How to create a new hire kit your team members will love 

For most new hires, the first day in a *new* office at a *new* company with *new* coworkers is exhausting. 

From HR paperwork to meeting 20 people in 20 minutes, it's overwhelming for someone to change companies — and that's before the work even starts.

Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-office movie theater.

Instead, we want to show you __how to make onboarding your new hires fun, easy, and inexpensive__.

Below, we're going to introduce you to a startup who hacked the onboarding process and developed an effective (and unique) way to welcome new team members aboard.

Meet [Boxed](https://www.boxed.com/), an online retailer with 117 employees and a seriously fun and effective onboarding process.

![How to create a new hire kit](https://storage.googleapis.com/sm-content/blog/92e601f58aba6a5e5a6e2164d0ed161e346ac0d8 "New hire kits from Boxed, with custom stickers")

Boxed was founded in 2013 by an experienced group of tech pioneers with a simple idea to make bulk shopping easy, convenient, and fun.

When Boxed brings a new hire into the company, they want them to feel passion for the organization and the brand. So when Boxed started their new hire checklist, they made sure all the basics were set.

__Laptop configured?__ *Check.*

__Day one meet-and-greet with the team?__ *Check again.*

__Rundown of the business process and workflow?__ *Check and check.*

Boxed had all the "normal" checkboxes filled...but they wondered if they were really setting their new team members up to succeed and love the Boxed mission.

It was around this time they came up with an idea to add an exciting new step to their onboarding process.

## The Boxed new hire kit

![The Boxed new hire kit](https://storage.googleapis.com/sm-content/blog/894fbb6cc6abf62113d97ac1182e5efd4a08bd36 "Boxed new hire kits")

They wanted to give each new employee something special to show they were part of the team. The first question was, What goes into the kit?

Then, a lightbulb went on.

Earlier this year, Boxed used [Sticker Mule’s die cut stickers](https://www.stickermule.com/products/die-cut-stickers) for a conference. Grace, a Recruiter at Boxed, was obsessed, "I liked them so much I said 'gimme more stickers.'"

Stickers were the perfect place to start the new hire kit — simple, cost-effective, and beautiful.

Catherine, a Business Analyst at Boxed, agrees, "The first question is cost, and stickers are the best option."

Immediately, the Boxed team decided stickers would be the heart of the Boxed New Hire Kit. Without hesitation, they jumped on [250 roll labels](https://www.stickermule.com/custom-labels), [200 die cut stickers](https://www.stickermule.com/products/die-cut-stickers), and [200 clear stickers](https://www.stickermule.com/products/clear-stickers) for their new hire kits.

> The kit has helped Boxed create a friendly, welcoming culture where new hires feel comfortable to do their best work."

Happy with the stickers, they moved to the next steps of the kit. What else would new employees at Boxed need to feel welcomed and succeed from day one?

The team settled on 6 other "must-haves" for new hires to start on the right foot:

1. Welcome letter signed by the team
2. Branded water bottle
3. Pens
4. Customized notebook
5. Small case of Post-Its, rubber-bands, and paperclips
6. "Love that bulk" T-shirt 

They carefully placed all six items ([plus some extra custom stickers](https://www.stickermule.com/custom-stickers)) in a personalized box, and then sealed the box with a [circle label](https://www.stickermule.com/products/circle-roll-labels).

![How to create a new hire kit](https://storage.googleapis.com/sm-content/blog/73912ea93cb06b4d52881b1d54feb1d1347bd5c3 "What to place in an onboarding kit")

Every new employee receives a kit — even summer interns!

Best of all, it has helped Boxed create a friendly, welcoming culture where new hires feel comfortable to do their best work.

When you walk into the Boxed office, you’ll see stickers on phones, laptops, and anywhere else the team can show their passion.

As one new team member said: "Getting company swag is really welcoming. It should be a requirement for startups. When I wear branded shirts, have stickers on my phone and laptop, I feel like I’m representing the company."

Grace agrees, "The reactions from our new hires are always positive. The interns particularly were surprised when they walked into a room with gifts prepared for them."

__No more overwhelming first days. No more exhaustion. No more confusion, frustration, or doubt for a new hire when they join a new company__.

Instead, there is a warm atmosphere where new hires __feel part of a unique, motivated and growing family__.

Compared to a normal new hire onboarding process, it's like night and day. 

![Custom company logo stickers on laptop](https://storage.googleapis.com/sm-content/blog/b41a899de3ba5f4e1256a41e196f441d05cdef4b "Custom company logo stickers on laptop")

> Creating an attractive company culture and welcoming new hires to your team doesn't mean you have to offer free massages, unlimited vacation, and an in-office movie theater."

Never one to settle, Boxed is now planning to make the kit even better. They let us in on a secret — in version 2.0, they're planning to add a sweatshirt and a bottle opener.

## To create your own new hire kit, here are 3 pillars from Boxed to follow:

### 1. Start with custom stickers. 
Easy to order, cost-effective and beautiful, Grace has seen the custom stickers she gives out to new hires everywhere — on monitors, the back of phone cases, even in wallets to hand out to friends. It's the easiest way to turn any object into company swag. Here’s Grace’s advice: "If you’re on the fence, [try 100 circle roll labels for $49](https://www.stickermule.com/products/circle-roll-labels)."

### 2. Don't worry about the details. 
Boxed could have had back-and-forth debates about what the kit should include until their faces turned blue, but they started with a "Minimum Viable Kit" and put custom stickers, pens, a notebook, and a few other items that they knew would add value. Starting was more important than wasting time trying to get it 100% right the first time.

### 3. Make your new hire kit unique to your company. 
Maybe you don't care about Post-It notes. What can you substitute instead? For example, if you’re a travel company, you can give a new hire a new laptop bag to bring on flights and include [custom buttons](https://www.stickermule.com/custom-buttons) to show off the company. Bring out what is unique to your business and brand.

## Start your own new hire kit

As Grace said, "Stickers are a necessity." Sticker Mule makes it fast and easy to get custom stickers like [die cut custom stickers](https://www.stickermule.com/products/die-cut-stickers) or [roll labels](https://www.stickermule.com/custom-labels).

![Custom company logo stickers on iPhone](https://storage.googleapis.com/sm-content/blog/0dfc7a36898c7d913e62a1355fcfd498d185f848 "Custom company logo stickers on iPhone")

Why not [turn your company logo into a custom sticker](https://www.stickermule.com/uses/logo-stickers) so your employees (new and seasoned) can apply it to their own favorite items like their laptops, phones and water bottles. 

