Shipping for small businesses: a comprehensive guide

Shipping is a cornerstone of running a successful small business. Whether you’re an e-commerce entrepreneur, a creative selling handmade goods, or a service provider shipping materials to clients, effective shipping practices can save you money, streamline operations, and improve customer satisfaction.

Sticker Mule is a small business, just like you. Many of our products and services were born out of a simple thought: "Someone should create something like this." Then we realized—that someone could be us.

If you've ever placed a custom order with us, you've likely noticed that it arrived in a Sticker Mule [bubble mailer](https://www.stickermule.com/products/bubble-mailers), [poly mailer](https://www.stickermule.com/products/poly-mailers), or a box sealed with our [branded packaging tape](https://www.stickermule.com/products/packaging-tape). And if your package came via UPS, it’s because someone at Sticker Mule used our very own [Ship](https://www.stickermule.com/ship) tool—a solution that provides a smoother (and more affordable) experience than even UPS itself.

We pride ourselves on creating the best products for internal use and sharing them with you. Over the years, we've shipped thousands of packages and gained valuable expertise in the process. Now, we’d love to pass some of that knowledge on to you.

This guide is your primer on small business shipping, offering everything from choosing carriers to optimizing packaging, with a few helpful suggestions for tools and services like Sticker Mule's shipping products that can simplify the process.

##1. Understanding your shipping needs

![understanding your shipping needs](https://storage.googleapis.com/sm-content/blog/43b340a2-3da2-4f0a-bffd-11f8d92c0214)

Before diving into carriers or packaging, assess your specific shipping needs. This foundation will help you create an efficient and cost-effective process:

###Product Size and Weight

Small and lightweight items like stickers or jewelry are generally less expensive to ship, but you’ll need to ensure they’re packaged securely to prevent bending or damage. Conversely, larger or heavier products, such as decor or tools, might require reinforced packaging and careful carrier selection.

###Shipping Frequency

If you’re shipping daily or fulfilling high volumes, consider automating your processes with shipping software or discounts from carriers. For occasional or seasonal shippers, focus on flexible solutions that don’t require long-term commitments.

###Shipping Locations

Domestic shipping tends to be simpler and less expensive, but if you plan to ship internationally, you’ll need to account for customs paperwork, duties, and potential delivery delays.

Once you understand these basics, you can start tailoring a strategy that works for your unique business.

##2. Choosing the right shipping carriers

Shipping providers vary widely in their offerings, making it essential to pick the ones that best align with your needs. Here’s a breakdown of popular options:

###USPS (United States Postal Service)

Perfect for small, lightweight packages, USPS offers services like First-Class Mail for items under 1 lb and Priority Mail Flat Rate boxes for shipments that need faster delivery. Its flat-rate options are ideal if your products fit standard-sized boxes.

###UPS (United Parcel Service)

Known for reliability and robust tracking, UPS works well for larger or heavier packages. Their UPS Ground service is a cost-effective solution for domestic shipping, especially for medium-sized businesses.

###FedEx

Offering a wide range of services, FedEx excels in expedited shipping and time-sensitive deliveries. If your business promises next-day or two-day delivery, FedEx is a solid choice.

###DHL

Specializing in international shipping, DHL provides comprehensive global coverage. If your customer base spans multiple countries, DHL’s expertise in handling customs can save you time and money.

If you're shipping within the United States, we encourage you to compare [Sticker Mule Ship's UPS delivery rates](https://www.stickermule.com/ship) with those of major carriers and other UPS resellers. You'll discover some of the lowest prices available—without hidden fees, long-term commitments, or pressure to purchase additional business shipping services.

##3. Packaging basics: protection meets branding

![sticker mule packaging solutions](https://storage.googleapis.com/sm-content/blog/4dc34066-b784-41e0-a367-1ac0bae45c1b)

Packaging protects your products during transit while also acting as a branding opportunity. Here’s how to balance functionality with aesthetics:

###Materials: 

Lightweight items like stickers are best shipped in rigid envelopes or padded poly mailers to protect against bending. Fragile or larger items may require corrugated boxes with additional cushioning like bubble wrap or packing paper. For non-fragile goods, consider Sticker Mule's [custom poly mailers](https://www.stickermule.com/products/poly-mailers), which combine lightweight durability with eye-catching branding.

###Branding: 

Custom-branded packaging creates a memorable unboxing experience. Add your logo or designs to your mailers, or seal your boxes with branded tape. Sticker Mule offers [custom shipping tape](https://www.stickermule.com/products/packaging-tape), which seals your box securely, adds a professional touch, and promotes your brand every step of the way.

###Protection: 

Use cardboard inserts, air pillows, or foam sheets to keep products from shifting during transit. For paper-based items like stickers, a rigid backing board inside the envelope is a simple way to prevent damage.

Investing in quality materials upfront can reduce replacement costs due to damage and leave a lasting impression on your customers.

##4. Calculating shipping costs

Shipping costs can vary based on multiple factors. Accurately estimating these helps you avoid surprises and keeps your pricing competitive:

###Weight and dimensions

Carriers base their rates on the weight and size of your package. Overestimate these measurements, and you’ll overpay; underestimate them, and your package might be delayed or returned. Invest in a shipping scale and measure each package to avoid errors. Chatbots like ChatGPT or Grok can be a quick way to help you with conversions between pounds, kilograms, and ounces. 

###Shipping zones

Carriers divide locations into zones based on their distance from your origin. The farther the package travels, the higher the shipping cost. Zone charts from carriers can help you plan accordingly.

###Flat-rate options

If you frequently ship items of similar size and weight, flat-rate shipping boxes or envelopes can simplify your pricing. For instance, USPS Priority Mail Flat Rate works well for small businesses shipping items under 70 lbs. But be cautious: it’s easy to rely on flat-rate packages, only to find out later that you’ve been paying more than you would have if you’d used a calculated weight-based rate.

[Sticker Mule Ship](https://www.stickermule.com/ship) allows small businesses to print discounted UPS Ground labels, offering significant savings for domestic shipping starting at just $4.95.

![Sticker Mule Ship screen](https://storage.googleapis.com/sm-content/blog/89c192b7-4f27-4302-b96e-45b624f7329c)

##5. Offering shipping options to customers

Your customers appreciate flexibility when it comes to shipping. Offering a mix of options can improve satisfaction and increase conversions:

###Standard shipping

This is typically the most affordable and widely used option. USPS First-Class Mail is perfect for lightweight items like stickers, while UPS Ground works well for heavier packages.

###Expedited shipping 

For customers in a hurry, offering two-day or next-day delivery through FedEx or UPS can make your business more competitive.

###Free shipping

Many customers expect free shipping, especially for orders over a certain amount. Build the cost of shipping into your product pricing or set thresholds (e.g., free shipping for orders over $50) to maintain profitability.

Transparency is key—be clear about delivery timelines and costs at checkout to build trust with your customers. 

##6. International shipping tips

![international shipping forms](https://storage.googleapis.com/sm-content/blog/21e3246c-92c7-4cac-b95a-4a6c66b65490)

Expanding your customer base globally can be a game-changer, but it requires careful planning:

###Customs Documentation

Include accurate descriptions and values for your products on customs forms to avoid delays or additional charges.

###Duties and Taxes

Be upfront with customers about potential import fees. Many businesses offer the option to prepay these to simplify the process for buyers.

###Packaging Durability

International shipments take longer and are handled more frequently, so ensure your packaging is secure. Sticker Mule’s custom mailers are weather-resistant and durable, making them ideal for long-haul deliveries.

Choose carriers with strong international networks, like DHL or USPS International, to ensure smooth delivery.

##7. Automating and tracking shipments

![UPS tracking](https://storage.googleapis.com/sm-content/blog/ffea099c-1f37-40a8-a8bc-4a93dc9ceea0)

Simplify your shipping operations with tools that save time and improve accuracy:

###Shipping Software

Platforms like Pirate Ship, ShipStation, and [Sticker Mule Ship](https://www.stickermule.com/ship) can help facilitate label printing, manage shipments, and track packages in one place.

