How to build an email list with sticker giveaways and more

Email lists are a fundamental marketing tool in today's digital landscape. They're a valuable way of engaging with customers, building relationships, and driving sales. 

In today's post, we'll take a look at the impact email lists can have on your business and how you can work to deliver personalized and targeted messages right into your client's inboxes.

## Understanding your audience

The cornerstone of good email marketing is to understand your target audience. You need to know what your buyers like — what makes them, quite literally, click. 

To build a loyal customer base, you first need to gain a good understanding of their interests and preferences. There are more than a few ways of that, including:

- Market research: Market research gives you insights into your industry, competitors, and potential untapped customer bases. Your research can be geared towards demographics (age, gender, location, etc.), as well as psychographics — interests, values, behaviors, and the like.

- Existing data: Internet analytics tools are a great way to gather data from your website, from social media platforms, or from other marketing channels, with an eye to understanding your audience's preferences, browsing habits, and engagement patterns.

- Surveys/feedback: With surveys and feedback forms, you can get your customers to tell you themselves what works for them or doesn't. What could be better than hearing it straight from the horse's mouth?

- Social listening: Go on social media, online forums, and review sites. Check out relevant YouTube video comments or, yes, even Reddit subs. There's a wealth of information just lying around the web if you know what to monitor and where to look for it.

- Competitor analysis: While they say you should never blindly imitate your competitors, it pays to keep an eye on what they're doing — their audiences, their marketing strategies. What is their messaging like, and how do they engage with their customers? These and similar questions can provide useful insights into your own target audiences.

## The importance of email marketing

Email marketing is particularly relevant for small businesses and startups, as it's both effective and cost-efficient. But, if you're doing it right, it will never cease to bring you value no matter how big your company gets.

There's plenty to say about the value of email here. But if we were to list just a few key ways it helps you, we could say it:

1. Helps you connect directly with your audience. With email, you can reach people directly, as well as tailor your messages according to customers' preferences and purchase history. 

2. Allows you to build relationships. If you consistently deliver real value — whether that's timely updates, offers, or interesting content, — you'll find it easy to establish trust and loyalty, which in turn will increase your customer retention.

3. Is cost-effective. When you compare it with other marketing channels and ad campaigns, email marketing is extremely cost-effective. With a minimum initial investment, it nonetheless offers a very palpable ROI. In fact, a recent Litmus report points to an average return of 36:1. That is, for every $1 spent on email marketing, you'll make $36. Not too shabby, eh?

4. Increases conversion rates. Emails have a proven conversion track record of around 3%. While this may not seem impressive at first glance, get a hefty email list, do the math, and you'll see it adds up to a neat plus on your marketing game. In fact, [surveys have shown](https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/) shown that as many as 59% of buyers are influenced by email in their purchase decisions.

## Strategies to create an email list from scratch

So you're bought into the whole email list thing, but don't know where to start? Well, perhaps we can offer a few handy ideas.

### 1. Sticker giveaways

![free sticker giveaway tips](https://storage.googleapis.com/sm-content/blog/82487dc9-bda2-4429-aff0-183b73f7911e)

Yes, we continue to think [stickers](https://www.stickermule.com/custom-stickers "stickers custom") are awesome, but that's only because we've seen how well they work up close. And using them for capturing your customers' emails is a no-brainer, really:

- Design a few stickers. Not just any stickers, mind you: we're talking stickers that your target audience will find irresistible! Give it some thought, get creative, and — of course — make sure they relate to your brand or niche.

- Create a giveaway (duh). Then promote it on your social media, on your website, or heck, even on your [product shipments](https://www.stickermule.com/blog/how-to-create-package-inserts-that-work).

- The catch! Ask participants to sign up for your email list in order to enter the giveaway — or make it optional. Because remember: nobody likes to be tricked into these things. If you decide to make subscribing mandatory, at least make sure to tell them loud and clear that unsubscribing is a breeze and they can do it at any time.

- Honor your side of the deal and make sure your giveaway winners get their stickers.

<ButtonCta text="Create some stickers for giveaways today!" href="https://www.stickermule.com/custom-stickers" />

### 2. Interactive quizzes

Everyone loves a good quiz — whether about news, popular films, or fun facts. But for our purpose, you want to create quizzes that connect directly to the industry or niche you operate on. Just make sure they're fun and not too long. Then share them on your site, on social media, and in ads.

Once you've got your quizzes figured out, add a final step where you request participants to provide their email addresses to get the results or rank on the leaderboard. Again, do all you can to avoid the impression that you're coercing users into giving up their emails. Best not to get started on the wrong foot.

And remember, quizzes are something that people just love sending to friends and family. Make sure yours is super easy to share.

Also, if you're looking for a way to get started creating your own quizzes, you can try [Quiz and Survey Master](https://quizandsurveymaster.com) — a great Wordpress plugin that will take the hassle away from your quiz-creating endeavors.

### 3. Email list swap

An email list swap involves partnering with another business or marketer in a similar niche to exchange email subscribers. Here's how it works:

- Find a reputable partner with a complementary target audience and email list.

- Collaborate on a joint promotional campaign where both parties promote each other's email lists.

- Set clear expectations and guidelines for your list swapping, including the number of subscribers to be exchanged and the duration of the partnership.

An important caveat here: Make sure you didn't tell your clients you'd never share their email. If you did, well, then this step is just not for you.

### 4. Collaborations or partnerships

![using partnerships and collaborations to grow email lists ](https://storage.googleapis.com/sm-content/blog/e458ff28-c47d-4394-9af5-838c64ae93be)

Try collaborating with other businesses or influencers in your niche. This can be a brilliant way to tap into existing audiences and expand your email list.   

__Try things like:__

- Guest blogging: Feeling the creative mood? Write a guest post for a popular blog in your industry. And don't forget that sweet call to action to join your email list (offering goodies like promo codes or access to special discounts is a good way to seal the deal).

- Co-hosted webinars: If webinars are up your alley, you can partner with industry experts or complementary businesses to host events that will both provide value to your audiences and encourage sign-ups. Talk about a win-win.

- Social media cross-promotion: Talk to influencers or other businesses on social media. There are a myriad ways you can cooperate and generate value for everyone around, including joint giveaways or simple shoutouts that will drive traffic to your email lists.

Spend a few hours on TikTok, Instagram, YouTube and other platforms to find influencers in your niche that can be great collaborators. 

### 5. Pop-up forms  

Nobody loves pop-ups per se — they're like someone holding you by the sleeve when you want to leave the damn place. But there's [evidence pop-up forms can work](https://www.campaignmonitor.com/blog/email-marketing/why-signup-popup-forms-work/). Try and see for yourself.

There are plenty of ways to use them. Exit intent pop-ups can grab the email of a visitor that might otherwise never come back to your site; time-based pop-ups allow you to not scare off visitors that have just only made it to your website. And similarly, scroll-based pop-ups let you present your form to readers that have already shown an interest in your content and are thus more likely to sign up. 

As always, though, be sure to keep a few best practices in mind: 

- Offer value. This can be a discount, exclusive content, or a freebie in exchange for an email sign-up.

- Use a simple, friendly design for your pop-up. Don't be obnoxious.

- Don't overdo it. One pop-up, every once in a while, is tolerable. Several pop-ups, or having the same one pop again every time like a mosquito that won't die? That's a surefire way to alienate users.

### 6. Landing pages

An optimized landing page can be a boon to your email list conversions. But you need to do it right. So it's more of the same:

- Keep the design simple, clean, and focused on your call to action.

- Clearly communicate the value proposition of joining your email list. Again, that could be early access to new products, special promo codes, promotions, and so on.

- Use persuasive, straight-to-the-point copy and visuals to encourage signing up.

- A/B test different elements — headlines, CTA buttons, and form placements — to optimize your conversions.

[Carrd](https://carrd.co/) is a user-friendly and free platform for quickly creating landing pages.

### 7.  Lead magnets 

Believe it or not, this time we're not talking about our very own [custom magnets](https://www.stickermule.com/products/custom-magnets). No, lead magnets are simply the "carrots" you offer in exchange for email addresses. That is something that actually is attractive or valuable to your target audience.