If you're ready to start your own new hire kit and order custom stickers, we want to help. [Get $10 off your first Sticker Mule order](https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog) when you sign up by clicking the button below.

<ButtonCta text="Get $10 credit" href="https://www.stickermule.com/unlock?ref_id=7980330701&ref=blog" />

Creating a new welcome kit is an important part to create a welcoming work environment. Learn how one startup, Boxed, used custom stickers to bring smiles to their employees on the first day.

29 ways on how to come up with a good business name

Starting a business can be an exciting and challenging experience, and that also goes for one of the first decisions you’ll need to make — choosing a name for your business. 

![custom business name stickers](https://storage.googleapis.com/sm-content/blog/6f9ecb41-1825-47b5-9879-e81682b126b9)

But what’s in a name? Would not an Apple by any other name taste as sweet? 

Well, the jury is out, but we know one thing: A well-chosen, memorable name can make your business stand out. If it’s catchy, it’ll help grab the attention of potential customers and establish your brand. Ultimately, your brand name can be a key factor in your marketing strategy and overall success in business.

So, to help you come up with a good name for your business, we’ve compiled a list of 29 ideas to inspire you and guide you through the process, complete with examples of famous brands to illustrate each case.

1. __Create mash-ups__: Combine two words to create a unique name that is memorable and easy to remember. Example: Microsoft. Good for: Technology, Business Services.
2. __Use foreign words__: Use a foreign word to create a unique and exotic business name. Example: Toyota. Good for: Automotive, Manufacturing.
3. __Talk about beliefs or sentiments__: Use your values and beliefs to inspire your business name. Example: LG (Life’s Good). Good for:Technology, Business Services.
4. __Look at a map__: Inspiration can be found in geographic locations. Use region, city or street names for your business name. Example: Patagonia. Good for: Retail, Outdoors.
5. __Use Latin__: Latin words or phrases can help create a sophisticated and exotic business name. Example: Novartis. Good for: Healthcare, Beauty.
6. __Use an alliteration__: Use [alliteration](https://www.merriam-webster.com/dictionary/alliteration) to create a catchy and memorable name. Example: Coca-Cola. Good for: Food & Beverage.
7. __Find a spirit animal__: Harness names of animals to convey the qualities of your product. Example: Red Bull. Good for: Food & Beverage.
8. __Get fruity__: Leverage the power of symbolic objects such as fruits for a catchy and visual title.. Example: Apple. Good for: Technology, Personal Care.
9. __Inspiration from Nature__: Find inspiration in the natural world and choose a name that evokes a sense of wonder and tranquility. Examples: The Nature’s Co, Earth’s Best. Good for: “Green” products, Food and Beverage.
10. __Different perspective__: Consider using a different perspective or angle to give your business a sense of grandeur, even when it doesn’t directly connect to its nature. Example: Amazon. Good for: Retail, E-commerce.
11. __Use a sound__: Choose a business name that includes a sound that’s easy to say and sticks to the memory. Examples: Twitter, Bing. Good for: Technology, Search Engines.
12. __Play on words__: Use puns, rhymes, and wordplays to create a pleasant-sounding name your clients won’t forget. Examples: 7-Eleven, Hotmail. Good for: Convenience Stores, Technology.
13. __Use a name generator__: Try a [name generator tool](https://www.shopify.com/tools/business-name-generator "business name generator tool") to quickly come up with a few interesting ideas. Example: Stickers and Stones. Good for: Technology, Entertainment, Communications.
14. __Use a quote__: Incorporate a quote or famous phrase into your business name to evoke emotion and connect with your target audience. Examples: Just Do It (Nike), The Quick Brown Fox (digital marketing agency). Good for: Sports, Marketing.
15. __Use your passion__: Reflect your personal interests or passions in your business name. Examples: The Yoga Room, The Artful Peddler. Good for: Wellness, Art.
16. __Partner with another company__: Consider partnering with another company to create a new name that represents both brands. Examples: Adidas Porsche Design Sport (sportswear and accessories). Good for: Fashion, Retail.
17. __Mythology and literature__: Use characters or themes from mythology or literature to create a unique business name. Example: Mercury (communications). Good for: Communications, Marketing.
18. __Tweak the spelling__: Slightly altering the spelling of a word is a great way to catch the eye. Examples: Flickr, Fiverr. Good for: Technology, Photography.
19. __Use numbers__: Incorporate numbers into your business name to make it unique and memorable. Examples: 7-Eleven, 101 Domain. Good for: Retail, Technology.
20. __Abbreviate__: Use an abbreviation or acronym for your business name. Examples: Intel (technology). Good for: Technology, Manufacturing.
21. __Use your own name__: If your own name is unique, it can help create a personal instantly recognizable  brand. Example: Oprah Winfrey (media). Good for: Media, Personal Care.
22. __Pop culture inspiration__: Draw inspiration from popular movies, TV shows, music, and celebrities to create a memorable and relatable business name. Example: Nike (named after the Greek goddess of victory). Good for: Fashion, Technology.
23. __Use acronyms__: Easy-sounding acronyms can be perfect for brand names Example: IBM (technology). Good for: Technology, Business Services.
24. __Mix things up__: Create a unique name by combining two words or phrases that aren’t typically associated with each other. Examples: AirBnB (hospitality). Good for: Travel, Hospitality.
25. __Tell your story__: Use your personal story or history to inspire your business name. Examples: Ben & Jerry’s (ice cream). Good for: Food, Beverage.
26. __Make it descriptive__: Use a name that clearly relates to what your business does. Example: Dropbox (cloud storage). Good for: Technology, Business Services.
27. __Pick a word from the dictionary__: Choose a little-used word from the dictionary that conveys a quality (such as wisdom or power) connected to your brand. Example: Oracle (technology). Good for: Technology, Education.
28. __Names of minerals and rocks__: Use mineral and rock names to project stability and authority. Examples: Diamond Bank (finance). Good for: Finance, Banking.
29. __Use a symbol__: A symbol can help make a business name more memorable and visually appealing. Example: Starbucks (coffee shop). Good for: Restaurants, Beverages.

While coming up with a brand name is never an easy task, it’s one well worth your time and attention. Whether drawing inspiration from mythology, literature, or Mother Nature herself, the name you settle on can help you lay the bedrock for a successful enterprise.

So take your time and look for something that resonates with your audience. Extravagant and instantly memorable or commonplace, but relatable — there’s no wrong approach. Somewhere in the universe of possibilities a perfect name is waiting for your brand. Time to go find it.

