communications.** Consistency is key! Your customers will appreciate the simplicity and predictability when you use your company name and logo in your emails, on invoices, in shipping and on receipts. 
3. **Place your logo or brand name on all items.** Use your logo in strategic ways by branding your box as it travels across the country, attach close your tissue paper inside, or to fix instructions to your products such as packaging, item tags, price tags and directions. 
4. **Give the gift with branding.** A simple way to delight your buyers is to include a small gift. This could be [stickers](https://www.stickermule.com/custom-stickers "custom stickers"), bags, stationery, or a promotional item.

Here is a tweet of a consumer talking about how she loves getting stickers in her orders:

!["Getting stickers with my order makes me your customer forever"](https://storage.googleapis.com/sm-content/blog/4afde1dd320c0104306be6fb35004d7b367ee701)

And, in this article by Shopify, they discuss how [using small gifts and packaging inserts help your brand to meet or exceed expectations](https://www.shopify.com/blog/18989252-5-ways-to-use-packaging-inserts-to-increase-customer-loyalty-and-revenue) with your customers.

5. **Stay on theme.** Keep your colors, graphics, and style on theme. A simple style will present a professional brand that consumers are more likely to trust and will make it easier for them to identify and recall your store when you send promotional emails or ask for a review.
6. **Decorate the outside.** especially in bigger cities, this is really common for companies to put their logos and brand names on the outside of the box, make sure it’s easy to understand what your company offers from the logo/name, so it works as an advertisement for you.

Here’s a great article by Everything Etsy where they share some [creative packaging ideas](http://www.everythingetsy.com/2014/02/16-packaging-ideas-etsy-sellers/) or popular Etsy shops. 

## Getting started With stickers & labels for branding & packaging

![Branded beard oil packaging](https://storage.googleapis.com/sm-content/blog/4569c5e62eeca92471a4193c9d4a1c8f6c9b1aa1)

**Decide what you need, by asking yourself:**

* Where can I use labels for my products? This is a good question if you sell products that come in bottles or jars. 
* Do I want stickers for my packaging? This is an especially good option if you are shipping to large cities. 
* Would my customers enjoy stickers of my logo or brand? 
* Do I want to include stickers for every order or just orders over a certain amount? 
* How many labels or stickers will I need for a few months of orders?

**Get your design**- If you don’t already have a logo or design for your Etsy business, there are a lot of design tools you can use. Check out our free design tool, [Studio](https://www.stickermule.com/studio). 

**Place your order**- When you have your design ready and you know how many labels and stickers you want to order, you can choose the type of [label](https://www.stickermule.com/custom-labels "custom labels") or [sticker](https://www.stickermule.com/custom-stickers "stickers online") you want and upload your design. 

## Conclusion
By branding your Etsy products and shop, your buyers will see you as a professional and legitimate store that appreciates their customers and strives to impress them. Go ahead and use some of the tips we’ve shared above, like decorating, or being creative with your packaging and shipping. 

<ButtonCta text="Start making custom packaging for Etsy" href="https://www.stickermule.com/custom-packaging" />

Learn how to improve packaging your etsy products to increase future sales with these neat ideas.

Custom promotional t-shirt printing for effective advertising

[Custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirts") may not be the first thing that comes to your mind when you think of advertising, but they can be a potent and surprisingly effective way to market your brand. A good t-shirt offers real value to the client and can stick around for a long time, featuring your brand out and about for years to come.

![free branded shirt promotions](https://storage.googleapis.com/sm-content/blog/5814ac08-f150-4f04-a436-6f1285d1017e)

The catch, though, is quality — fabric as well as print quality. 

Think about it. There is a world of difference between a nice, crisp tee with a well-delineated logo that you'll wear with pride time and again, and the cheap, junky piece of garment that loses shape and fades after a single wash, meeting an untimely end as a car drying rag.

To get your promotional t-shirt campaign going, you need a solution that'll get you first-rate tees at an affordable price, with high-quality printing and fast and free delivery. 

And that's where Sticker Mule comes in.

## The problem with traditional promotional t-shirt printing
You'd think a basic thing like getting a decent, custom-printed t-shirt to give away at company events would be a piece of cake. But you'd think wrong. 

A number of issues have plagued custom t-shirt printing for years. We're talking about things like:

- poor print quality for anything other than a solid color design
- designs that crack fast or discolor after a little contact with water/sun
- slow, cumbersome ordering, turnaround, and shipping
- exorbitant prices and inability to bulk-order

Quality is a given — you don't want your clients throwing away a crappy free t-shirt and thinking everything else you offer is just as much junk. You definitely don't want your logo to end up scrubbing away dirty shoes.

But, if you are to have a successful advertising scheme with t-shirts, you need a model that scales, that's seamless, and that pays for itself. So every one of the issues above is a pretty clear no-no for a company looking to advertise through t-shirts.  

## How Sticker Mule custom t-shirt printing solves your problem

From design to print, to getting your product on your doorstep, Sticker Mule makes ordering custom t-shirts a breeze. 

1. Upload your logo or design. (Or create one using [our free Studio tool](https://www.stickermule.com/studio/templates/t-shirts "custom t shirts templates")!)
2. Provide any printing instructions (such as frayed edges on the design or sending a sample of what you have in mind)
3. Check out and wait a few hours before you…
4. Get a free proof showing how your design will be printed. Now all you have to do is ask for changes or send to print!

Unlike traditional t-shirt printers, Sticker Mule uses DTG (direct-to-garment) printing, which means a pretty much infinite color palette that'll accurately reproduce even the most intricate and colorful designs. 

To address your scaling needs, Sticker Mule allows bulk ordering up to 500 t-shirts, allowing you to save more than 40% on large orders. And, one of the best parts, the turnaround takes 4 days or less and shipping is free worldwide.

Here are just a selection of some reviews from satisfied customers;

> The T-Shirt exceeded my expectations! It looks fabulous and the material is soft. I'm really happy with the way it came out! You guys Rock! - Frank C.

We bring the same type of satisfaction no matter what we print for you. Case in point:

> I ordered this shirt as a sample for my non-profit's 15th anniversary. I was more than pleasantly surprised by the quality of both the shirt and the printing. We already order our stickers and buttons from Sticker Mule and we may start ordering shirts from them as well. - Jennifer R.

We strive to do all the little things correctly, which leads to great results!

> Design was easy and intuitive, shipping time was short, and the quality of the print and shirt is excellent! - Josh C.


## Best practices for designing effective promotional t-shirts

Designing can seem like a daunting process. But stick to a few tried-and-true principles and your design will come out looking just as it should — elegant, effective, and perfect for your brand.

Here are three elements to help steer you through the ocean of design possibilities:

- __Simplicity:__ Using your print space well doesn't mean adding everything you can think of to it. Be economic, and focus on a few design elements that'll drive home your logo, slogan, or other information without making too much of themselves.

- __Clarity:__ Make sure your design is easy to grasp — and remember to take into account the t-shirt color that'll serve as background. If you have written content, you want it to be easily perceptible and readable. Go with simple fonts and don't overdo your color scheme.

- __Relevance:__ Your promotional t-shirt design should be consonant with your overall branding. This means understanding the main visual elements of your company's style and not drifting too far from them in terms of color, graphics, and tone.

## Examples of some successful promotional t-shirt campaigns

Companies and organizations have been using t-shirt promotions with great success for a very long time. 