Examples of effective lead magnets include:

- E-books or guides related to your industry or niche. For instance, a fitness or health product website might offer users a free weight loss program or a recipe book for healthy snacks.

- Downloadable templates or checklists for a specific need your users are likely to have. An example would be a financial guru that offers a budgeting or expense-tracking checklist.

- Exclusive content. This could be anything from video classes to exclusive industry reports, case studies, and so on.

Also, remember: Lead magnets can be more than just a way to entice visitors to subscribe. They can provide value in their own right and be shared by your users, thus pushing your marketing strategy a further notch up.

## Final thoughts

![building an email list from scratch successfully](https://storage.googleapis.com/sm-content/blog/43f4d06c-d21a-47f1-aa60-1fcc38df1dd0)

It's never too early to start building your email list, and there's no wrong way to get started doing it. Whether you love the sticker giveaway idea or just want to annoy your customers with a well-timed pop-up, you have plenty of options to choose from above — and many others waiting for you out there.

So pick the strategies that work best for you and make them a focus of your marketing efforts. You'll be reaping the rewards for a long time to come.

And, just before you go, I guess it's our move: Did you know we have the best weekly promos in all of stickerdom? Of course, the way to get access to them is by subscribing to our newsletter — [click here](https://www.stickermule.com/deals) for that.

<ButtonCta text="Check out today's deal for promotional printing!" href="https://www.stickermule.com/deals" />



Building an email list from scratch may seem daunting at first but using sticker giveaways and these other tried & tested strategies will help grow your email list in no time!

Ultimate guide to aesthetic stickers: cute designs, trends, and tips

Home decor, DIY, crafts. Lately, these three uber-popular topics have converged somewhat over the humble sticker with a new trend: aesthetic stickers.

![cute and funny aesthetic stickers](https://storage.googleapis.com/sm-content/blog/2591d3d6-1699-4943-af68-c3f7c5f6a833)

What are aesthetic stickers? In a few words, they're stickers that help shape a certain personal style or vibe. They can be anything to express your current mood or vibe. The use of the word "aesthetic" here puts us right away in the mind of decoration, of shaping a specific ambiance. So that's what people are going for with their aesthetic stickers: imprinting their personality on their surroundings.

### Understanding aesthetic stickers

Aesthetic stickers are all about helping shape a certain tone or vibe — or, if you will, a certain aesthetic. Rather than isolated individual stickers, aesthetic stickers usually come in sets and follow a predetermined theme. 

You can have a set of fruit or emoji stickers, vacation-themed stickers, or even build a line of stickers for your favorite fandom or TV show. The main point is that the stickers must work between themselves to really create that feeling you're going for, whether it's excitement, tranquility, or fun.

With a kit of aesthetic stickers, you can really transform your belongings (think office or school materials) — or your environment. That's why people love them so much. A few stickers in a bedroom or home office, paired with some minor rearranging (and maybe some tidying up too), and suddenly your place looks refreshingly new. 

And that, for a very low effort and little time investment, can be an incredibly satisfying thing.

### Different types of aesthetic stickers and the latest trends

If you're making your own custom aesthetic stickers, there really is no end to the possibilities at your disposal. Popular styles, of course, often reflect existing trends in decor and fashion, such as:

- **Vintage aesthetic stickers:** Nothing is better for a vintage feel than a few choice items of daily use — daily use in another century, mind you. Oil lamps, old umbrellas and magnifying glasses, bicycles, old dial phones, top hats… the list goes on. 
- **Minimalistic:** Simple fonts, few-line drawings, plenty of white space. These stickers can go a long way toward showing off your minimalist preferences on your laptop or car bumper. Just remember not to overuse them — that goes against the spirit of the whole thing.
- **Nature aesthetic:** Leaves, trees, cacti, rocks, birds… If you're a nature lover and your living room looks like it might soon be taken over by the jungle, try a combination of these and other nature-themed stickers on your belongings to seal the vibe.
- **Bibliophile aesthetic:** Love books? Sure you do. Love flaunting your love for books? We suspect so. So order a selection of custom book- and stationery-themed stickers to liven up your desk, phone, or backpack. Just don't stick them on your books — those are sacred you know.

These are just a few examples. Can you imagine what you could do with your favorite aesthetic?

### Examples of cute aesthetic sticker designs
__Food, animals, and pets__
![food animals pets aesthetic stickers](https://storage.googleapis.com/sm-content/blog/2a72673b-e9a1-44b3-b51d-5fa764fc974f)
__Icons, logos and messages__
![Icons, logos and messages aesthetic stickers](https://storage.googleapis.com/sm-content/blog/0ba4ce4d-953c-4f4e-9935-7929037da576)

### Tips on using aesthetic stickers

Unlike rocket science, sticker science is pretty obvious. There are just a few things you can keep in mind when decorating with aesthetic stickers:

- **Give some thought to placement.** Do you want your stickers to stand out and attract attention or just provide a more subdued background? There's a range of options according to your answer: you can try laptop, phone, or water bottle stickers to simply decorate everyday objects, or larger wall stickers to really capture the eye.
- **Try a combination of styles.** Sometimes mixing individual aesthetic stickers from different styles or sets can work great. Just take your time and lay out a few combinations on your table before you actually stick them in place.
- **Help your stickers last.** Make sure you apply your stickers to a clean surface and smoothen out any imperfections or air bubbles right away. This will help them stick around longer. Give extra some love to static clings, as these are typically less durable than our more common vinyl custom stickers.

### Where to buy aesthetic stickers

It's not hard to find pre-made aesthetic sticker packages out there on websites like [Amazon](https://www.amazon.com/aesthetic-stickers/s?k=aesthetic+stickers "amazon buy aesthetic stickers"), eBay, or [Etsy](https://www.etsy.com/market/aesthetic_stickers "buy aesthetic stickers on etsy"). But if you find it boring to buy combinations that maybe hundreds of others have already on display, there's always the option to [print your own stickers](https://www.stickermule.com/ "print custom stickers").

After all, that's what we're all about here!

At Sticker Mule, you can order your own custom stickers in any shape, size, or style. You can also use our own free tools, like Studio, to design the stickers yourself and order them with a click. Before we print, we always send you a proof showing what your stickers will look like, and you can request changes until you're 100% happy with the result. It's fast and easy.

### Conclusion

Not just a nice little trend, aesthetic stickers can be an incredibly fulfilling way to let your personal style come through in your environment. Whether you like modern minimalism or elegant vintage styles, you'll find stickers the perfect medium for your creativity and personality.

Think aesthetic stickers are just the thing for you? Then go over to [Studio](https://www.stickermule.com/studio "free online design tool") and start creating your own [custom stickers](https://www.stickermule.com/custom-stickers "custom stickers best and fast") today! Our broad array of design templates are a perfect starting point — and they're waiting just for you 😉

<ButtonCta text="Design your own stickers at Studio!" href="https://www.stickermule.com/studio/templates/stickers" />




What are aesthetic stickers? Are you looking for sticker design inspirations? Here are examples and tips to make your stickers the most aesthetically pleasing!

How to start a candle business at home: Step-by-step guide

Who could have predicted that candles, of all things, would be increasing in popularity in 2023? 

![starting a candle business online with no money](https://storage.googleapis.com/sm-content/blog/3ef64d91-8c77-45f8-bccc-68933f32d85a)

Our age is one of plentiful lighting, as [an image of Earth's light pollution map](https://www.cleardarksky.com/maps/lp/large_light_pollution_map.html) will show you. But not even the uber-cheap and ubiquitous LED lamps that illuminate our interiors managed to snuff out the humble candle from our homes.

No longer relevant for lighting, this [5000-year-old invention](https://candles.org/history/) found a new purpose in decoration and lifestyle. Modern home décor tendencies and well-being practices such as aromatherapy have fueled the demand for artisanal and scented candles — a tendency compounded by the [pandemic-inspired rise of wellness trends among millennials](https://www.vogue.in/beauty/content/heres-how-candles-lead-the-wellness-industry-during-the-pandemic). 