###Batch processing

For high-volume shippers, printing labels in bulk is a massive time-saver. Most shipping software includes this feature.

###Real-time tracking

Always provide customers with tracking numbers so they can monitor their packages and avoid unnecessary inquiries.

Automation frees up your time to focus on growing your business.

##8. Creating a great customer experience

Shipping is an extension of your brand. A seamless process can turn first-time buyers into loyal customers. Here’s how:

###Accurate shipping estimates

Clearly communicate delivery times during checkout.

###Proactive updates

Use tracking tools to keep customers informed about their orders.

###Memorable unboxing 

Use branded elements like custom tape or stickers to make the experience feel special.
Sticker Mule’s [custom packaging solutions](https://www.stickermule.com/custom-packaging), including [mailers](https://www.stickermule.com/products/poly-mailers), [shipping tape](https://www.stickermule.com/products/packaging-tape), and [labels](https://www.stickermule.com/custom-labels), can enhance your presentation without complicating your workflow.

##Conclusion

Shipping is more than just moving products from point A to point B—it’s a vital part of your business that can impact customer satisfaction, brand reputation, and profitability. By choosing the right carriers, optimizing packaging, and leveraging tools like Sticker Mule Ship and custom packaging, you can streamline your process while standing out in a competitive market.

Take the time to evaluate your shipping practices today, and you’ll set your business up for smoother operations and happier customers tomorrow.


Sticker Mule doesn't just make great branded packing tape and mailers, we're also shipping experts ourselves. Here's how to do small business shipping right.

Shipping for small businesses: A comprehensive guide from Sticker Mule

Small business shipping: tools, tips, and cost-saving strategies

For many small businesses, shipping stuff is at the core of what you do. That means it can also be one of your biggest expenses.

Here at Sticker Mule we're a growing business, like you. We asked our internal folks in charge of shipping what works best for them. All the products we mention here—including Sticker Mule's own products—are products we ourselves use as we ship thousands of packages every day. 

Here's a breakdown of everything you need to create your own small business shipping department.

##Small business shipping platform

Whether you run a small Etsy shop or a growing ecommerce business, you need a shipping solution that is fast, reliable, and easy to use. Most importantly, you don’t want to overpay.

Use a tool like [Ship](https://www.stickermule.com/ship) to save up to 80% on UPS shipping labels.

<WistiaVideo videoId="xc5sb7b35n" />

With Ship, you enter your destination along with the dimensions and weight of your package, then you’ll immediately see various UPS shipping options. Choose the one you want, then order your label. You won’t be charged until your label is scanned by UPS.

##Best shipping scale to use

In order to get the right shipping label, you need to know exactly how much your package weighs. We recommend a shipping scale like the [Accutek All-In-1](https://www.amazon.com/ACCUTECK-W-8250-50bs-Digital-Adapter-Silver/dp/B00SMHWZ42/). This is a lightweight, easy to use scale that you can plug in or power with batteries.

![best shipping scale](https://storage.googleapis.com/sm-content/blog/fe6a7f87-4553-4bc1-af8a-020e634be307)

##Best label printer to use

You can print your shipping labels on any office printer, but to increase efficiency and quality we recommend investing in a label printer. The [Nelko Bluetooth Thermal Shipping Label Printer](https://www.amazon.com/Nelko-Bluetooth-Shipping-Wireless-Business/dp/B0BRBY6888?th=1) works great. And since it uses thermal printing, you won’t need to worry about ink or toner.

![best thermal label printer](https://storage.googleapis.com/sm-content/blog/73ebe6f8-ecfa-43f5-9fcf-4d3d4445f8fe)

##Small business packaging

Good packaging helps your products securely get to your customers. Great packaging helps build your brand.

When it comes to shipping packaging, there are 2 main options: mailers or shipping boxes. Mailers are typically smaller and cheaper to ship. Although boxes are often necessary for bigger or more fragile items.

###Best shipping mailers

Mailers are the easiest way to ship items and typically include a self-adhesive strip, so you won’t need anything beyond the mailer itself.

####Poly mailers

If you are shipping soft items, like socks or t-shirts, you can use a standard poly mailer.

![best poly mailers](https://storage.googleapis.com/sm-content/blog/3b92be14-dbdd-42ae-8451-f91567a24ccf)

Sticker Mule offers [custom poly mailers](https://www.stickermule.com/products/poly-mailers) with print runs starting at 10 units.

For an unbranded option, ULINE offers [plain poly mailers](https://www.uline.com/Product/Detail/S-21873/Poly-Mailers/Tear-Proof-Polyethylene-Mailers-with-Tear-Strip-Bulk-Pack-14-1-2-x-19) starting at 500 units.

####Bubble mailers

If you are shipping harder or more fragile items, you should consider using bubble mailers for the added protection.

![best bubble wrap mailers](https://storage.googleapis.com/sm-content/blog/13f0f92e-3dff-4231-b8a7-26d7f8bb5c8e)

Sticker Mule offers [custom bubble mailers](https://www.stickermule.com/products/bubble-mailers) with print runs starting at 10 units.

For an unbranded option, ULINE offers [plain bubble mailers](https://www.uline.com/BL_1255/Uline-Bubble-Lined-Poly-Mailers?keywords=xyzulinemailers) in bulk.

###Best shipping boxes

When using shipping boxes, you need to consider each of the following components:

- Shipping boxes (of course)
- Packaging tape
- Tape dispenser
- Bubble wrap

##Shipping boxes
When deciding on a shipping box, you typically want to use the smallest box you can. This will minimize shipping costs, and help to keep your items secure.

![best shipping boxes](https://storage.googleapis.com/sm-content/blog/cfb6f6b0-9376-4ccb-a58a-3bed41c7982e)

ULINE offers plenty of [corrugated boxes](https://www.uline.com/Grp_9/Corrugated-Boxes-200-Test) in bulk.

##Packaging tape

To seal your boxes, you need packaging tape.

We recommend using [reinforced kraft paper tape over standard clear tape](https://www.stickermule.com/blog/branded-packing-tape-vs-regular-packing-tape) since it is more secure, more efficient, and usually more cost effective in the long run.

![best packing tape](https://storage.googleapis.com/sm-content/blog/282ff4ee-f909-455b-8071-7c54f4832069)

Sticker Mule offers [custom packaging tape](https://www.stickermule.com/products/packaging-tape) with print runs starting at 100 feet. Or [try a 24” strip for $4](https://www.stickermule.com/products/packaging-tape-sample).

For an unbranded option, ULINE offers [kraft sealing tape](https://www.uline.com/BL_3060/Reinforced-Kraft-Sealing-Tape-Uline) in bulk. 

##Tape dispenser

Unless you are doing very low volumes, we recommend using a water activated tape dispenser to help you apply your packaging tape.

![best tape dispenser](https://storage.googleapis.com/sm-content/blog/21731843-b1f5-4a0c-adc3-a8ecd638bb65)

Our overall recommendation is the [BP 555](https://www.stickermule.com/support/packaging-tape-dispenser-review-bp-555). Check out our [full tape dispenser review](https://www.stickermule.com/support/what-tape-machine-or-dispenser-do-you-recommend) to see other popular options.

##Bubble wrap

To secure the contents of your box, you may need to wrap your items in bubble wrap.

![best bubble wrap](https://storage.googleapis.com/sm-content/blog/4d087357-0c5b-4f18-a93b-01af4a2861a5)

ULINE has several options for ordering [bubble cushioning](https://www.uline.com/Cls_17/Bubble-Cushioning) in bulk.

##Conclusion

Although there is a lot that goes into creating a successful shipping operation for your business, it does not have to be complicated. And more importantly, it doesn’t need to break the bank.

If you are just starting out, don’t stress about over-optimizing your shipping operations. Instead make incremental changes over time to continually reduce shipping costs and improve your packaging.

Get started by [sending your next package with Ship](https://www.stickermule.com/ship).