### 1) Coca-Cola t-shirt vending machine promo
[Coca-Cola](https://us.coca-cola.com/ "coke soft drink") once installed branded t-shirt dispensing machines at trio of train stations throughout London, prompting individuals to tweet with the hashtag #ChooseHappiness. In return, they would receive a complimentary t-shirt and coke. This innovative approach not only boosted interaction on their digital channels, but also increased brand endorsement as individuals donned the company's t-shirts.

### 2) I ❤️ New York t-shirts

![i love new york t-shirts](https://storage.googleapis.com/sm-content/blog/d6b48411-c5a7-4292-ba04-f3b43c2de3a2)

Among the most prominent t-shirt promotional strategies, the I Love New York t-shirts were conceived by the New York State Department of Economic Development to stimulate increased tourism in both the city and state. The initiative proved so triumphant that one can hardly visit a souvenir store in any leading global city without encountering locally-inspired adaptations of the initial concept.

### 3) Mailchimp's 1000 shirt giveaway
To promote their latest offerings, [MailChimp](https://mailchimp.com/ "mailchimp email newsletter software") opted to distribute 1000 complimentary branded t-shirts among their social media fans. The t-shirts were released in increments, as followers were motivated to stay tuned to MailChimp for announcements on the availability of new sets. This approach successfully piqued interest and curiosity surrounding their new plans while transforming dedicated followers into brand representatives. Astonishingly, they managed to dispense 100 t-shirts in just a few short minutes!

## Conclusion

It's easy to see promotional t-shirts, used right, can be a dynamic and compelling addition to your marketing game. Durable and with a longer promotional life than many other promotional devices, tees are a great way to fire up giveaways, please your clients, and get your brand out with a great ROI.

For businesses looking to create high-quality, effective promotional t-shirts, Sticker Mule offers first-rate color DTG printing on 100% cotton t-shirts, bulk discounts, free proofing, fast turnaround and free shipping worldwide. It doesn't get better than that!

Think it's time to step up your marketing game? Try our [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom t shirts") now!

<ButtonCta text="Create your own custom t-shirts" href="https://www.stickermule.com/products/custom-t-shirts" />




Custom promo t-shirts can be super effective for your marketing campaigns. Find some tips & tricks on how to create the best t-shirts for advertising!

Removable window stickers: decorative static clings

We're excited to provide [static clings](https://www.stickermule.com/products/static-clings) here at Sticker Mule. Our custom static clings are designed to firmly hold to any glass surface without using adhesive. This makes static clings a great option for temporary or seasonal designs, yet still practical for more permanent uses.

## What are decorative static clings?
Static clings are made from a premium vinyl, and intended for use both indoors or outdoors. They make great [window displays](https://www.stickermule.com/uses/window-decals "Window decals"), and because every static cling is reversible, you can cling your designs to the outside or inside of any window.

### What are they used for?
Use [custom static clings](https://www.stickermule.com/products/static-clings "custom static clings") to display temporary promotions, holiday opening hours, or in vehicles for parking permits and membership badges.

It is a type of removable window sticker that holds onto glass without using any adhesive. This way, you can easily remove the cling to reposition it, or reuse it again and again.

![Static clings | Sticker Mule](https://storage.googleapis.com/sm-content/blog/7040eee831b4ff76385f311966468c8c2f9e2a45 "Custom static cling applied to window")

You can use static clings for:

- __Advertising:__ Promote business, brand or products.
- __Promotions:__ Promote special offers or seasonal deals.
- __Event promotion:__ Promote parties, concerts, festivals or sales.
- __Branding:__ Reinforce brand identity with logo or tagline.
- __Privacy:__ Add privacy without blocking natural light.
- __Seasonal decor:__ Decorate for different seasons or holidays.
- __Security:__ Provide security information or even obscure the view to enhance security.
- __Educational purposes:__ Display diagrams, maps or infographics.
- __Support a cause:__ Promote awareness or fundraising.
- __Personalization:__ Customize with personal designs or images.
- __Safety:__ Use warning symbols to alert people to potential dangers.
- __Informational displays:__ Display information with data visualizations.

### What are the qualities of static clings?

Here are just some of the reasons why static clings make great decors:

- __Both front and back sides are sticky.__ This way, you can stick them from inside the window and never lose them. 
- __They are reusable.__ Say you’re using static clings as decor for an event like Halloween. You can simply stick them on, take them off, keep it until next year, then stick them on again!
- __They are easy to stick!__ No need for glue or any other type of adhesive. You simply stick them on to the glass surface and that’s it!
- __They are easy to remove and don’t leave residue behind.__ The problem with window stickers is that they can leave some of the adhesive residue behind. Static clings, on  the other hand, leaves no trace at all. Since they don’t require tapes or any other sticky material, you just need to peel them off. 

<Video videoKey="static_clings" />

## Static clings vs. window stickers 
One of the most common questions is what makes static clings better or different than a regular window sticker. Before we answer that, let’s first explore the different types of window or glass decals.

### What are the different types of window decals?
We can classify glass window decals or decorations based on how it sticks on the surface and the type of material used for the design. 

- __Transfer stickers:__ Custom transfer stickers make it easy to apply the most intricate designs. They are durable and ideal for indoor or outdoor use.
- __Front adhesive stickers:__ These window decals are sticky on the front of your design for use on the inside of a window. Ideal for shop fronts, businesses and membership or tourism logos.
- __Die cut stickers:__ Thick, durable vinyl protects your stickers from scratches, water & sunlight. 
- __Clear stickers:__ Custom clear stickers are printed with white ink behind your design to preserve opacity. Perfect for windows, bottles, as product labels or just to give your stickers a unique look.
- __Static cling window film:__ As a window decal that doesn’t need adhesive, static cling window films are larger than static cling signages. Window films can cover the whole windows and are perfect for floor to ceiling glasses. 

### What is better? Static clings or window stickers?

Static cling window films or signages are better for promotions or seasonal designs because they can be easily removed and reused again. On the other hand, for a more durable and more permanent solution, window stickers that use adhesive are a better option. This applies to your store or office’s name and other permanent decors. 

## How to get rid of stickers off glass?

To get rid of stickers off glass, you first need to identify what type of window decal you have used.

![Static clings | Sticker Mule](https://storage.googleapis.com/sm-content/blog/5fad2f1d357c1634eed74bab88d62b5355ea4991 "Custom static cling applied to glass window")

### Is window film removable?

If your window film doesn’t use or doesn’t contain adhesive (that sticky, glue-like substance) then you can easily peel them off without leaving any residue. 

However, if your window film uses adhesive, making them extra clingy, you need more muscle to remove them. It is possible to remove them by force but it can leave residue behind which you can peel off with a window cleaner or alcohol. 

### How long do window films last?

This depends on what substance is used to make the window film stick. If it uses an adhesive, which can be more permanent compared to static clings, it can stick on your glass window for up to 20 years. 

Of course, there are several factors that affect the stickiness of window films, such as the temperature and humidity where it’s exposed, etc. 

### How long do static clings stick?

Typically, static clings can hold onto a glass surface for up to six months. Because they do not use adhesive to stick, they naturally do not last longer compared to other window or glass decals. 

In six months, static clings tend to pick up dirt and grease, which makes them lose their suction and ability to stick on the surface to which they are attached. 

### How to get rid of window sticker residue?

To [get rid of that icky window sticker residue](https://www.stickermule.com/blog/how-to-get-sticker-residue-off-shirts-laptops-and-even-cars "remove sticker residue off laptops and clothes"), you can use these several substances that can help you wipe them off the surface:

- Window cleaner 
- Rubbing alcohol 
- Nail polish remover or acetone
- Cooking oil
- Vinegar 

Just be sure to clean the glass afterwards with warm dishwashing soap and water! You don’t want it smelling like a kitchen top now, would you?