With the current $12.88 billion global candle market burning bright and [an expected growth rate of 5.7% from 2023 to 2030](https://www.grandviewresearch.com/industry-analysis/candles-market), the popularity of candles is as far as ever from dying out and the moment is ripe for aspiring chandlers everywhere. 

Want to know how to start a candle business at home? Then light yourself a candle and read on as we provide an overview of the main steps for starting a candle business.

## __1) Choose your niche__

![a woman wondering which candle to choose](https://storage.googleapis.com/sm-content/blog/16ae8c1d-a082-4ea9-a64a-f8e700670a90)

Before you get started with your candle business, determine what will your niche be. It's best to start small and do one thing well, keeping the alternative to expand to other candle types later on.

### Main types of candles

As candle aficionados know, candles come in diverse shapes, sizes, aromas, and materials. Let's go over four common types.

#### Scented candles

Scented candles are a great way to relieve stress and create a relaxing environment. Alongside essential oils, they make up the core of aromatherapy and have also grown in popularity as we spend more time at home and are more concerned with how our dwelling spaces smell. 

Research has even [shown the right smells can increase our productivity](https://www.bbc.com/news/business-61708789). All of this makes aromatic candles a great candle-making niche.

#### Decorative candles

All candles are extremely versatile when it comes to decoration, but you can choose to make candles targeting a special kind of décor or style. Decorative candles such as the ones used in hygge trends tend to be odorless, as they're meant to be just a small part of your home environment.

If you choose to work with decorative candles, you'll find it a perfect opportunity to play with shapes and colors. You can even choose to make candles for special seasonal events, such as orange pumpkin-shaped candles for Halloween or green pine-shaped ones for Christmas.

#### Beeswax candles

Beeswax candles make up a special — and expensive — niche in the world of chandlers. The high melting point of beeswax means these candles will burn longer than regular paraffin ones, but that is far from their only advantage. Beeswax candles release less soot and emit more light, while not having a strong scent, which makes them perfect for a cozy and relaxed atmosphere.

Beeswax is also said to have a positive effect on the quality of the air in your home — as the candle burns, it releases negative ions which neutralize various air pollutants. 

The thing to have in mind here is that beeswax is a more expensive material, which may require more careful sourcing and planning.

#### Soy candles

Soy candles are another in the category of so-called "happy wax" — non-pollutant wax made from natural materials. Because they don't burn petroleum-based paraffin, their flame is cleaner, with a better impact on both your health and the environment. Plus they're sourced from soybeans, which makes them better for the environment.

Similar to beeswax, soy candles also burn longer than paraffin ones. Add that to the fact they're "green" and you have yourself a nice niche for environmentally-conscious customers.

----

## 2) Create a Unique Selling Proposition

A Unique Selling Proposition (or UPS, for short) is essentially telling your clients why your product is worth their attention and money — why they should buy from you, and not the competition.

A USP is essential for any business, and for a good reason: Having a good product means nothing if you can't convince your customer to acquire it.

To formulate a compelling USP:

- **Identify your target market.** Understand what demographic is likely to buy your product. In the case of beeswax candles, that could be middle-class, environmentally-conscious female millennials.
- **Determine what makes your product unique.** This will be the focal point in your marketing to that audience. Going back to beeswax, it is unique because it is eco-friendly, lasts longer, and is a traditional, timeless product.
- **Write a USP that highlights these benefits** in a clear and concise way. 
- **Promote!** Your USP can be the focal point of your company's "About" page, your slogan, and even your logo.

----

## 3) Develop your product line

![materials for candle business](https://storage.googleapis.com/sm-content/blog/98257d9d-42a9-4e34-bf9b-3ec39c62cfdc)

A company is only as good as the product it sells. Once you have arrived at your unique selling point, it's time to develop your product line so it matches and exceeds your customers' expectations.

Here, you'll want to experiment with the many scents, colors, and candle styles available, finding high-quality materials for each aspect of your candle line. The combinations here are pretty much infinite, and with enough planning and testing, you'll soon be on your way to crafting your very own brand of candles.

Consider carefully each element of your candles.

### Waxes

We already saw how important it is to choose the proper wax for your candle niche. Among the types of candle waxes to consider, we've got:

- **Paraffin wax:** Also known as mineral wax, it is cheaper, more easily available, and better for strong fragrances. However, it burns faster, releases soot, and is sourced from non-renewable petroleum.
- **Soy wax:** A perfect environmental-friendly alternative to paraffin wax, albeit less conducive to smells. Burns very well, with little soot.
- **Paraffin-soy blend:** Blends are often used to bring together the benefits of two materials, as in the case of slow-burning aromatic parasoy blend candles.
- **Beeswax:** The best-burning type of candle material, it is also one of the most expensive.
- **Coconut wax:** Another expensive, but eco-friendly alternative that lends itself well to different blends.

### Wicks

Wicks can be chosen based on the type of wax or container being used, as well as simply with an eye to aesthetics. The main types of wicks are as follows.

- **Flat:** The most common type in taper and pillar candles, flat wicks are made up of two or three fiber strands knitted together. They curl into the flame for an effortless self-trimming effect. 
- **Square:** Braided square wicks are often used with beeswax, as they clog less than other types of wicks.
- **Cored:** Cored wicks are braided around a central piece, usually made of cotton, zinc, or paper, which helps keep them erect. They're popular in jar candles and votives.
- **Wooden:** Made from wood or combinations of wood fiber and cotton, these wicks have gained in popularity due to their aesthetic effect and the gentle crackling sound they produce.

### Fragrances

A powerful, but woefully underused sense, [smell is processed differently from any other sense](https://www.discovery.com/science/Why-Smells-Trigger-Such-Vivid-Memories) — which is just one of the reasons for the popularity of aromatic candles. Used well, the right scent will help shape unforgettable moments; your scented candles can spark vivid emotions and become connected with precious memories. 

Candle fragrances are also a brilliant way to set a mood of relaxation or create an atmosphere for concentration, among many other uses — all of which you should have in mind as you go about choosing, mixing, and inventing your own fragrances. 

Don't forget to name your fragrances in original and memorable ways. That can be a nice way to strengthen brand associations, set your product line apart, and explore your creativity.

### Containers

The containers you use for your candles should also hinge on your target market and the general style you're going for. Mason or jelly jars have a more rustic appeal, whereas tumbler jars can be directed at a public with more refined tastes. Similarly, the colors you employ should also be in touch with your general branding, candle type, and market.

----

## 4) Branding and packaging

![design logo and packaging for candle business](https://storage.googleapis.com/sm-content/blog/4a4b17b7-b261-4de4-81b8-c0a468127f36)

Branding is a key aspect of your home candle business — it can be the decisive element that makes customers pick your shop among a multitude of others and keeps them coming back.

While branding doesn't have to take a lot of your time and effort, it does need to be well planned. You want to convey a consistent image and message that will be firmly lodged into buyers' minds, and this means attention to a few key elements.

### Designing your logo

Your logo is your brand's calling card. Make it simple or fancy, but make it memorable and in tune with your brand's overall look and feel. If you need help designing your logo, you can check out some of the [many templates available in our free Studio design tool](https://www.stickermule.com/studio/search?group=all&q=logo).

### Making good use of candle labels

[Candle labels](https://www.stickermule.com/uses/candle-labels) can be a key branding item that is well worth your time and attention. Besides sharing your logo and brand name with the world, they also help create the general feel you're going for — rustic, refined, modern, or classic.

### Choosing the right packaging

Packaging is another often overlooked, but major factor in your overall branding effort. Factors to keep in mind here include:

- **Packaging material:** Boxes, paper bags, and mailers are just some of the most common options.
- **Customization:** [How do you make your packaging stand out?](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out) Among other ideas, custom tags and personalized packaging tape can go a long way toward creating a unique brand look.
- **Pricing:** An important factor for home businesses. But no worries, there are plenty of ways to use unique packaging material and customization while keeping a tidy budget!