<ButtonCta text="Make custom business logo stickers" href="https://www.stickermule.com/uses/logo-stickers" />



Find 29 examples, methods, and best practices on creating a business name that stand out

Where to print UPS shipping labels? Try Ship!

At Sticker Mule, we’ve long been making it easier to print custom stickers, labels, and other branding materials. And now we’re excited to announce our newest service to simplify your shipping even more: [Ship by Sticker Mule](https://www.stickermule.com/ship "shipping label printing free online")! 

Ship is a brand new way to get your own custom shipping labels without additional printing fees, while also tracking your shipments on a single platform. It’s a game-changer for businesses as well as individuals, offering a more convenient and cost-effective way to manage your shipping needs.

![print shipping labels online at ups](https://storage.googleapis.com/sm-content/blog/c54af081-047b-4546-a346-fdf5ab9fa32c)

One of the [biggest challenges for businesses](http://www.retaildive.com/news/its-a-ho-ho-horrible-shipping-season-for-small-businesses-too/608947/ "holiday season business challenges shipping and printing labels") when it comes to shipping is the cost. Traditional ways to print UPS shipping labels can be expensive, with hidden fees and other costly additional services adding up quickly. This can be a significant barrier to entry for small businesses and individuals, as it’s hard to find alternatives of where to print shipping labels.

Ship changes all that. With our new service, users can easily print shipping labels for UPS — no need to break the bank with service fees or monthly memberships from other online shipping services. Shipping packages of all weights and sizes just got a whole lot more affordable, whether you’re an individual or a business.

But Ship isn’t just about saving money. It's also about convenience: print labels from the comfort of your own home or office and avoid extra trips to the post office while also keeping track of your shipments over a single, easy-to-access platform.

And to make things even better, Ship is incredibly easy to use. Simply go to Ship by Sticker Mule and follow the prompts to create and print your label. You'll be able to customize your label with your own information, as well as choose from a range of shipping options, including printing UPS shipping labels.

The launch of Ship is big news for Sticker Mule and for our customers, offering a more convenient and cost-effective way for people to manage their shipping label printing needs. A few clicks and — voilà! — you’ll soon get your own print UPS shipping label on its way to you. 

If you’re one of the thousands looking for a better way to print shipping labels, be sure to check out [Ship from Sticker Mule](https://www.stickermule.com/ship "Print shipping labels on ship") today!

<ButtonCta text="Print shipping labels at Ship!" href="https://www.stickermule.com/ship" />


Print UPS shipping labels online without any additional fees! Get ship done with Ship today!

Top 7 photo background remover apps & services in 2022

There are a lot of services out there promising to remove backgrounds automatically from photos. Most do a pretty good job for basic and heavily contrasted background colors. But which one is the best of the best? Which one can remove the bg from a tricky photo and pick out just the item focused in the middle?

Well to answer that, we set our mules out on a quest to see which service did reign supreme and the results are telling! 

To test each service to the limit we picked a photo that we wanted to make some [custom die-cut (custom shaped) stickers](https://www.stickermule.com/products/die-cut-stickers) out of. We used a photo with a gradient background (since we found those are a bit trickier for some services) and used the same photo to test out all the background removing apps out there.

We tested close to 20 services and we've narrowed it down below to the top 7 places to remove backgrounds online;

__1) StickerMule.com/trace__ (Best Free App)
![sticker mule remove bg](https://storage.googleapis.com/sm-content/blog/b4bb18bf-21f9-49d6-bef2-becb12a60228)

*ahem* Did we mention we have a tool to [remove backgrounds online](https://www.stickermule.com/trace "trace bg remove") all for free? It's called Trace and it definitely performed well under the pressure of our test. It was able to figure out that the person was the main focus of the photo and remove all of the background smoothly and correctly. That would make Trace a great service by itself, but combined with the fact that I can download the processed image in full HD for free makes a compelling case that Trace is indeed the best tool for removing a bg from a photo online right now.

__[Visit Trace](https://www.stickermule.com/trace "remove background online free at trace")__


__2) Photoscissors__
![photo scissors background remove](https://storage.googleapis.com/sm-content/blog/62a92d6b-eabb-4400-8f5f-192dd4e0b593)

Photo Scissors was able to do a perfect cut out of the background for basically every photo we tried. Why isn't it #1? While the service was excellent, the downloading was a bit tricky. The non-paid download didn't want to open up in Photoshop for some reason and copying it from the photo preview app resulted in a black background. The pro version worked perfectly though. If paying is not a deal-breaker, then this is an excellent service to remove backgrounds automatically.

*Visit PhotoScissors.com*

__3) PhotoRoom__
![photoroom background remover](https://storage.googleapis.com/sm-content/blog/c6e9a44e-a31e-45d2-bbab-058d7eed047a)
Photoroom was one of the easiest apps to use to remove the bg from a photo. You just had to drag and drop the photo and press the download button to get the full-sized image right away. There is no cost associated with it from what we can tell, so there is no doubt that this service is a top 3 photo background remover

*Visit Photoroom.com/background-remover*

__4) Removal.ai__
![removal ai background remover automatic](https://storage.googleapis.com/sm-content/blog/c543f8b1-1e81-4147-95c8-dd0867485f49)
Removal.ai was a quick process and it was able to remove all the background without much issue. Just like Photoroom above, it looks pretty snazzy but you only get 1 free full HD download per account. It costs only $0.20 per image (at the cheapest level) for additional images, so it's one of the best priced paid apps out there.

*Visit Removal.ai*

__5) Remove.bg__
![remove bg background removing service](https://storage.googleapis.com/sm-content/blog/c12fd1df-82a8-4fa1-93b1-a4dc6e2e13d0)
Remove.bg is the service that started it all. It was the first mainstream service that allowed you to remove the background automatically without the need of using photoshop or other image programs. For the most part, this service is still great. The cheapest plan churns out images at $0.23 so it's still pretty affordable. Like every service that made it on this list, they do picture background removing very well.

*Visit [Remove.bg](https://www.remove.bg/ "remove bg from photo")*

__6) Retoucher.online__
![retoucher bg deleter online](https://storage.googleapis.com/sm-content/blog/5b423044-3069-4b4d-a1b1-b52aa8f25353)
Retoucher did better than a lot of other services we tried, so it definitely deserves a spot on this list. They also allow one free HD image download per day, so you can get some fair use out of this service. However, if you plan on doing a bit more than that, it may get pricey without a monthly subscription. The pay-as-you-go plans start at $0.60 which is on the higher level of these services. But they do have cheaper options if you opt in for a monthly plan.