Similarly, you can also use ice that you can hold over the sticker, before using a razor blade to peel off the residue. Be mindful not to scratch the glass. 

An alternative is masking tape. Just use the sticky side to lift off the residue adhesive from the glass surface and *voila*! Those pesky clingy bits are gone! 

## How do you customize static clings for windows?

It only takes a couple of minutes to order custom static clings, especially here at Sticker Mule. 

Step 1: Create your design. The recommended dimensions of the designs should be: 

-  2" x 2"
-  3" x 3"
-  4" x 4"
-  5" x 5"

Step 2: Complete your order. And don’t forget to select how many pieces you want to order! You can order a minimum of 10 pieces for your static clings!

Step 3: Receive your free proof so you can see what they'll look like in real life.

Step 4: Feel free to coordinate with us if you want to amend your design or quantity of order. 

![Static clings | Sticker Mule](https://storage.googleapis.com/sm-content/blog/809b6c63deb557c3c4181b6b3571061eaf46e1ae "Custom static cling for the National Park Service")

## Where do you order customized static clings?

You can order decorative static clings at department stores that usually have them for sale during special occasions. Hardware stores can even carry industrial-sized static clings. However, these are pre-made static clings and you cannot dictate the design. 

If you have a business or an office you want to decorate with branded static clings, it’s only proper that you use personalized ones. You don’t want to be seen using the same design as your competitor, right? (That would confuse customers too!) 

To order customized static clings, select the size and quantity on our page and upload your design. You can get a proof or sample within hours and if you’re happy with it, we'll get your static clings to you fast, with free worldwide shipping.

Are you ready to get your first static cling? 

<ButtonCta text="Get static clings today!" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/products/static-clings?ref=blog" />


Removable window stickers help share messages in highly viewable areas without a sticky mess. Get your decorative & removable window clings today!

Removable window stickers: Get decorative static clings today!

Mule madness = Unbeatable deals on online printing all week long!

Hey there, fellow online printing enthusiasts 👋 We at Sticker Mule are excited to announce our latest promotion called Mule Madness! As one of the leading [custom sticker](https://www.stickermule.com/custom-stickers "custom stickers printing") and label printing companies, we are committed to providing our valued customers with exceptional quality and unbeatable prices. Each weekday during this promotion, we'll be unveiling a new and irresistible deal, so be sure to visit [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") daily to see what surprises await you.

![mule madness cheap custom sticker deals](https://storage.googleapis.com/sm-content/blog/186178a2-14b5-4c00-9947-c9bb1ac15623)

## Why Mule Madness?

We believe in showing our appreciation to you, our loyal customers, by offering incredible savings on our top-notch products. Mule Madness is our way of saying thank you for your continued support and making it easy for you to stock up on all your favorite stickers and labels. Plus, it's a great opportunity to try out new designs or materials you've been curious about!

## How it works

Mule Madness is an exciting week-long event during which we'll be offering a unique, limited-time deal each weekday. Simply head over to [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") every day to discover the day's special offer. But don't wait too long, as these deals are available for limited times only!

![mule madness schedule of custom stickers deals](https://storage.googleapis.com/sm-content/blog/3f620c58-41c9-40a6-bf6e-8e689bd6384b)

## What to expect

We're not revealing all our secrets just yet, but here's a sneak peek at some of the deals you can expect during Mule Madness:

__Custom sticker discounts:__ We know how much you love our custom stickers, so we'll be offering amazing discounts on various types and sizes. This is the perfect time to reorder your best-sellers or experiment with a new design.

__Bulk order savings:__ For those looking to make larger orders, keep an eye out for our bulk order specials. The more you buy, the more you save!

__Exclusive deals on new products:__ We're always working on expanding our product line, and during Mule Madness, you'll have the chance to try out some of our newest offerings at unbeatable prices.

__Free shipping:__ We understand that shipping costs can add up, so — as always — we'll be offering free shipping on our Mule Madness deals.

__Flash sales:__ In addition to our daily deals, we may throw in a few surprise flash sales throughout the week. Make sure to stay tuned to our social media channels and check our website often to catch these limited-time offers.

## Tips for making the most of Mule Madness

To get the most out of Mule Madness, follow these simple tips:

- Bookmark [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") and visit daily to stay up-to-date on our latest offers.

- __Act quickly__! Each of our deals are available only for a very limited time, so don't hesitate when you see something you love.

- Follow us on [Instagram](https://www.instagram.com/stickermule/ "sticker mule instagram") or [Stimulus](https://www.stimulus.com/stickermule "the friendly social network") to stay informed about any surprise flash sales or updates.

- Share the news with friends, family, and colleagues who might also be interested in our incredible deals.

We can't wait for you to join us during Mule Madness and take advantage of the unbeatable deals we have in store. Happy shopping, and don't forget to check [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") daily for the latest offers!

<ButtonCta text="See the current Mule Madness deal!" href="https://www.stickermule.com/deals" />

It's Mule Madness week here at Sticker Mule ⛹️🏀 Find out how to get huge savings each day on some of our most popular items!

How to print clear labels for return addresses, products, and more!

To print and make your own clear labels, your best bet is to go to a website like Sticker Mule to upload your design. Our customized clear labels feature a brand new, premium material. It’s crystal clear with a finish that resists food, oil, water, and refrigeration.

Using a print technology that’s exclusive to Sticker Mule, we're able to provide a level of clarity that's unmatched when printing clear labels. When applied to glass, the final result is a printed with a "no label" appearance.

Similar to die cut roll labels, our custom clear labels can be cut to any shape and size, and come on a roll for easy peeling and application.

## What are clear labels?

Clear labels are transparent stickers that can be used for return addresses, food, product packaging, or labeling. Design can be printed on the label and the product or background can be seen through the unprinted parts of the clear label.

### What is a clear BOPP label? 

BOPP is a material used for stickers and labels. It is durable and versatile and the material is available in white, opaque, or clear. The best thing about it is that it is non-toxic and safe for food packaging. 

The acronym BOPP stands for biaxially-oriented polypropylene. A variant of polypropylene, its material is ideal to be printed on. While this name sounds very toxic, BOPP is actually more environment-friendly compared to other materials used for stickers or labels because it is recyclable. 

### Where can you use clear labels?

You can stick your customized labels on practically any surface! Here are some of the examples:

- Glass bottles and jars
- Lip gloss tubes
- Candy jars
- Spice jars
- Candles 
- Return addresses
- Envelopes
- Wedding invitation 
- Brand or company logos 

### How do you use clear labels?

Clear labels can be used in a variety of ways for both personal and entrepreneurial purposes. 

- __Packaging__: If you’re packaging your own products, especially food and beverages, using clear labels will cost-effectively grow your sales. 
- __Labeling__: If you have a pantry full of ingredients that you want to organize, using clear labels on jars and bottles will get them sorted. 
- __Decor__: Liven up and organize your house or office with clear labels. You can print branded logos or characters on them to spruce up your old exteriors.
- __Organization__: Clear labels can help you sort and identify which items belong to whom. This is handy if for classrooms and if you have a big family. 
- __Mailing or shipping__: Clear labels can also be used when you are mailing or shipping items. This can be especially helpful if you have an e-commerce store. 