----

## 5) Set up your online presence

![setting up an online presence](https://storage.googleapis.com/sm-content/blog/698bbaa7-1dba-4ff9-a252-a9385a426693)

Now that you have your niche, product line, and branding elements figured out, it's time to make sure customers know where to find you. For that, you can create your own website or choose to go with an e-commerce platform. 

### Creating a website

Having your website makes you independent of other platforms and is a sign of professionality, but it also takes a bit more effort. You'll need to register (and pay for) your own domain and choose a web design for your site — something you can build by yourself, buying a [pre-designed theme](https://themeforest.net/category/ecommerce), or simply pay a freelancer on outsourcing platforms such as Upwork to do it for you. 

In order to sell on your own website, you may need to integrate it with a plugin for e-commerce websites. Popular options include:

- **Woocommerce:** An open-source plugin for Wordpress-based websites, Woocommerce is completely free to use and can be a great way to manage your own website.
- **[Bigcommerce](https://www.bigcommerce.com/ "Bigcommerce"):** Bigcommerce is an all-in-one e-commerce platform with a big stack of customizable themes, product management, order processing, payment gateway integrations, and marketing tools for online stores. Pricing plans start at around $40/month.
- **Magento:** Also open-source, Magento provides customizable themes, product management, order processing, customer service, and marketing tools for e-commerce websites. It is great for technical people that want to be able to do everything but can be cumbersome for others to use. Pricing varies according to the services you use.

### Using an e-commerce platform

An e-commerce platform can help establish an early presence in the market while sparing you the trouble of creating a website. Selling through a platform [such as Etsy](https://www.stickermule.com/blog/how-to-sell-on-etsy-a-guide-for-designers) can also help you shape a reputation through user reviews, as well as smoothing out the ordering process — all of which is great news in case you're starting your company solo and don't have that much time to spare.

On the other hand, platforms will usually shave a fixed fee or percentage fee off your sales earnings, so keep that in mind. In the case of Etsy, that's 6.5% of each transaction.

### Setting up social media profiles

Social media is [a growing force in the e-commerce landscape](https://www.statista.com/statistics/1251145/social-commerce-sales-worldwide/), and a valuable tool for your home candle business. Make sure to set up pages across all major social media in your country, including Facebook, Instagram, Twitter, and TikTok.

Regularly posting on social media will help grow your following, besides showcasing your products, and providing a channel to answer customers' queries and collect feedback.

### SEO and content marketing strategies

Once you've got your website up and running and have established a presence on social media, remember to keep the content coming — that's how you stay relevant and in front of customers.

For search engine optimization (SEO), it can be a good idea to incorporate a blog into your website. You can post about new product releases, interesting facts or how-tos, or just about anything connected to the world of candles. And make sure to post regularly — twice a month or so, at least.

Another great way to stay in touch with your customers is by setting up a newsletter where you share releases and promos with your subscribers. Just take care not to overdo the frequency of your emails, though — two or so a week, tops.

----

## 6) Pricing and shipping management

![determining packaging and pricing for a candle business](https://storage.googleapis.com/sm-content/blog/c7ece126-c6dc-43e3-8f9f-de9322d2e4ab)

Last but not least, let's take a look at two key aspects of your candle business: pricing and shipping.

### Pricing

Pricing your products can be quite tricky at first, but you'll soon find your way around. A few key elements to consider:

- **Your total cost in making the candles.** This includes your average spend per type of candle (including packaging and shipping) + time investment. You should also have an idea of how much your time is worth — what is the minimum that this job should pay hourly, as well as your target hourly earnings.
- **Your target market.** Here we go back to your chosen niche, as the purchasing power of your target customers also plays into your pricing strategies.
- **Your perceived value.** This is how much people think your products are worth in comparison to other, similar products. Although it'll be hard to evaluate when you're starting out, you'll eventually be able to factor perceived value into your pricing as you build your customer base and find out where you stand before the competition.
- **The competition.** All of the calculations above have to be grounded in reality. That means understanding how much the competition is pricing their products, and adapting your price accordingly.

There are plenty of other pricing aspects to keep in mind, including bulk sale pricing, whether or not to offer free shipping, loyalty discounts, promo codes, and a lot more. But you don't need to tackle it all at once; just start with the essentials and enrich your pricing system as your business grows.

### Shipping and order management

The importance of shipping cannot be disregarded. On the one hand, the cost and speed at which you ship directly affect your customers' willingness to buy with you. On the other, you need to factor in how much you spend managing order shipment — in both money and time.

With that in mind, make sure you plan your shipping strategy well. One idea can be to manage your shipments through a fulfillment or shipping platform, such as Shipstation or our own free tool: [Ship, by Sticker Mule](https://www.stickermule.com/ship). A management platform will help you streamline your shipping, which can be particularly helpful when dealing with increased seasonal demand (such as the crazy peak time in November-December).

Finally, remember that shipping is a unique chance to impress your customer. You can find out ways to [captivate your buyers with a memorable shipping experience](https://www.stickermule.com/blog/how-to-make-memorable-shipping-experience "memorable shipping experiences") in a recent blog post of ours.

----

## Quick recap

| Step | Things to do                     |
|------|----------------------------------|
| 1    | Choose your niche                |
| 2    | Create a unique selling proposition |
| 3    | Develop your product line        |
| 4    | Branding and packaging           |
| 5    | Set up your online presence      |
| 6    | Pricing and shipping management  |

----

Starting your own candle business from home may seem daunting, but it doesn't have to be that way. Just take things one step at a time. Remember to consider your niche, plan your product line and branding, establish your online footprint, and have a well thought-out plan for shipping and pricing.

Go after your entrepreneurial dreams and you find that not only is it a feasible way to start making money from what for many is just a hobby, but your candle business just might turn out to be the [moonlighting effort](https://www.artofmanliness.com/career-wealth/career/how-to-moonlight-your-way-to-your-dreams-case-studies-from-famous-men/) that transforms passion into a livelihood.


<ButtonCta text="Create your own candle labels today!" href="https://www.stickermule.com/uses/candle-labels" />


A detailed guide on how to start a candle business. Even if you have little to no money, this guide will help you on your journey to create a great new candle business!

Mule madness = Unbeatable deals on online printing all week long!

Hey there, fellow online printing enthusiasts 👋 We at Sticker Mule are excited to announce our latest promotion called Mule Madness! As one of the leading [custom sticker](https://www.stickermule.com/custom-stickers "custom stickers printing") and label printing companies, we are committed to providing our valued customers with exceptional quality and unbeatable prices. Each weekday during this promotion, we'll be unveiling a new and irresistible deal, so be sure to visit [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") daily to see what surprises await you.

![mule madness cheap custom sticker deals](https://storage.googleapis.com/sm-content/blog/186178a2-14b5-4c00-9947-c9bb1ac15623)

## Why Mule Madness?

We believe in showing our appreciation to you, our loyal customers, by offering incredible savings on our top-notch products. Mule Madness is our way of saying thank you for your continued support and making it easy for you to stock up on all your favorite stickers and labels. Plus, it's a great opportunity to try out new designs or materials you've been curious about!

## How it works

Mule Madness is an exciting week-long event during which we'll be offering a unique, limited-time deal each weekday. Simply head over to [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") every day to discover the day's special offer. But don't wait too long, as these deals are available for limited times only!

![mule madness schedule of custom stickers deals](https://storage.googleapis.com/sm-content/blog/3f620c58-41c9-40a6-bf6e-8e689bd6384b)

## What to expect

We're not revealing all our secrets just yet, but here's a sneak peek at some of the deals you can expect during Mule Madness:

__Custom sticker discounts:__ We know how much you love our custom stickers, so we'll be offering amazing discounts on various types and sizes. This is the perfect time to reorder your best-sellers or experiment with a new design.

__Bulk order savings:__ For those looking to make larger orders, keep an eye out for our bulk order specials. The more you buy, the more you save!

__Exclusive deals on new products:__ We're always working on expanding our product line, and during Mule Madness, you'll have the chance to try out some of our newest offerings at unbeatable prices.

__Free shipping:__ We understand that shipping costs can add up, so — as always — we'll be offering free shipping on our Mule Madness deals.