*Visit Retoucher.online*

__7) Experte.com/background-remover__
![experte background removal online](https://storage.googleapis.com/sm-content/blog/8690c2d1-bed7-4efe-bfb3-72622ac95be5)
Last but certainly not least, is Experte. They handled this test great, but with some other tests we did, it did struggle a bit. However, it looks like this is a totally free service for both personal and business use, so it's definitely great to know about since it won't set you back anything!

*Visit Experte.com/background-remover*

________

Well there you have it, the top 7 best background removing apps & services in 2022. Each one of these services is a great tool to have in your toolbox, but some may be a bit cheaper or a bit more effective than others. We hope you learned a bit about all the great background remover services out there and found some new ones out too!

________

<ButtonCta text="Remove backgrounds from photos for free @ Trace" href="https://www.stickermule.com/trace" />


See the results of our testing of the best photo background remover apps

How Roman Pizza uses Mule Sauce

We asked [Roman Pizza](https://www.romanpizzamenu.com/) #HowDoYouMuleSauce - this is how they answered. 

<YouTubeVideo videoId="bYITOrMmyAg" />

Pizza is the perfect partner for [Mule Sauce](https://www.stickermule.com/hot-sauce). Try it on a classic white [pizza with broccoli](https://www.stickermule.com/blog/spicy-broccoli-pizza-recipe) or add some snappy flavor to a cheese or Margherita pie.   Mule Sauce packets are just the right serving size for your slice-to-go. Need more to dip your crust? Opt for a bottle of Mule Sauce to make a pool of hot, sweet flavor.

We want YOU to tell us #HowDoYouMuleSauce. Post a photo or video of your favorite way to use Mule Sauce on social media, and don’t forget to add the hashtag #HowDoYouMuleSauce and tag @StickerMule in your post.

<ButtonCta text="Get Mule Sauce" href="https://www.stickermule.com/hot-sauce" />

Learn how local pizza place, Roman Pizza, does Mule Sauce.

How to make a classic beer cocktail with Mule Sauce

We asked [Frog Alley Brewing Company](https://frogalleybrewing.com/) #HowDoYouMuleSauce - this is how they answered.  

<YouTubeVideo videoId="N4x1evNpKl8" />

Make a Michelada, a classic beer cocktail, with a kick of heat from [Mule Sauce](https://www.stickermule.com/hot-sauce). Here’s how:

__Ingredients:__

- Light-bodied beer
- Lime
- Salt
- Mule Sauce

__Steps:__

1. Take your favorite light-bodied beer (like a lager, pale ale, or Frog Alley’s kolsch). Pour into a glass, or feel free to mix it up right in the bottle or can
2. Add a squeeze of lime from 1-2 lime wedges (add as much as you like)
3. Shake some salt into your beer - equal to a small pinch
4. Spice it up with as many dashes of Mule Sauce as you like
5. Drink up!

We want YOU to tell us #HowDoYouMuleSauce. Post a photo or video of your favorite way to use Mule Sauce on social media, and don’t forget to add the hashtag #HowDoYouMuleSauce and tag [@StickerMule](https://www.stimulus.com/stickermule) in your post.

<ButtonCta text="Get Mule Sauce" href="https://www.stickermule.com/hot-sauce" />

Learn how to make a Michelada, a classic beer cocktail, with a kick of heat from Mule Sauce.

How to perfect your DIY home office decor 

With working from home more common than ever before, the humble home office is finally getting the attention it deserves. Home office decor can be tricky, requiring the perfect balance of coziness, personality and functionality, but we’ve shared a few tips below to get your home office looking so good you’ll never want to work anywhere else.  

## Home office decor: where to start?

![office-wall-graphic](https://storage.googleapis.com/sm-content/blog/1c89667567f9de77593f374a928450aea1b9d26e)

To begin creating the perfect home office, define your workspace. Whether you have an entire room or a tiny nook, it’s best if your home office space is set up in one specific zone of your house. Next, the fun part – you can start thinking about what kind of home office decor you’d like. 

### Get inspired with great home office decor ideas 

When it comes to home office decor ideas, thinking about how you want to feel while you’re working is a great place to start. Do you want to feel energized and creative? Or would you prefer a calm, serene workspace? The vibe you want to create during your work day is a great launchpad for allowing home office decor ideas to flow. 

### What do I need for decorating my home office? 

Every home office decor requires some essentials. 

- __Desk__ \- opt for the largest desk you can fit in your home office space. For tiny spaces, foldaway desks are a great option
- __Comfortable chair__ \- Whether an office chair or simply your favorite comfy chair, it’s important that you can sit for hours without hurting yourself
- __Work equipment__ \- Laptop, computer, monitor, mouse, keyboard, headset: whatever you need to get the job done, make sure it fits comfortably in your home office space
- __Storage space__ \- Somewhere you can safely store files and papers, books, and any other work equipment you need

### Choose the right desk and chair for your home office

A functional desk and comfortable chair are the foundation for a great home office decor, and crucial for productivity during your working day. 

__How do I choose a home office chair?__

Your chair needs to be comfortable enough to sit on for roughly 40 hours per week, so it’s a pretty important part of your home office decor. Look for a chair with plenty of back support that’s adjustable and upholstered in a comfortable, breathable fabric. 

__How do I choose a home office desk?__

The desk you need depends mostly on the work you do – do you need to put large monitors or a lot of equipment on it? Or is it just you and a laptop most working days? If in doubt, get the biggest desk you can fit in your workspace and look for designs that have storage built in. 

### What other equipment do I need in my home office?

Again, the equipment you should include in your home office decor depends on your job, but there are a few must-haves that everyone working from home should have in their reach. 

- __Stationery__ \- Pens, pencils, notebooks and planners, a good stock of stationery awards any home office decor major organizational points
- __A lamp__ \- Good lighting is crucial to our eye health and our productivity alike
- __An extension cord__ \- For reaching far away sockets or plugging in extra electricals
- __A desk organizer__ \- With space for files, extra stationery and whatever else you need to store

### How do I bring some color to my home office decor?

Sure, a workspace is functional, but that’s no reason for your home office decor to be sterile. Adding some color and personality will go a long way in making it a space that you’ll actually enjoy spending time in, which in turn will boost your mood and productivity. 

__Add plants to your home office__

On top of looking great, plants and flowers breathe instant life into a space. Look out for air-purifying plants, like snake plants or aloe vera, to keep your home office decor as healthy as can be. 