<ButtonCta text="Save 80% with Ship" href="https://www.stickermule.com/ship" />



Learn how to streamline your small business shipping with cost-saving tips, top tools like scales, label printers, and packaging.

How to sell stickers online

Over the years, Sticker Mule has become one of the most popular destinations for creating high quality vinyl stickers. 

[Stores by Sticker Mule](https://www.stickermule.com/stores/learn-more) enables all creators to open a fully functional store in seconds. All you have to do is upload your design, proof your design, and we’ll do all the rest, from collecting payment to production to fulfillment to customer service. 

While we hope everyone will give Stores a try, we understand that it's not for everyone, especially if you'll be selling stickers at very large volumes. We’ll walk you through the most popular ways to sell stickers online and provide you with advice and guidance.


##Amazon

![how to sell stickers on Amazon](https://storage.googleapis.com/sm-content/blog/76b9d821-7fd5-4fab-b99f-e14f80f9d308)

Amazon is widely regarded as the gold standard for online selling. While anyone can become an Amazon seller, Amazon is best suited for well-established brands, sellers who deal with very large quantities, or smaller sellers with a very unique design that will stand out above others. 

###How to sell stickers on Amazon

To start selling stickers on Amazon quickly, follow these steps:

1. __Set Up an Amazon Seller Account: __Choose between the Individual selling plan, where you pay $0.99 per sale, and the Professional selling plan, which costs $39.99 per month.

2. __Create a Product Detail Page: __This is where you’ll add your product title, images, bullet points, and description.

3. __Set Up Fulfillment by Amazon (FBA): __With FBA, Amazon handles packaging, shipping, customer service, and returns. Fees depend on package weight and season. Amazon also charges a 15% referral fee on each sale.

 - For a low-weight product like stickers, the fulfillment fee will likely be around $3 per package.
 - Storage costs are about $0.80 per cubic foot for most of the year and increase to roughly $2.40 per cubic foot from October to December.
 - You also have to pay the postage of shipping your inventory to Amazon, and to keep your Amazon inventory up-to-date to avoid stockouts.


###Advantages and disadvantages of Amazon

Here are the advantages and disadvantages of selling stickers on Amazon:

__Advantages:__

- __Reach: __The main advantage is access to Amazon’s vast customer base. Every day over 200 million people come to Amazon to shop.

- __Prestige: __Selling on Amazon can also lend a certain credibility or cachet to your brand. Amazon's reputation can enhance your brand's credibility, making customers more comfortable purchasing your stickers.

- __Scale: __If you sell large quantities of stickers, you’ll want to buy them in bulk and have a site like Amazon maintain your inventory and do fulfillment. For example, if you get 10,000 stickers printed by Sticker Mule, your per-sticker cost goes down to about 21 cents per sticker; selling them on Amazon means you can enjoy higher margins.

__Disadvantages:__

- __Cost: __The biggest drawback is the cost. If you're selling at lower volumes, the fees (including set-up, referral, inventory and fulfillment charges) can easily wipe out your profits.

- __Competition: __Keep in mind that popular search terms like "anime stickers" or "cute stickers" are highly competitive, often dominated by large manufacturers who rank through things like good SEO, high sales velocity and positive reviews. 

There are a few types of sellers that can thrive on Amazon: 

- Those who have brands that are so recognized that shoppers search for them by name.
- Those who have are able to rank on Amazon's search engine.
- Those who are willing to pay for high Sponsored placement.

##Etsy

![selling stickers on etsy](https://storage.googleapis.com/sm-content/blog/55fe1bd4-b821-4381-adcb-8d8656f74778)

Etsy is well-known as the go-to marketplace for selling handmade products, especially for designers and creatives. Although they have recently expanded to include some mass-produced items, Etsy remains a top choice for unique, handcrafted goods.

###How to sell stickers on Etsy

Here’s how to start an Etsy store:

1. __Create an Etsy account: __Follow the “Sell on Etsy” instructions to set up your shop. You’ll choose a name, create your first listing, and provide payment and billing information to manage payments and fees.

2. __Pay set up fees: __You’ll be charged a one-time, non-refundable setup fee of either $15 or $29 to open your Etsy shop.

3. __Create listings: __Etsy recommends starting with at least five listings. During the listing process you may be required to provide the name of a Production partner. If so, please feel free to use the following information if you printed your stickers at Sticker Mule:

 - __Production partner: __Sticker Mule
 - __About production partner: __Sticker Mule is a leading producer of high quality vinyl stickers, manufactured from factories in New York, South Carolina, and Italy. 
 - __Location: __Amsterdam, NY

![what to fill in for etsy production partner](https://storage.googleapis.com/sm-content/blog/c34008c3-92fa-4516-95a3-2b21cc1b5cf5)
4. Pack and ship each order: As customers order products, you’ll need to take care of packing, shipping, and handling customer service on your own.

###Advantages and disadvantages of Etsy

Here are the advantages and disadvantages of selling stickers on Etsy.

__Advantages:__

- __Reaching a niche market: __Etsy is a go-to destination for scrapbookers, artists, designers, and other creative professionals and hobbyists who may be looking for products like yours. In addition, you’re more likely to find customers who value supporting small businesses and artisans.

- __Branding: __Because you fulfill the order yourself, you can add postcards, thank you notes, and gifts with your order, which can help you build your brand.

__Disadvantages:__

- __Fulfillment: __Etsy can’t handle fulfillment for you, meaning you’ll need to maintain your own inventory and handle shipping and customer service.

- __Cost: __As with Amazon, in addition to the one-time setup fee, Etsy will charge commissions on every order. Each listing costs 20 cents to set up, and Etsy will charge a transaction fee of 6.5% of every sale. US sellers using Etsy payments will also need to pay an additional 3% of each sale, plus a flat 25 cent fee per transaction.

Here are some tips on how to thrive on Etsy:

- __Focus on your brand: __Tell your "story" and the story behind your stickers.

- __Optimize your listings for Etsy SEO: __Think of what words people search for to look for your kind of stickers. Go beyond basic keywords like "cute stickers" and describe your design. Include high quality photos and video to show your stickers from different angles and in real-life settings.

- __Engage with your customers: __Provide excellent customer service and encourage reviews.

##Sticker Mule Stores

Since Sticker Mule began in 2010, we’ve focused on helping artists and designers create custom stickers. Many of our customers have found success purchasing custom stickers from us and reselling them on platforms like Amazon or Etsy. Now, with the introduction of Stores, we’re making it even easier for you to sell directly to your customers.

Unlike other online marketplaces, we won’t charge you to set up a store or take a commission on your sales. Your only expense will be the regular cost of a custom sticker order.

###How to sell on Sticker Mule

Here’s how to start a Sticker Mule store:

1. Open a Sticker Mule account
2. Go to the My Store page
3. List a product. 

![sell stickers on sticker mule](https://storage.googleapis.com/sm-content/blog/6d456399-703d-4d7e-9ef7-5a9a0f672e98)

We don’t charge a set-up fee, referral fees, or sales commissions. All you need to do is verify your identity and you place any order for a custom product (even a [$9 custom sample pack](https://www.stickermule.com/samples)) and you’re set to go.

For more details, visit our full blog post about [how to open a Sticker Mule Store](https://www.stickermule.com/blog/open-custom-sticker-store).

###How to make money on your Sticker Mule Store

By default, your store’s sticker prices match what you’d pay for a custom sticker order. However, there are two ways to earn from your store:

1. __Commissions: __When you get a new user to sign up or buy one of your products, you’ll earn a 10% commission on any order they place at Sticker Mule for the next year—whether it’s through your store, another store, or for custom products.
2. __Markup: __You can set a custom markup on your products. Whatever percentage you choose will be added to the base cost, and every bit of that markup goes directly to you when a customer makes a purchase.

###Advantages and disadvantages of Sticker Mule Stores

Here are the advantages and disadvantages of opening a Sticker Mule store.