__Flash sales:__ In addition to our daily deals, we may throw in a few surprise flash sales throughout the week. Make sure to stay tuned to our social media channels and check our website often to catch these limited-time offers.

## Tips for making the most of Mule Madness

To get the most out of Mule Madness, follow these simple tips:

- Bookmark [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") and visit daily to stay up-to-date on our latest offers.

- __Act quickly__! Each of our deals are available only for a very limited time, so don't hesitate when you see something you love.

- Follow us on [Instagram](https://www.instagram.com/stickermule/ "sticker mule instagram") or [Stimulus](https://www.stimulus.com/stickermule "the friendly social network") to stay informed about any surprise flash sales or updates.

- Share the news with friends, family, and colleagues who might also be interested in our incredible deals.

We can't wait for you to join us during Mule Madness and take advantage of the unbeatable deals we have in store. Happy shopping, and don't forget to check [StickerMule.com/deals](https://www.stickermule.com/deals "online printing deals") daily for the latest offers!

<ButtonCta text="See the current Mule Madness deal!" href="https://www.stickermule.com/deals" />

It's Mule Madness week here at Sticker Mule ⛹️🏀 Find out how to get huge savings each day on some of our most popular items!

7 effective marketing materials for small business

Marketing materials for small businesses are essential for growth and success. They can help increase brand awareness, attract new customers, and improve sales. Let's take a quick look at seven effective marketing materials for small businesses and how you can use them to power up your brand. 

From elevating your [podcast marketing strategy](https://www.stickermule.com/blog/boost-your-podcast-marketing-strategy-with-branded-giveaways "improve podcast marketing campaigns") to creating an entire brand aesthetic, these materials can help promote your brand profile online and offline.

![custom buttons for effective marketing campaigns](https://storage.googleapis.com/sm-content/blog/0243248c-5f5c-4535-b4a7-77ebfa110259)

###Custom buttons
Round, colorful, friendly. A [custom button](https://www.stickermule.com/custom-buttons "fast custom buttons printing") can be all that — and so much more. Most importantly, it can pin your brand to a customer's shirt, jacket, or backpack. 

Add a neat, quality-looking button to a product shipment, hand out buttons at an event or party, or give them as a memento to customers visiting your physical store. However you use them, custom buttons are a quiet, but stylish way to promote your brand. 

###Custom t-shirts
Really, who doesn't love an extra tee? We wear [custom t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom shirts printing online") often, and not just for doing some yard work on a hot Saturday afternoon. If you design your custom t-shirt well, your customers will happily flaunt it out and about.

Custom t-shirts are the perfect swag for say, expressing your thanks to event participants. But you can also sell them as branded merchandise and add them to special offers and promos. Trust us: nobody ever says no to a nice, comfy tee.

###Custom stickers
You can't expect us not to bring up [custom stickers](https://www.stickermule.com/custom-stickers "custom sticker printing"), but we have the best of reasons: they're a proven, time-tested marketing strategy. Use branded stickers to create a [marketing pack](https://www.stickermule.com/en-in/blog/your-guide-to-creating-the-ultimate-marketing-pack "custom marketing pack for businesses"), in giveaways, or to decorate your shipping boxes. Or any other way you can think of — we don't hold a monopoly on sticker usage ideas!

Whatever you do, we're sure your customers will love those crispy, smooth and oh-so-sleek custom stickers.

![custom wall graphics printing for small business](https://storage.googleapis.com/sm-content/blog/dc1b3d7f-8832-4018-b422-b69978f0ebcf)

###Custom wall graphics
[Custom graphics](https://www.stickermule.com/products/wall-graphics "custom wall graphics for small business") are the sticker's big brother, and a little bit too conscious of their importance, too. That's why they tend to make fewer appearances — but when they do, it's to impress.

Also known as wall decals, our custom wall graphics can be used as an out-of-the-box way to add style to homes, businesses, schools, or pretty much any environment you can think of.

###Custom flyers
When you think 'handing out' you think 'flyers'. Of course: these bad boys are just about the easiest, most cost-effective way to put your brand out there. [Custom flyers](https://www.stickermule.com/products/custom-flyers "custom flyer printing") are great for giving out at events, on the street, or in your office, they can be a perfect mix between sharing useful information and bringing attention to the services and products your company has to offer.

###Custom magnets
I honestly think the childhood magic of playing with magnets never fully goes away. And perhaps, just perhaps, that's why [custom magnets](https://www.stickermule.com/products/custom-magnets "custom magnets for small business marketing") work so well as part marketing packs or [branded giveaways](https://www.stickermule.com/blog/boost-your-podcast-marketing-strategy-with-branded-giveaways "podcast marketing branded giveaways") — people just like them, like I know we both do.

So when you think of marketing materials to promote your brand, remember a custom magnet can go a long way. And it's the only thing that'll get your brand right into the center of anyone's house: the fridge.

![custom package stickers for small business marketing](https://storage.googleapis.com/sm-content/blog/ff7aeb6e-eab6-4399-b1e4-329774b84fc9)

###Custom packaging
Yes, packaging is one of those practical things we wish we could avoid. But it doesn't have to be practical in the way of dull or boring — [custom packaging](https://www.stickermule.com/custom-packaging "custom packaging for small businesses") can also be practical in the way of promoting your brand with very little effort or cost.

Don't believe us? Then check out these [5 ways to make your packaging stand out](https://www.stickermule.com/blog/5-inexpensive-ways-to-make-your-packages-stand-out "5 ways to make packaging stand out"). From inserts to custom tape, there's a solution for every budget and taste.

###Capping off
The above marketing materials ideas are just some of the many ways you can leverage your small business marketing strategy. The best thing about them: they're a cost-effective way to draw new customers to your brand, improve your sales, and push brand awareness to a whole new level.

And well, I'm sure you'll have noticed Sticker Mule gives you access to a range of high-quality printing services for marketing materials. T-shirts, stickers, wall graphics, flyers, magnets, buttons, packaging — all that and a good deal more. So, if you've read this far, it's your move: try out these materials and start shaping a memorable customer experience to boost your brand's success.

<ButtonCta text="Start printing online today!" href="https://stickermule.com" />


There are a lot of marketing materials out there for small businesses, but which ones are the most effective? Here are 7 tried and tested marketing materials that can power your marketing campaigns.

Boost your podcast marketing strategy with branded giveaways

Podcasting has exploded in recent years, with more than [100 million Americans listening to podcasts](https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics/ "podcast statistics") each month. This growth is great for the industry, but it also means competition is higher than ever. Podcasters looking to attract new listeners (and keep their existing ones engaged) face a significant challenge. 

![podcast marketing strategy](https://storage.googleapis.com/sm-content/blog/f3c7f590-fced-45d7-b9d1-b419d3e5e127)

Today we'll discuss how launching giveaways of [custom stickers](https://www.stickermule.com/custom-stickers "custom stickers printing"), [magnets](https://www.stickermule.com/products/custom-magnets "custom magnets online"), and [t-shirts](https://www.stickermule.com/products/custom-t-shirts "custom t-shirts") (sometimes called “swag” or “merch”) with your branding can be a powerful podcast marketing strategy, rewarding current listeners and gaining new ones at the same time.

## Why launch a giveaway?

Giveaways are a tried-and-true marketing tactic that’s been used for decades by businesses to attract new customers and keep existing ones engaged. They provide an incentive for people to take a specific action — sign up for a newsletter, follow a social media account or, in this case, listen to a podcast.

Launching a giveaway of branded merch has a number of benefits for podcasters:

1. __It rewards your listeners:__ By giving away something of value to your listeners, you're showing them that you appreciate their support and are invested in their experience.
2. __It generates buzz:__ Giveaways generate excitement and can help get people talking about your podcast. This can lead to more word-of-mouth recommendations and a larger audience.
3. __It increases brand awareness:__ Custom stickers, magnets, and t-shirts are all items that people use and wear in public. By putting your branding on these items, you're increasing your visibility and building brand recognition.