__Add coziness and warmth with textiles__  

Textiles go a long way to add a feeling of coziness to a space; soft furnishings not only make your space more comfortable, they also help absorb sound, which can be critical in a work environment. A stylish rug under your desk will keep feet warm in the winter months, too. We recommend going for a flatweave rug under your home office desk – if your chair is on wheels, you’ll still be able to glide over it easily. 

__Add color to your home office walls__

The easiest way to add some effervescence to your home office decor with a pop of color on the walls. Your home office decor gives you a chance to really play with color, too, as it’s one specific, personal area in your home, so get creative and try that bright color you’d always dreamed of, or take inspiration from the interior design world with some home office wall decor – wall decals and wall hangings work great to add a little liveliness to the space. 

### I don’t have a specific room, how can I make my workspace my own using home office decor?

Having a separate area for your workspace is essential for creating a focused atmosphere, but can be tricky if your home office is part of another room in your home. Using home office decor to zone off this area is the perfect solution, and the simplest way to achieve it is using wall color or [wall decals](https://www.stickermule.com/products/wall-graphics). Try painting a wall or using home office wall decals in the space around your desk to build a dedicated workspace within another room. 

## How do I keep my home office organized?
![home-office-decal](https://storage.googleapis.com/sm-content/blog/80e15485dd0df109f75ec95e1d02d1299eec5a52)

Organization is key to productive home office decor. Papers, files, documents, planners – they all build up in your home office and need well-considered solutions to stop things from getting messy. 

### Home office decor ideas for an organized space

Storage depends largely on two things: how big your space is and how you decorate your home office. If you have plenty of space, opt for large filing cabinets or shelving; for smaller spaces, a small set of drawers under your desk can work wonders. Perfect your home office organization with some custom-made stickers to label each drawer and file. 

### Top tips for a tidy home office desk

Your desk should stay as neat as possible to keep your mind clear and focused, so follow our top tidy desk tips below. 

1. Get a desk tray to keep any papers you need on-hand nice and tidy
2. Buy a nice stationery holder – you can also use your favorite mug or pot
3. Maximize your use of wall space: home office wall stickers will keep you on track and keep planners and post-its off your desk

## Home office decor ideas to make your space more personalized

Choosing your home office decor is your chance to design the office of your dreams, so why not make the most of it? 

### How do I bring some color to my home office decor?

When it comes to adding color to your home office, now is the time to really play around and go for shades and designs you truly love. If you’re not ready to commit to paint, or you’ve already painted and want to take your decor to the next level, [home office wall decals](https://www.stickermule.com/uses/wall-decals) are the way to go. Available in any style, size and shape you can imagine, home office wall decals add instant flair to your home office decor. 

### How to make home office decor cozier

Nobody likes a cold, stark room, and your home office should be cozy and comfy enough to spend the whole day in. Toss a blanket on your office chair to cuddle up in on chilly evenings, and make sure you’ve got a great rug under your desk to keep toes warm. Adding warm, earthy colors using home office wall decals works a charm to cozy up your space, too. 

### Don’t forget the desk – here’s how to personalize home office equipment

Now that your home office decor looks great, it’s time to shine the spotlight on your equipment. After all, why go to all the effort of designing a space you love only to have an unattractive monitor as the centerpiece? Decorating your home office equipment with stickers is a fun, effective way of adding temporary color and pattern. 

## Home office decor FAQs

Still wondering how to decorate a home office?

### My home office space is tiny! How do I make the best use of it?

If your space is truly tiny, look for home office decor that can easily fold away at the end of the working day. Folding desks and chairs work great in tiny nooks! Add further coziness and style using soft textiles and fun accessories. 

### My home office desk is facing a plain wall, can I make it less boring?

Absolutely! Just add some color. Home office wall decals are a great way to add some style and liveliness to a space, or opt for home office wall stickers to make the most use of the wall – calendars, planners, inspirational quotes and project maps are all great choices for your home office wall stickers.  

### How can I make a desk in my bedroom feel like a dedicated workspace?

Create a specific zone for the space using home office wall decals – it’ll help it feel separate to the rest of your bedroom. Go for lively, energizing colors like yellow and green to help fight off any desire for midday naps!

### I don’t work from home all the time, can I make my home office decor less permanent?

Yes, home office wall decals are perfect for adding style and color to your home office decor, but can be easily removed with no damage at all to your walls when you’re finished with the space. Check out our guide to wall decals to find out all you need to know. 

<ButtonCta text="Create your own wall decals" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/products/wall-graphics" />


Get ideas for your home office decor even if you’re on a budget! Read our guide on how to decorate a home office with stickers and decals! 

How to decorate a home office in style 

How to decorate a nursery with wall decals

Whether cute and cozy, Scandinavian minimalism, or charmingly traditional, choosing how to decorate baby’s nursery can be a lot of fun. 

Are you ready to start decorating your baby’s room? In this post, we’ll share with you the best tips and tricks in transforming your baby’s room into a fun and safe haven for your little one. 

## When is the best time to decorate a nursery?

The months before your new baby’s arrival can be hectic, but with a little preparation and a solid timeline it’s easy to manage all the little tasks that need to be done, including decorating your new nursery. 

Typically, experts suggest starting to decorate your nursery at around 20 weeks into your pregnancy. This allows plenty of time to order any furniture or nursery decorations you need, as well as having it all installed. 

## What essentials do I need in my baby’s room?

![kids-room-decals-0903](https://storage.googleapis.com/sm-content/blog/d42d167eada923370be01cc21486aa4a54738e6f)

It can be hard to decide which of the latest gadgets you’ll actually need in your nursery, but there are a few basic essentials you’ll need:

- Crib or bassinet - make sure it meets all safety standards!
- Changing table - look for one with built-in storage underneath
- Chest of drawers - somewhere to store baby’s clothes and toiletries
- Comfortable armchair or rocking chair for nursing and cuddling in
- Toy chest - to store away toys, mobiles and other baby bits

## What colors work best for a baby’s room?

Choosing a color palette to decorate your nursery with is entirely up to you; whether you go for a traditional pink or blue theme or something neutral, opting for soft, calming colors works best for creating a soothing environment.

Opting for one central theme to tie the room together will make decorating a nursery so much simpler, too – animals, geometric shapes, or clouds and stars all make excellent nursery themes, and can be brought into the room on textiles, furniture or nursery wall decals. 

### What if I don’t want to paint my baby’s room?

If you’re not quite ready to paint an entire room, why not try decorating your baby’s room with wall stickers? Quick, easy and – most importantly – fun, nursery [wall decals](https://www.stickermule.com/blog/introducing-wall-graphics) add instant cuteness to your baby’s room with minimal effort and zero fuss. 