__Advantages:__

- __Simplicity: __If you've already ordered custom stickers from Sticker Mule through our famously simple process, you're all set! Just list any designs you want to sell—stickers, T-shirts, magnets, and more—and we’ll take care of the rest.
- __Cost: __Operating a Sticker Mule Store is completely free—no commissions, setup costs, or referral fees.
- __Fulfillment: __We handle everything for you! From packaging to shipping, and even customer service, we’ve got it covered so you can focus on your designs.
- __Profit: __Earn a 10% commission from clicks on your link, plus set your own markup to maximize profits from each sale.

__Disadvantages:__

- __Reach: __The biggest challenge in selling stickers on smaller marketplace sites like Sticker Mule, RedBubble, Shopify, or you own custom website is reaching a wide audience.
- __High volumes: __If you know you'll be selling to thousands of shoppers, your profit margins will likely be higher if you buy in bulk from us and then sell on a platform like Etsy.

We'll be working on boosting store visibility by showcasing your products to the millions of visitors that we get every month and finding new ways to drive traffic to your site. Keep an eye on our blog and social media for news about improvements to Stores, tips, and more.

While we work on boosting store visibility, you can help by:

1. Following our tips on [setting up, naming](https://www.stickermule.com/blog/open-custom-sticker-store), and [promoting your store](https://www.stickermule.com/blog/how-to-promote-your-sticker-mule-store).
2. [Creating standout sticker designs](https://www.stickermule.com/blog/how-to-design-stickers-guide)—cool, funny, beautiful, unique, or just plain awesome.

##Conclusion 

There really is no one answer to the question, "where do I sell my stickers online". A lot depends on your own strength and reach as a brand and how much time, expense, and work you put into getting visibility on whatever platform you choose.

We designed Stores by Sticker Mule to open up new options for you as a seller, regardless of your size.

- If you're a smaller creator, we're excited to provide you an easy, no-risk way of dipping your toes into the world of selling stickers. Unlike Etsy and Amazon, you can sign up in a few clicks and won't have to deal with setting up your storefront, nor the costs associated with fulfillment, inventory, or referral fees.
- If you’re a larger creator, Stores by Sticker Mule can complement your existing storefront and be used creatively. With our drop-shipping service, you can test new sticker designs with a smaller audience without managing inventory. Once you identify a “winning” design, you can confidently place a bulk order and sell to a broader audience.

We’re excited to shake things up and give you an alternative to big platforms like Amazon or Etsy! Our goal is to empower you with a simple, streamlined way to reach your customers.
Got ideas to make stores even better? We’d love to hear from you! 
This is just the beginning—we’re constantly working on new features and will be sharing helpful tips on our blog to support your success. Let’s make your sticker store thrive together!


Learn how to sell stickers online with our comprehensive guide. Explore platforms like Amazon, Etsy, and Sticker Mule Stores to find the best fit for you.

How to make money selling art online with YouTube influencer Mey Aroyo

Mey Aroyo is a creative entrepreneur and educator who empowers graphic designers, artists, and creatives to monetize their are online. Through her [YouTube channel](https://www.youtube.com/channel/UCPWS4mmfx3Eq5lHsqoWWYXg) she offers tutorials on print-on-demand services, affiliate marketing, and digital downloads, providing valuable insights into the age-old question, "how do I make money doing selling art online?"

Mey's journey into the digital realm began in 2011, focusing on SEO content and digital marketing. In 2017, she ventured into print-on-demand, a field that became her passion. She started her YouTube channel in 2021, dedicated to helping creatives establish successful online businesses. 

Her fans and followers admire her for her authenticity, practical advice, and inspiring journey, which empower and motivate them to pursue their own goals confidently. Her content is a valuable resource for any artist or entrepreneur looking to turn their passion for art into profit on marketplaces from Zazzle to Etsy to a number of print-on-demand marketplaces.

We’re excited to partner with Mey, who produced this fantastic video on her experiences starting her own Sticker Mule Store.

<YouTubeVideo videoId="5shN0IgYXVo?rel=0" />

Use these links if you'd like to jump to a specific part of the video.

__Introduction:__

- [0:00](https://www.youtube.com/watch?v=5shN0IgYXVo&t=0s) Introduction
- [0:15](https://www.youtube.com/watch?v=5shN0IgYXVo&t=15s) What is Sticker Mule?
- [1:10](https://www.youtube.com/watch?v=5shN0IgYXVo&t=70s) Who is Mey Aroyo?
- [1:34](https://www.youtube.com/watch?v=5shN0IgYXVo&t=94s) How to open a Sticker Mule Store

__Designing products:__

- [1:58](https://www.youtube.com/watch?v=5shN0IgYXVo&t=118s) Designing a t-shirt
- [3:43](https://www.youtube.com/watch?v=5shN0IgYXVo&t=223s) Designing sticker sheets
- [5:05](https://www.youtube.com/watch?v=5shN0IgYXVo&t=305s) Designing temporary tattoos
- [5:19](https://www.youtube.com/watch?v=5shN0IgYXVo&t=319s) Designing circle stickers

__Sticker Mule's tools and online proofing:__

- [5:56](https://www.youtube.com/watch?v=5shN0IgYXVo&t=356s) Using Upscale
- [6:37](https://www.youtube.com/watch?v=5shN0IgYXVo&t=397s) Designing keychains using Sticker Mule Studio
- [7:47](https://www.youtube.com/watch?v=5shN0IgYXVo&t=467s) How online proofing works

__Opening a Sticker Mule Store:__

- [8:30](https://www.youtube.com/watch?v=5shN0IgYXVo&t=510s) Opening a Sticker Mule Store
- [9:14](https://www.youtube.com/watch?v=5shN0IgYXVo&t=554s) Customizing your Store
- [10:25](https://www.youtube.com/watch?v=5shN0IgYXVo&t=625s) Adding products to your Store

__Making money:__

- [10:58](https://www.youtube.com/watch?v=5shN0IgYXVo&t=658s) Making money with Markup
- [12:25](https://www.youtube.com/watch?v=5shN0IgYXVo&t=745s) Making money with Commissions

__Mey's favorite Sticker Mule Stores:__

- [13:33](https://www.youtube.com/watch?v=5shN0IgYXVo&t=813s) GlassFairies
- [14:07](https://www.youtube.com/watch?v=5shN0IgYXVo&t=847s) Candice Stewart
- [14:38](https://www.youtube.com/watch?v=5shN0IgYXVo&t=878s) Mike Tyson

__Unboxing:__

- [15:08](https://www.youtube.com/watch?v=5shN0IgYXVo&t=908s) Unboxing: t-shirts
- [17:04](https://www.youtube.com/watch?v=5shN0IgYXVo&t=1024s) Unboxing: keychains
- [18:34](https://www.youtube.com/watch?v=5shN0IgYXVo&t=1114s) Unboxing: temporary tattoos
- [18:49](https://www.youtube.com/watch?v=5shN0IgYXVo&t=1129s) Unboxing: circle stickers
- [19:24](https://www.youtube.com/watch?v=5shN0IgYXVo&t=1164s) Unboxing: sticker sheets

__Conclusion: __

- [21:00](https://www.youtube.com/watch?v=5shN0IgYXVo&t=1260s) Conclusion

Our thanks for Mey for giving us a try, for her thoughtful and in-depth review, and for sharing her fabulous creations!

If you'd like to own any of Mey's merch for yourself, it's all available at [her Sticker Mule Store](https://www.stickermule.com/mayamey). You can also follow Mey on [her YouTube channel](https://www.youtube.com/channel/UCPWS4mmfx3Eq5lHsqoWWYXg) to learn much more about how to make money as a designer online.

If you're inspired to start selling your own merch, click here to learn more and get started.

<ButtonCta text="Sell stickers online" href="https://www.stickermule.com/stores/learn-more" />




Mey Aroyo helps artists monetize their art online with tips on starting a Sticker Mule store, designing products, and boosting profits. 

How to promote your Sticker Mule store

With [Stores by Sticker Mule](https://www.stickermule.com/stores), there’s never been an easier way for artists, creators, and businesses to sell their own custom merchandise.