## How to launch a giveaway

Launching a giveaway is relatively easy and doesn't require a large investment. Here's a step-by-step guide on how to get started:

1. __Choose your item:__ Custom stickers, magnets, and t-shirts are all great options for podcast giveaways that listeners still get excited about receiving. But do consider which item will resonate most with your audience and align with your branding.
2. __Design your item:__ Work with a designer or use an online design tool to create a design that features your branding and is visually appealing.
3. __Determine the rules:__ Decide on the rules for entering the giveaway. For example, you could require people to follow your podcast on social media, leave a review on Apple Podcasts, or share a specific episode with their friends.
4. __Promote your giveaway:__ Use your podcast, social media, and email newsletter to promote your giveaway and encourage people to enter. Be sure to use SEO-friendly keywords like "podcast marketing strategy" and "how to promote a podcast" in your promotions to increase visibility.
5. __Choose your winners:__ Once the giveaway has ended, choose your winners and notify them via email or social media.

![custom stickers for podcasts](https://storage.googleapis.com/sm-content/blog/f33c2b2b-9c25-4cec-93bd-725e48487f3c)

## Tips for a successful giveaway

To ensure that your giveaway is a success, here are a few tips to keep in mind:

1. __Make it easy to enter:__ The more hoops people have to jump through to enter your giveaway, the less likely they are to do so. Keep the entry process simple and straightforward.
2. __Set a clear deadline:__ Giveaways should have a clear end date, which should be prominently displayed in your promotions.
3. __Follow through on your promise:__ If you promise to give away a certain number of items, be sure to follow through on that promise. Failing to do so can damage your reputation and make it less likely that people will participate in future giveaways.
4. __Collect feedback:__ After the giveaway has ended, ask your listeners for feedback on their experience. This can help you improve future giveaways and make your podcast more engaging overall.

## Conclusion

Launching a giveaway of custom stickers, magnets, and t-shirts with your branding can be an effective podcast marketing strategy that rewards listeners and gains new ones. By providing an incentive for people to engage with your podcast, you're building a loyal audience that will be more likely to recommend your show to others. 

But keep in mind that giveaways are just one tactic in a broader podcast marketing strategy. To promote your podcast effectively, you'll need a multi-channel approach that includes social media, email marketing, guest appearances on other podcasts, and more.

And of course, what ultimately matters most is that you’re putting out high-quality content that resonates with your target audience. Giveaways can be a great way to attract new listeners, but it's the quality of your podcast that will keep them coming back for more.

Finally, be sure to track your results and adjust your strategy as needed. Use analytics tools to measure the success of your promotions and engagement metrics to see how your audience is responding to your podcast overall.

Follow these best practices to create a successful podcast marketing strategy that rewards your listeners and expands your audience. 

## Ready to get started!?

<ButtonCta text="Create your own custom stickers" href="https://www.stickermule.com/custom-stickers" />
<ButtonCta text="Create your own custom magnets" href="https://www.stickermule.com/products/custom-magnets" />
<ButtonCta text="Create your own custom t-shirts" href="https://www.stickermule.com/products/custom-t-shirts" />


Podcast marketing strategy doesn't need to be hard. Leverage giveaways to build your brand and generate buzz to gain new audiences!

What is upscaling and how is AI revolutionizing it?

For decades now, upscaling has been an important and even [sometimes contentious](https://www.wired.co.uk/article/history-colourisation-controversy "controversy about upscaling historic videos") part of image and video processing. It refers to the process of increasing the resolution and quality of an image or video, making it look sharper and more detailed. Note that while upscaling is often used interchangeably with the term ‘upconversion’, but upconversion typically refers to the conversion of one video format to another, while upscaling is more commonly used to describe the process of increasing the resolution of an image or video.

While there are many different methods for upscaling images and videos, they generally involve a complex series of algorithms that analyze the image or video data and interpolate additional pixels to create a higher-resolution image or video. In some cases, these algorithms may also use information from surrounding pixels to help predict the content of missing pixels.

![free image upscale online](https://storage.googleapis.com/sm-content/blog/241e5caf-c1d9-4195-bd7e-2c547ae428ca)

## What is image upscaling?

[Image upscaling](https://www.stickermule.com/upscale "upscale images online free") has been a key part of digital imaging for many years. With advancements in technology, it has become easier to upscale images while maintaining the quality of the original image. In general, there are two main methods for image upscaling: interpolation and super-resolution.

Interpolation is a relatively simple method that involves adding new pixels between the existing pixels in an image. This is done by taking the color values of surrounding pixels and using them to create new pixels that fit seamlessly into the image. While this method is quick and easy, it often produces images that are blurry or lacking in detail.

Super-resolution, on the other hand, is a more complex technique that uses algorithms to create additional pixels based on the content of the original image. This method involves analyzing the image data to determine the structure and texture of the original image, and then using this information to create additional pixels that match the existing content. This generally produces higher quality images that are more detailed and sharper than those produced through interpolation.

There are a number of image upscaling services that are available, allowing users to [upscale their images for free](https://www.stickermule.com/upscale "enhance photos for free online"). These services typically use interpolation methods to add new pixels to an image and can be a great option for individuals who need to upscale a small number of images. While these services may not produce the same high-quality results as more advanced upscaling methods, they can be a convenient and cost-effective option for individuals who need to upscale images for personal or non-commercial use.

## What is video upscaling?

Video upscaling is a more complex process than image upscaling because it involves analyzing and processing multiple frames of video data. Like image upscaling, video upscaling typically involves interpolation or super-resolution methods, but it also requires additional processing to ensure that the video data is consistent from frame to frame.

One of the challenges of video upscaling is that it can introduce motion artifacts or other distortions if the upscaling process is not done carefully. To avoid these problems, many video upscaling algorithms use advanced techniques such as motion compensation, which can help ensure that the video data remains smooth and consistent even when upscaling is applied.

![ai robot upscale photos](https://storage.googleapis.com/sm-content/blog/572a2e7e-9cb5-42ae-bc1c-ef20fdc82fd4)

## How does Artificial Intelligence fit in with upscaling?

One of the most exciting developments in upscaling technology is the use of artificial intelligence (AI) to enhance image and video processing. With AI, it became possible to analyze image and video data in much greater detail than was previously possible, and to use this information to create higher quality upscaled images and videos.

There are several different types of AI algorithms that are commonly used for upscaling, including neural networks, deep learning, and machine learning. These algorithms work by analyzing large amounts of image and video data to learn patterns and structures, and then using this knowledge to improve the quality of the upscaled images and videos.

The use of AI in upscaling is still a relatively new field, but it is already producing impressive results. With AI, it is possible to create upscaled images and videos that are nearly indistinguishable from the original content, even when the resolution has been increased significantly.

## What are the future implications of upscaling?

The use of upscaling technology is becoming increasingly important in a wide range of industries, including film and video production, gaming, and virtual reality. As the demand for higher-quality images and videos continues to grow, upscaling technology will play an ever-more fundamental role in helping to meet this demand.

The use of AI in upscaling is also likely to transform the industry in significant ways. AI algorithms are becoming more and more sophisticated, and are able to analyze and process data at an unprecedented level of accuracy and detail. The future of upscaling technology is thus likely to involve even more advanced AI algorithms that can produce even higher quality images and videos.

Another key area where upscaling technology is expected to have a significant impact in the future is in virtual and augmented reality. These technologies rely heavily on high-quality images and videos to create immersive experiences, and upscaling technology will be critical in delivering these experiences to users.

In addition, upscaling technology is likely to have a major impact on the gaming industry. With the growing popularity of 4K and 8K gaming, the demand for high-quality upscaled images and videos is likely to grow exponentially. The use of AI in upscaling will be essential in meeting this demand and providing gamers with the high-quality visuals they crave.

## In summary

- Image upscaling is the process of increasing the resolution of an image. Upscaling methods include interpolation and super-resolution. The use of AI in upscaling is transforming the industry, producing higher quality images that are nearly indistinguishable from the original content.

- Upscaling is a key part of digital imaging and video processing. While image upscaling typically involves interpolation and super-resolution, video upscaling is more complex and requires additional processing to ensure that the video data is consistent from frame to frame. AI is revolutionizing the upscaling industry, allowing for the creation of higher quality images and videos.