## Decorating baby’s room with wall stickers

[Nursery wall decals](https://www.stickermule.com/uses/wall-decals) are perfect for adding colors, shapes, patterns and pictures to your baby’s room, can be applied quickly and effortlessly, and best of all, they can be removed with no damage to your walls once your little one grows out of them. (In fact, they also work very well on [any room in the house](https://www.stickermule.com/blog/customized-wall-stickers-for-your-home)!) 

Printed on a fabric-like material, nursery wall decals will sit perfectly on your walls and add that little extra flair to your nursery decoration. 

### Where can I apply wall decals in my baby’s room?

Nursery wall decals can be placed virtually anywhere in your nursery; all they require is a smooth surface to adhere to:

- Try a repeating pattern wrapping around the entire nursery, or decorate the wall surrounding baby’s crib
- Decorate the nursery’s ceiling – after all, it’s what your little one will be looking at from their crib and changing table 
- Wall decals can also be applied to doors, so why not put your baby’s name on it?

### How do I apply nursery wall decals?

![nursery-wall-graphic-329A0905](https://storage.googleapis.com/sm-content/blog/6aa1bfea1708229c38f3a34fa161d9f51ddf6502)

[Applying wall decals](https://www.stickermule.com/support/wall-graphics) is simple, and takes just a few easy steps.

1. Unroll your nursery wall decal and discard the paper backing
2. Place the wall decal face down on a smooth surface
3. Peel off the top section of the sticker’s backing (larger wall decals have separate top sections)
4. Stick the top of the decal to the wall  – the adhesive allows it to be repositioned until you’re happy with the placement
5. Slowly peel away the rest of the backing and use the squeegee included to smooth down the rest of the wall decal, making sure you avoid any bumps or bubbling 

That’s it! Your nursery wall decal is good to go. 

## Ideas for wall decals for a baby’s room

If you can imagine it, it can likely be made into a nursery wall decal, but here are a few favorites to get you started. 

### Wall decals for a baby’s nursery

When it comes to decorating for babies, wall stickers can bring instant cuteness to her nursery, and the world’s your oyster when looking for design ideas.

If you’re decorating your baby girl’s nursery, don’t be limited by soft pinks, gentle greens, pale yellows, and blues. All kinds of pastel hues work well for both baby girls’ and baby boys’ rooms. Be open to a variety of color motifs! 

Regarding designs, you can go classic with fairytale motifs, or add a wall decal of your baby’s name above his or her crib. Feeling adventurous? You can also do wall decals of lions and tigers to a starry night sky. Another idea is to have wall decal quotes from your own favorite nursery rhymes.

### How can I create custom wall decals for my baby’s room?

We can make custom nursery wall decals in any shape, color or size you like. Here’s how to order:

1. Choose the size and quantity of wall decals you want
2. Upload your artwork and add any comments
3. Place your order and choose your delivery date
4. We’ll send you a proof via email within 4 hours
5. Approve your proof, or request any changes you’d like (it’s free!)
6. Once you approve, that’s it: we’ll send you your custom wall decals

## Nursery wall decals: FAQs

How can I decorate my baby's room? If you're still asking this, here are a few tips and tricks, based on parents' and guardians' most frequently asked questions...

### Can I decorate a nursery without painting?

Yes, you can easily decorate your nursery using wall stickers, with no need for paint. Nursery wall decals are faster and easier than painting your room. Wall decals can be custom made in any color, shape or size you want, and removed once your little one has outgrown them. 

### How can I make my baby’s room look cozy?

Along with adding plenty of soft, cozy textiles, like rugs and blankets, choosing a warm color palette (think pinks, terracotta and warm-toned greens) brings wonderful warmth to a baby’s room. Incorporate this palette throughout, including in paint and wall decals. 

### How can I remove nursery wall decals?

Baby room wall stickers are easy to remove. Simply follow these steps and your wall decals will come off quickly with no damage to your walls. 

1. Gently pull the bottom corner of the wall decal; if it lifts easily away, you should be able to simply peel it away slowly and carefully
2. If the wall decal doesn’t peel away easily, heat the area with a hairdryer on a low setting until it lifts away. Then move on to the next section and repeat. 
3. Slow and steady is the best way to remove a wall decal in order to avoid any wall damage
4. Wash away any leftover residue with warm, soapy water. That’s it!

### Can I order custom nursery wall decals?

Yes! Sticker Mule can create custom nursery wall decals in any shape, size and design you want, so you can really put that personal touch on your baby’s room!

<ButtonCta text="Try nursery wall graphics today" size="large" variant="secondary" align="center" href="https://www.stickermule.com/products/wall-graphics" />


Create a cozy, colorful nursery for your baby using nursery wall decals. Completely customizable, our wall stickers let you avoid the hassle of painting.

Branded packing tape vs. regular packing tape 

<YouTubeVideo videoId="JGy4jwR-oqo?rel=0&showinfo=0" />

Custom packing tape is the best kept secret of the Internet’s smartest retailers. It gets your brand exposure while your shipments are in transit, improves deliverability by making your packages more noticeable when delivered and reinforces your brand so customers are more likely to reorder. This is why retailers that switch to using custom tape rarely change back.

Yet many businesses are still relying on clear unbranded tape.  Before we convince you to start using them, let’s take a closer look at custom shipping tapes. 

## What is a custom packing tape? 

Packing or mailing tape is an essential part of your [product packaging](https://www.stickermule.com/blog/everything-you-need-to-know-about-packaging-design). Custom printed packing tapes are also called logo tapes (because you can print your logo on the tape for branding purposes), personalized mailing tapes, and custom package tapes. 

You may think that customers just rip them out but your printed packing tape serves more than one purpose. Visually, the difference between a box using branded packing tape and and a box using unbranded tape is obvious. And you might expect to pay a hefty premium for switching to custom tape. But the cost difference is less than you’d expect.

## Why you should use custom packaging tape? 

Aside from the reasons mentioned above, we have prepared more reasons to convince you to use custom printed tapes.

### Cost per roll of packing tape is not that expensive

You can get a 300 foot roll of [custom packing tape](https://www.stickermule.com/products/packaging-tape) from Sticker Mule for $29.

While a roll of [standard clear packing tape](https://www.amazon.com/Scotch-Shipping-Packaging-Dispenser-142-6/dp/B000J07BRQ/) only costs around $2.25.