![Custom clear labels on juice bottle](https://storage.googleapis.com/sm-content/blog/895b79a41edfc8862d319574f5e6dbab71183913) 


## How do you properly stick on clear labels?

Many people are wondering: Is there any way to perfectly apply those clear labels without creating bubbles? Just follow these simple steps:

1. __Clean the surface__: Make sure you remove dust, oil, and other particles. It's best to clean the surface with warm water and soap before wiping it off with a soft, clean cloth. Usually, small particles get in the way of sticking clear labels and they get permanently stuck there, like an unnatural blemish.
2. __Wear gloves__: This is to prevent your fingerprint making a mark on the sticky side and making your label look like a CSI lab. If you do not have gloves, just be very careful and handle the labels only at the edges. 
3. __ Use a wrapping motion__: When you're sticking labels onto a curved surface like bottles, work in a wrapping motion. Start with an edge then wrap the label around your product to align with the natural curve of the surface. 
4. __Smooth out the label__: Push out any small bubbles or particles that were stuck. 

## How do you remove clear labels?

Clear labels often have very sticky adhesive and when it’s time to remove them, it can be a bit tricky. Luckily, there are ways to peel them off easily using products we can find at home:

- __Hairdryer__: Point the hairdryer at the label you want to remove for 30 seconds. The heat should melt away the adhesive and you can peel off the label easily. 
- __Pencil eraser__: When you remove the label but there are sticky bits still on, use a pencil eraser. The rubber will drag away the adhesive and you can scrape it away without any problems.
- __Alcohol-based liquid__: Rubbing alcohol, nail polish remover, and even vodka can dissolve the adhesive of clear labels You can soak a paper towel in this alcohol-based liquid and wrap this paper towel around the label. Wait for an hour before peeling off the clear label.
- __White vinegar__: Like alcohol, vinegar dissolves the sticky adhesive. Soak a paper towel in white vinegar and cover your label with this. Let the label soak the vinegar for about an hour before peeling it off.
- __Baking soda and coconut oil__: Mix equal parts of these two ingredients together. Cover the label with the paste created from the mixture. Let it sit for an hour or so then scrub the label away with a sponge.

## How do you print on clear labels? 

If you’re asking where you can get clear labels printed, the answer is simple: Right from the comfort of your own home! With Sticker Mule, you don’t need any kind of machinery to print clear labels. Just go to our clear label product page and upload your customized design. 

You can also order clear labels for as low as 50 pieces. It only takes a minute to order. Upload your design and we’ll prepare a proof within a few hours of checkout. You can request unlimited changes and we even [fix low quality artwork](https://www.stickermule.com/upscale) for free.

[Custom clear labels](https://www.stickermule.com/products/clear-roll-labels) ship in 4 days or less with free worldwide shipping. So, what are you waiting for? 

![Clear labels applied to packaging](https://storage.googleapis.com/sm-content/blog/7206ac0f0d0c3f9a3835c42ea17dfcb921b634a8)



<ButtonCta text="Print your own clear labels" href="https://www.stickermule.com/products/clear-roll-labels?ref=blog" />

You can print custom clear roll labels that are crystal clear with a finish that resists food, oil, water and refrigeration right here at Sticker Mule!

What is custom washi tape and how it is printed? We got you!

As soon as a customer orders, their anticipation and excitement grows as they await the mailman. However, many times, items are shipped in bland, brown boxes which do not excite the customer. 

At Sticker Mule, we are changing how items are packaged and helping companies get their customers excited about receiving their shipments. With our [custom decorative packaging tapes](https://www.stickermule.com/products/packaging-tape) you can promote your brand and engage your customers. (Perfect for those unboxing videos that are all the rage these days 🙂) 

The best part is we don't charge extra for different colors and instead promote awesome designs that use as many colors as possible.

Before we show you some kick-ass examples created by our clients, let’s learn more about how we can make decorative tapes. 

## What is a decorative tape called?

Decorative tapes are now synonymous to washi tapes but the latter is just a variant of customized tapes. The material used for personalized tapes may also vary, depending on the use. 

For example, washi tapes are purely decorative due to the rice paper material used in making this tape. Though they may hold materials together and can be used to wrap gifts, it is not advisable to use them for packaging, especially for boxes meant to travel long distances. 

So what type of decorative tape can be used on packaging and boxes for shipping? We’ll get to that in a while, but first, let’s take a look at washi tapes. 

## What is washi tape? 

Washi tape is a customized tape made from rice paper. It is available in a variety of widths, textures, and designs. They’re mainly used for decorating boxes, planners or journals, rooms, phones, and other devices.

They are called washi tapes because they literally translate to “Japanese tape.” Washi tapes originated from a company called Kamoi Kakoshi Co. Ltd. that collaborated with Japanese women who came up with colorful designs. Their reason? Because they’re bored with the usual, plain masking tape that so many of us are familiar with! (And honestly, we can’t blame them.) 

### How long does washi tape last? 

To know how long washi tapes last, it is important to know the material used to make them. They are usually made from paper but recently, there are also washi tapes made from fabric and tissue. 

### Is washi tape as strong as masking tape? Or duct tape? 

For people asking if washi tape is as strong as masking tape, the answer is yes and no. Washi tape is similar to masking tape and can last for a year or more. However, if you are using washi tape made from tissue, then it won’t be as durable as the one made from other materials. 

## How do you make custom packaging tape? 

If you wanted to create your own washi tape or your own [custom packaging tape](https://www.stickermule.com/products/packaging-tape "custom packaging tape printing"), you’ve come to the right place! At Sticker Mule, we have created a video tutorial on creating a personalized packaging tape that even beginners can follow! 

### Step 1:  Open your design software and make sure your dimensions are correct 

Before you start designing your sticker, make sure your design will fit on the surface where the packaging tape will be printed. 

For example, here at Sticker Mule, we print on 3 inches (width) by 12 inches (length) tape. So if you want to print your packaging tapes with us, make sure the length of your design is 12 inches long or any variants (two six inches, three four inches, six two inches). 

![Custom Packaging Tape Sizes](https://storage.googleapis.com/sm-content/blog/defa5cc61a1d47a63a6be2046132472b660f8038)

### Step 2: Incorporate your brand logo and other distinguishing designs 

![Designing Custom Packaging Tape](https://storage.googleapis.com/sm-content/blog/db769fd79fb0390771a5cff43a17a7747757b634)

Start designing using your preferred software. It's okay to overlap the images for a seamless look. Make sure the design looks balanced. 

### Step 3: Transfer the design onto Sticker Mule’s template 

Click on the [packaging tape template](https://www.stickermule.com/template/packaging-tape "Packaging Tape Template") on Sticker Mule’s template tab. Follow instructions on how to transfer your packing tape design. 

Make sure all edges are aligned before you submit your design to be printed! 

![Custom Packaging Tape Template](https://storage.googleapis.com/sm-content/blog/368ae6e8b52f1195cbfade1cbdf5faa21335513a)

Alternatively, if you have a logo, artwork or design in mind that you want us to [convert into a packaging tape](https://www.stickermule.com/support/file-formats "Convert Into Packaging Tape"), you can easily send that over and we’ll take care of it!   

That’s not even the best bit. At Sticker Mule, we use BOPP tape which is stronger than the material used for washi tape so it’s ideal for shipping packages. An added bonus is that all our packing tape is [eco-friendly and recyclable](https://www.stickermule.com/support/packaging-tape-eco-friendly "Eco-Friendly Packing Tape")! 

## Custom decorative tapes examples 

Over the past couple of months, we saw thousands of amazing designs and thought it’d be cool to share 7 designs that really stand out. Below are 7 designs that can serve as an inspiration for your own tape.