![How to promote your Sticker Mule store](https://storage.googleapis.com/sm-content/blog/8c7a6d58-54a3-44e2-b221-90ce7319ecd0)

No matter what type of designs you sell, every store can benefit from promotion.

Before you promote your store, make sure it and each product is properly set up and optimized. [Learn more about setting up your store](https://www.stickermule.com/blog/open-custom-sticker-store).

Once your store is set up and optimized, it’s time to let people know about it.

##How to promote your store on social media

Social media is one of the easiest ways to reach existing friends and followers, while making new ones.

###Use photography & video

Assuming you still have some of your products on hand, get some pictures of your stickers or t-shirts in real life. No need for a fancy camera, an iPhone will do. Posting real pictures or videos of your products will help legitimize your store.

![Instagram post with photography](https://storage.googleapis.com/sm-content/blog/2cb7f7d3-36d6-486c-96e4-c748701ac95b)

###Find your niche

Find the right audience for the designs you’re selling. Engage with other creators and people in the space – without spamming links to your store. As you build credibility and a following, it will be a lot easier, and more natural, to promote your store.

###Use the right platform

Figure out which platforms you should prioritize on based on where your audience spends their time. LinkedIn might not be the best place to promote furry stickers, but it might be great for promoting your company’s logo stickers.

![LinkedIn post with logo stickers](https://storage.googleapis.com/sm-content/blog/bcd0e740-fd1e-4da8-b22d-c874d24f4178)

###Link to specific items

While it might make sense to share a link to your store, don’t forget that you can link to specific items as well. If you share a picture of a specific item, it might make sense to link directly to that product page rather than your actual store – less work for your potential customers.

![X post with URL to item page](https://storage.googleapis.com/sm-content/blog/3bee3881-2d6f-42aa-9556-db2e93c3e093)

Tip: Some social media sites deboost posts with links, so consider leaving a link in the comment of your post instead of the post itself.

###Prioritize quality over quantity

It might be tempting to constantly post links to your store, but be careful to avoid spamming your audience with low quality, repetitive content.

![Still of an unboxing video, YouTube screenshot](https://storage.googleapis.com/sm-content/blog/f4c4afe2-63fb-46b4-8c39-86cff7df3bfb)

Put in effort to make each post unique. Consider creating a quality unboxing video. Or make a longer post explaining a particular design.

##Other ways to market your store

We’ve probably sold more stickers than anyone, so steal some of our strategies when promoting your products.

###Offer discounts

People respond well to time sensitive promotions. Consider lowering your markup for a short period, in order to entice people to buy your products. For example you might run a deal on a particular t-shirt: Get this shirt for $21 (normally $29). Just don’t forget to change the markup after the deal is over.

![Screenshot of markup feature](https://storage.googleapis.com/sm-content/blog/662aad44-df32-40a8-959d-9cad1dec0b08)

Tip: You can actually still make money with 0% markup thanks to Commissions.

###Utilize email marketing

If you have an email list, use it.

![Screenshot of email](https://storage.googleapis.com/sm-content/blog/04a4ae87-7ad8-41c3-bca1-8fa4a707f680)

We like to keep our emails short and direct (and sometimes funny). Use emails to announce a deal or a new product.

###Link from your website

If you have a website, link to your store. Or consider using images and linking directly to products.

Tip: The more quality links you can get to your store, the better your chances of showing up on Google.

###Rep your store

Put your stickers on your laptop. Wear your t-shirt. Show off your items in real life as much as possible.

![IRL photo of person wearing t-shirt](https://storage.googleapis.com/sm-content/blog/3243e89f-bfbf-4afe-8b90-9e1dec220769)

If people like what they see, be prepared to tell them where they can buy.

###Encourage engagement

Of course you want people to buy your products, but getting them to like your items and follow your store helps too.

![gif of liking an item](https://storage.googleapis.com/sm-content/blog/192d27ad-d7b4-4705-87ce-02465b7ae5a0)

When someone likes an item, it’ll help its rank on the popular feed. When someone follows your store, your items will show up on their following feed.

##Conclusion

With a little strategy and creativity, you can connect with potential customers across social media, through email, and in real life. Make sure your products look great, your promotions are enticing, and your audience feels engaged.

<ButtonCta text="Set up your store" href="https://www.stickermule.com/stores/learn-more" />

P.S. We’re building more features to make it even easier to promote your store and your products.


Learn how to effectively promote your Sticker Mule store! Discover tips for social media marketing, email campaigns, discounts, and more to boost sales.

Tips for promoting your sticker store

Custom sticker printing: Making custom stickers, part 2

In [part one of this guide](https://www.stickermule.com/blog/how-to-design-stickers-guide), we covered design fundamentals and how to apply them in sticker design. In this post we'll cover how to get your designs printed onto top-quality vinyl, right here on Sticker Mule.

##5. Preparing your design for print

Before you send your design off for printing, there are a few things you need to check to make sure it’s print-ready.

###Choosing the right format

When exporting your design, make sure to use a print-friendly file format. Vector files like EPS or PDF are ideal for printing because they can be resized without losing any quality. If you’re working with raster images, make sure your resolution is set to 300 DPI (dots per inch) for a sharp result. Did you already export your design and aren't sure what resolution it was exported at? We’ve explained how you can check this [in this step-by-step guide](https://www.stickermule.com/support/artwork-ppi).

###Bleed margins

To make sure that your sticker doesn’t get cut off at the edges during printing, include a bleed area of 0.125” around your design. In Adobe Illustrator, you can easily do this by selecting your design and going to __Object > Path > Offset Path__. Now set the size to 0.125 inches. In the *Joins* section, select *Round* to create smoother corners. Hit __OK__. Now go to Pathfinder and select __Add__ to merge all elements into one path.

###Add a cut line

If you have designed a die-cut or kiss-cut sticker, a cut line is always useful for us to have. Decide where you want to have your sticker cut and create 1 shape out of that using the "Offset Path + Pathfinder" method described above. Place this inside a new layer, call it "Cut line" and give it a separate color that’s not used in your design.

###Resolution

It’s also a good idea to double-check that your design is at the correct resolution before exporting. With raster images, aim for at least 300 DPI to avoid any blurriness or pixelation. 

###Proofing your design

Before placing an order, it might be necessary to get a proof of your design. Here at Sticker Mule we offer [auto-approving proofs](https://www.stickermule.com/support/how-does-auto-approving-proofs-work). During checkout, our system will scan your artwork to determine if a proof is necessary. If you'd still like to receive a proof though, you can choose to have one sent by selecting ‘No thanks’.

![Upload option of Sticker Mule during the order process for custom stickers, with the option to auto-approve the stickers and save time.](https://storage.googleapis.com/sm-content/blog/1a8f9482-3d6f-4193-8995-c1d727922436)

If any of the above looks intimidating, we’re here to help. Our tools like [Studio](https://www.stickermule.com/studio) and [Print](https://www.stickermule.com/print) help simplify this process without using complex software.

Want to see what the process of designing a sticker in Adobe Illustrator can look like? We’ve made a [step-by-step video tutorial](https://www.stickermule.com/blog/how-to-design-stickers?srsltid=AfmBOoooqIGG29Xu762Wm4xBqkU9T4Nj1Yqtc7W29alWMagyTcgSGTTl) showing exactly that.

##6. Printing your stickers

Once your print-file is ready, it's time to print! 

###Exploring your options

Once you've nailed down your sticker design, the next step is bringing it to life! There are several options for printing stickers, depending on your budget, volume, and the look you’re aiming for. Here’s a quick overview of the most popular choices:

- __Home Printing__ - If you're just doing this for fun and aren't too particular about quality, home printing is the quickest option. Invest in sticker paper compatible with your printer (inkjet or laser), and you can print your designs right at home. Just remember, the quality of your printer and paper will directly affect the final result, and that because home printing often involves a lot of trial and error the cost of consumables may not make this the most affordable option.