That’s a big difference. However, at 300 feet, a roll of Sticker Mule custom packing tape is 4.5 times longer than a standard 800 inch roll of clear packing tape.

That puts the price per foot at:

- Custom packing tape = $0.10
- Standard packing tape = $0.03

### Custom tapes save you from a lot of trouble when packing

When using custom packing tape from Sticker Mule, 1 pass of tape is all you need to securely seal your box. Our tape is water-activated which allows it to quickly create a strong bond to your package once applied.

When using standard clear packing tape, 2 or 3 passes are usually necessary to seal your box. And even with multiple strips of standard packing tape, [boxes are still more susceptible to theft.](https://www.stickermule.com/support/how-is-your-packaging-tape-different-from-other-tape)

For a box that is 12 inches long, you’d want to include an extra 3 inches on each side for both the top and bottom with each strip of tape. That puts the length of tape needed for a 12-inch box at roughly:

- Custom packing tape - 36 inches
- Standard packing tape - 108 inches

If we take our cost per foot numbers from above, we can calculate the cost of tape per package at:

- Custom packing tape = $0.30
- Standard packing tape = $0.27

This means __it only costs $0.03 extra per box__ to create branded packaging.

But there is still one more important factor to consider…

### Branded packing tapes cut down your packing time

Since Sticker Mule’s custom packaging tape is water activated, we include a sponge with every order. If you’re only shipping a few boxes at a time, there won’t be a noticeable difference in the time it takes to seal a box with either type of packaging tape.

But if you’re shipping larger quantities, [a water activated tape dispenser](https://www.stickermule.com/support/what-tape-machine-or-dispenser-do-you-recommend) can cut the time it takes to seal your boxes in half. This does require an upfront investment of around $400 - $1,300, but it quickly pays for itself the more you ship.

And when you are shipping larger quantities, you can order custom packaging tape from Sticker Mule for as little as $19.50 per roll when buying in bulk.

In fact, most companies shipping 100 or more packages per day could actually save money by using Sticker Mule’s custom packaging tape, compared to clear packing tape.

## Where to get branded packing tape?

Are you ready to grow your business with custom printed tapes? If you want to improve your brand exposure and your package deliverability, while saving time and money, try custom packing tape for your packaging.

Upload any image and we'll format it for you, or easily [design your own tape](https://www.stickermule.com/blog/how-to-design-packaging-tape).

![Custom packing tape applied to box](https://storage.googleapis.com/sm-content/blog/6a27e0973a183c8a09fcd68a0e314d02a3c5d5cf "Custom branded packing tape being applied to package")

See for yourself the difference custom packing tape can make for your business.

<ButtonCta text="Try custom tape for $4" size="large" variant="secondary"  align="center" href="https://www.stickermule.com/products/packaging-tape-sample?ref=blog" />

We compared the difference in cost and quality between custom packaging tape and regular unbranded packing tape. 

Branded packing tape vs. regular packing tape: Which should you choose?

What your customers want from their shopping experience 

Your customers are your business. Without them, even the most fantastic, life-changing product will get no sales.
 
And if you aren’t delivering what people want, you’re basically going out of business… be it quickly or slowly.
 
That’s why smart owners spend a lot of time pondering, testing, and asking what their customers want.
 
So what do *your* customers want? And how are you going to give it to them?
 
There’s a bunch of ways to answer this. One way is to focus on giving them the product they want. 
 
The other part is about their experience of getting (and using) that product. It’s the product discovery, the ordering, the shipping, and all the customer service interactions in between. It’s the second part – the customer experience part - that I’m going to focus on here.

## The customer experience

As many of you know, this “customer experience” aspect of your product is becoming more and more important. To some shoppers, it’s basically part of the product. Their customer experience part will determine whether they ever order again.
 
Recent [research from Marketing Sherpa](https://www.marketingsherpa.com/article/chart/purchase-experience-customer-satisfaction) makes this clear:

![1- Marketing Sherpa Customer Experience](https://storage.googleapis.com/sm-content/blog/c219a4971d9d0e83242f16588216a54dd6e30bb7)

So how can you give your customers want they want in terms of customer experience? Well, there’s been some research done on that. We’ve rounded it up for you, and listed it here in order of importance. If you can apply even a few of these ten suggestions, you should see higher conversion rates, larger order sizes, and better customer loyalty.

## 1. Offer free shipping
 
What’s the most powerful word in the English language? Depending on who you ask, it could be “you” or “because”… or “free”. “Free” is especially powerful for ecommerce for obvious reasons. The trouble is where to use it.
 
Ends up, using it with shipping is crazy effective. That’s because almost all of us hate to pay for shipping. In a survey of over 2,000 U.S. consumers, “provide free shipping” came in at the top of the list for ways retailers can improve the customer experience. It beat out the runner-up by 21%.

![2 - Mrketing Sherpa research of shopping experience](https://storage.googleapis.com/sm-content/blog/81459baeee8ce6e9205610187f513fc09f55cc40)

So offering free shipping could get more sales. But… there’s a reason retailers charge for shipping. It’s expensive (duh). You can’t just eat that cost.
 
You could:
 
* Add the average cost of shipping to every item.
* Figure out a minimum order size that you’re willing to cover the shipping for.
 
Most retailers opt for the second choice. That’s probably the best one for you, too. 91% of [online shoppers say they’re willing to spend more just to qualify for a free shipping offer](http://www.adweek.com/news/advertising-branding/infographic-what-consumers-want-most-online-shopping-experience-174564).

## 2. Include customer reviews
 
Everyone hates purchase mistakes. You know – when you buy something you end up not liking very much. It’s called “buyer’s remorse” if you’re on the marketing side. If you’re on the customer side, it’s just a bummer.
 
One of the most trusted ways for customers to know they’re ordering something good is for them to read reviews. They may not even read all the reviews – just seeing that an item has over a dozen five-star reviews is usually enough to build trust.
 
The power of reviews has even been quantified. According to [research from Bazaar Voice](http://media2.bazaarvoice.com/documents/Bazaarvoice_Conversation_Index_Volume8.pdf), just one review is enough to increase sales by 10%. And the more, the merrier.

![3- More Reviews Means More Orders](https://storage.googleapis.com/sm-content/blog/a675d9797e1199ec90727846d9db1b90c8af25aa)
 
No wonder sites like Etsy make it so easy to leave a review… and keep asking shoppers to leave a review… and make each seller’s reviews so prominent on product pages.