1) Thanks to the Sticker Mule team, I’m absolutely happy with the Custom Packaging Tape. The texture, colors - are perfect. Also, it's very useful for me that this tape is water-activated and pretty wide. Usually I use it to package (what a surprise :D) goods with my design (such as charms, stickers, art prints) to send them by mail. __- Olga Davydova__

![Custom packaging tape design by Olga Davydova](https://storage.googleapis.com/sm-content/blog/5f6c1f7ffb4f384c56fe36b9e88677eed8eb7c0e)
![Custom packaging tape design by Olga Davydova](https://storage.googleapis.com/sm-content/blog/713eae455f9f71d7e30cceaf171d0eea2d59bccb)


2) This roll of packaging tape is pretty fantastic. Not only do we grace the surfaces of our shipping boxes with it, but we also love to include it in product shots, use as decor in booth setups or maybe even clip a square off and toss it in a customer order. Thanks Sticker Mule, for offering cool products to help make our brand look better. __- Kristin Schleihs__

![Packaging tape design by Kristin Schleihs](https://storage.googleapis.com/sm-content/blog/d471a480093da2baecaccedcacb95bba609c80bd)
![Packaging tape design by Kristin Schleihs](https://storage.googleapis.com/sm-content/blog/9ee3289edd9ec484599ce532945b06e48172641e)


3) I think we all mentally wait at the mailbox when we're expecting an order. When a customer peeps in their mailbox I want them to be able to tell they've got an order from us straight off the bat! We designed this awesome tape with illustrated versions of each of our jewelry products to amp up the excitement as our customers rip open their boxes. The packing tape is a small investment that makes a big (colorful, in our case) impact! Buying anything, especially jewelry, is an emotional purchase and a beautiful, well packed box helps our customers enjoy their new goods from the moment they lay their hands on it. __- Jamie__

![Custom packaging tape design by Jamie](https://storage.googleapis.com/sm-content/blog/021b98150885e655eea30d0cb303bb9ad6539fd1)
![Custom packaging tape design by Jamie](https://storage.googleapis.com/sm-content/blog/20aeddf7adb751ad6041461101f5ef8173358e83)

4) Attached is a few pictures of our packaging tape. We love to use it primarily on our shipping boxes. But recently we have been experimenting with using it on padded envelopes and even some product packaging such as mailer boxes. Thanks for offering such an incredible product. Let me know if these pictures work for y’all. I can definitely take additional photos if needed. __- John Marquez__

![Sawdust & Embers custom packaging tape design](https://storage.googleapis.com/sm-content/blog/146d014e7d70c5ac86ae9de2dcdf178ce4dcd508)
![Sawdust & Embers custom packaging tape design](https://storage.googleapis.com/sm-content/blog/ec9d8e4b9c7d4d62a6d6e8af66425fa80c321e05)

5) At Pennyknot, we use Sticker Mule packaging tape to add a color and pattern pop to plain shipping boxes. It helps people know that something fun is (securely sealed!) inside. __- Jenelle__

![Pennyknot custom packaging tape design](https://storage.googleapis.com/sm-content/blog/fc56f4a1969935ad186f6c8df5509f58f72be46b)
![Pennyknot custom packaging tape design](https://storage.googleapis.com/sm-content/blog/98258600f56ed85f3a151e355ff6ceb5875e0d9b)

6) Maybe just a couple of words why I'm a fan ... From the moment I got the tape, I really liked it. It is strong, I received way more than I expected and the quality and color of the print is really good, especially because my logo has a lot of small parts. A friend interested in the tape asked if applying water to the back of the tape to make it sticky is really time consuming and my answer was that it does not take me any more time than pulling the back of the sticker off. Before Sticker Mule tape I had to first tape the package with regular tape and then add stickers with my logo to the package. Now I only tape the package and branding is taken care of. So I'm definitely a fan! __- Ženja__

![Custom packaging tape design by Ženja](https://storage.googleapis.com/sm-content/blog/e5a18ca59287d013d777d0071f61aa30295f7c1a)
![Custom packaging tape design by Ženja](https://storage.googleapis.com/sm-content/blog/ad52088f5a9f59d58b125aa317b57801d85324ae)

7) As a professional brand marketer for the largest credit union in my region, I know the importance of maintaining a consistent brand identity throughout all marketing pieces. This is why I strive to stay consistent in everything I do for my personal cooking blog. 

In an effort to grow my brand, I like to do giveaways from time-to-time to attract new fans. When shipping the prizes to the winners, the packing tape will pique the interest of those who haven’t yet of my brand and hopefully turn them into fans. I also plan on making branded mugs & t-shirts for sale soon, so the poly mailers I already have from Sticker Mule should also hopefully help in converting new fans. __- Jess__ 

![Custom packaging tape design by Jess](https://storage.googleapis.com/sm-content/blog/6fb42cd4178418ba1ba5f2b17788cba53b6feeec)
![Custom packaging tape design by Jess](https://storage.googleapis.com/sm-content/blog/992f3b9f34cb60c2367b7e73381a4e0df7a97886)

There are countless ways to delight _your_ customers and grow your brand using full color packaging tape and other custom printed products. And you can get started with your own tape design for just $4!

<ButtonCta text="Try custom tape for $4" href="https://www.stickermule.com/products/packaging-tape-sample?ref=blog" />

Learn how to design and print custom washi tape in three easy steps and be inspired by these packaging tape designs!

7 effective marketing materials for small business

Marketing materials for small businesses are essential for growth and success. They can help increase brand awareness, attract new customers, and improve sales. Let's take a quick look at seven effective marketing materials for small businesses and how you can use them to power up your brand. 

From elevating your [podcast marketing strategy](https://www.stickermule.com/blog/boost-your-podcast-marketing-strategy-with-branded-giveaways "improve podcast marketing campaigns") to creating an entire brand aesthetic, these materials can help promote your brand profile online and offline.

![custom buttons for effective marketing campaigns](https://storage.googleapis.com/sm-content/blog/0243248c-5f5c-4535-b4a7-77ebfa110259)

###Custom buttons
Round, colorful, friendly. A [custom button](https://www.stickermule.com/custom-buttons "fast custom buttons printing") can be all that — and so much more. Most importantly, it can pin your brand to a customer's shirt, jacket, or backpack. 

Add a neat, quality-looking button to a product shipment, hand out buttons at an event or party, or give them as a memento to customers visiting your physical store. However you use them, custom buttons are a quiet, but stylish way to promote your brand. 

###Custom t-shirts
Really, who doesn't love an extra tee? We wear [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirts printing online") often, and not just for doing some yard work on a hot Saturday afternoon. If you design your custom t-shirt well, your customers will happily flaunt it out and about.

Custom t-shirts are the perfect swag for say, expressing your thanks to event participants. But you can also sell them as branded merchandise and add them to special offers and promos. Trust us: nobody ever says no to a nice, comfy tee.

###Custom stickers
You can't expect us not to bring up [custom stickers](https://www.stickermule.com/custom-stickers "custom sticker printing"), but we have the best of reasons: they're a proven, time-tested marketing strategy. Use branded stickers to create a [marketing pack](https://www.stickermule.com/en-in/blog/your-guide-to-creating-the-ultimate-marketing-pack "custom marketing pack for businesses"), in giveaways, or to decorate your shipping boxes. Or any other way you can think of — we don't hold a monopoly on sticker usage ideas!

Whatever you do, we're sure your customers will love those crispy, smooth and oh-so-sleek custom stickers.