- __Vinyl Cutting Machines__ - For serious DIY enthusiasts or small businesses, vinyl cutting machines like Cricut or Silhouette are game changers. These machines let you print and cut stickers at home, offering more precision and a professional finish compared to traditional home printing. Remember again, though, that when you factor in your investment for equipment, consumables, and your own time you may not be saving that much money (and the quality will often be subpar to a professional print service with million-dollar equipment and high quality materials). 

- __ Local Print Shops__ - For those who prefer professional-quality prints without the commitment of bulk orders, local print shops are a fantastic choice. They often offer a range of materials and finishes, such as glossy, matte, or waterproof stickers, and can help you fine-tune your design for optimal results.

- __ Online Printing Services__ - Online sticker printing services (like [us](https://www.stickermule.com/)!) allow you to upload your designs, choose from a variety of sizes, shapes, and materials, and receive professionally printed stickers delivered to your doorstep. This option is ideal for scaling to higher production volumes while ensuring top-notch quality. 

###Choose the type of sticker

Your choice of a sticker printer also depends on what kind of sticker you choose to make. 

The top custom sticker manufacturers (like [us](https://www.stickermule.com/)!) also accomodate unique options (like holographic or die-cut stickers) for businesses and creators looking to  tand out with special features.

Technically, most stickers fall into one of the two most popular categories as we described them in our last post: die-cut stickers and kiss-cut stickers.  

- __Die-cut stickers__

 - __[Die cut stickers](https://www.stickermule.com/products/die-cut-stickers)__ - These stickers are cut into any custom shape you like, running along the contours of your design. They are used as collectibles, personal expression, promotional designs, and decorating laptops, water bottles, or vehicles.

 - __[Circle stickers](https://www.stickermule.com/products/circle-stickers)__ - These stickers are die-cut into the shape of a circle. Circle stickers are most commonly used for branding, product labels, personalization, packaging seals, and event favors.

 - __[Rectangle stickers](https://www.stickermule.com/products/rectangle-stickers)__ - These are die-cut into the shape of a rectangle. Rectangle stickers are commonly used for product labels, business branding, signage, packaging, and informational displays.

 - __[Square stickers](https://www.stickermule.com/products/square-stickers)__ - These are die-cut into the shape of a square. Companies use square stickers for branding, product packaging, social media promotion, and decorative personalization.

 - __[Oval stickers](https://www.stickermule.com/products/oval-stickers)__ - These are die-cut into the shape of an oval. Oval stickers are most commonly used for product labeling, business branding, vehicle decals, and promotional giveaways.

 - __[Bumper stickers](https://www.stickermule.com/products/bumper-stickers)__ - These are die-cut into a large rectangle. Bumper stickers are of course used for political statements, advertisements, humor, personal expression, and advocacy for causes.

 - __[Rounded corner stickers](https://www.stickermule.com/products/rounded-corner-stickers)__ - These stickers are die-cut into the shape of a square with the corners rounded. Rounded corner stickers are most commonly used for sleek product labels, business branding, packaging, and professional promotional materials.

 - __[Clear stickers](https://www.stickermule.com/products/clear-stickers)__ - Clear stickers are essentially die-cut stickers printed on clear vinyl instead of white vinyl. They're great for things like windows and drinking glasses.

 - __[Front adhesive stickers](https://www.stickermule.com/products/front-adhesive-stickers)__ - These are stickers where your design is printed on the sticky side (think of a sticker you might get from the DMV). They're not quite as pristine as printed transfer stickers, but they still look great and are a lot quicker and easier to use.

 - __[Holographic stickers](https://www.stickermule.com/products/holographic-stickers)__ - These are vinyl stickers with an overlay of reflective foil that appear iridescent and rainbow-like. They're used for futuristic and tech-inspired themes, as well as fantasy, space, and sci-fi themes. 

 - __[Glitter stickers](https://www.stickermule.com/products/glitter-stickers)__ - These are vinyl stickers that are laminated with a glittery, sparkly overlay. They evoke a feeling of playfulness and whimsy, andd are often used for festive, glamorous, and kids' stickers.

 - __[Static clings](https://stickermule.com/products/static-clings)__ - Afraid of commitment? Static cling "stickers" are die-cut stickers made of vinyl without any stickiness applied to them; through the magic of static electricity and molecular adhesion they "stick" to any clean and smooth non-porous surface like glass. They first became popular in the 1960s with holiday-themed clings for windows (e.g. Christmas snowflakes) and reached their peak in popularity in the 1970s and 1980s with sports-themed clings and cartoon characters like Garfield. 

- __Kiss-cut stickers__:

 - __[Kiss-cut stickers](https://www.stickermule.com/products/kiss-cut-stickers)__ - As we mentioned in the last post, kiss-cut stickers are easy to peel and use because because the designs are cut through the vinyl layer but not the backing. They can be shaped just the same as any die-cut sticker. 

 - __[Sticker sheets](https://www.stickermule.com/products/sticker-sheets)__ - Sticker sheets are essentially kiss cut stickers. The key difference is that a sticker sheet contains multiple kiss-cut stickers on a single backing sheet, allowing for various designs, shapes, or sizes to be arranged together. 

Here's a little "hack" for you. If you just need stickers for using (and not distributing), you can save some money by printing multiple copies of the same design on a sticker sheet. For example, 50 3" x 3" die-cut stickers cost $72, but ten 8.5" x 11" sticker sheets (each which can fit six 3" x 3" designs) cost the same, yielding you an extra 10 stickers. You can get even more savings at higher volumes.

- __Transfer stickers__:

 - __[Transfer stickers](https://www.stickermule.com/products/transfer-stickers)__ - Transfer stickers are made of pre-cut designs or text on adhesive vinyl, with a clear or paper transfer layer that ensures precise application by "rubbing" the pieces together until firmly adhered to a surface. Sticker Mule originally only sold regular transfer stickers on black or white vinyl. 

 - __[Printed transfer stickers:](https://www.stickermule.com/products/printed-transfer-stickers)__ - Recently, we introduced full-color transfer stickers with printing that allow you to use full colors, not just black and white. 

 - __ [Vinyl lettering](https://www.stickermule.com/products/vinyl-lettering)__ - This is a specialized kind of transfer sticker consisting of letters you can use to add words to storefront windows, car windows, or boats. You can, of course, use your own font in a transfer sticker or printed transfer sticker, but the 13 fonts we've provided for vinyl lettering are the most popular, appealing, and cleanest we've found.

![A shipping box with a blue ‘You’re in’ sticker applied to it.](https://storage.googleapis.com/sm-content/blog/c1456659-d819-414b-ae11-1dbd6b27edd4)

##7. Ordering your stickers
So, your file is ready and you have decided what type of sticker you want it to be. Now it’s time to place the order so you’ll have your beloved stickers in hand before you know it.

###How to order
When it comes to ordering your stickers, you’ll need to consider whether you want to print them in bulk so you can maintain your own inventory (for example, for distributing to your customers or selling on sites like Amazon or Etsy) or if you'd like us to print and fulfil your stickers on-demand as your customers order them. 

- __Ordering for inventory__ - Ordering upfront can save you money in the long run. Bulk orders typically reduce the cost per sticker, making it a cost-effective option if you plan to distribute a large number of stickers or use them for marketing campaigns, events, or merchandise. It’s an ideal option if you’re confident it will sell, if you need to have all stickers close by, or want to make a significant impact with mass distribution. Because larger print runs are more efficient, the more you print, the more you can save.

- __On-demand__ - If you sell stickers to your audience, you may want to go with an on-demand option such as [Stores](https://www.stickermule.com/stores/learn-more) rather than dealing with the hassle of maintaining inventory yourself. This way your customers can order your stickers (as well as other items such as t-shirts, buttons, keychains, and much more) and we'll take care of printing them, hosting your Web shop, shipping them, and even handling customer service—at no additional cost over what you'd pay for the sticker yourself. By letting us take care of all of this, you can focus on what you do best—designing!

Many of our customers use Stores as their main storefront, but even if you sell on sites like Amazon or Etsy, this option is great for testing out different designs or catering to niche audiences. It allows you to experiment and update your designs without the commitment of stocking large quantities or the hassle of being stuck with leftover inventory if a design doesn’t sell as expected.