![4- Etsy Reviews on product page](https://storage.googleapis.com/sm-content/blog/1e03f7ad8d4b5eacac91cc8ee32d21ee77d9873e)

## 3. Give them packaging that’s easy to open
 
It’s not just you. And it’s not because you’re getting old. Some packaging is just difficult to open. It's getting so bad that [77% of consumers reported to have been injured](https://en.wikipedia.org/wiki/Wrap_rage) by product packaging in their lifetimes. They also said that difficult packaging is the most irritating and annoying thing about ecommerce packaging.

![5- Packaging frustration research](https://storage.googleapis.com/sm-content/blog/9e3214573546b5847064f19600a081e64c979db8)

## 4. Make sure your site loads fast
 
People like to get their orders shipped to them fast. They like placing their orders fast, too. In fact, they just generally like fast when it comes to being online.
 
So what’s “fast”? A page that loads in two seconds or less. Any more than that, and you’ll start losing customers and orders. The slower your site gets, the higher the page abandonment rate for your site will go, as this [data from Kissmetrics](https://neilpatel.com/blog/loading-time/) shows:
 
![6 - Page Load Time Chart from Kissmetrics](https://storage.googleapis.com/sm-content/blog/3ca42d62dd1dbca80759e2c3d74f0006d40af5d8)

Site speed can have huge effects on your earnings. [Just 4 seconds of pageload time](https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm#:~:text=The%20first%205%20seconds%20of,(between%20seconds%200%2D5)) can impact your revenue by 3X. That means if your pageload time is over 4 seconds, you could be losing out on a lot of revenue!
 
All you folks on ecommerce platform sites like Etsy and eBay and Amazon don’t have to worry about this, of course. It’s one of the best benefits of sticking with a platform.
 
## 5. Don’t hide your shipping costs or any other unexpected fees

Trust is a really big deal online. It can make or break an order. Adding a surprise shipping fee (even if it’s a legitimate shipping fee) damages any trust you might have built up. It raises a red flag with your buyer.

![7 - Chart of cart abandonment reasons](https://storage.googleapis.com/sm-content/blog/cf1b0f98524b8564e63471e0fa894a5d5ba13d08)

Here’s an example of an unexpected shipping fee. It’s a $9 extra charge for insurance, and it was enough to make me decide to buy from a different site.

![8 - Image of Surprise Fees at checkout](https://storage.googleapis.com/sm-content/blog/3913f0bc22eeb7854fb57a375da960eb988591ce)

## 6. Don’t force them to register when they check out
 
Let’s be honest: Online ordering can be a bit of a pain. There’s all these options (shipping, fast shipping, gift wrap, gift message?). And then all those form fields (Name, address, zip code, email… email again).
 
You finally get through the whole exercise… and then the retailer wants you to register, too?
 
Grrr!
 
I know I’m not alone on this. And here’s proof: The second [most common reason people bail on their shopping carts is because they’ve been forced to register](http://baymard.com/lists/cart-abandonment-rate).

![9 - Chart of cart abandonment reasons](https://storage.googleapis.com/sm-content/blog/55c3215a00c59237fd2471aa9766a210b886e9d6)

So be nice. Don’t make people register. Let them check out as a guest.
 
## 7. Give them custom packaging
 
We’ve written about how much packaging influences a [customer’s experience](https://www.stickermule.com/blog/how-to-make-memorable-shipping-experience "shipping experience for customer packages"). But it can increase their loyalty to your online shop, too.
 
30% of the consumers in a recent survey said they are more likely to order again if their package came in a custom-printed box. Big spenders are particularly influenced by this: The more someone spends on online shopping per month, the more likely they are to be influenced by the box.

![10 - Custom Packaging Increases Loyalty](https://storage.googleapis.com/sm-content/blog/ad00e2a4deb47fcd4e39a40ad0feb76e540a819b)

## 8. Let them get their orders shipped fast
 
Want proof of how impatient we’ve all become? Here: [90%](http://www.adweek.com/news/advertising-branding/infographic-what-consumers-want-most-online-shopping-experience-174564) of consumers will choose a delivery option that ensures their order arrives within seven days. Even if they have to pay for the upgrade.
 
Amazon’s Prime shipping has spoiled most of us. (Sticker Mule offers free 2-day shipping on orders in the U.S.)

## 9. Put their needs ahead of your own business goals
 
We mentioned trust earlier, and how it can make or break a sale (and over time, your business). This is another perspective on that. It highlights how critical it is to do more than just say you care about your customers. You have to demonstrate it.

![11 - Marketing Sherpa: Put Customers Needs First](https://storage.googleapis.com/sm-content/blog/f56016a6418aa42b6e02705ffc2c47b132b717ce)

There’s no one tactic that will cover you on this one. You’ll need to prove it at every step through the purchasing process and beyond.
 
## 10. Help them make the best decision (for them, not you)
 
This is similar to the last point, but it shows how customers expect help with their buying decisions. And not just any help. Useful help. Unbiased help. Help that puts their needs first.

![12 - Marketing Sherpa: Help Customer Make Decisions](https://storage.googleapis.com/sm-content/blog/026df2f4ab8614893aca789a579dc062d46beaf7)

If you’ve heard of content marketing (attracting an audience through useful content), you may have heard that for it to work, the content has to avoid selling. If the publisher (aka, the company) is too focused on their products, or too salesy in their approach, their content marketing fails. These last two points back that belief up well.

Same thing applies to shopping ads on Google. [KlientBoost](http://klientboost.com/) has come up with something called [The Gold Pan Technique](https://klientboost.com/ppc/gold-pan-technique/) that helps you narrow in on the products your potential customers are actually searching for.
 
So how can you help people make a decision? All the usual things. Lots of pictures, videos even. Good product descriptions with technical details. Reviews and other types of user generated content. And good customer support. But it all has to be in support of the customer – not your own sales goals.

## Conclusion
 
There’s a new buzzword in marketing that sums up everything we’ve been talking about: customer-first marketing. It is exactly what it sounds like – putting the customer’s needs above your own, at every stage of the customer lifecycle. In every decision you make.
 
Many of the most successful companies in the world have already embraced this idea. If you aren’t able (or willing) to make any of the changes mentioned here, consider just that one question: What more could you be doing to put the customer first?

There are countless ways to delight your customers using stickers and other custom printed products. Check out more ways Sticker Mule can help your business grow.

<ButtonCta text="100+ ways to use Sticker Mule" href="https://www.stickermule.com/uses?ref=blog" />

We have to deliver what customers want. It’s the whole point of being in business. That's why figuring out what your customers want is so critical. 

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