![custom wall graphics printing for small business](https://storage.googleapis.com/sm-content/blog/dc1b3d7f-8832-4018-b422-b69978f0ebcf)

###Custom wall graphics
[Custom graphics](https://www.stickermule.com/products/wall-graphics "custom wall graphics for small business") are the sticker's big brother, and a little bit too conscious of their importance, too. That's why they tend to make fewer appearances — but when they do, it's to impress.

Also known as wall decals, our custom wall graphics can be used as an out-of-the-box way to add style to homes, businesses, schools, or pretty much any environment you can think of.

###Custom flyers
When you think 'handing out' you think 'flyers'. Of course: these bad boys are just about the easiest, most cost-effective way to put your brand out there. [Custom flyers](https://www.stickermule.com/products/custom-flyers "custom flyer printing") are great for giving out at events, on the street, or in your office, they can be a perfect mix between sharing useful information and bringing attention to the services and products your company has to offer.

###Custom magnets
I honestly think the childhood magic of playing with magnets never fully goes away. And perhaps, just perhaps, that's why [custom magnets](https://www.stickermule.com/products/custom-magnets "custom magnets for small business marketing") work so well as part marketing packs or [branded giveaways](https://www.stickermule.com/blog/boost-your-podcast-marketing-strategy-with-branded-giveaways "podcast marketing branded giveaways") — people just like them, like I know we both do.

So when you think of marketing materials to promote your brand, remember a custom magnet can go a long way. And it's the only thing that'll get your brand right into the center of anyone's house: the fridge.

![custom package stickers for small business marketing](https://storage.googleapis.com/sm-content/blog/ff7aeb6e-eab6-4399-b1e4-329774b84fc9)

###Custom packaging
Yes, packaging is one of those practical things we wish we could avoid. But it doesn't have to be practical in the way of dull or boring — [custom packaging](https://www.stickermule.com/custom-packaging "custom packaging for small businesses") can also be practical in the way of promoting your brand with very little effort or cost.

Don't believe us? Then check out these [5 ways to make your packaging stand out](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out "5 ways to make packaging stand out"). From inserts to custom tape, there's a solution for every budget and taste.

###Capping off
The above marketing materials ideas are just some of the many ways you can leverage your small business marketing strategy. The best thing about them: they're a cost-effective way to draw new customers to your brand, improve your sales, and push brand awareness to a whole new level.

And well, I'm sure you'll have noticed Sticker Mule gives you access to a range of high-quality printing services for marketing materials. T-shirts, stickers, wall graphics, flyers, magnets, buttons, packaging — all that and a good deal more. So, if you've read this far, it's your move: try out these materials and start shaping a memorable customer experience to boost your brand's success.

<ButtonCta text="Start printing online today!" href="https://stickermule.com" />


There are a lot of marketing materials out there for small businesses, but which ones are the most effective? Here are 7 tried and tested marketing materials that can power your marketing campaigns.

Free online image editor like Photoshop - Studio by Sticker Mule

As the world becomes increasingly digital, the importance of high-quality images has never been greater. Whether creating graphics for social media, designing a website, or producing marketing materials, you need an image editing tool — something that helps you achieve your vision. 

Now, Photoshop is undoubtedly one of the most popular image editors in the world, but not everyone can afford the software or has the technical expertise to use it. And that's where [Studio by Sticker Mule](https://www.stickermule.com/studio "free online image editor and designer tool") comes in.

![studio free online design tool like photoshop](https://storage.googleapis.com/sm-content/blog/120cc5f3-0607-49d8-84ff-c67a0cabcc01)

Studio by Sticker Mule is a free online image editor that rivals the power of [Photoshop](https://www.adobe.com/products/photoshop.html "photoshop by adobe"). Let's take a look at why Studio is a fantastic tool for anyone who needs to edit images, whether you're a professional designer or a hobbyist photographer. Discover some of the key features that make Studio so special and find out how you, too, can get started with this powerful tool.

##What is Studio by Sticker Mule?

Studio is a free online editor that allows you to crop, resize, and adjust your images at will, as well as add text, objects, and other effects.

Unlike other image editors, Studio is designed to be intuitive and user-friendly — even for people who have no experience with photo editing. 

Studio offers many benefits, including:

- __Processing speed__: Studio works incredibly fast, even with large images
- __Simple design__: an uncluttered, easy-to-navigate look ensures you find the tool you're looking for in a moment
- __Free templates__: use templates and pre-made designs as a starting point for your projects

These and other features make it easy to create professional-looking graphics even if you don't have a background in design.

##Why use Studio by Sticker Mule?

It's fast, it's free, it's powerful, and it's easy to use. What more could we ask for?

You want to create a new design, say, for a business flyer to hand out at an upcoming event. 

You:

- __Open your browser__ and instantly access Studio
- __Choose a [flyer template](https://www.stickermule.com/studio/templates/events/event-flyers "custom flyer templates")__ as a starting point (or start from scratch)
- __Add your own branding__ and customize font type, color, size, spacing, etc.
- __Save, then download__ in your preferred format. You're good to go!

Studio stands out for one excellent reason: In a world of complications, it simplifies your life.

![free templates to make flyers and posters](https://storage.googleapis.com/sm-content/blog/a214e2e4-0031-47a0-b731-d93831c2522d)

## Key features of Studio

Studio is a top-notch image editor in its own right, but it's especially useful as a way to create amazing designs for printable products — anything from stickers to keychains and t-shirts.

Let's take a look at the features included:

- __Browser access__: Edit on the fly, from any device. No downloads or installations needed.
- __Free storage__: Create a free account to keep your designs stored and ready to use at a moment's notice.
- __Free templates__: Draw inspiration from an ample choice of templates for posters, flyers, stickers, t-shirts, and much more.
- __Graphics library__: Effortlessly add graphics and other objects to your designs from Studio's large (and yes, free) objects library.
- __Multiple file formats__: Download your files as PDFs, JPGs, PNGs or SVGs.
- __Agile drag-n-drop__: Bring shapes, lines, graphics, emojis, or text into your work area with Studio's smooth drag-n-drop interface.
- __Share and collaborate__: Share brand designs with team members or work together on the same file to create awesome, teamwork-produced art!
- __Straight-to-print__: Request a custom-made product featuring your newly-created art. All it takes is a couple clicks!

## Getting started with Studio by Sticker Mule

It's never been a better moment to join the Studio wagon. And it only takes a moment.

To use Studio, simply head to the Sticker Mule website and click on the "[Studio](https://www.stickermule.com/studio "free online editor and designer")" link in the 'Tools' menu. From there, you'll be able to access the Studio editor and start creating your designs. Creating an account is helpful (as it allows you access to storage and sharing features), but not required.

If you're new to image editing, we recommend starting with one of Studio's pre-made templates. Simply click on the "Templates" tab in the left-hand menu and choose a template that suits your needs. From there, you can customize the template to fit your requirements, adding text, images, and other elements as needed.

If you're more experienced with image editing (more, uhm, Studious?), you may prefer to start from scratch. In this case, simply click on the "Create design" button on the Studio main page and start creating your design from scratch.

One of the great things about Studio is that it's incredibly flexible. Whether you're creating a simple graphic or a complex design, Studio has everything you need to get the job done.

##Capping off

Call us biased, but we don't think it's too much to say Studio by Sticker Mule is a truly fantastic free online image editor that rivals the power of Photoshop — and is certainly more accessible to humble mortals, smartphones, and tired laptops. With its intuitive interface, range of templates and graphics, and a vast array of features, Studio is a great choice for creating stunning designs with speed and ease, for professional designers as well as amateur artists.