![Homepage of Sticker Mule Stores, a way to easily sell items such as stickers and t-shirts to make money online.](https://storage.googleapis.com/sm-content/blog/27daa3bb-eaaf-4a69-8ec6-f75854e2c4e8)

It’s an easy and efficient way to monetize your designs with minimal effort and give your audience another way to support you—and [it takes seconds to set up](https://www.stickermule.com/blog/open-custom-sticker-store). [Have a look](https://www.stickermule.com/stores) at what other people are already selling on Stores.

##8. Marketing your sticker
Once your stickers are ready, the next step is to promote them effectively. Today, there are countless modern and creative ways to market your stickers and get your designs in front of potential customers and fans. Here’s how to leverage some of the most popular marketing channels:

###Social Media Platforms
Social media is a powerful tool for promoting your stickers. Platforms like [Instagram](https://www.instagram.com/), [TikTok](https://www.tiktok.com/), and [Pinterest](https://www.pinterest.com/), with their highly visual nature, are perfect for showcasing your designs. Share photos, videos, and behind-the-scenes glimpses of your design process to build excitement and connect with your audience.

###Engage with your audience
Host sticker giveaways or use trending hashtags to inspire your designs and increase visibility. For even more exposure, consider collaborating with influencers or content creators who align with your brand’s aesthetic. Tagging @stickermule or using the hashtag #stickermule helps us see your post. We might even share it on our channel!

###Sell directly via Stores
As mentioned, we offer a simple way to sell your stickers through our [Stores](https://www.stickermule.com/stores/learn-more) platform. No need to worry about setting up your own web shop. We take care of all the logistics, giving you a straightforward platform to display and sell your designs. You can direct your audience to your own store through your social media channels, making it easy for followers to purchase your stickers. People are even browsing through the designs, making it possible for them to discover you on the platform itself.

![The search option of Sticker Mule Stores, showing the items other users have uploaded.](https://storage.googleapis.com/sm-content/blog/c16383af-acbf-4557-8b65-ced4bf30f478)

###Creative promotions
Stickers are versatile promotional tools. You can use them as freebies in your orders to add value to your existing products, include them as branded merchandise for events, or create limited-edition sticker runs to generate urgency. 

Many brands have successfully used stickers as a fun, shareable way to promote their business. Consider running a sticker campaign with your audience or using them in guerrilla marketing tactics, such as leaving stickers in public places for people to find.

###Email newsletters & communities
If you already have a newsletter or belong to an online community of designers or fans, stickers can be a great exclusive product to offer. Give your loyal audience early access to new sticker designs and create some hype around it. 

By tapping into these modern marketing strategies, you can reach your audience in engaging ways and turn your sticker designs into a thriving product line. Whether through social media, marketplaces, or direct sales, getting your stickers in front of people who will love them is just as crucial as designing them.

![A clear sticker of a vector illustration of a crocodile holding a sun umbrella applied to a glass of lemonade.](https://storage.googleapis.com/sm-content/blog/d1460929-1ace-4997-9876-89b54e1ecde2)

##Conclusion
Designing [custom stickers](https://www.stickermule.com/custom-stickers) requires more than just an idea. It takes careful consideration of your idea, design choices, file preparation, and reaching your audience. By following these steps, you’ll be well on your way to creating eye-catching stickers that resonate with whoever the stickers are meant for and make your sticker journey a huge success.

Whether you're designing stickers for personal or business projects, keep experimenting and refining your process. And if you’re looking for where to print the best stickers possible, we produce them at the highest quality, with free online proofs and free shipping. Happy designing! 

<ButtonCta text="Order custom stickers" href="https://www.stickermule.com/custom-stickers" />



We cover how to choose a sticker printer and other important questions about sticker production in part 2 of our guide to making custom stickers.

How to design stickers: Making custom stickers, part 1

Learn design fundamentals and how they apply to sticker design in part 1 of Sticker Mule's guide to making custom stickers.

How to open a Sticker Mule store

Back in June, we [announced](https://www.stickermule.com/blog/june-2024-updates) our launch of Stores in beta.

![Open a store on Sticker Mule](https://storage.googleapis.com/sm-content/blog/2dfa42c8-54cb-4680-a5e0-b3e1c7b5de48)

We’re happy to announce that Stores is now officially open for business to anyone who wants to [sell stickers online](https://www.stickermule.com/stores/learn-more). That means that any Sticker Mule customer can create a storefront and sell not just stickers but any other product that Sticker Mule supports, including t-shirts, magnets, buttons, keychains, coasters, posters, and of course, hot sauce with your very own design.

Unlike online marketplaces like eBay, Etsy, and Amazon, we don’t charge any fees to set up your store. When a customer buys a product, we charge you the same base price as for custom sticker orders. You can set your own markup, and any profit you earn is yours to keep—no extra fees.

Furthermore you don’t need to worry about setting up a storefront, taking orders, calculating sales tax, packaging, shipping your orders, or handling customer service questions. We’ll cover all of that for you. 

##How to set up your Sticker Mule store

If you have a Sticker Mule account, you already have a “My store” option in the drop-down in the upper-right corner. Click to expand it and select My store (or just [click here](https://www.stickermule.com/me) if you're signed in).

(Your store will be invisible to users and search engines until you add at least one product to it).

1. Click on the __Edit__ button to get to the __Edit Store__ screen. ![screen to edit your custom sticker store](https://storage.googleapis.com/sm-content/blog/aad904d6-55ec-4d38-a690-31b128cdd434)

1. Upload a 2000x500 image for your Store’s cover photo. This is what will show up on the top of your store pages. Make sure it is consistent with your company’s branding. You can download and use this 2000x500 image as a guide.![2000x500 image](https://storage.googleapis.com/sm-content/blog/21ccac0c-2c76-44ac-98ff-78cefe5108c9)

1. Upload a __profile picture__. This will appear with your cover photo on your storefront, and may also appear if you leave comments or reviews on the site. Any square image will work; we suggest you use a 400x400 image that's the same you use on social media like X, Facebook, or Instagram. 

1. Enter a __Display name__. This will appear as the main headline on your store page, as well as in your Store URL’s Title Tag for SEO. 

1. Enter a __Username__. By default we assign a random set of characters to every new store. Be sure to change it to something that represents you or your brand. This will be used in the URL for your store (www.stickermule.com/*username*).

1. Enter your __Bio__. You have a total of 200 characters, including spaces. Tell the world about yourself, what designs you specialize in, and what kinds of products you plan on selling. 

1. Enter a __Website URL__. We’ll create a link from your Store page to this URL to help users find your main site. As a bonus, you get some freshly squeezed SEO juice.

##How to list a product

In order to list a product, you must have already purchased it at least once. This can cost as low as $9 if you order one of our [custom samples](https://www.stickermule.com/samples). 

We do this so you can be sure your customers are getting a product that you’ve personally seen and approved in real life. 

You can choose any product from the “Products” menu and go through Sticker Mule’s famously simple process to create it. Our most popular products for consumers are [stickers](https://www.stickermule.com/custom-stickers), [magnets](https://www.stickermule.com/products/custom-magnets), [acrylic keychains](https://www.stickermule.com/products/custom-keychains), and [T-shirts](https://www.stickermule.com/products/custom-t-shirts). 

Once you’ve created your item, here’s how to list it.

1. Select __My Store__ from the upper right-hand corner.
1. Click the orange__ \+ Add item__ button.
1. All of the products you’ve ordered in the past will appear. Select the one you want to sell.
4. Enter the following:

![product information for selling stickers](https://storage.googleapis.com/sm-content/blog/6f7a6756-6023-4649-98a5-bef5514bf059)

 - __Title: __This is the name of your product that’ll appear on your product page, as well as in the Title Tag. __Hint:__ Include the type of product in the title. For example, if you’re selling a t-shirt with the image of a cute dog, enter “Cute Dog T-Shirt”.