- With advancements in technology, upscaling has become easier and more accurate. Interpolation involves adding new pixels between existing pixels, while super-resolution analyzes image data to create additional pixels based on the original image. Upscaling technology is becoming increasingly important in industries such as film and video production, gaming, and virtual reality.

- Upscaling technology is a critical component of virtual and augmented reality. These technologies rely heavily on high-quality images and videos to create immersive experiences, and upscaling technology is key to delivering these experiences to users. The gaming industry is also reliant on upscaling technology to meet the demand for high-quality visuals.

- There are a number of free online image upscaling services that use interpolation to add new pixels to an image. While these services may not produce the same high-quality results as more advanced upscaling methods, they can be a convenient and cost-effective option for individuals who need to upscale images for personal or non-commercial use. The importance of upscaling technology is only going to increase as the demand for high-quality images and videos continues to grow.

<ButtonCta text="Try upscaling images today for free!" href="https://www.stickermule.com/upscale" />


Image and video upscaling is growing in popularity, but what exactly is it and how is it a benefit for you? Find out more as we discuss how AI is transforming image/video upscaling.

How to create a new hire kit your team members will love 

For most new hires, the first day in a *new* office at a *new* company with *new* coworkers is exhausting. 

From HR paperwork to meeting 20 people in 20 minutes, it's overwhelming for someone to change companies — and that's before the work even starts.

Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-office movie theater.

Instead, we want to show you __how to make onboarding your new hires fun, easy, and inexpensive__.

Below, we're going to introduce you to a startup who hacked the onboarding process and developed an effective (and unique) way to welcome new team members aboard.

Meet [Boxed](https://www.boxed.com/), an online retailer with 117 employees and a seriously fun and effective onboarding process.

![How to create a new hire kit](https://storage.googleapis.com/sm-content/blog/92e601f58aba6a5e5a6e2164d0ed161e346ac0d8 "New hire kits from Boxed, with custom stickers")

Boxed was founded in 2013 by an experienced group of tech pioneers with a simple idea to make bulk shopping easy, convenient, and fun.

When Boxed brings a new hire into the company, they want them to feel passion for the organization and the brand. So when Boxed started their new hire checklist, they made sure all the basics were set.

__Laptop configured?__ *Check.*

__Day one meet-and-greet with the team?__ *Check again.*

__Rundown of the business process and workflow?__ *Check and check.*

Boxed had all the "normal" checkboxes filled...but they wondered if they were really setting their new team members up to succeed and love the Boxed mission.

It was around this time they came up with an idea to add an exciting new step to their onboarding process.

## The Boxed new hire kit

![The Boxed new hire kit](https://storage.googleapis.com/sm-content/blog/894fbb6cc6abf62113d97ac1182e5efd4a08bd36 "Boxed new hire kits")

They wanted to give each new employee something special to show they were part of the team. The first question was, What goes into the kit?

Then, a lightbulb went on.

Earlier this year, Boxed used [Sticker Mule’s die cut stickers](https://www.stickermule.com/products/die-cut-stickers) for a conference. Grace, a Recruiter at Boxed, was obsessed, "I liked them so much I said 'gimme more stickers.'"

Stickers were the perfect place to start the new hire kit — simple, cost-effective, and beautiful.

Catherine, a Business Analyst at Boxed, agrees, "The first question is cost, and stickers are the best option."

Immediately, the Boxed team decided stickers would be the heart of the Boxed New Hire Kit. Without hesitation, they jumped on [250 roll labels](https://www.stickermule.com/custom-labels), [200 die cut stickers](https://www.stickermule.com/products/die-cut-stickers), and [200 clear stickers](https://www.stickermule.com/products/clear-stickers) for their new hire kits.

> The kit has helped Boxed create a friendly, welcoming culture where new hires feel comfortable to do their best work."

Happy with the stickers, they moved to the next steps of the kit. What else would new employees at Boxed need to feel welcomed and succeed from day one?

The team settled on 6 other "must-haves" for new hires to start on the right foot:

1. Welcome letter signed by the team
2. Branded water bottle
3. Pens
4. Customized notebook
5. Small case of Post-Its, rubber-bands, and paperclips
6. "Love that bulk" T-shirt 

They carefully placed all six items ([plus some extra custom stickers](https://www.stickermule.com/custom-stickers)) in a personalized box, and then sealed the box with a [circle label](https://www.stickermule.com/products/circle-roll-labels).

![How to create a new hire kit](https://storage.googleapis.com/sm-content/blog/73912ea93cb06b4d52881b1d54feb1d1347bd5c3 "What to place in an onboarding kit")

Every new employee receives a kit — even summer interns!

Best of all, it has helped Boxed create a friendly, welcoming culture where new hires feel comfortable to do their best work.

When you walk into the Boxed office, you’ll see stickers on phones, laptops, and anywhere else the team can show their passion.

As one new team member said: "Getting company swag is really welcoming. It should be a requirement for startups. When I wear branded shirts, have stickers on my phone and laptop, I feel like I’m representing the company."

Grace agrees, "The reactions from our new hires are always positive. The interns particularly were surprised when they walked into a room with gifts prepared for them."

__No more overwhelming first days. No more exhaustion. No more confusion, frustration, or doubt for a new hire when they join a new company__.

Instead, there is a warm atmosphere where new hires __feel part of a unique, motivated and growing family__.

Compared to a normal new hire onboarding process, it's like night and day. 

![Custom company logo stickers on laptop](https://storage.googleapis.com/sm-content/blog/b41a899de3ba5f4e1256a41e196f441d05cdef4b "Custom company logo stickers on laptop")

> Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-office movie theater."

Never one to settle, Boxed is now planning to make the kit even better. They let us in on a secret — in version 2.0, they're planning to add a sweatshirt and a bottle opener.

## To create your own new hire kit, here are 3 pillars from Boxed to follow:

### 1. Start with custom stickers. 
Easy to order, cost-effective and beautiful, Grace has seen the custom stickers she gives out to new hires everywhere — on monitors, the back of phone cases, even in wallets to hand out to friends. It's the easiest way to turn any object into company swag. Here’s Grace’s advice: "If you’re on the fence, [try 100 circle roll labels for $49](https://www.stickermule.com/products/circle-roll-labels)."

### 2. Don't worry about the details. 
Boxed could have had back-and-forth debates about what the kit should include until their faces turned blue, but they started with a "Minimum Viable Kit" and put custom stickers, pens, a notebook, and a few other items that they knew would add value. Starting was more important than wasting time trying to get it 100% right the first time.

### 3. Make your new hire kit unique to your company. 
Maybe you don't care about Post-It notes. What can you substitute instead? For example, if you’re a travel company, you can give a new hire a new laptop bag to bring on flights and include [custom buttons](https://www.stickermule.com/custom-buttons) to show off the company. Bring out what is unique to your business and brand.

## Start your own new hire kit

As Grace said, "Stickers are a necessity." Sticker Mule makes it fast and easy to get custom stickers like [die cut custom stickers](https://www.stickermule.com/products/die-cut-stickers) or [roll labels](https://www.stickermule.com/custom-labels).

![Custom company logo stickers on iPhone](https://storage.googleapis.com/sm-content/blog/0dfc7a36898c7d913e62a1355fcfd498d185f848 "Custom company logo stickers on iPhone")

Why not [turn your company logo into a custom sticker](https://www.stickermule.com/uses/logo-stickers) so your employees (new and seasoned) can apply it to their own favorite items like their laptops, phones and water bottles. 

If you're ready to start your own new hire kit and order custom stickers, we want to help. [Get $10 off your first Sticker Mule order](https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog) when you sign up by clicking the button below.

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Creating a new welcome kit is an important part to create a welcoming work environment. Learn how one startup, Boxed, used custom stickers to bring smiles to their employees on the first day.

29 ways on how to come up with a good business name

Starting a business can be an exciting and challenging experience, and that also goes for one of the first decisions you’ll need to make — choosing a name for your business. 