So why not give [Studio](https://www.stickermule.com/studio "free online image and photo editor") a try today? Head to the Sticker Mule website and start creating your designs. With its powerful features and user-friendly interface, we're confident you'll love using Studio as much as we do.


There are many free online image editors out there, but only one that makes editing and creating images online easy and free! 

Boost your podcast marketing strategy with branded giveaways

Podcasting has exploded in recent years, with more than [100 million Americans listening to podcasts](https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics/ "podcast statistics") each month. This growth is great for the industry, but it also means competition is higher than ever. Podcasters looking to attract new listeners (and keep their existing ones engaged) face a significant challenge. 

![podcast marketing strategy](https://storage.googleapis.com/sm-content/blog/f3c7f590-fced-45d7-b9d1-b419d3e5e127)

Today we'll discuss how launching giveaways of [custom stickers](https://www.stickermule.com/custom-stickers "custom stickers printing"), [magnets](https://www.stickermule.com/products/custom-magnets "custom magnets online"), and [t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom t-shirts") (sometimes called “swag” or “merch”) with your branding can be a powerful podcast marketing strategy, rewarding current listeners and gaining new ones at the same time.

## Why launch a giveaway?

Giveaways are a tried-and-true marketing tactic that’s been used for decades by businesses to attract new customers and keep existing ones engaged. They provide an incentive for people to take a specific action — sign up for a newsletter, follow a social media account or, in this case, listen to a podcast.

Launching a giveaway of branded merch has a number of benefits for podcasters:

1. __It rewards your listeners:__ By giving away something of value to your listeners, you're showing them that you appreciate their support and are invested in their experience.
2. __It generates buzz:__ Giveaways generate excitement and can help get people talking about your podcast. This can lead to more word-of-mouth recommendations and a larger audience.
3. __It increases brand awareness:__ Custom stickers, magnets, and t-shirts are all items that people use and wear in public. By putting your branding on these items, you're increasing your visibility and building brand recognition.

## How to launch a giveaway

Launching a giveaway is relatively easy and doesn't require a large investment. Here's a step-by-step guide on how to get started:

1. __Choose your item:__ Custom stickers, magnets, and t-shirts are all great options for podcast giveaways that listeners still get excited about receiving. But do consider which item will resonate most with your audience and align with your branding.
2. __Design your item:__ Work with a designer or use an online design tool to create a design that features your branding and is visually appealing.
3. __Determine the rules:__ Decide on the rules for entering the giveaway. For example, you could require people to follow your podcast on social media, leave a review on Apple Podcasts, or share a specific episode with their friends.
4. __Promote your giveaway:__ Use your podcast, social media, and email newsletter to promote your giveaway and encourage people to enter. Be sure to use SEO-friendly keywords like "podcast marketing strategy" and "how to promote a podcast" in your promotions to increase visibility.
5. __Choose your winners:__ Once the giveaway has ended, choose your winners and notify them via email or social media.

![custom stickers for podcasts](https://storage.googleapis.com/sm-content/blog/f33c2b2b-9c25-4cec-93bd-725e48487f3c)

## Tips for a successful giveaway

To ensure that your giveaway is a success, here are a few tips to keep in mind:

1. __Make it easy to enter:__ The more hoops people have to jump through to enter your giveaway, the less likely they are to do so. Keep the entry process simple and straightforward.
2. __Set a clear deadline:__ Giveaways should have a clear end date, which should be prominently displayed in your promotions.
3. __Follow through on your promise:__ If you promise to give away a certain number of items, be sure to follow through on that promise. Failing to do so can damage your reputation and make it less likely that people will participate in future giveaways.
4. __Collect feedback:__ After the giveaway has ended, ask your listeners for feedback on their experience. This can help you improve future giveaways and make your podcast more engaging overall.

## Conclusion

Launching a giveaway of custom stickers, magnets, and t-shirts with your branding can be an effective podcast marketing strategy that rewards listeners and gains new ones. By providing an incentive for people to engage with your podcast, you're building a loyal audience that will be more likely to recommend your show to others. 

But keep in mind that giveaways are just one tactic in a broader podcast marketing strategy. To promote your podcast effectively, you'll need a multi-channel approach that includes social media, email marketing, guest appearances on other podcasts, and more.

And of course, what ultimately matters most is that you’re putting out high-quality content that resonates with your target audience. Giveaways can be a great way to attract new listeners, but it's the quality of your podcast that will keep them coming back for more.

Finally, be sure to track your results and adjust your strategy as needed. Use analytics tools to measure the success of your promotions and engagement metrics to see how your audience is responding to your podcast overall.

Follow these best practices to create a successful podcast marketing strategy that rewards your listeners and expands your audience. 

## Ready to get started!?

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How to make your shipping experience more memorable  

Unboxing has become a core part of customers’ retail experience.
 
There are [millions of unboxing videos](https://www.youtube.com/results?search_query=unboxing "unboxing videos") on YouTube. There’s probably another hundred thousand unboxing blog posts on niche websites.
 
The moment of opening a shipping box is pure delight. It’s a bit of Christmas any day of the week.
 
Unboxing is such a big deal that I wonder if it isn’t part of what’s driving the super-popular ecommerce business model of subscription boxes.
 
There are hundreds (thousands?) of small online retailers offering subscription boxes – and they are all anchored in the experience of opening a package.
 
But what’s wrong with that? Shouldn’t you want to charm your customers with the experience? Why not make a point of creating a terrific shipping experience?
 
The question is, how?
 
Glad you asked. Here’s how:

## 1. Engage all their senses
 
All you ladies – did you have a jewelry box when you were a girl? You know, the kind that opens with the ballerina rising up, the clinking music playing, with the mirror on the inside of the box. That was an unboxing experience – every time.
 
Sound is certainly one way to make an impression, but you’ve got four other senses, too. We talk about visuals a lot, but what about touch? That’s where the covering of the box comes in, or perhaps the surprise texture of special paper.
 
Don’t forget smell either. Scent is a powerful part of our experience. It makes memories - and sales. That’s why bakery chains pipe the smell of bread cooking through their stores. And why real estate brokers will dab vanilla extract on one light bulb in a house that’s for sale. It ever so slightly evokes the smell of home.
 
Doubt this has an effect on people? Well, consider the smell of Apple’s packaging. Some people have so much of a thing for that particular smell that there’s a candle, “New Mac”, that’s [scented to smell just like a new Apple product](http://thenextweb.com/apple/2016/10/04/mac-candle/). Seriously. The first product run of these candles sold out within hours.

![1 - Engage the senses](https://storage.googleapis.com/sm-content/blog/5319065005a2eed50e9bcdbf825a0de0c579f76d)

You can do this too, of course. Even if you aren’t selling personal care products. A little bit of potpourri could work. Or a touch of essential oil.
 
And what about taste? Well, I can’t recommend edible packaging, but quite a few home crafters add a bit of candy to their shipping boxes. Who doesn’t like candy, right?


## 2. Personalize it
 
It’s one of the most powerful ways to connect with someone – simply say their name. And so if you can include someone’s name on their box (and not just on the shipping label), you’ll have cemented the feeling that the object is theirs.
 
Any company that offers monogramming knows the power of adding a name. But names are just [one way to personalize](https://www.bigcommerce.com/articles/ecommerce/personalization/ "personalization").
 
Adding something to their package that acknowledges a prior order is another way to personalize. Or to send something that’s appropriate for their zip code. For example, an outdoor goods retailer could send moisturizer or sunscreen for a customer in Arizona, and bug spray to someone in Florida. Or an online fishing shop sending a particular lure based on where the customer lives.
 