 - __Markup: __By default, your product will be set to a base price that will cover Sticker Mule’s production and fulfillment costs. You can apply a markup to define the profit you’d like to make on each sale. For example, if the base price of a T-shirt is $19 and you add a markup of 20%. Your customers will pay a total of $22.80 for the shirt, and you’ll earn $3.80 in profit from the sale. You’ll need to verify your identity before you can set markups. See the tip "Maximize your earnings" below for more details.

 - __Mature content: __if your design shows images that you wouldn’t want grandma to see, please check this box.

##__Additional tips and tricks to help you sell stickers__

-  __Create a vanity URL on your domain: __If you have your own website, ask your technical team to create a vanity URL from your domain to your Sticker Mule Store.

 - For example, if your company is at the domain "yourcompany.com", create a redirect at "yourcompany.com/stickers" that redirects to your Sticker Mule store.
 - Show this to whoever manages your Web site; they should know what to do with it.
 - ```
RewriteEngine On```
```
RewriteRule ^stickers$ https://www.stickermule.com/yourcompany [R=301,L]
```

- __Link to your store: __Link to [your Store](https://www.stickermule.com/me) from your website and social media accounts. 

- __Test potential sticker designs digitally:__ Have your designer create some digital stickers on Facebook and see which ones resonate with your audience. Turn the winning designs into physical stickers. 

![turn your digital designs into real life stickers](https://storage.googleapis.com/sm-content/blog/1394b214-d341-40fd-9d27-e1338ddd650e)

- __Make stickers that people will want to show off: __Remember that your stickers are as much about making your customers look good as making you look good. Create designs that they’ll be proud to show off and that will elicit a positive reaction from their friends and family.

![make stickers that your customers will want to show off](https://storage.googleapis.com/sm-content/blog/9d853d44-fd97-41f0-9ad0-dd20ff8bf04e)

- __Create scarcity: __While you’ll want to always be selling certain branded designs (e.g. your logo or tagline), consider creating limited edition designs for your most loyal fans to collect. These may be seasonal, commemorative, or other one-off designs. If a limited edition design takes off, fight the urge to flood the market with more; you’ll have more success in the long-run.

![create collectible stickers with scarcity](https://storage.googleapis.com/sm-content/blog/a01d5799-ab88-493d-bcf1-6f6dfa9dc760)

- __Engage with your fans:__ Ask them to post photos of them with your products, such as wearing your T-shirt or showing your stickers on laptops and water bottles. Encouraging your fans to pose with your products does three things: your brand gets out-of-home advertising, you get earned media online, and most importantly, you give your fans something that makes them look good to *their* fans.

![social media feed with people showing off](https://storage.googleapis.com/sm-content/blog/9c48c5fe-ef1f-4906-8877-962a1e503084)

- __Maximize your earnings:__ Once you [verify](https://www.stickermule.com/get-verified) your identity with us, you’ll be able to earn money two ways.

 - Set [markups](https://www.stickermule.com/support/how-do-i-markup-an-item-for-sale-in-my-store) on your products. It might take some trial and error before you find the perfect balance of affordability and profit.

 - Earn a 10% [commission](https://www.stickermule.com/commissions) on any purchase a customer you refer makes for one year (this includes your products, a product on any other store, or a custom product from Sticker Mule).

 - Note that in order to create markups and earn commissions, you’ll need to verify your identification. You’ll need a state-issued photo ID and a device with a Webcam. We partner with Persona, a leading identity verification provider, to ensure that your information is securely protected. Once you’re verified we’ll ask you to enter a PayPal ID so we can pay you.

- Our most important advice for how to create stickers that'll sell? Use the "ooh!" test. Print a bunch of sample stickers and show them to your family and friends. If they smile politely, those won't sell. If they go "ooh!" and want one then and there—you've got a winner.

Visit our [Help](https://www.stickermule.com/support/stores) section for more answers to questions about Stores, and be sure to follow [this blog](https://www.stickermule.com/blog) over the coming weeks and months for new announcements and tips to help you succeed. 

Happy selling! 

<ButtonCta text="Start selling stickers online" href="https://www.stickermule.com/stores/learn-more" />

Sticker Mule doesn't just let you create the world's best stickers, we help you sell them too. No setup or referral fees. Start selling today!

Open your own custom sticker store

We are giving away a Cybertruck!

We are giving away a Cybertruck because – why not?!

But, this ain’t a regular Cybertruck. It’s a __*[Cyberbeast](https://www.tesla.com/cybertruck)*__.

![sticker mule cybertruck giveaway 2024](https://storage.googleapis.com/sm-content/blog/b4fafcfe-b6d0-4f39-916d-c2c8a0083813)

To be totally honest, we don’t even know what the f*ck that is…

But we're told it’s expensive.


Anyways, to enter👇

✅ RETWEET [this post](https://x.com/stickermule/status/1805719962767569062 "giveaway post on X")

✅ FOLLOW [@stickermule](https://x.com/stickermule "sticker mule on x")

*Giveaway ends 7/9/24. Winner notified via DM.
No purchase necessary. [SEE FULL TERMS](https://www.stickermule.com/rules/cybertruck "terms to 2024 Cybertruck giveaway")


__That’s it.__

Easy right?!

By the way, if this goes well, we could give away another Cybertruck or something better.


We are giving away a Cybertruck for free on our X account. Learn how to enter the giveaway for a chance to win your own Cybertruck today!

How to sell custom printed products online

Sticker Mule makes it easy to buy custom printed products. But did you know you can also sell your custom printed products online and it's really easy?

With [commissions](https://www.stickermule.com/commissions "best affiliate program for custom printed products"), you get a 10% cut every time a new customer orders a product from your public profile. Then you continue to get a 10% cut on every order that person makes for the next year.

##How to enable commissions

Before you can start earning money, you must enroll in the [commissions program](https://www.stickermule.com/commissions "affiliate program to make money with custom products"). This requires a valid U.S. ID and only takes a couple of minutes.

<WistiaVideo videoId="h3ao425ef4" />

Once your account is approved and verified, you can begin making money selling custom printed products using your public profile.

##How to set up your public profile

While logged in to your Sticker Mule account, click “Profile” from the dropdown menu.

Click “Edit profile” to update your profile and banner image. You can also change your display name, your public URL, and add a link to your website.

![edit profile to enable commissions to sell custom products online](https://storage.googleapis.com/sm-content/blog/ca1ce356-b0d2-4d78-82ba-3a49a47182d6)

To start selling items from your profile, click the “Add item” button. Here, you’ll see any of the items you’ve previously ordered with Sticker Mule. Hover over any item you want to add and click “Add item”. You can give it a custom name, then click “Save & List”. The item will now show up on your public profile for anyone else to order.

![add custom printed products to your affiliate store on sticker mule](https://storage.googleapis.com/sm-content/blog/85dc22f2-0661-4bad-bcb1-4b30e3191d18)

##Tips for promoting your products

With [commissions](https://www.stickermule.com/commissions "top affiliate program for beginners to make money selling products online") enabled and your profile set up, you’re ready to share your profile and your products with your followers.

###Share your profile

When new users visit your profile, they’ll also see a “Sign up” button. Whether they use that button or order an item from your profile, you’ll get credited and earn 5-10% on every order they place for the next year.

![sign up for commissions the best affiliate program to sell custom products online](https://storage.googleapis.com/sm-content/blog/25b15616-5e4f-47cc-a471-8a7748c1fcc3)

###Share your products

You can also link directly to specific products. Hover over the product you want to share, then from the “Show options” menu click “Share”. You can copy the link URL and use it wherever you want. Once again, you’ll be credited for any new users that use the link, and you’ll earn commissions.

##Start earning today

With [commissions](https://www.stickermule.com/commissions "best custom t-shirt affiliate program for making money online") from Sticker Mule it’s easy to earn passive income online by sharing the products you already love.

You make the designs, we’ll handle the printing, shipping, and fulfillment – and pay you too!

<ButtonCta text="Sign up for commissions today" href="https://www.stickermule.com/commissions" />


Boost your online sales with custom printed products. Learn the secrets to selling your unique designs with ease. Start your success journey today!

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