![custom business name stickers](https://storage.googleapis.com/sm-content/blog/6f9ecb41-1825-47b5-9879-e81682b126b9)

But what’s in a name? Would not an Apple by any other name taste as sweet? 

Well, the jury is out, but we know one thing: A well-chosen, memorable name can make your business stand out. If it’s catchy, it’ll help grab the attention of potential customers and establish your brand. Ultimately, your brand name can be a key factor in your marketing strategy and overall success in business.

So, to help you come up with a good name for your business, we’ve compiled a list of 29 ideas to inspire you and guide you through the process, complete with examples of famous brands to illustrate each case.

1. __Create mash-ups__: Combine two words to create a unique name that is memorable and easy to remember. Example: Microsoft. Good for: Technology, Business Services.
2. __Use foreign words__: Use a foreign word to create a unique and exotic business name. Example: Toyota. Good for: Automotive, Manufacturing.
3. __Talk about beliefs or sentiments__: Use your values and beliefs to inspire your business name. Example: LG (Life’s Good). Good for:Technology, Business Services.
4. __Look at a map__: Inspiration can be found in geographic locations. Use region, city or street names for your business name. Example: Patagonia. Good for: Retail, Outdoors.
5. __Use Latin__: Latin words or phrases can help create a sophisticated and exotic business name. Example: Novartis. Good for: Healthcare, Beauty.
6. __Use an alliteration__: Use [alliteration](https://www.merriam-webster.com/dictionary/alliteration) to create a catchy and memorable name. Example: Coca-Cola. Good for: Food & Beverage.
7. __Find a spirit animal__: Harness names of animals to convey the qualities of your product. Example: Red Bull. Good for: Food & Beverage.
8. __Get fruity__: Leverage the power of symbolic objects such as fruits for a catchy and visual title.. Example: Apple. Good for: Technology, Personal Care.
9. __Inspiration from Nature__: Find inspiration in the natural world and choose a name that evokes a sense of wonder and tranquility. Examples: The Nature’s Co, Earth’s Best. Good for: “Green” products, Food and Beverage.
10. __Different perspective__: Consider using a different perspective or angle to give your business a sense of grandeur, even when it doesn’t directly connect to its nature. Example: Amazon. Good for: Retail, E-commerce.
11. __Use a sound__: Choose a business name that includes a sound that’s easy to say and sticks to the memory. Examples: Twitter, Bing. Good for: Technology, Search Engines.
12. __Play on words__: Use puns, rhymes, and wordplays to create a pleasant-sounding name your clients won’t forget. Examples: 7-Eleven, Hotmail. Good for: Convenience Stores, Technology.
13. __Use a name generator__: Try a [name generator tool](https://www.shopify.com/tools/business-name-generator "business name generator tool") to quickly come up with a few interesting ideas. Example: Stickers and Stones. Good for: Technology, Entertainment, Communications.
14. __Use a quote__: Incorporate a quote or famous phrase into your business name to evoke emotion and connect with your target audience. Examples: Just Do It (Nike), The Quick Brown Fox (digital marketing agency). Good for: Sports, Marketing.
15. __Use your passion__: Reflect your personal interests or passions in your business name. Examples: The Yoga Room, The Artful Peddler. Good for: Wellness, Art.
16. __Partner with another company__: Consider partnering with another company to create a new name that represents both brands. Examples: Adidas Porsche Design Sport (sportswear and accessories). Good for: Fashion, Retail.
17. __Mythology and literature__: Use characters or themes from mythology or literature to create a unique business name. Example: Mercury (communications). Good for: Communications, Marketing.
18. __Tweak the spelling__: Slightly altering the spelling of a word is a great way to catch the eye. Examples: Flickr, Fiverr. Good for: Technology, Photography.
19. __Use numbers__: Incorporate numbers into your business name to make it unique and memorable. Examples: 7-Eleven, 101 Domain. Good for: Retail, Technology.
20. __Abbreviate__: Use an abbreviation or acronym for your business name. Examples: Intel (technology). Good for: Technology, Manufacturing.
21. __Use your own name__: If your own name is unique, it can help create a personal instantly recognizable  brand. Example: Oprah Winfrey (media). Good for: Media, Personal Care.
22. __Pop culture inspiration__: Draw inspiration from popular movies, TV shows, music, and celebrities to create a memorable and relatable business name. Example: Nike (named after the Greek goddess of victory). Good for: Fashion, Technology.
23. __Use acronyms__: Easy-sounding acronyms can be perfect for brand names Example: IBM (technology). Good for: Technology, Business Services.
24. __Mix things up__: Create a unique name by combining two words or phrases that aren’t typically associated with each other. Examples: AirBnB (hospitality). Good for: Travel, Hospitality.
25. __Tell your story__: Use your personal story or history to inspire your business name. Examples: Ben & Jerry’s (ice cream). Good for: Food, Beverage.
26. __Make it descriptive__: Use a name that clearly relates to what your business does. Example: Dropbox (cloud storage). Good for: Technology, Business Services.
27. __Pick a word from the dictionary__: Choose a little-used word from the dictionary that conveys a quality (such as wisdom or power) connected to your brand. Example: Oracle (technology). Good for: Technology, Education.
28. __Names of minerals and rocks__: Use mineral and rock names to project stability and authority. Examples: Diamond Bank (finance). Good for: Finance, Banking.
29. __Use a symbol__: A symbol can help make a business name more memorable and visually appealing. Example: Starbucks (coffee shop). Good for: Restaurants, Beverages.

While coming up with a brand name is never an easy task, it’s one well worth your time and attention. Whether drawing inspiration from mythology, literature, or Mother Nature herself, the name you settle on can help you lay the bedrock for a successful enterprise.

So take your time and look for something that resonates with your audience. Extravagant and instantly memorable or commonplace, but relatable — there’s no wrong approach. Somewhere in the universe of possibilities a perfect name is waiting for your brand. Time to go find it.

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Find 29 examples, methods, and best practices on creating a business name that stand out

Where to print UPS shipping labels? Try Ship!

At Sticker Mule, we’ve long been making it easier to print custom stickers, labels, and other branding materials. And now we’re excited to announce our newest service to simplify your shipping even more: [Ship by Sticker Mule](https://www.stickermule.com/ship "shipping label printing free online")! 

Ship is a brand new way to get your own custom shipping labels without additional printing fees, while also tracking your shipments on a single platform. It’s a game-changer for businesses as well as individuals, offering a more convenient and cost-effective way to manage your shipping needs.

![print shipping labels online at ups](https://storage.googleapis.com/sm-content/blog/c54af081-047b-4546-a346-fdf5ab9fa32c)

One of the [biggest challenges for businesses](http://www.retaildive.com/news/its-a-ho-ho-horrible-shipping-season-for-small-businesses-too/608947/ "holiday season business challenges shipping and printing labels") when it comes to shipping is the cost. Traditional ways to print UPS shipping labels can be expensive, with hidden fees and other costly additional services adding up quickly. This can be a significant barrier to entry for small businesses and individuals, as it’s hard to find alternatives of where to print shipping labels.

Ship changes all that. With our new service, users can easily print shipping labels for UPS — no need to break the bank with service fees or monthly memberships from other online shipping services. Shipping packages of all weights and sizes just got a whole lot more affordable, whether you’re an individual or a business.

But Ship isn’t just about saving money. It's also about convenience: print labels from the comfort of your own home or office and avoid extra trips to the post office while also keeping track of your shipments over a single, easy-to-access platform.

And to make things even better, Ship is incredibly easy to use. Simply go to Ship by Sticker Mule and follow the prompts to create and print your label. You'll be able to customize your label with your own information, as well as choose from a range of shipping options, including printing UPS shipping labels.

The launch of Ship is big news for Sticker Mule and for our customers, offering a more convenient and cost-effective way for people to manage their shipping label printing needs. A few clicks and — voilà! — you’ll soon get your own print UPS shipping label on its way to you. 

If you’re one of the thousands looking for a better way to print shipping labels, be sure to check out [Ship from Sticker Mule](https://www.stickermule.com/ship "Print shipping labels on ship") today!

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Print UPS shipping labels online without any additional fees! Get ship done with Ship today!

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