That level of personalization is going to take some finesse to do, of course, but “the wow factor” is real. A couple of customers might even order again, just to see what you’ll send next.
 
Here’s a simple example of personalization. It’s a package from the [Natural Handcrafted Soap Company](http://www.naturalhandcraftedsoapcompany.com/Artisan-Soap-Men-or-Women-Natural-Gift-Set-Soaps-p/holiday-gift.htm).

![2- Personalize your packaging for success](https://storage.googleapis.com/sm-content/blog/ad23ad36a5df31bae1daca15fde00b64afb0c27a)

They offer two versions of their Skin Care Artisan Gift Set – one for men and one for women. The packaging for the two items is different, too.
 
Also notice how the tissue paper doesn’t stay inside the box. That’s deliberate… and unusual. And unusual = memorable.

## 3. Include samples
 
Speaking of sending extra little gifts in the box… samples are a classic way to do that. And they work, too. [Samples have increased sales by as much as 2000%](http://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/).
 
Not all products work well as samples, of course. You may have to create a sample version of a product – all the way down to buying sample-sized containers, making sample labels… the whole deal. But these can be a terrific way to be memorable. So memorable, in fact, that customers come back to buy the full version.
 
Bonus idea: Include a lift card or package insert that offers a discount on the full-price products the samples represent. That’s [how Birchbox does it](https://misspettigrewreview.com/2016/03/30/march-birchbox-unboxing-spoilers/).

![3- Send samples to increase orders like Birchbox](https://storage.googleapis.com/sm-content/blog/51de0ce102ed6bdaed83dc8343f06fed35a58181)
 
Tackle Warehouse has an interesting twist on the sample idea. If you order $50 or more worth of stuff from them, you get a [Tackle Warehouse](https://youtu.be/h4CmB3vBYy8) sticker. Not an expensive gift, sure, but if you’re into bass fishing, maybe it’s kind of a status symbol.

![4- Include stickers for large orders](https://storage.googleapis.com/sm-content/blog/4bfb48483a6c8628930f8cfdefca5ff0b7d18f16)

## 4. Be creative with your packaging
 
This is one of the best ways to stand out from the start. It may mean investing in your [custom packaging material](https://www.stickermule.com/custom-packaging "custom packaging tape and mailers"), but there are ways to do this both [memorably and affordably](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out).
 
Custom printed boxes are more expensive than standard ones, but they can make a major impression. And when your customers re-use their super-cool boxes, they’ll make an impression again. And again. And again.

![5- Be creative with your packaging](https://storage.googleapis.com/sm-content/blog/58c358eb35f85837e431f8a621d3a04d5f8e2439)

*From HelloSubscription’s September 20, 2016 blog post, “[FabFitFun Fall 2016 Subscription Box Review + $10 Coupon](https://www.bloglovin.com/blogs/hello-subscription-6011201/fabfitfun-fall-2016-subscription-box-review-5149577877)".*

Don’t be afraid to re-interpret the box, either. Some crafters use paper bags as their product containers. Other retailers use [tin boxes](https://www.aliexpress.com/item/Vintage-style-small-Tin-box-vintage-storage-bin-metal-case-tins-bins-boxes/1876134222.html), like this:

![6 - Reinterpret your box packaging](https://storage.googleapis.com/sm-content/blog/bb0ed7fb302dc284d71494c87fd477c43a533702)

These particular boxes are a little pricey at $3.09 per piece. But you could get plain silver boxes for about a dollar. Slap on a custom printed sticker to make it your own.
 
Don’t like tins? Why not a fruit box? Canvas sack? Basket? You get the idea.
 
Even plain boxes can have their charm. This subscription box from [Wonderful Objects by Wonder and Company](https://www.bloglovin.com/blogs/hello-subscription-6011201/wonderful-objects-by-wonder-company-summer-5036617427) is pretty plain… except for some well-placed custom stamps:

![7- Use custom stamps to improve your box packaging](https://storage.googleapis.com/sm-content/blog/063cf25ab5a48f044287530365dc26228eb9de42)

Their whole unboxing and product discovery experience is a great example of storytelling via products. It’s an unusually well pulled-together subscription experience.
 
Right down to the sealed envelope…

![8- sealed envelopes for a premium unboxing experience](https://storage.googleapis.com/sm-content/blog/b1366ed7d71d694cc2de460ce06a66a23f461746)

## 5. Don’t make your packaging too hard to open
 
I had a very memorable experience with a Bliss product once, and not in a good way. It happened during unboxing, when I was trying to open one of the products to try it. The package was wrapped in fairly heavy plastic, and it actually cut my hand when I tried to open it. So suddenly I had this nice deep cut (like a paper cut, but from the sharp edge of the plastic). Then the Bliss product got into the cut, and just stung more.
 
I stopped buying from Bliss a while later. It wasn’t specifically because of that experience, but I could still feel the sting on my palm when I decided it was better to just stick to CVS.


## 6. Go beyond basic instructions
 
Got a couple of bestselling products? How about creating a user’s guide for them? This would be beyond the usual one-sheet instructions – it could be an entire cookbook for how to use a particular ingredient you sell. Or a little pocket version of a book of fishing lures, including how and when and where to use them.
 
Here’s how [Thrive Market](http://cleaneatingveggiegirl.com/2015/12/17/how-im-cleaning-up-my-health-and-beauty-routine/) has done it. They put these little how-to books in many of their boxes.

![9- How to books inside of box](https://storage.googleapis.com/sm-content/blog/383588bfb374ca8bc936cd356f27c5d31dce0f6c)

## 7. Get the mechanics of your shipping right
 
We’ve talked a lot about packaging, but there is another critical factor to your store’s shipping experience.
 
It’s information.
 
People want to know the status of their order. That’s [why transactional emails](https://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf) – the emailed order summaries you’re sending – get higher engagement rates than any other type of email.

![11 - Transactional email convert best](https://storage.googleapis.com/sm-content/blog/1af6a3d2e4147c00fbe188bd48345d791243a70e)

Transactional emails typically get sent to confirm an order has been placed, and then to confirm that it’s shipped. Many customers will also want to know when the package will arrive, and even where it is along the way.
 
You can include a tracking number in an email, of course. But there’s other technology available now that can skip in inbox. For example, Shopify lets their sellers notify customers via Facebook messenger when a package has been shipped or has arrived. And Google’s app lets me know when my packages have been delivered.
 
You don’t have to re-invent the wheel with this stuff, but do make it easy to your customers to know the status of their orders. It’s not a good experience to be wondering where your package is. It’s an even worse one to not be able to find out.

## Conclusion
 
Ecommerce is gaining an edge on brick and mortar retail. It lets us skip the driving and the parking lots, for starters. The prices are often cheaper, and there’s better selection. But where ecommerce has lagged behind is the in-store experience itself. “Retail therapy” as some people call it.
 
A great shipping experience will never be quite the same as walking into Bergdorf Goodman or FAO Schwartz. But with a little finesse, it can definitely be memorable… and in a very good way.

## Back to you
 
What’s the most memorable box you’ve ever opened? Mom’s care package at camp? A subscription box for your favorite hobby? [Tell us about it on Twitter.](https://twitter.com/stickermule "Sticker Mule Twitter account")

There are countless ways to delight your customers and make your shipping experience more memorable with custom printed products. Check out more ways Sticker Mule can help your business grow.

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Here are 7 ways to make your brands shipping experience more memorable. From unboxings to personalizations, we've got you covered!

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